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Gini Dietrich

Crowdsourcing the FADS Blog Content

By: Gini Dietrich | October 27, 2009 | 
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Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control.

Instead, however, I asked my Twitter friends what they would like me to write about and I got some great ideas!

* Brad Farris suggested how to feel like you’re in control of the business while traveling.

* From Bruce Smith: Trust.

* Scott Yurashek had an attention-grabbing idea: How the lack of public commentary has been lacking and how social media has made it interesting again.

* Troy Costlow recommended how the intended message can’t be directly stated modestly.

* Several people suggested I write about how to get past writer’s block, which I guess I’m kind of doing by writing this blog post, even though I called them all smarty pants.

* And, God love her, Nancy tried to create a topic out of my wanting to veg out.

All of these are great ideas and you’ll see them as blog posts in the next few days. But this made me think…what would YOU like to see me write about?

* What kinds of conversations do you want to join?
* Is there someone you’d like me to interview?
* Is there anything you’ve always wanted to ask a CEO?
* Is there anything you’ve always wanted to ask a business owner?
* Is there anything you don’t understand about social media and need help?

The parameters are to stay within the PR industry, social media, or what it’s like to run a business.

If your idea is chosen as one of the blog posts, you’ll receive about 30 seconds of fame. And a fun surprise (which means I haven’t yet figured out what it is).

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

21 comments
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Gini Dietrich
Gini Dietrich

My friend Travis just sent this idea to me and I wanted to post it here so I don't lose it:

I think you should do a blog about how poor leadership as a cause of loss and use the bears as a metaphor.

Gini Dietrich
Gini Dietrich

A friend of mine emailed an idea to me and I don't want to forget it, so I'm posting it here.

"Why is it that during tough economic times, most companies reduce marketing budgets? If marketing is of real value to a company and if marketing works for that company, wouldn’t you increase spending in tough times?"

Troy Newhouse
Troy Newhouse

Gini How about a blog on how to tell your story and still hold their interest all while being a good listener. Some people just go on way to long about themselves just to be the one doing all the talking.

Anything you write about is worth reading, yes I am sucking up.
Have a great day and stay healthy.

Troy

Gini Dietrich
Gini Dietrich

Ohhhhhhh!!! These are ALL really good! Now I have to come up with 20 some odd prizes. Stay tuned. And thank you!!

Brian Conrey
Brian Conrey

Companies who are trying to understand/implement social media take steps to that end because someone more conversant in SM has suggested they do so, but often times the company itself doesn't understand the 'why' behind the 'what'.

As communication has evolved (grunting to talking to postal mail to telephone to pagers to cell phones to email to Facebook to Twitter) everything about the dialog changed - the people, the context, what they communicate and why. Perhaps a segment on how the conversations are different now versus five or ten years ago would offer companies a peek at the foundation of the 'why' behind the 'what'.

Andy Donovan
Andy Donovan

I'm with a few of the other of your "Tweeps"...you could write about how Social Media has helped turn burgeoning writers into online favourites and where writer's block is concerned helped to break it free through posts, comments and shared links (flannel PJ's in tow).

I'll tell you what I do with writer's block...look at blogs such as F.A.D.S. and see what I can run with - so thank you for helping me with mine. Hope that helps BFF. Andy

Nathan Mathews
Nathan Mathews

I have been struggling as late to figure out the correct balance of personal and corporate speak as I tweet for Kuru Footwear. My thought is that the more you talk to people as a person you will become a sphere of influence that attracts people that like what you tweet about and there will be a by-product is then they will listen to your product pitch as well. But where is going to far towards to personal stuff that maybe should move to your personal twitter account or blog? I read this blog today and thought it had some good things to say: http://www.convinceandconvert.com/social-media-marketing/how-to-balance-your-personal-and-professional-lives/

What is your thoughts, I think you have done a good job of tweeting personal and business, but it is also your brand and your company, what about when you are working for someone else? Especially if later on you plan on handing over the reins to someone else, your personality and brand you have created can not be replicated.

Deb Dobson
Deb Dobson

Ok, I hate to admit...currently in flannel, remote and watching Biggest Loser. I'm wondering about a topic of motivating a company to dive into social media to develop relationships, promote their online brand and truly engage in it.

I see so many diving in thinking "well, everyone is doing it, so we better". I don't see that many truly engaging.

Ok, now back to flannel jammies and "Biggest Loser".

Michael Whitlow
Michael Whitlow

One big fundamental I see, from customer service to politics,is the trend that has us demonizing one another. Badvocates rant about the geek desk not being able to resurrect the toilet-diped iPod. The bad customer service experience gets turned into a capital offense, amplified by followers. The college prof who presents a point of view is held up to ridicule on tweets and talk radio. What is it about us that we go for polarization so wholeheartedly?

Doug Davidoff
Doug Davidoff

How about the lessons you've learned from following people's advice when you shouldn't have and not following advice when you should? What rules have you developed?

