Gini Dietrich

Boosting Your Career Via Social Media

By: Gini Dietrich | April 21, 2010 | 
26

Every week we invite our Facebook fans to post a question on our wall, which I then answer via video blog. This week, Jelena Woehr asks, “What is the best way a young professional can spend a few hours each week in order to give their current and future career a boost?”

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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26 Comments on "Boosting Your Career Via Social Media"

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Nick
6 years 5 months ago

I LOVE these videos!!!

Dallas Kincaid
6 years 5 months ago

So, I would love to have heard that conversation:

Gini: “OK, listen, I need someone to lift up my scarf!”
Staff: “Um, why?”
Gini: “It’s a triple dog dare damnit! DO IT! JUST DO IT!”
Staff: “do we have to?”
Gini: “YES! IT’S A TRIPLE DOG DAREEEE!”
Staff: “um, ok.”

How do I know this is how the conversation went? Because it’s pretty much exactly what would happen in my office. Thanks Gini! You’re the best!

Dallas Kincaid
6 years 5 months ago

It’s nice to know you are motivated through dares!

Mike Koehler
Mike Koehler
6 years 5 months ago

Oh G, you shouldn’t have opened the door to the dares. I fully expect to see an insane hat soon or scarf or maybe a frilly cravat. If not, there will be a hat from the past sent, if I can find it. Good topic. I believe this is actually something our recruiting department is working on. At least for certain areas like Marketing and Sales where they pull fresh out of Universities. Ironic, considering their harball stance on Social Media, blogging, and other things for it’s current employees.

bryan willmert
6 years 5 months ago

other than the scarf being an awkward situation.. i love the content of what you shared. I feel good that i have moved in this direction on many levels. One of which is to connect with people who I highly respect in the industry and am trying to learn from!

thanks for all your wisdom!

kevin
6 years 5 months ago

I heard other ways to boost one’s career is to bribe CEOs with wine and to win tagline contests. I can’t imagine where these suggestions came from, but I kind of like them.

Great advice in your video, Gini!

Patrick Reyes
6 years 5 months ago

Gini…great advice as usual. It’s about building relationships and social networking and the social web provide that opportunity to do that with people across the country and across the world! I guess that’s why your looking for global domination!!!!

Now…I QUADRUPLE DOG DARE YOU to say that your are a Michigan State fan on your next video blog. If you do, I’ll buy you a Starbucks. Go Green!

trackback
6 years 5 months ago

Social comments and analytics for this post…

This post was mentioned on Twitter by ginidietrich: New post: Boosting Your Career Via Social Media http://cli.gs/X1r2A

Karen Rocks
6 years 5 months ago

Gini,

As always, great content that so many can use. We really should meet up one of these days. I was slightly disappointed in the lack of hatvertising, but appreciate the shout out.

Gini Dietrich
6 years 5 months ago

Kevin – bribing with wine works…if it actually arrives!

Patrick – that’s so not a dare. But you have a deal.

Karen – next time you’re in the city you HAVE to let me know. We’ll go hat shopping!

Ces
6 years 5 months ago

I saw number 2, but missed #1. How can I see it?

Gini Dietrich
6 years 5 months ago

Ces…uh…use the search bar here? Alright, fine. I’ll be nice. It’s here: http://spinsucks.com/social-media/how-a-start-up-company-should-begin-a-social-media-strategy/

Charlene Jaszewski
6 years 5 months ago

What if someone has been living on the other side of the planet and is KICK ASS at PR, but they didn’t even know you existed before they happened to see you were hiring or something?
This is a new model for hiring and I’m curious about it…

Charlene Jaszewski
6 years 5 months ago

If they sent you gooey cookies you’d hire them, right?

kevin
6 years 5 months ago

Gini, nice. Yeah, actually shipping the wine does help in the bribe. My excuse? Waiting for labels, which are now in and will be applied shortly.

Gini Dietrich
6 years 5 months ago
Kev – I’ll “like” your page when you send the wine. 🙂 Charlene – I think gooey cookies would only work with me! But you ask a great question. I can only speak to what we would do (focus group of one). If you found out we were hiring and tracked us for a few days on Facebook and Twitter, made comments on the blog, or on our YouTube channel, we’d for sure talk to you. It doesn’t have to be a long and extended relationship. We just want to know you’re paying attention to who we are…and now it’s… Read more »
Roger Wohlner
6 years 5 months ago

Great advice Gini. I am going to send this to my daughter who is graduating college in May and in my best dadlike tone tell her that this is must viewing and really good advice. Much here I think that can also be adapted to those of us who are looking to sell our services as well. Thanks for posting this.

Edward M. Bury
6 years 5 months ago
Hello: Please let me add a few thoughts to the question on how young professionals can enhance their career opportunities. 1. Volunteer — Consider the obvious options like PRSA and Business Marketing Association, but others within your community or those that reflect passions. 2. Keep Learning — There are many online, self-directed and in-person learning opportunities to grow professionally. Embrace these regularly. 3. Publish — Contribute a “serious” article to any of the many online or print resources. Use social media to spread the word about you accomplishment. 4. Concentrate — Become an expert in something, perhaps one related to… Read more »
Jon Buscall
6 years 5 months ago

Brilliant, Gini. The scarf dare was hilarious.

Good advice too: it’s all about building online relationships.

Richard Bosworth
6 years 5 months ago

Jon Buscall beat me to it and said it all.

Thanks for being an inspiration and constantly pushing the boundaries of what you can do with social media

Gini Dietrich
6 years 5 months ago

Thanks Richard and Jon! I love my non-American friends! xoxox

daveisbell
6 years 5 months ago
Excellent advice! I’ve been a “Career Coach” for eleven years now, and when it comes to getting a job and building a career, it ALWAYS comes down to who you know.! I don’t care how nice (or crappy) your resume is-you must be able to present yourself in a way that, even if the person on the other side of the desk (or computer, or super-cool phone/gadget) doesn’t know you-they feel like they do at the end of your time spent with them. It is true that you must have some of the competencies/experiences they are looking for. However, the… Read more »
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[…] with and engage with potential employers. And, just like we discussed in the video blog last week (see it here), it was no surprise to hear that these five companies (six, if you include Arment Dietrich) are […]

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[…] not convinced? Gini Dietrich made a video for young professionals on the lookout for a job. Number one tip? Form relationships with people […]

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[…] with and engage with potential employers. And, just like we discussed in the video blog last week (see it here), it was no surprise to hear that these five companies (six, if you include Arment Dietrich) are […]

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