Gini Dietrich

Choose the Ninth Social Media Trend

By: Gini Dietrich | November 15, 2010 | 
86

A few weeks ago, I blogged about the eight social media and marketing trends to pay attention to going into 2011. Since then, I’ve used those trends when I speak and they have created a great starting point for conversation with business leaders, marketers, and students. The blog post also created some really great conversation in the comments, with the addition of things such as crowdsourcing, location-based marketing, and online coupons or discounts.

Then, through my travels, working with clients, speaking, and brainstorming during our weekly staff meetings, I kept hearing, “These trends are great, but we don’t know how to implement them.” Which makes me think…perhaps there is a way we can help!

So, on December 15 at 11 a.m. central time, we are going to have a one hour webinar on how to implement the eight social media and marketing trends PLUS one.

You get to decide on the extra trend and I get to accept the challenge of explaining to you how to implement it into your 2011 marketing plans.

If you are the author of the most compelling trend, and you create a challenge for me, you will win two free seats to the webinar…one for you and one for a friend or colleague. But be creative and read the comments. If someone else has already chosen your trend, you must come up with something else because, if it’s the winning trend, we’ll go with the first person who left it in the comments.

The deadline for leaving your trend and challenge is this Wednesday at 5 p.m. central time. We’ll announce the winner in this Thursday’s video.

If you don’t participate or don’t win, but still want to attend the webinar, pre-registration is $40 until November 29. After that, the price is $50. And you know what you can do with the $10 you save? Donate it to $30000in30days. Look how I did that…bwahaha!

So let’s hear it. I know some of you have really good challenges in you, so couple it with a social media, marketing, or communication trend and leave it in the comments below. I have to admit…I’m a bit frightened.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

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86 Comments on "Choose the Ninth Social Media Trend"

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rachaelseda
5 years 6 months ago

I thought about this long and hard. You really made me think and the one thing I think your trends are missing is Geolocation apps being another trend that could really take off if businesses truly take advantage of it. As a Foursquare user myself, I haven’t found many businesses using the “specials” option or really trying to use it to their advantage as much as I think they could.

So Gini, how can businesses use geolocation apps in their marketing plan for 2011?

ginidietrich
ginidietrich
5 years 6 months ago

@rachaelseda This is really good…and we can look at for B2B and B2C businesses, as well as those with or without locations. The B2C company with a retail location is easy. The harder part is a B2B without a location. But I have ideas! And you were nice and didn’t dare me to do anything. Too bad I don’t get to vote…you’d win right now. πŸ™‚

rachaelseda
5 years 6 months ago

@GiniDietrich @rachaelseda Oh darn I forgot about the dare…I’m still waiting for you to write a blog post on tree frogs!! haha

patrickreyes
patrickreyes
5 years 6 months ago
How tablets can change the landscape…http://erictric.com/2010/10/15/infographic-whats-the-best-tablet-for-you/ Just look at how many will be coming out by the end of the year. From a technological perspective, I’ve already seen how these devices have made many rethink web experiences. Just last week, I was talking with someone on a plane and she asked me to go to her website on my iPad and nothing rendered because it was all built in flash. That is a consideration now given the popularity of iPad. The argument of flash vs. html5 is for another day. My dare to Gini…well more of a bet. If the… Read more »
sydcon_mktg
sydcon_mktg
5 years 6 months ago

I would say mobile business apps…not iPhone/iPad. With mobile business apps your clients can login to their accounts, or view pricing, and your employees can access pertinent information as well. Mobile Apps work on all platforms and puts your business, inventory, etc at the finger tips of those who need it!

wabbitoid
5 years 6 months ago
Strategy. Sooner or later, people are going to have to get serious about developing strategies for their media purchases (which includes the $$ and time they put into SM!) and prioritize what they do. There are too many shiny objects of new tech and trends out there to pursue them all. If people don’t learn how to develop strategies they wil burn out all together and things will collapse into chaos. I don’t think the latter will happen, and I do think that my message of developing a strategy first is going to catch on. Hopefully we’ll all start to… Read more »
sydcon_mktg
sydcon_mktg
5 years 6 months ago

I forgot to add a dare….my dare to Gini would be to be a hockey step-mom for a game or local weekend tournament…cheer on youth sports with her Bears enthusiasm!

sydcon_mktg
sydcon_mktg
5 years 6 months ago

@PatrickReyes I totally agree. More and more of our clients are being conscious of how their brand is experienced on different devices!

