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Eight Social Media Trends for 2012
Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend.
To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year.
This will get you started on planning and getting everything ready to launch the year on January 2.
I’ve written the eight social media trends you need to pay attention to for next year.
But, before we get started, we’re going to let you choose the ninth trend, just like we did last year, for the chance to win two seats to the trends webinar.
The contest information is at the end of the post.
2012 Social Media Trends
- Reporting to All Stakeholders. At the PRSA Conference this year, I had a really interesting conversation with Dan Tisch, who is serving as president of Global Alliance this year. He said that some countries, such as Australia, are reporting to all stakeholders. Meaning, they’re not just doing investor relations, but reporting results to employees, customers, prospects, influencers, and more. This is going to become a bigger trend, especially as accounting principles are looking to include brand awareness as part of the balance sheet.
- Social TV Convergence. I’m not a television watcher, but I’m seeing something interesting happening with apps, such as Get Glue. You can “check in” to a TV program and then have conversations with people around the world who are watching the same thing. It allows you to review the shows, talk about what’s happening, and listen to what others are saying. It works for movies and music, too! Plus, if the rumors are true and Steve Jobs’s last project was iTV, this will become HUGE next year.
- Integration of All Disciplines. This is kind of selfish one on my part (because I have a book coming out about it), but integration is going to be crucial next year. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. But 2012 is the year it need to integrate. Customer service can’t do its job without talking to sales. Sales needs the help of public relations. And mobile can’t live without marketing. You’ll see these disciplines all work together, as if they’re in a circle, and not in silos.
- Results. If you aren’t measuring your results to true dollars and cents, you may work yourself out of a job in 2012. We started to talk about how to do this earlier this month, but it’s going to take learning some marketing, product management, and basic accounting (integration, integration, integration) to do this effectively.
- Email Marketing. As much as I would love email to be dead, something like 107 trillion emails were sent in 2010. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. It’s not the new, shiny penny and it’s kind of old and stodgy (I think I read it’s celebrating its 40th birthday). But it’s still really effective. Everyone uses email. Not everyone uses social networks (yet).
- Social Commerce. The other day I was in the Apple store and I checked in, using Foursquare. It asked me if I wanted to pay using the Apple app. Um, yes! Especially because it was a Sunday and there were a gazillion people there. So I downloaded the Apple app, scanned the mouse bar code, it gave me a subtotal, and I hit OK. It took the amount right out of my iTunes account, emailed me a receipt, and I was on my way. Starbucks does this using your phone and their at-register scanner. You’ll see more and more of this next year.
- New Social Networks. I know, I know. We need another social network like we need a hole in the head. BUT there are some cool things, such as Pinterest, that are gaining traction. In fact, yesterday I was scrolling through my Facebook stream and I saw Samuel Gordon Jewelers is having their first Pinterest contest: “Pin To Win.” It’s still way too early to see any results, but rest assured I’m watching what they’re (and others) are doing with this and other new social networks.
- Print to Tablet Swap. During the holiday weekend, I was scrolling through the app store on George (my iPad) and I found Catalogue. It stores all of your catalogs in a handy app so you can scroll through any of them at any time. It also recommends catalogs you should be reading, based on your preferences. My mom and I debated it’s merits the other day. She likes the tactile feel of turning the pages. I think it’s super green and I love that I have them all in one spot. You’ll see a big swap of print moving to the tablet in 2012.
Win Two Webinar Seats
On December 8 at 11 a.m. central time, we are going to have a one hour webinar on how to implement these trends PLUS one.
You get to decide on the extra trend and I get to accept the challenge of explaining to you how to implement it into your 2012 marketing plans.
If you are the author of the most compelling trend, and you create a challenge for me, you will win two free seats to the webinar…one for you and one for a friend or colleague. But be creative and read the comments. If someone else has already chosen your trend, you must come up with something else because, if it’s the winning trend, we’ll go with the first person who left it in the comments.
The deadline for leaving your trend and challenge is this Thursday at 5 p.m. central time. We’ll announce the winner on Friday, during Gin and Topics.
