I say this over and over and over again, but the communication tools offer us a new way to network 24/7. I know for my entire career, we’ve talked about what the customer is thinking and what the customer would like from us…now the customer is in the room with us! This is about talking, engaging, communicating, listening, and paying it forward. It seems scary at first, but it really isn’t any different than introducing yourself to a stranger at a cocktail party, trade show, conference, or networking event.

@Davina, I agree. You need to be able to connect and off topic material can often open up new communication channels. I know Cliff Ravenscraft started podcasting, mentioned Lost and by podcasting about that he ended up building a career as a podcast consultant.

@Daniel, Yup, the hols are here. But being Sweden I have high-speed broadband on the go so I’m okay – as long as the family aren’t looking. Thanks for encouraging me to post here. I guess it came about through the conversations I’ve had with Gini and you! Not bad, eh?

That’s why it pains me to say what a great post this is! Arminda, you’re right on to pick up on the engagement piece. I’m working on a post that will hopefully be published on these pages soon in which I make the assertion that the two most important elements in an effort to build community around a business are: interaction and information.

I’m not 100% sure, but I think Jon may have left for his big summer vacation today, so he may not be able to live up to his point about responding to every comment. I’m sure he’ll come around when he’s able. Until then, let’s keep the conversation going… If nothing else (there’s a lot else), our readers are great conversationalists. What are your tips for starting online conversations?

I’ve definitely dropped the corporate speak from my posts and tweets, getting more into conversation. I gotta plan content, work on my blog more, develop an ed cal. #slackerfail on my part for sure.

On tip I have: Talk about something that really interests you no matter how “off topic” it may seem. I watch way too much TV, so I’ve turned that into the jumping off point for several blogs. Works. Plus tweeting about WTH?! happened on LOST is a good way to connect with people on a human, personal level. FWIW.