Lon
Lon

I'd like to see a blog about how to overecome the natural tendencies of companies NOT to use outside resources such as PR and consultants.

Charlene
Charlene

How about using Social Media to initiate business then use it to collaborate on a project?

Laura Scholz
Laura Scholz

Well, you know I'm a big fan of snuggling in flannel with the remote. So, I'm with Nancy--how do you unwind and recharge? And how often? How to you make peace with endless to-do lists and just let it go (or do you always sleep with BlackBerry in hand and one eye open)? ;)

Somewhat related to that, how and when do you step away from the day-to-day operation of your business and do the big thinking and heavy lifting that moves your company forward?

I'd also love to hear your thoughts on the future of PR as an industry. How the industry is evolving, who's adapting and why, who's not and why not, what are the next big changes and revolutions (sort of like the billable hours thing we were discussing yesterday), how to stay on top of trends and changes, etc.

Thanks for asking for input! :)

Your BFF
Laura

Scott
Scott

I am a forty something, balding, white guy, with a touch more mid-section than I’d like. I make no apologies for my personal demographic. I live in suburbia, with a couple of kids, a dog, and a wife in a McMansion on a small piece of dirt with a small yard. Straight vanilla as it gets.

But there was a time when I did wild and crazy stuff with wild ad crazy friends. We drank too much and drove too fast. We spent most of our disposable income on chasing girls and stuff that is no relegated to attics and closets.

What does any of this have to with public commentary and social media, you ask? Well, a lot actually. A larger number of men in my “demo” cling to our youthful past. We want to relive those days, not every day, but sometimes. The fact of the matter is we just don’t have that kind of time. Losing a weekend going to a couple of Yankee vs. Red Sox games in Boston with your buds is an absolute blast, but you’d have to miss your daughter’s dance recital. Not gonna happen.

Social media let’s some of that need be met with the following of your favorite athletes, or actors, or whoever. You can bang out a quick email to Joe at the office, check out Chad OchoCinco’s Tweets and the send another email to Nancy. Multitasking as it is intended. Being a productive, happy part of the American economy.

Social media, has brought unprecedented access to people like never before. Who wouldn’t been on the edge of their seat wanting to read Monica Lewinsky’s tweets. Or Marilyn Monroe’s, or Thomas Edison’s, you get the idea. It has brought back a human element we haven’t felt in awhile. It’s spontaneous, fun and little off the wall, but that’s the point.

Beats the humdrum of elected official offends social group, gets called out, apologizes to any all of the group for time eternal, doesn’t mean it and goes on their way. YAWN. Besides, most half way intelligent people understand these are most are isolated incidences blown out of proportion. Gimme, Edward Norton (the actor) training to run the NYC marathon to raise for the Maasai in Africa anytime. How else would I know @edwardnorton had a hurt foot, and has been training at a 7:45/mile pace?

BJ Emerson
BJ Emerson

How about somthing on the benefits and potential pitfalls of outsourcing social media marketing?

Robert Saric
Robert Saric

Potential blog idea: the books that were recommended to you, why they were great, and why you would recommend them. :)

Ljuba
Ljuba

Hey Gini,

I was wondering if you might be willing to blog about the following:

How have the ecomomics of "Free" impacted social media and how has social media impacted "Free"?

Thanks for your thoughts. I look forward to reading and hope you are well.

Thanks

Ljuba

Joe Meehan
Joe Meehan

I'd love to hear about how companies (small to large) have learned how to track ROI on SM outlets. Often, ROI is the first step in getting everyone on board during an appeal or marketing campaign - and without clear metrics (what is a success, what isn't) it's hard to present communication strategies.

I'd also love to hear your take on deciding what new media should be incorporated into your business plans (do you set up a flickr account? Do you make your staff tweet? How soon do you adopt new tech toys as business tools?)

Brad Farris
Brad Farris

Gini:

I would still like to hear about what processes or systems you use to stay connected to your people and work when you are gone a lot. I think many business owners struggle with this issue.

It would also be great to hear about how you have gotten the rest of your team involved in SM (maybe one of them write a post). How is being the leader and setting an example in that area made it easier or harder for the team to join in?

Lastly, how do YOU measure the ROI of all the SM you are doing (as a company not just as an individual)? Are there hard (new business, or extended engagements) as well as soft measures (better relationships, etc.)?

There, that should hold you for a week or two. Now to find a topic for MY blog...

Brad

Gini Dietrich
Gini Dietrich

It's like you're in my brain. I JUST saw an article that executives are using new college graduates to do their social media for them. Hope I can write it without hurting anyone's feelings (like @jmal18).

Jeff Lipschultz
Jeff Lipschultz

There's been a lot of talk (and action) lately centered around "Social Media Interns." Can you share with us the parameters for having an effective program? Some work for free. Some work remotely. Qualifications? Training required? Return-on-investment (of time/dollars).