Gini Dietrich

Create a Business Blogging Strategy While You’re On Vacation

By: Gini Dietrich | July 1, 2010 | 

On today’s video…I am a total dork, three housekeeping items (including something BIG coming here next week), and (the real meat) how to create a business blogging strategy while you’re on vacation.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I LOVE your ideas for how to keep your blog alive and kicking – even when we are on vacation. I think it’s okay to take a few days off – as long as you let your readers know – but anything more than 3 or 4 days totally needs a plan.

    Do more video!!!

  • Nice slip up, Gini. I think that’s a great idea for getting guest bloggers in for the month.

    We all need vacations but social media channels kind of demand constant nurturing. I think small businesses need to have a means of keeping up to date (monitoring Twitter / email with a smart phone) but that can be expensive if you’re abroad). Smaller sites don’t have the same kind of link equity and you don’t want to lose momentum.

    If you’re small, aim to prewrite / guest 3 pieces per week you’re away. It’s better to keep reminding Google’s spiders and readers that you’re around.

    (Love those exposed brick walls, BTW)

  • Great tips Gini! I’m on vacation next week. Want to guest blog for me?

  • Love seeing your videos Gini!

  • I just watched the first “Entourage” of the season last night on Tivo and now I feel like Vince felt when he didn’t want to do that burning car stunt and his director called him a wimp. (Actually he used language a bit stronger than that, but you get the picture!)

    No, Gini, I will NOT ride backward on a bicycle while holding a video camera and keeping it steady enough to stay focused on your face. Sorry!

    Now, stop giving away our secrets for next week! Shhhh!!!!!

  • Gini,

    You may want to think about using a flip video camera and a flexible tripod, or some other way to mount the camera on the hanlebars. Just a thought. Not sure i want to video myself playing tennis 🙂


  • Gini — thanks for answering my question and good suggestions. is our agency’s blog so fortunately for me, I have a few other folks that also post to the site. But I do like the idea of pre-writing a few things so that I can still be a participant on the site even if I’m out of the country (Caribbean cruise and it can’t come soon enough!).

    As for the video while you ride, let me think about that one for a bit, I’ll get back to you.

  • Gini, I think that you could tape your video camera to you to handle bars or mount something onto your helmet ( which I’m sure that you always wear.) Have a great 4th and congratulations on your most deserved award!

  • Gini – this is the first video post of yours that I’ve seen, and I love it! Also, I agree with your recommendations about bloggers going on vacation. I recently did a guest post for someone who went out of town, and she had a different guest blogger each day of that week. 🙂

  • As the LONE, and I do mean LONE, blogger of, I’ve been out of pocket several times in the past year. Here’s how I handled the absence: Whether I pre-wrote and scheduled posts or used a guest blogger, the WordPress technology took care of the rest. I just scheduled posts on my regular blog distribution days, and no one was the wiser. The only downside is the exchange and/or feedback element. If I don’t have access to a computer (literally or connection wise), I’ve yet to figure out a way to continue that part of the process. As I’ll be out of pocket part of August, any and all ideas to address that are welcome. Good and informative post!
    P.S. I am available for guest blogging -:)

  • Hmm… know anyone with a pick up truck? Or maybe just attempt a podcast for your first foray into becoming the biking blogger.

    Will you be announcing the “big news” (can’t wait to hear) while biking? Someone has to knock that darn rapping monkey off the most-creative-way-to-share-big-company-news pedestal!

  • I Lol’d (Laughed) when I saw the light behind you. But what was it? Arment Dietrich office (heaven), or Daniel Hindin with a powerful light-source?

    I love the idea of using 30-posts and guest bloggers and I’ve already seen very good guest-content @Spinsucks and @Jontusmedia. Keep up! I’m very excited about what July has to offer in in terms of blog content 🙂

    About your camera-problem then. If you have an Ipod Nano (Like me), you could perhaps use it with some tape?…

  • You are too funny, Graytuna!

  • Get an X Shot and attach it to your bike!

  • I’m behind today!

    Sarah, thank you!! And thanks for the idea on how to use guest bloggers while you’re out.

    Jon, really good point about reminding the Google spiders you’re still around. Out of sight, out of mind is a definitely with those little buggers!

    PR, sure!

    Nancy, you’re always so nice to me. Thank you!!

    Roy, I actually tried the FLIP with zip ties. Didn’t work so well. It was really wobbly and made me car sick to watch.

    Abbie, I ALMOST said something about your cruise in the video, but I didn’t know if you wanted the entire world to know you’re going a cruise and they are not.

    Joe, thank you…and thanks for voting for us!!

    Susan, look to hear from our community manager about guest blogging. And I’ll return the favor when you’re out!

    Valerie, I’m waiting for this brilliant idea. I do love monkeys so I wish I’d thought of the rapping monkeys first!!

    Graytuna, you ARE too funny! I laughed when I read your comment. It does look like we’re in heaven. I should start telling people that working here is like being in heaven.

    Lisa, do you have one? BRING IT WITH YOU!!

    Lindsey, the first one?!? YAY!! Someone who missed me in my cycling clothes!!

    Lastly, who really wants to see Dan record the video while I ride?!? Majority wins!!

  • Can.Not.Wait.Until.Wednesday!!!!!!