Comments on: Managing An Online Community

By: Daniel Hindin

Daniel Hindin — Mon, 19 Jul 2010 17:13:52 +0000

Thanks for the question, Roger. I’m a huge fan of the Old Spice ads and particularly the video answers to tweets that happened last week. Very cool, groundbreaking stuff.

But Old Spice so far has shown no interest that I’m aware of in building or managing on online community. They’re not looking to start a conversation or keep people coming back to a forum that they’ve created.

Their mission is more in the category of entertainment through media, albeit new media. They essentially want to build buzz, and they’ve done a great job with it if the never-ending Twitter talk about it last week was any indication.

By: roger

roger — Sun, 18 Jul 2010 04:13:40 +0000

whats with the Old Spice ad?

By: Online Community Links Roundup 16/07/10 | Community Management | Blaise Grimes-Viort

Fri, 16 Jul 2010 08:37:58 +0000

[...] Managing An Online Community [...]

By: Daniel Hindin

Daniel Hindin — Fri, 09 Jul 2010 15:06:53 +0000

Thanks for stopping by, Sheldon. I’ve noticed you around the blogosphere lately, so I guess you must be doing a good job so far in your new position!

It’ll be good to compare notes as we both settle in.

By: Daniel Hindin

Daniel Hindin — Fri, 09 Jul 2010 15:04:24 +0000

So, Danny, that means you have my back next time I ask for a raise, right???

I’m still waiting for your answer on my email stalker invitation, BTW…

By: 40deuce

40deuce — Fri, 09 Jul 2010 14:12:09 +0000

Hey Daniel,

Nice post and congrats on the new gig.
I actually just started as community manager for Sysomos a little more than a month ago as well and I know what you’re feeling. It’s a little strange to just jump into it with an already established brand that has somewhat of a community already.
I’ve been spending my last month trying to get know the community around my brand. Talk with them. See what they’re reading and sharing. Trying to pass along information that I think they will find relevant. And a bunch of other things on top of all that.
Like you said, interaction and information are key to building and keeping a community and it looks like you’re doing a great job so far. (I hope people are saying the same of me)

Cheers,

Sheldon, community manager for Sysomos

By: Courtney

Courtney — Fri, 09 Jul 2010 02:59:00 +0000

Mwuhahaha – yep!

By: Danny Brown

Danny Brown — Thu, 08 Jul 2010 16:29:25 +0000

So that’s why you stalk via email..?

I jest, Dan. I agree with everyone here – if your job is to foster the community, then I hope Gini is paying you handsomely!

Any agencies want to know how to “do this social media thing”, I’ll be sending them here as a reference point.

By: Gini Dietrich

Gini Dietrich — Thu, 08 Jul 2010 15:46:29 +0000

I clearly have planted my evil muses inside Courtney’s head!

By: Courtney

Courtney — Thu, 08 Jul 2010 05:51:47 +0000

Dan, such a fabulous post! I think interaction is so key. And what I love about the AD team is how interactive they are with each other and with their community. It’s genuine, however, because it moves beyond a blog to all types of social media and “real life”. It’s truly a community – and that is what keeps everyone coming back for more; more great articles, more discussion, more interaction! It’s a great sandbox to play in!