Gini Dietrich

Twenty Blogs You Should Check Out

By: Gini Dietrich | November 4, 2009 | 

Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize!

Today I’m going to give you a list of the blogs I read and why I recommend them, which is response to Stefanie Deverey, who nominated FADS for a Lovely Blog award.  So I would like to pay it forward and, perhaps, you’ll find new blogs here that you’re also interested in reading.

1. – The Small Business Blog by Rieva Lesonsky. I met Rieva at the International Franchise Association conference in San Diego this past January and was immediately blown away by her. Not only does she have an impressive resume, she knows small business – the inner workings, the mistakes all entrepreneurs make, and how to succeed in tough times. She’s my business soulmate because we think alike in how businesses can, and should, be run.

*Full disclosure – I now write for the franchise blog on, but I was a Rieva fan and reader long before that happened.

2. – Small Business. I started reading this section of BusinessWeek in May, after I met Steve McKee at a conference. Since then, we’ve become friends (I just guest blogged for him yesterday at Find Your Nerve) and I love his style, especially because he’s an advertising guy who sees the value in PR. The blog is full of small business lessons, case studies, and ideas. His fellow bloggers on the BW site are just as smart, plus it’s fun to connect with some of their editors (like Shirley Brady) on Twitter.

3. Convenience Store Dreaming. This blog is so off the beaten path for what I read, but it’s written by someone I worked with many, many years ago and it’s a GREAT Friday afternoon read. She works in a convenience store and blogs about the people she meets. Trust me on this one – you will cry from laughing so hard.

4. Fast Growth by Doug Davidoff. I met Doug because he answered a couple of Vistage questions (he’s a speaker and past member) and then we met in real life a few weeks ago. He blogs about the sales process and how to design something that works for your customers, not for you. His theory is that customers want to know what you can do for them, not how they fit in your process, and I love this thinking. Plus he gives away so much of his own intellectual property, you’d be silly not to read what he has to say.

5. Harvard Business Review. Just yesterday, someone on Twitter asked me where I get such great content all the time. I wish I could take credit for it, but it’s all You know…the Ivy League school? Yeah. Really good information here daily. I like it because it’s smart, it’s sophisticated, but it doesn’t read like a technical paper.

6. Hunting for Big Sales by Tom Searcy. I met Tom a couple of years ago when he spoke to my Vistage group about creating a process for your internal sales teams that allows you to hunt the whales in your industry. Even though he doesn’t blog often, when he does, it’s worth reading.

7. It’s Time to Lead by Randy Hall. For those of you who know me, you won’t be surprised to see Randy on this list. Even though I nag him weekly to post more often, when he does, what he writes about is fantastic. His expertise is leadership and how executives can hone their skills to get results. He is, by far, my favorite leadership blogger.

8. OPEN Forum by American Express. There is a lot of information on this blog so you have to sift through what you find interesting. For that very reason, I send this particular blog to my Google reader and expand the list so I can quickly scan if there is anything I want to read. I suggest you do the same.

9. You’re the Boss – the New York Times blog. I started reading this blog after I met Jay Goltz, who owns a few companies here in Chicago, and he mentioned he had just started blogging for the New York Times. Curiosity killed the cat and I went there to read what he had to say. Not only does he offer great and useful information, his fellow bloggers do, as well.

And, of course, I can’t forget Stefanie! Her blog is the New York Real Estate Lawyer blog, which is pretty specific, but forward her link to anyone you know in the real estate law field and help me pay it forward!

In addition, following are some blogs I try to read at least once a week because I admire the people who write them.

