Comments on: Brand Bullying: A Tale of Ragu and Social Media

By: Brainstorming for Grown-ups by @belllindsay

Brainstorming for Grown-ups by @belllindsay — Tue, 09 Apr 2013 11:10:21 +0000

[...] get creative because they are too afraid of looking stupid, getting teased, or worse – feeling bullied – because they took a chance and tossed out a supremely crazy idea. And that goes against the [...]

By: The Wisdom of Mike Tyson: Scenario Planning in Marketing by @saltlab | Spin Sucks

Tue, 22 Jan 2013 18:00:45 +0000

[...] media plan gets up-ended when someone (or a lot of someones) decides to use that social platform to poke holes in the brand’s image? (Paging Motrin Moms, BP Public Relations Twitter accounts, or rogue Domino’s Pizza [...]

By: missmims1

missmims1 — Thu, 01 Dec 2011 21:48:00 +0000

Interesting, I will consider this post the next time I publicly complain about a company or service online. It never occurred to me that at a certain point, the person who’s complaining about a company or ad campaign can start to come off worse than the company they are complaining about.

By: Six Keys to an Apology In Crisis Management by @anneweiskopf | Spin Sucks

Six Keys to an Apology In Crisis Management by @anneweiskopf | Spin Sucks — Wed, 26 Oct 2011 12:00:54 +0000

[...] Chapman was offended by the campaign and a lot of back and forth ensued. Whether C.C. was being a brand bully is up for debate; the fact that Ragu should have extended a direct and sincere apology [...]

By: NeilSagebiel

NeilSagebiel — Fri, 21 Oct 2011 14:39:22 +0000

@adamsokoloff No one likes a brand bully.

By: AmyMccTobin

AmyMccTobin — Mon, 10 Oct 2011 20:16:11 +0000

@MSchechter@DannyBrown@MackCollier Check out how smart Dr. Pepper is: http://ad-chickadee.blogspot.com/2011/10/dr-pepper-ten-takes-page-from-got-milks.html#comment-form

By: AmyMccTobin

AmyMccTobin — Mon, 10 Oct 2011 13:10:08 +0000

@MSchechter@TheJackB But if most people aren’t paying attention to the Ragu issue, #2 is irrelevant.

By: Ragu’s social media faux pas offers lessons for brands « BeverlyB.Communications

Sun, 09 Oct 2011 04:12:47 +0000

[...] read what C.C. Chapman wrote here, here and here, as well as Adam Singer, Arik Hanson and Michael Schechter, I think everyone is missing the biggest lesson of all: Twitter is not a promotion and publicity [...]

By: SusanReed

SusanReed — Sat, 08 Oct 2011 16:43:21 +0000

If you have a bully problem, print a sign that says:

WE EXPOSE BULLIES HERE:>>> http://www.exposethebully.net/

and post it all over your school, workplace or blog.

- Please re-post this helpful information on other blogs -

By: MSchechter

MSchechter — Fri, 07 Oct 2011 21:15:46 +0000

@AmyMccTobin I had. I also enjoyed @DannyBrown take…