Arment Dietrich

Building Community with MarketMeSuite

By: Arment Dietrich | October 19, 2011 | 
65

Today’s guest post is written by Lisa Gerber.

You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix).

Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product.

That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free.

In a competitive domain, being free is certainly a nice differentiator. The question is, do you get more than you pay for? Let’s hope so.

I spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. I thought I’d share some initial findings, but it will take more time to get an even better idea of its full capabilities.

If you have been using it even longer, we’d love to hear your feedback in the comments.

Like Hootsuite and Tweetdeck, it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. You can send, schedule, and monitor your messages. You can monitor your lists, and the conversation.

It then takes it a step further by making it easier for you to proactively target your audience, follow them, and engage with them.

If we break it down in terms of building community, it would look something like this:

  1. Listen. Find your audience by performing and saving keyword searches to understand what is being said about you and your competition. Use the location-targeting feature to find people in your market. Identify influencers, follow them, and create a separate list. (This is all done in a variety of steps. I would love to see this streamlined in future MMS versions. Hint hint.)
    • Want to know what is being said about you or your competitor? Type in your keywords and your geographic location (if you want) and immediately start monitoring the conversation.
  2. Engage. At first, when I saw the reply campaign tab, I got all tweaky inside. I thought this was going to be an automated function, but it’s not. What it is, is an easy way to quickly engage (authentically) with a lot of users that fit the criteria you enter. You can save frequent tweets and recall them. You can create custom tweets on the fly, and save to your templates.
    • If you are in tech support, you can use pre-written tweets to answer commonly asked questions. If you need to point customers to links, you can have these pre-saved and easily accessible.
    • If you are a restaurant in Chicago, you can use lunch and the location criteria and help anyone out looking for a place to eat in your area.
      Word of caution: While it is a very cool tool, there is the danger of it being used in the wrong way. This doesn’t give free reign to be spammy.
  3. Measure. You can measure and track your efforts with their suite of analytics. What I found would work for our needs, but Tammy tells me that’s where the money will happen. They intend to release a suite of premium analytics “like no other” which will appeal to those with more complex needs.

I am really only scratching the surface here. Other bells and whistles I found appealing include branded tweets and signatures, which create more links back to your site. The ability to color code tweets helps collaboration, and you can manage your RSS feeds as well.

From my perspective, what really differentiates MarketMeSuite, is their community. You may have seen Tammy here on Spin Sucks guest blogging for us. She and her team are smart, and they are involved. They listen to their users and are working to upgrade the product; “their baby.”

It’s not only about the product but the support you get with it. It’s also why we love Livefyre…and Nordstrom!

Version 4 is scheduled to be released in early 2012. Tammy won’t tell me a lot other than “it will be a different approach to dashboards” and will include a “social inbox.” Oh, and it will be web-based. Needless to say, I’ll be keeping my eye on MMS.

If you want to check it out, you can download it here. Have you tried it? What is your experience? What are you using to build and manage your community?

Please join us for our next webinar: Media Relations Measurement,
with Johna Burke of BurrellesLuce moderated by Gini Dietrich.
Thursday October 27 at 11:00 a.m. CT.
This webinar is $50 and you can register here.

 

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65 Comments on "Building Community with MarketMeSuite"

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TammyKFennell
TammyKFennell
4 years 7 months ago

Thanks so much for the great write up Lisa! I’m here if anyone has any questions! Just to clarify. We offer signatures on both Facebook and Twitter. The facebook signature is in the form of a link for a backlink, the Twitter one is reserver more for hashtags, or ^TKF (initials)… although some people will put a website into every tweet – but 140 characters is a little short 😉

Really appreciate the feature on here!

~Tammy, CEO marketmesuite

TammyKFennell
TammyKFennell
4 years 7 months ago

Thanks so much for the great write up Lisa! I’m here if anyone has any questions! Just to clarify. We offer signatures on both Facebook and Twitter. The facebook signature is in the form of a link for a backlink, the Twitter one is reserved more for hashtags, or ^TKF (initials)… although some people will put a website into every tweet – but 140 characters is a little short 😉

Really appreciate the feature on here!

TammyKFennell
TammyKFennell
4 years 7 months ago

Thanks so much for the great write up Lisa! I’m here if anyone has any questions! Just to clarify. We offer signatures on both Facebook and Twitter. The facebook signature is in the form of a link for a backlink, the Twitter one is reserver more for hashtags, or ^TKF (initials)… although some people will put a website into every tweet – but 140 characters is a little short 😉

Really appreciate the feature on here!