TroyCostlow
TroyCostlow
5 years 6 months ago
When will social media be automated via pre-attentive or pre-cognition social sharing? Most social media is based on the idea of: Thought first, sharing afterwards. (You may not believe it from some of the ridiculous posts on twitter, but the thought, “I should share this” generally occurs before the sharing does). But certain automation can change that.New ‘smart pill’ technologies are sharing information with doctors on whether patients are taking their medicine – without the patients having to tell them. The sharing is automatic, and doesn’t require human involvement beyond the initial setup.http://www.economist.com/node/15276730 It doesn’t take much of a thought-experiment… Read more »
HowieSPM
HowieSPM
5 years 6 months ago
I think the big trend for 2011 is control and privacy. Technologies along the lines of Diaspora are going to disrupt the Facebooks and Twitters. We are going to start seeing a movement of more sharing but full control in terms of the methods of how we share, who we share with, how public the sharing is, and this might start locking brands out. This will cause the technology creators to leave the broken ad support model in favor of a paid, licensed or integrated model. I say this because over 70% of Facebook profiles are almost in complete lock… Read more »
JocelynRimbey
5 years 6 months ago

I think the next big thing is convergence. Just look at what Facebook is doing with email, sms, im, and messages. I think it will be the ability to create a flow system so that we can do everything from one place.

FollowtheLawyer
FollowtheLawyer
5 years 6 months ago

Creative destruction will be the next big trend.

Consider reaction to the Facebook messaging announcement.

Data mining and content sharing will make social networking platform providers more attractive to advertisers and investors, but among users, privacy issues will become social media’s equivalent of ATT data plan contracts — despised “necessary evils” that will drive innovation by new competitors.

ginidietrich
ginidietrich
5 years 6 months ago

@FollowtheLawyer Very interesting! So you think, for instance, because Facebook is opt out (instead of opt in), people will get fed up with it and create a competitor?

ginidietrich
ginidietrich
5 years 6 months ago

@JocelynRimbey Do you think the only convergence will happen on Facebook? Or will there be others?

ginidietrich
ginidietrich
5 years 6 months ago

@HowieSPM I think you and @FollowtheLawyer are saying the same thing. If I’m understanding you both correctly? Am I?

ginidietrich
ginidietrich
5 years 6 months ago

@TroyCostlow If we can get an app that tells my friends I’m going to be late for drinks (again), I’d buy it! I’m with you that geo-marketing is ridiculously underused. When I tell business leaders about it, they cringe because they’re thinking about it, from a consumer’s standpoint. They don’t think about the possibilities from customer, innovation, or marketing perspectives!

ginidietrich
ginidietrich
5 years 6 months ago

@wabbitoid I really hope strategy isn’t a trend for 2011! If the shiny new pennies are thrown around without strategy, we’re all in trouble. But you and I have had this conversation before and we’re in violent agreement.

ginidietrich
ginidietrich
5 years 6 months ago

@sydcon_mktg I would totally be a hockey step-mom for you! So you think apps skip over the tablets?

ginidietrich
ginidietrich
5 years 6 months ago

@PatrickReyes Thank heaven I can take that dare with full confidence I won’t have to fulfill it! So let me ask you this, does your thinking change with this Wired article that says we’ll look back at 2010 and 2011 and think, “Oh weren’t those little tablet thingys so cute?” http://www.wired.com/magazine/2010/03/ff_tablet_levy/

ginidietrich
ginidietrich
5 years 6 months ago

@rachaelseda Plus cow manure.

sydcon_mktg
sydcon_mktg
5 years 6 months ago

@GiniDietrich Well I wouldnt say SKIP, as mobile apps can be used on tablets too. However, its not realistic to take a tablet into a grocery store and scan a QR Code to get a coupon, a phone app is more convenient. Phone apps currently out-way tablet usage. By going mobile you can cover all devices, not just Apple.

ginidietrich
ginidietrich
5 years 6 months ago

@sydcon_mktg I agree! The iPad is great in the kitchen, but not at the grocery store. And it goes to what I was just saying to @PatrickReyes We’ll all always have phones, but the tablets will be a blip in technology.

sydcon_mktg
sydcon_mktg
5 years 6 months ago

@GiniDietrich @PatrickReyes While I don’t know I’d go as far as saying they will be a blip, but they won’t be as widespread. The size of a phone is just to convenient. I think that the tablet will be a sales persons right arm, or great in a boardroom or meeting.

