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Arment Dietrich

Building Community with MarketMeSuite

By: Arment Dietrich | October 19, 2011 | 
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Today’s guest post is written by Lisa Gerber.

You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix).

Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product.

That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free.

In a competitive domain, being free is certainly a nice differentiator. The question is, do you get more than you pay for? Let’s hope so.

I spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. I thought I’d share some initial findings, but it will take more time to get an even better idea of its full capabilities.

If you have been using it even longer, we’d love to hear your feedback in the comments.

Like Hootsuite and Tweetdeck, it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. You can send, schedule, and monitor your messages. You can monitor your lists, and the conversation.

It then takes it a step further by making it easier for you to proactively target your audience, follow them, and engage with them.

If we break it down in terms of building community, it would look something like this:

  1. Listen. Find your audience by performing and saving keyword searches to understand what is being said about you and your competition. Use the location-targeting feature to find people in your market. Identify influencers, follow them, and create a separate list. (This is all done in a variety of steps. I would love to see this streamlined in future MMS versions. Hint hint.)
    • Want to know what is being said about you or your competitor? Type in your keywords and your geographic location (if you want) and immediately start monitoring the conversation.
  2. Engage. At first, when I saw the reply campaign tab, I got all tweaky inside. I thought this was going to be an automated function, but it’s not. What it is, is an easy way to quickly engage (authentically) with a lot of users that fit the criteria you enter. You can save frequent tweets and recall them. You can create custom tweets on the fly, and save to your templates.
    • If you are in tech support, you can use pre-written tweets to answer commonly asked questions. If you need to point customers to links, you can have these pre-saved and easily accessible.
    • If you are a restaurant in Chicago, you can use lunch and the location criteria and help anyone out looking for a place to eat in your area.
      Word of caution: While it is a very cool tool, there is the danger of it being used in the wrong way. This doesn’t give free reign to be spammy.
  3. Measure. You can measure and track your efforts with their suite of analytics. What I found would work for our needs, but Tammy tells me that’s where the money will happen. They intend to release a suite of premium analytics “like no other” which will appeal to those with more complex needs.

I am really only scratching the surface here. Other bells and whistles I found appealing include branded tweets and signatures, which create more links back to your site. The ability to color code tweets helps collaboration, and you can manage your RSS feeds as well.

From my perspective, what really differentiates MarketMeSuite, is their community. You may have seen Tammy here on Spin Sucks guest blogging for us. She and her team are smart, and they are involved. They listen to their users and are working to upgrade the product; “their baby.”

It’s not only about the product but the support you get with it. It’s also why we love Livefyre…and Nordstrom!

Version 4 is scheduled to be released in early 2012. Tammy won’t tell me a lot other than “it will be a different approach to dashboards” and will include a “social inbox.” Oh, and it will be web-based. Needless to say, I’ll be keeping my eye on MMS.

If you want to check it out, you can download it here. Have you tried it? What is your experience? What are you using to build and manage your community?

Please join us for our next webinar: Media Relations Measurement,
with Johna Burke of BurrellesLuce moderated by Gini Dietrich.
Thursday October 27 at 11:00 a.m. CT.
This webinar is $50 and you can register here.

 

48 comments
manamica
manamica

I love marketmesuite. I started using it a few months ago, before it went freemium and I would still pay for it, I love it that much. One of my favorite features is the dotted tweets - I can mark tweets either so I can address them later or so that I can let another contributor know that a particular tweet requires their attention. Another simple feature but a huge time-saver is the #FF feature. You can right click in the message bar to get a list of people you've interacted most recently with. And last but not least I love the responsiveness of the team. It makes me have great hopes for future features to come.

Brankica
Brankica

And I was wondering how are they going to monetize the tool :) @TammyKFennell you are keeping secrets, lol. I have to say that the tool is a bit more robust than the competitors and unless you are addicted to other tools, it is a great one to use. Yes, I said it, out loud :)

lisagerber
lisagerber

@valeriesimon cool. Let me know what you think. I'm still playing with but can't on my older Mac. Must. Upgrade.

gawed
gawed

@vargasl cool, will wait for your recommendations about it! #marketmesuite ;)

NancyD68
NancyD68

Free is one of my favorite words. So is sale!