~Tammy, CEO marketmesuite

TammyKFennell
TammyKFennell
4 years 7 months ago

Thanks so much for the great write up Lisa! I’m here if anyone has any questions! Just to clarify. We offer signatures on both Facebook and Twitter. The facebook signature is in the form of a link for a backlink, the Twitter one is reserved more for hashtags, or ^TKF (initials)… although some people will put a website into every tweet – but 140 characters is a little short 😉

Really appreciate the feature on here!

~Tammy, CEO marketmesuite

DannyBrown
4 years 7 months ago

Hopefully if there are any negative reviews this time around, the feedback from the CEO will be better than this:

http://live-your-love.com/marketmesuite-sucks-worst-product/#comment-1491

Anyhoo… nice to see they seem to be listening to user feedback, and good luck with the product. I’ll stick to Hootsuite Pro, thanks. 🙂

DannyBrown
4 years 7 months ago

Hopefully if there are any negative reviews this time around, the feedback from the CEO will be better than this:

http://live-your-love.com/marketmesuite-sucks-worst-product/#comment-1491

Anyhoo… nice to see they seem to be listening to user feedback, and good luck with the product. I’ll stick to Hootsuite Pro, thanks. 🙂

Lisa Gerber
4 years 7 months ago

@DannyBrown oh good, some rabble rousing. Yes, it’s definitely not for everyone. And I’ll admit, when you get used to one, it’s hard to switch to another. But I thought there were some cool features that simplified the steps, and I hope the web-based version is more light weight.

but to your other comment…. sigh. I am sure it will be.

DannyBrown
4 years 7 months ago

@Lisa Gerber You calling me a rabble??? Grrr….

DannyBrown
4 years 7 months ago

@Lisa Gerber You calling me a rabble??? Grrr….

Lisa Gerber
4 years 7 months ago

@DannyBrown C’mon!!!!! Bring it!!!!

(actually, it’s times like these, I wish I had access to your awesome vocabulary. I could have done better than rabble.)

Lisa Gerber
4 years 7 months ago

@DannyBrown C’mon!!!!! Bring it!!!!

(actually, it’s times like these, I wish I had access to your awesome vocabulary. I could have done better than rabble.)

TammyKFennell
TammyKFennell
4 years 7 months ago

Hi Danny – have you seen the top of Brankica’s Post? She likes it now.

“Update: Here is the newer, updated and more positive >> Market Me Suite review, 8 months after this post

http://live-your-love.com/market-me-suite-re-review/

TammyKFennell
TammyKFennell
4 years 7 months ago
@Lisa Gerber@DannyBrown It’s all a learning process. When Brankica wrote that post 8 months ago, me and my very small team took it to heart. It’s something we’ve learned — we’ve grown a thicker skin. But MarketMeSuite has always been our baby, and we didn’t feel we had been given a fair shake. There’s a lot that went on there, and I won’t bore you with it. Brankica did justice to us and re-reviewed, and we’re incredibly grateful for it. We learned from that experience and have grown, and that’s really all you can ever do – learn from past… Read more »
TammyKFennell
TammyKFennell
4 years 7 months ago

@trishbaden thanks trish, would love if you’d comment on it – could always use support! 🙂

TammyKFennell
TammyKFennell
4 years 7 months ago

@trishbaden thanks trish, would love if you’d comment on it – could always use support! 🙂

DannyBrown
4 years 7 months ago

@TammyKFennell I did, and great to see you both resolved. 🙂

DannyBrown
4 years 7 months ago

@Lisa Gerber You can borrow “hedgehog worrier”.

TammyKFennell
TammyKFennell
4 years 7 months ago

@DannyBrown Thanks Danny. Glad it’s still biting me in the you know what though 😉

trishbaden
trishbaden
4 years 7 months ago

@DannyBrown I would reconsider!! I use MarketMe Suite for personal and business purposes. Overall, it’s just a better product. Not to mention, the MarketMe Suite Team of support is FANTASTIC. They have integrated the Klout score with the postings (which is genius) and they have put LinkedIn on there already! I would reconsider HootSuite, danny boy!

trishbaden
trishbaden
4 years 7 months ago

@TammyKFennell done!! I always represent @marketmesuite whenever possible! #socialmedia RULES! 🙂

MarketMeSuite
MarketMeSuite
4 years 7 months ago

@trishbaden thanks for the mms love 🙂

lisagerber
lisagerber
4 years 7 months ago

@ChrisATrotman thanks, Chris!

wordsdonewrite
wordsdonewrite
4 years 7 months ago

RT @SpinSucks Building Community with MarketMeSuite http://t.co/W6MpMVqG by @lisagerber

KarenD.Swim
KarenD.Swim
4 years 7 months ago

This is great! I’ve been following the product since inception but had not made time to test it out until now. I always appreciate hearing from those I trust. It is hard to switch platforms but your review gave me a reason to download and take it for a test drive. Thank you!