If you don’t participate or don’t win, but still want to attend the webinar, pre-registration is $40 until December 5. After that, the price is $50.
So let’s hear it! What do you have in you?
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198 Comments on "Eight Social Media Trends for 2012"
My trend: everything is small and local. Even big box stores and national chains will be more effective if they start to act smaller and more local. I’m already seeing some chains of restaurants encouraging their local franchisees and stores to create their own online presence, and to get more involved in the community in terms of causes. There is a backlash against larger businesses, in favor of small local businesses, so if the larger businesses can create a local feel and presence, they will have a much better chance.
and I’ll add to this, it has to be genuine. Not just going through the motions and faking it.
@KenMueller You mean, fake like Soldier Field telling me they were participating in Small Business Saturday by offering a percentage off my purchase…but they weren’t even open?!?
@ginidietrich@KenMueller no way far and wide. Companies that go far and wide will trump small and local everytime. OK they pay of congresspeople. That is how they do it!
@KenMueller Chick-fil-A is a good example of that with franchisees creating fundraising partnerships with local schools.
@FollowtheLawyer@KenMueller they aren’t open Sunday and that is the day I eat chicken. So they lost my chicken business. In fact I get my chicken through @Gini Dietrich who is a rep for Omaha Chicken. 4 free cornholders with your first order. Used mine all summer.
I think that the new trend will be towards even more video. Video in e-mails, tweets, facebook and more. I think that explosive growth of video will be the 9th trend.
@BestRoofer and video would be PERFECT for you, Joe….
@KenMueller@BestRoofer Video would be perfect for you, Joe! People want to see what they don’t normally get to see behind the curtain. Video while you’re on top of their roofs?! Priceless.
Advanced target segmentation using combined data from social profiles. – Let’s face it, we all have profiles on Facebook, twitter, blogs, Foursquare, and many many other social networks, with a combination of both public and private data, Someone out there with mad skills will create some really cool tools to combine this data into meaningful information about your customers/targets/clients. We have the basis of this with PeekYou and Spokeo, but watch as someone balances the creepy and the meaningful aspects of this information.
@JayDolan Is that someone going to be you? Or your cat??
@ginidietrich If either Miss Chibi or I knew how to program, we would have conquered this by now and be swimming in cash.
@ginidietrich@JayDolan that profiling weapon is not getting through my body and mind armor made of Unobtanium. You can not profile me Jay! Aside from paranoid Schizophrenic but beyond that I am like the lead lining a nuclear reactor. I am like a black hole where light isn’t strong enough to get out. Plus it helps that a guy with my exact name won the World Series of Poker a few years back.
BTW people who started spokeo….I have nothing nice to say and plenty that would get me in trouble.
@JayDolan I agree with Jay. Data mining for customization of campaigns and special offers will become even more significant in 2012.
@John_Trader1@JayDolan I actually just saw a start-up that is doing this. Hang on…I’ll find out who it was. It’s HeroBox.
@ginidietrich@John_Trader1@JayDolan there are others too. but it needs to be useful
@JayDolan I love the idea of being able to create bespoke offers and pitches.
@TMNinja Yes…and my iPhone is George II.
I love this. I’ve been watching to see what Siri does to search because she doesn’t send you to the web. She sends you to apps.
I found another app called Alfred. He asks you a bunch of questions about your dining preferences and then makes suggestions. It’s really freaking cool!
@TMNinja Wow! This is… spooky and brilliant at the same time that a computer, er, Siri, can figure out which ‘Amy’ takes priority. Asimov take note!
@TMNinja (I mean Asimov *fans* take note — poor Issac be dead, you know)
i think this is the year Facebook dies. Twitter will be bought by China and turned into a Broadcast Channel for Party Propoganda. FourSquare will offer real time sports betting. And @KenMueller moves to Wichita to open a boutique agency selling fans and followers by the thousands.
@HowieSPM I have nothing to say to this.
@ginidietrich they say i am an oracle
@HowieSPM You really are.
