Gini Dietrich

Building Your Online Presence Around Mobile Payments

By: Gini Dietrich | November 17, 2010 | 
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So many things are happening this week, it’s hard to choose just one blog topic. Facebook is taking on Google in the email space. AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And Google is launching a recommendation engine.

You know the old adage about not trying to catch up, but leapfrogging ahead of your competition? I feel like we’re in the middle of a war between Facebook and Google while they try to leapfrog eternities ahead of one another. And then the mobile companies are working together for the customer? Perhaps hell has frozen over!

I think all three are going to affect the way we not only use the web, but the way we continue to connect and engage with in real life friends and online friends, too.

Perhaps, though, the one that is going to affect us the most are mobile payments. In fact, I think it’s going to so greatly affect the way we do our jobs and business as we know it that I’m likely going to add it as a 10th trend in our Dec. 15 webinar.

If you’ve ever used your phone at Starbucks in Target to pay for your purchase, you’ll understand where this is going. But, instead of it being tied to a Starbucks card, your phone will actually talk to your bank account. No more cash. No more credit cards. No more debit cards. No more customer loyalty cards. Just your phone. And as soon as this time next year. (Although Mr. D said last night, “I’ll still have to carry my wallet for my driver’s license.” Yes, dear.)

Imagine what it does for your customers or your client’s customers. How does it affect purchase in retail locations? How does it affect e-commerce and social commerce? How does it affect your web presence?

I’m thinking we need to build our online presence around mobile payments. We’ll all need apps that are cross-platforms for people to buy using their phones. In a year.

What do you think?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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