ShakirahDawud
ShakirahDawud

I almost wrote a negative review-bordering-on-scam-alert about MMS when I tried it as a baby blogger (only thing that stopped me was that they didn't acutally disappear into cyberspace with my money). So not a good experience for me--then. But that was then. Like @Danny Brown I hope the reviews and responses to reviews are better. So far I've not missed anything I thought I had to pay for, but it may be worth it to people who want an integrated social interface rather than using three or four different tools.

KarenD.Swim
KarenD.Swim

This is great! I've been following the product since inception but had not made time to test it out until now. I always appreciate hearing from those I trust. It is hard to switch platforms but your review gave me a reason to download and take it for a test drive. Thank you!

trishbaden
trishbaden

@Danny Brown I would reconsider!! I use MarketMe Suite for personal and business purposes. Overall, it's just a better product. Not to mention, the MarketMe Suite Team of support is FANTASTIC. They have integrated the Klout score with the postings (which is genius) and they have put LinkedIn on there already! I would reconsider HootSuite, danny boy!

TammyKFennell
TammyKFennell

Thanks so much for the great write up Lisa! I'm here if anyone has any questions! Just to clarify. We offer signatures on both Facebook and Twitter. The facebook signature is in the form of a link for a backlink, the Twitter one is reserved more for hashtags, or ^TKF (initials)... although some people will put a website into every tweet - but 140 characters is a little short ;)

Really appreciate the feature on here!

~Tammy, CEO @marketmesuite

TammyKFennell
TammyKFennell

@Brankica Heck yeah, you did say it out loud! That's awesome.

Holding cards close to our chest til we are ready to launch, but yes, we will have some paid options - but we are committed to provide what we've already given free, free. We're talking add-on stuff (perfect for a certain user demographic) Remember I promised you'll get to beta test v4, hope you're up for it :)

Lisa Gerber
Lisa Gerber

@NancyD68 I almost wrote that in the post! I have a friend that says it's his favorite price!

TammyKFennell
TammyKFennell

@ShakirahDawud I'm glad you're giving it another chance. Version 3 is miles better than the version you tried, and version 4 is something I"m really excited about!

Lisa Gerber
Lisa Gerber

@KarenD.Swim I kk ow what you mean, Karen. I am so used to Hootsuite that I was honestly reluctant to make a switch. I haven't totally switched but mms definitely offers more. And it sounds like there is more to come. :)

Lisa Gerber
Lisa Gerber

@Danny Brown oh good, some rabble rousing. Yes, it's definitely not for everyone. And I'll admit, when you get used to one, it's hard to switch to another. But I thought there were some cool features that simplified the steps, and I hope the web-based version is more light weight.

but to your other comment.... sigh. I am sure it will be.

lisagerber
lisagerber

@shonali is your six weeks up now? Have you tried any activity? (exercise-wise)

TammyKFennell
TammyKFennell

@Lisa Gerber@Danny Brown It's all a learning process. When Brankica wrote that post 8 months ago, me and my very small team took it to heart. It's something we've learned -- we've grown a thicker skin. But MarketMeSuite has always been our baby, and we didn't feel we had been given a fair shake. There's a lot that went on there, and I won't bore you with it. Brankica did justice to us and re-reviewed, and we're incredibly grateful for it. We learned from that experience and have grown, and that's really all you can ever do - learn from past mistakes and get better :)

-Tammy

shonali
shonali

@lisagerber Ya, it was up last week. I haven't tried anything yet... thinking of trying to start walking at least this weekend...

Lisa Gerber
Lisa Gerber

@Danny Brown C'mon!!!!! Bring it!!!!

(actually, it's times like these, I wish I had access to your awesome vocabulary. I could have done better than rabble.)

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