@ginidietrich@HowieSPM That’s not all they say…
@KenMueller@ginidietrich I got it this last year but unexpectedly social privacy came from Google. Though not sure if that is why people use Google Plus.
@HowieSPM@KenMueller@ginidietrich I’ve said this before, and I’ll say it again. I don’t know how you come up with this stuff. (It’s Monday morning, I don’t feel like using the real S word I wanted to.)
@HowieSPM I expected you to say @KenMueller was going to become a beekeeper. Maybe the boutique agency is just a cover.
@Erin F.@KenMueller Ken actually breeds really rare butterflies. He freeze dries them then dips them in chocolate and sells them overseas for bank.
As I shared on FB – I especially loved #6…being a target shopper (i.e. in/out and avoid all lineups) will be definitely doing a bit more shopping in the Apple store as a result. 🙂
@DonovanGroupInc It’s sooooooo easy and VERY cool! I was in and out of there in seconds. No waiting in line. No harassment. Just buy my stuff and get out.
@ginidietrich@DonovanGroupInc people share on Facebook?
@HowieSPM@DonovanGroupInc I know YOU think Facebook is going to die, but nearly 800 million people say you’re wrong.
@Soulati | PR Imagine a day when Tiger Woods doesn’t have to have a press conference and we all get a personal not from him on our phone. Kind of brings a tear from my eye.
Nope. Point was, you had already established trust to use their app. And, I’m also saying mobile marketing phase II, not mobile in general. I’m sitting in sessions with companies that know they need mobile but are not exactly sure how to develop it. These are legal tech/software/publishing/financials. It’s not here here; it’s just here. @ginidietrich
@Soulati | PR I agree. But my point is the trends should be things companies don’t yet know they need. They know they need to be using social (in most cases). They know they need to be mobile ready. The stuff I’m talking about they don’t know they need yet. That’s our jobs…to help them understand what makes sense and what doesn’t.
@ginidietrich@Soulati | PR still can’t grasp this social commerce. So I buy some of your crops in farmville and you get facebook credits. Which you can then use to purchase songs from I Tunes?
Social commerce? That was MOBILE commerce. Trending missing… Social is there now, you can buy junk more and more online, but mobile is the bigger trend. as @Soulati | PR suggests.
#3 and #7 are at odds I think now and will continue to be. Integration will occur with more social networks narrowing down or finding their audience better… or become more fractionated.
FRACTIONATED???!!! Thought I was the best coiner, but you just took home the cake!! Or, did that get added to Merriam’s recently? @faybiz
sadly, it is a real word! who knew? @Soulati | PR
@faybiz@Soulati | PR Never argue with Todd and his words.
I can’t participate in the trends contest so I’ll just react to some of the ideas here.
I didn’t know about Catalogue, but I LOVE IT!!!!! Can I tell you how many catalogs I get in the mail and recycle without even looking? It’s pathetic, and it takes a lot of effort and time to remove yourself from all of the lists. I do it little by little, but I doubt most people do that. I cringe at the wasted paper in catalogs.
PS, if email is old and stodgy at 40, what does that make me?
@Lisa Gerber Do you really want me to answer that?
UHMMM. OLD AND STODGY AT 40? @Lisa Gerber
@Soulati | PR@Lisa Gerber She’s the one who asked!
@ginidietrich@Soulati | PR@Lisa Gerber I’m 49. And a guy in a roomful of women. I shall keep my mouth shut. (Mama didn’t raise no fool!)
Oh, and you’re all lovely! And, no, that outfit does NOT make you look fat.
@KenMueller I think your mom would be very disappointed to learn about some of the words you play in WWF.
@ginidietrich That was just yesterday!!! And I had no other words to play!
@KenMueller I’m so telling.
@ginidietrich nuh-uh. And don’t think I haven’t been storing up blackmail info on you!
@KenMueller Puh-lease. There is no blackmail material.
@ginidietrich oh. that’s right. you do all the incriminating stuff right out there in public for all of us to see. thanks for the entertainment!
@KenMueller Exactly!
@ginidietrich@KenMueller World Widlife Federation? I support them too. Ken tell your mom I am happy she supports world wildlife.