HowieSPM
HowieSPM
5 years 6 months ago
@GiniDietrich @FollowtheLawyer I actually think the networks are stepping stones to integration. Like Email type communication is part of most social websites from Ning to FB to even the DMs on Twitter. I see eventually the devices we use allowing us to connect is assorted ways with whomever we want sunk into the O/S. As for competitors Diaspora is going live later this month. They claim to be a private portable Opt in network. that allows us to keep our stuff and take it anywhere. Instead of photos being On FB’s server I think they stay with us. Not quite… Read more »
HowieSPM
HowieSPM
5 years 6 months ago
@GiniDietrich @TroyCostlow Mobile is one of my areas of focus and expertise. I do not like automation of these things. I like only opt in. I want to go to the mall and call to action know I can access specials etc. Kind of like having all the sunday circulars on my phone. I do not want to go to the mall and have a ton of push marketing. Imagine all 200 stores attacking your phone. Also Satellite does not work inside. Same with Geo Fences. When I go to get milk I don’t want my phone ringing with specials.… Read more »
HowieSPM
HowieSPM
5 years 6 months ago

@GiniDietrich @TroyCostlow I told LiveFyre they need an edit function like DIsqus has. Drives me crazy my spelling errors!

FollowtheLawyer
FollowtheLawyer
5 years 6 months ago
@GiniDietrich Facebook’s M.O. is to throw new features out there, see how the user community reacts, then apologize and promise to do better when they’re excoriated by the privacy community. It keeps happening, and users feel more frustrated and trapped. Simultaneously, the usability is neglected and remains a byzantine torture. We have become dependent on an inadequate and unsatisfying monopoly and stick with it because there are no alternatives — yet. While there are significant barriers to entry for like-Facebook-but-better platforms, I can absolutely see shifts in end user behaviors and tastes, (e.g. it’s just not fun anymore). In the… Read more »
FollowtheLawyer
FollowtheLawyer
5 years 6 months ago

@GiniDietrich @HowieSPM We’re talking about different aspects of the same phenomenon, I think. Facebook’s shortcomings will spawn alternative content delivery, application, hosting and visibility/permission models.

hackmanj
5 years 6 months ago

Ok, I am going to go out on a limb here and just state that whatever the next big thing is it will do more to facilitate face to face “real life” relationships than previous technologies have. The Facebook that leads to face time. Who’s with me? πŸ™‚

HowieSPM
HowieSPM
5 years 6 months ago

@FollowtheLawyer @GiniDietrich Facebook has two major problems privacy and a horrible cluttered UI and Stream. the Live Feed is what they bet the bank on. But the more things they funnel there the less chance we have of seeing anything. That is why the usage numbers are so low per person on the network. I agree with FollowtheLawyer

PeterGault
PeterGault
5 years 6 months ago
@GiniDietrich @TroyCostlow What you’re talking about here is already being done via social vehicle applications – apps for your cars that talk to other cars via networked data streams and/or already existing lines like OnStar formats for example. In fact, you can go to http://gigaom.com/cleantech/social-networked-cars-the-future-of-connected-vehicles/ and read the article by Katie Fehrenbacher published May of 2010. In this example Katie talks about the Caravan Tracker application created by Team Bob Cat from the U of Michigan. All a part of the geo-marketing and social vehicle combination. Want to know where your friends are meeting for lunch, dinner, etc… just have… Read more »
PeterGault
PeterGault
5 years 6 months ago
Everyone has touched on some pretty cool ideas so far for a 9th 2011 trend. However, there’s one that’s in our faces, quite litterally. Video. Most use it to some extent – but I’m seeing a trend of actual video communication. The next trend for 2011 and gaining traction and getting even hotter is social video. This will wrap into tweeted video, mobile video, notepad video, and we’ll even begin to see, albeit modest at first, micro-editing apps that enable us to tweak raw footage on the fly. Some may think that because of YouTube and the ease of communicating… Read more »
PeterGault
PeterGault
5 years 6 months ago

Oh yeah… Dare for Ginny:
Your next video response you post for your Facebook Q of the week must incorporate a minimum of three (3) multitasked projects. Hey – I brushed my teeth while talking on my cell and carving a pumpkin while doing a video… Let’s see what you can do! … I dare ya! … In fact I double dog dare ya! … In fact… yup, I’m going right to it… I TRIPLE DOG DARE YA!

wabbitoid
5 years 6 months ago

@GiniDietrich I’ll rephrase this a bit – a trend will be to talk less about the latest new thang and to talk about how to make what we have work together.