ShakirahDawud
4 years 7 months ago

I almost wrote a negative review-bordering-on-scam-alert about MMS when I tried it as a baby blogger (only thing that stopped me was that they didn’t acutally disappear into cyberspace with my money). So not a good experience for me–then. But that was then. Like @DannyBrown I hope the reviews and responses to reviews are better. So far I’ve not missed anything I thought I had to pay for, but it may be worth it to people who want an integrated social interface rather than using three or four different tools.

ShakirahDawud
4 years 7 months ago

I almost wrote a negative review-bordering-on-scam-alert about MMS when I tried it as a baby blogger (only thing that stopped me was that they didn’t acutally disappear into cyberspace with my money). So not a good experience for me–then. But that was then. Like @DannyBrown I hope the reviews and responses to reviews are better. So far I’ve not missed anything I thought I had to pay for, but it may be worth it to people who want an integrated social interface rather than using three or four different tools.

NancyD68
4 years 7 months ago

Free is one of my favorite words. So is sale!

NancyD68
4 years 7 months ago

Free is one of my favorite words. So is sale!

NancyD68
4 years 7 months ago

Free is one of my favorite words. So is sale!

gawed
gawed
4 years 7 months ago

@vargasl cool, will wait for your recommendations about it! #marketmesuite 😉

gawed
gawed
4 years 7 months ago

@vargasl cool, will wait for your recommendations about it! #marketmesuite 😉

vargasl
vargasl
4 years 7 months ago

@gawed 15 minutes in and it has crashed twice. 🙁

gawed
gawed
4 years 7 months ago

@vargasl ooooops 🙁

gawed
gawed
4 years 7 months ago

@vargasl ooooops 🙁

gawed
gawed
4 years 7 months ago

@vargasl ooooops 🙁

gawed
gawed
4 years 7 months ago

@vargasl ooooops 🙁

lisagerber
lisagerber
4 years 7 months ago

@4thGear hi Randy! Thanks!

SpinSucks
SpinSucks
4 years 7 months ago

@vargasl let us know what you think!

TammyKFennell
TammyKFennell
4 years 7 months ago

@ShakirahDawud I’m glad you’re giving it another chance. Version 3 is miles better than the version you tried, and version 4 is something I”m really excited about!

TammyKFennell
TammyKFennell
4 years 7 months ago

@vargasl What OS are you running? Tweet me @marketmehelp so we can get to the bottom of it for you 🙂

TammyKFennell
TammyKFennell
4 years 7 months ago

@vargasl What OS are you running? Tweet me @marketmehelp so we can get to the bottom of it for you 🙂

ChrisATrotman
ChrisATrotman
4 years 7 months ago

@lisagerber no problem lisa! I’m really looking forward to trying out the software.

lisagerber
lisagerber
4 years 7 months ago

@shonali hi! And thanks. 🙂

shonali
shonali
4 years 7 months ago

@lisagerber Hi! You’re welcome. And thank you back. 🙂

lisagerber
lisagerber
4 years 7 months ago

@shonali is your six weeks up now? Have you tried any activity? (exercise-wise)

shonali
shonali
4 years 7 months ago

@lisagerber Ya, it was up last week. I haven’t tried anything yet… thinking of trying to start walking at least this weekend…

shonali
shonali
4 years 7 months ago

@lisagerber Ya, it was up last week. I haven’t tried anything yet… thinking of trying to start walking at least this weekend…

shonali
shonali
4 years 7 months ago

@valeriesimon I know, @MarketMeSuite looks mucho cool! @ginidietrich @lisagerber

lisagerber
lisagerber
4 years 7 months ago

@ValerieSimon cool. Let me know what you think. I’m still playing with but can’t on my older Mac. Must. Upgrade.

Brankica
4 years 7 months ago

And I was wondering how are they going to monetize the tool 🙂 @TammyKFennell you are keeping secrets, lol. I have to say that the tool is a bit more robust than the competitors and unless you are addicted to other tools, it is a great one to use. Yes, I said it, out loud 🙂

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