I’m no psychic, so I’ll remain mum about upcoming trends. 😉 I know a lot of people are excited about Pinterest. I hope to focus on the fourth trend, results. I know I need to work on that area. I love the third trend, but I like integration. I like to see how different disciplines can inform each other and make them better or understood in a different way.
@Erin F. i bet you are psychic we all are. I predict I will click Like on your comment. Wow I am psychic. See! You can be too Erin!
@HowieSPM I predict that I will have a Tumblr account at some point because of mschechter . Where does Tumblr fall into the trends?
I think social media management tools could be an even larger trend in the future, especially as new social networks are created. I think, too, there may be a focus on niche networks. I remember hearing about Diaspora some time this year, but I haven’t heard much lately. Maybe in the upcoming one? There you are, Ms. @Gini Dietrich , I have submitted a trend, possibly two.
@Erin F. Now, see. That wasn’t so hard, was it?
@ginidietrich No ma’am. 🙂
@Erin F. Then, um, you will love the book geoff livingston and I are writing!
@ginidietrichgeoff livingston Does a publication date already exist for it?
@Erin F. It does! May. And we get to formally announce it next week. Woo hoo!
I love the Social Commerce tools – I hate dealing with lines and people. This simplifies things for me.
I also love that you don’t self promote your upcoming books in your posts. People that do that are SO ANNOYING!!!
BWAHAHAHAH
@danielnewmanUV But Daniel considering it is the 173rd in the See Dick Run series she needs some help!
@HowieSPM LOL
@danielnewmanUV Your mom.
@ginidietrich I think the two of you have age in common!!!! LMAO
@ryancox On Saturday, I got an alert from Foursquare saying one of my usual haunts (Soldier Field) is participating in Small Business Saturday. The problem? There wasn’t a game so they’re weren’t open.
@ginidietrich Yea that’s a pretty big fail — unless it was in reference to the gift store that was maybe open? IDK, it’s coming though @ginidietrich , it’s coming.
I agree with all of your predictions. If I had to add to your list, mine would be:
The Groupon model dies a painful death.
Facebook starts to see a steady decline of users.
Social media as an industry and as a business tool needs an entire reboot as it moves from social media to social business.
Automatic checkins from LBS will start to become mainstream. Detectors in doorways will be notified by your mobile device that will then trigger SMS or emails to let you know of specials.
But then again, what do I know?
@Chris_Eh_Young Love all your predictions except the auto check in. I am on the fence while being a big mobile proponent. I guess my view is I want to walk into a store and have an app that allows me to scan for any special deals for me. And I want the store to tailor the deals based on my history.
What I don’t want is going into a mall and having stores buzz my phone instantly.
@Chris_Eh_Young@HowieSPM I would LOVE automatic check-in, as long as I can control that it doesn’t post to my social networks. The idea that I’m in a store, it checks me in, and sends me specials, based on my preferences? Yes, please!
@ginidietrich@Chris_Eh_Young Have you seen your Facebook feed lately. I saw everywhere you went this weekend. How are they doing that?
@ginidietrich@HowieSPM Exactly. There would be control options built in just as Foursquare does now.
I think someone out there with great skills will create some really cool tools to combine this data into meaningful information about your customers/targets/clients.
@fergusonsarah I’d love to see that … if it happens!
Is it Gini will achieve Global Domination? That’s what my money is on!
No, silly. That doesn’t happen until 2016.
Procrastinator.
@philgerb You have a REALLY good point about bandwidth, especially with the net neutrality debate. It concerns me no one is talking about this issue, yet we could all go from a very level playing field to paying for our Internet consumption. That could be very, very bad for small businesses.
@philgerb@ginidietrich About time is the understatement of the year.
Oh…I like predicting the future. Let me go get my crystal ball. Its in my closet….in the back, I can’t reach it…wait a second…OW! Dammit! It fell and broke…:(
No predictions from me. Let me ask my friend the Magic 8-Ball instead. It says “answer not very clear” Maybe its broken
@NancyD68 I tried using a similar excuse, but it was a no-go with the powers that be. I had to return and leave a comment about a trend.