Saying this makes me an optimist. Wait, no, that other thing … oh, yes, crazy. πŸ™‚

wabbitoid
5 years 6 months ago

@GiniDietrich @JocelynRimbey As of today, I am very sick of facebook trying to monopolize a “one-stop” shop for everything. AOL is dead, folks. I think that while there are some people who like having a one-stop shop it’s far too easy to move from one site to another. I don’t think that any one site will be able to achieve the monopoly facebook is trying to achieve – and trying to be all things for all people will only dilute their ability to do anything well.

ginidietrich
ginidietrich
5 years 6 months ago

@wabbitoid @JocelynRimbey In case it wasn’t clear, Erik doesn’t like Facebook. πŸ™‚

ginidietrich
ginidietrich
5 years 6 months ago

@HowieSPM @FollowtheLawyer I don’t know if we get to have two winners, but this conversation is really good!

ginidietrich
ginidietrich
5 years 6 months ago

@HowieSPM Stop making spelling errors!

ginidietrich
ginidietrich
5 years 6 months ago

@hackmanj Really great point! I think all of the social platforms lead to face time. But do you see that as a marketing trend? It might work…hmmm…

ginidietrich
ginidietrich
5 years 6 months ago

@PeterGault So give me an example of how you’ll use social video in 2011. And I accept your challenge.

JocelynRimbey
5 years 6 months ago

@GiniDietrich @wabbitoid Haha, I agree that a one-stop-shop might not be the best option for everyone. Some will be better sticking to that one thing they are good at. But convergence provides an opportunity to simplify things, and I think with all the different emerging forms of technology and software, finding a way to simplify communication is definitely in the future. I look at it as more a simplification process than a one-stop-shop situation.

wabbitoid
5 years 6 months ago

@GiniDietrich @JocelynRimbey Ha! But I am trying to learn about the sub-culture of people that use it & how they use it. I owe it to my clients, at least. But I feel like an anthrolpologist taking notes on the fringes of their settlement. πŸ™‚

JocelynRimbey
5 years 6 months ago

@wabbitoid Well I am more than a part of that “sub-culture”, so if you’ve got questions, ask away!

hackmanj
5 years 6 months ago

@GiniDietrich the lines are so blurred these days, I guess anything that facilitates better relationships is in some way a marketing tool. I actually have a post coming out tomorrow about unified communications, I could have copped out and selected that but I think taking the human relationships to the next level is really important. I like how Skype and Facebook really bring people closer, what’s next in that evolution? That’s what I can’t wait to see.

hackmanj
5 years 6 months ago

@PeterGault This I’ve got to see!

wabbitoid
5 years 6 months ago
@JocelynRimbey Thanks! I’ll assume we’re kind of alone in this old thread. πŸ™‚ I’d love your opinion about a lot of things: What do people like best about facebook compared to other things like, say, a micro-blog on tumblr or twitter? If you are posting something once a week or so how do you pick up an old thread – or is it more polite to just let older threads die off and risk having people think you don’t pay attention to them?Is it considered cold to not be too personal, as most people are? For example, I dont’ talk… Read more »
patrickreyes
patrickreyes
5 years 6 months ago

@GiniDietrich Tablets may or may not stick around however I do believe they have made anyone associated with the online world rethink how content is presented to them. With the many devices out there now…tablets, smartphones, laptops and internet TV…does it make sense for companies to develop platforms for each device? Or is it smarter for them to develop a single platform that can render on any device? So to answer your question…no, my thinking doesn’t change. I truly believe computing is changing because of the iPad…much like Napster changed the music industry.

PeterGault
PeterGault
5 years 6 months ago
@GiniDietrich @PeterGault Sure… A couple things on our plate for 2011 is development of a live streaming video show and heavy participation in live streaming platforms like Justin.tv and UStream. Additionally we’re working on applying our plan for socially aggregating video for multiple cross-network sharing. Another project we’re working on is a social video live streaming webcam based platform with mobile applications for smart-phone and notepads enabling people to bring their face to the conversation. Folks will be able to watch a feed stream and jump in on conversations where they like. It’s a little involved but is looking fairly… Read more »
MandyBoyle
MandyBoyle
5 years 6 months ago

I think a trend to watch in 2011 will be social good, especially with millenials. We’ve already seen it blossom in 2010 with outreach to Haiti, the world water crisis, and a variety of other advocacy projects, but I expect social good to be taken a step further in 2011 as it integrates with a variety of communications platforms. Social good is already present in blogs, widgets, hashtags, fan pages, tweets, photos, apps, text messages, video, and geolocation tags. I’m interested to see organizations will do next πŸ™‚

sydcon_mktg
sydcon_mktg
5 years 6 months ago

@GiniDietrich I just saw this slide presentation about mobile web…http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu

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