1. Conversation Agent by Valeria Maltoni

2. Altitude Branding by Amber Naslund

3. Escaping Medicrity by Sarah Robinson

4.  I Think, Therefore I Blog by Jeff Lipschultz

5. Small Business Marketing Blog from Duct Tape Marketing

6. The Sun Rises Today by Tim Jahn

7. Convince and Convert by Jay Baer

8. Marketing Strategy and the Law by Adrian Dayton

9. Exceed Your Expectations by Julio Varela

10. The Holmes Report by Paul Holmes

I’d love to know from you, in the comments below, which two or three blogs you read that you think I’d like, as well.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Esther Steinfeld

    Thanks Gini, this is a great resource. Your blog is definitely on my list 🙂

  • These are great blogs – some of which I already read 🙂

    I can recommend a few for you to try out:

    The Art of Non-conformity at because he lives an unconventional life and makes me think. – marketing mentor community – good business/social media stuff

  • Outstanding list Gini – thanks for sharing – some great new reads for me to look through. My goal is to one day get you on board over at Life Without Pants 🙂 – We still have to do that coffee sometime soon!


  • Hey Gini I do love reading your blog. But I for one like reading blogs by regular people. What I mean by regular is the ones that are not “popular” amazing how many need to be popular they just need better marketing and more traffic. I started a list of some here then I have a few bookmarked like this kid amazing writer with great NEW information. As always you are a rock star.

  • Thanks to both of you!

    Matt – after the first of the year. My travel is crazy until then.

  • Hey Gini – great post…I am an avid reader of Sarah Robinson’s blog and of course of F.A.D.S. Regardless of where the content originates your take on things (notice I didn’t say spin) is what makes it all come to life. Keep ’em coming. Cheers,


  • Great list, Gini! Some of my favorites are on here, but you’ve given me some new ones to check out! Thanks!

  • Oops–Forgot to list some of my favorites:
    Ms Pink Slip: blog about adventures in unemployment, complete with witty pop culture references and great resources for job hunters.

    John Kessler’s Food and More:, snarky blog about Atlanta food and restaurants (which are making their mark nationally), and the best Top Chef commentary out there.

    Cleaner Plate Club:, savvy, extremely well-written blog and motherhood and eating local. Not your typical mommy blog.

  • Thanks Gini. I am honored to not only be on your top blog reads list, but to be your biz soulmate.

  • Thanks for the shout Gini, I appreciate it! Always great to get exposed to new reading material and new thinkers, so thanks for hooking us all up.

  • Gini,

    Nice list!

    Now, if you’ll excuse me, I am going to that convenience store…

    The Franchise King
    Joel Libava

  • I’m going to have to do a second list, but I’ll wait a month or so. 🙂

  • Hello, Gini

    Thank you so much for the kind add about my blog. Ever since we have been posting about post-show reaction regarding CNN’s “Latino in America,” the Little Blog That Could has been getting a lot of love lately. Thank you again for mentioning us!


  • Gini – How nice to see Steve’s blog on your list, and some great new blogs to follow. Thanks!

  • Great list, Gini. You haven’t steered me wrong yet, with your Twitter recommendations and now your blog list. I already follow Sarah, Amber, Jeff and Julio’s blogs. Will check out the others.

    Can’t believe you don’t have Seth Godin on here. I know, I know. Everyone follows Seth. Which is why I didn’t/wouldn’t until recently. Now I am smitten. Completely.

    Another good one I just discovered: Naomi Dunford’s Ittybiz Great advice for small businesses, plus a fearless, funny writing style. You know how we like that!

    For smart advertising-meets-social media insights: Edward Boches, big creative honcho at hot Boston ad agency, Mullen, Inc. (Yeah, my former agency, but no sucking up here. Just giving credit where credit is due.) His blog: Creativity Unbound

    And I adore Michelle Tripp and her new Brand Forward blog.

    I know you only asked for 2 or 3, but really, that’s like Sophie’s Choice. And besides, the other commenters didn’t use all theirs up. 🙂

  • Thanks for the mention Gini! I’m so thrilled I made the list with such a great group of blogs (some I already read myself.)

  • Um, Clerk-K? The entire world thinks you’re HILARIOUS!

  • For some reason, all of you who added links to your favorite blogs got caught in the spam filter. It’s been fixed and I’m checking out all of them now. Thank you!