@Erin F.@NancyD68 If you want to win two free seats, you have to ask the Magic 8 Ball a question that it can clearly answer for you.
@ginidietrich@Erin F. Here is my question for the Magic 8 Ball : “Will Nancy D finally get a job and make some money writing content and then have a webinar about building a community from the ground up?” Magic 8 Ball says – YES!
@NancyD68 Um, that’s not a trend.
@ginidietrich@NancyD68 We need to come up with a winning trend, Nancy!
@NancyD68@ginidietrich Too bad. I was going to ask the Magic 8 ball if I’m finally headed in the right direction. That’s not a trend, either.
@Erin F.@NancyD68@ginidietrich Maybe the trend is that readers of Spin Sucks start having more success (but not quite as much success as subscribers to Spin Sucks Pro)
@NancyD68@ginidietrich I also think the webinar is a great idea. You’re going to be a busy lady. Radio shows, webinars, writing…
@KenMueller@NancyD68@ginidietrich I’d be happy with more success.
@KenMueller@Erin F.@NancyD68 How do you define success?
@ginidietrich@Erin F.@NancyD68 Now you’re getting picky! Success for me is when I make enough money to buy out that Arment dude.
@ginidietrich@KenMueller@NancyD68 Success for me would be helping people to become better communicators in print or online, preferably while being paid to lend that assistance.
@KenMueller He’s dead. You have to choose another benchmark.
@Erin F. How do you know when you’ve achieved it?
@ginidietrich For me it would be! I have been broke for years lady!
@ginidietrich@KenMueller@Erin F. Success – doing better than I did yesterday is good. Living inside is better.
@NancyD68 LOL! OK, you win. That made me laugh out loud.
@ginidietrich YAY! I WIN!
@NancyD68 I saw your comment on John Falchetto’s blog earlier. It’s a really tough spot, but you’re already taking forward steps. That’s awesome.
@ginidietrich I think it would be found in comparing the person’s initial writing to something written several months later. It would also be found in seeing how the person’s online presence has grown due to better writing and in tracking whether the communication efforts are having the desired results – more customers entering the store, a general sense of goodwill, whatever goals the person has for the writing.
If we’re speaking monetarily, it’s when I’ve paid off my student loan, can have my own place again, and can afford health insurance. 🙂
@Erin F. Now that last part? THAT’S measurable! Let’s go for that. By the end of 2012?
@Erin F. Starting your own business is hard work! I agree with Kaarina. And I also think there is only so much analyzing you can do. If I had over-prepared when I started Arment Dietrich, I never would have launched. Sometimes you just have to get to work and figure it out along the way.
@ginidietrich That seems to be the story of my life.
@MSchechter Is this what you wrote about? If so, I won’t ask questions. But I have so many questions!
@ginidietrich Not exactly from this angle, but it’s complimentary to this. Didn’t want to ruin all the fun 🙂
@MSchechter So talk to me more about consolidation of people. You mean solopreneurs will team up with others? Or…. ?
@FollowtheLawyer Oh! Really, really good! I hadn’t thought of this one. Can you win two years in a row??
@ginidietrich To paraphrase Francis Pharcellus Church: Yes, Virginia, you can win two years in a row…
@ginidietrich To paraphrase Francis Pharcellus Church:
Yes, Virginia, I can win two years in a row 🙂
@FollowtheLawyer Whoa. Interesting. I’m always a fan of Austin, too, so that doesn’t hurt. 🙂
@Erin F. Thanks. It’s a crucible of social media antics, as you know.
@FollowtheLawyer It appears to be. Maybe one of these days I’ll get back to Austin…
Thanks very much for the mention @Gini Dietrich . I can tell you thus far our website traffic is sustaining at a quadruple rate 3 days consecutively. Time will tell, but this could be the best promotion we’ve done to date from a hitting exact target demo standpoint. Great post & enjoyed reading all the trends! I think Pinterest is going to just climb and climb in user base having a very identifiable demo is fantastic. Happy Cyber Monday! 🙂 _DG
@DanGordon Quadruple?!? Are you measuring that traffic to conversions??
Nice picks here lady. One thing that I think we will see is a consolidation of networks. Now this will either be through attrition and closing up shops (Myspace, Gowalla, etc.) or another network buying out another (G+ with Twitter, Google TV or Apple Tv with a GetGlue to use it as a ratings proxy).
@jeffespo Are you planning to do this? Is there something you’d like to tell us?
@ginidietrich I am not rich and you know that. However some of those thoughts are in the draft of a similar post I have… I am planning on buying you though and making you my personal PR person. I heard you would take pay in Skittles
@jeffespo It’s true. I do take pay in Skittles.
@ginidietrich@jeffespo You DO??
@rustyspeidel@jeffespo And wine.
@ginidietrich@rustyspeidel Damn it there goes t he G-Rating of our Skype call
@Gini Dietrich Has anyone mentioned mobile and/or QR codes? Def something I want to discuss at my new job. With the right size startup and budget, seems we’ve still only tapped the surface of it all!
@byronfernandez No one has mentioned QR codes. Tell me more about what you’re thinking.
@ginidietrich@byronfernandez Honestly…still an utter noob to the subject. However, know someone who wrote an excellent piece on it. Can connect you if you’re interested
@ginidietrich Lol wow…only just realized I accidentally replied to myself. Derp.
@byronfernandez I was hoping YOU would give me something on the subject so it would be contest ready.
When I went to the LA Auto show most of the sales collateral surrounding the vehicles was contained on iPads or something similar. I love the feel of paper but I think that we are going to see much less of it than we used to.
@TheJackB I think you’re right. It’s much more green AND easier to carry around.
[…] Eight Social Media Trends for 2012 | Spin SucksBy Gini DietrichSocial commerce? That was MOBILE commerce. Trending missing… Social is there now, you can buy junk more and more online, but mobile is the bigger trend. as Soulati | PR suggests. #3 and #7 are at odds I think now and will continue to …Spin Sucks […]
@alexwood15 This is great! I love that you know the Kate Spade app. I shall check it out.
G’Day Gini,
A really valuable update. I’m still an absolute technical novice struggling to prepare a decent landing page. Normally when people post stuff like yours my eyes close, my head spins and I sink slowly to the floor, frothing at the mouth.
But I didn’t with yours. That’s a big breakthrough. Well done.
Maybe it will be fun after all.
Best wishes
Leon
@Leon Oh darn! I must try harder next time then.
@lauraclick Food Network is also doing that – especially with their competition shows. I don’t use it, but I think it’s pretty darn cool.
I love focus. That was the big mantra at Arment Dietrich this year. Sure we need to understand the new technologies because it’s our jobs, but we didn’t want to get carried away.
Great content. Not just rehashed info. I dropped foursquare summer 2010 thinking it was a fad that wouldn’t last. Looks like it was just at its precipice. And Pinterest…oy vey. Time to get with it. Keep up the good work. Thanks again. chasenshaw – http://chasenshaw.com
@ChasenShaw I almost dropped Foursquare and now I’m glad I didn’t. It’s just now starting to become valuable. I’d say in the next six months you’ll want to take another look at it.
This was cool lady.
Regarding email, I think it’s more alive than ever. In fact, I think there is going to be an email renaissance in the coming decade due to its connection with content and sales (which is what I’ll be speaking on at the email summit in Vegas…mega stoked!! ) 😉
Thanks for all you do,
Marcus
@Marcus_Sheridan I really wish email would die, but alas!
@ginidietrich@Marcus_Sheridan Her disdain for it started right around the second she gave me hers…
Hi Gini, for No. 9 I would suggest – More focus on social proof or validation.
I think we will see its importance and integration become stronger in helping to define relevance, content matchmaking and discerning quality of information and sources. A social currency for share-ability, find-ability and credibility.
@ChrisBradley Talk more about this…this is good! What kinds of social proof? Like Klout kind? Or… ?
@ChrisBradley Got it! I wasn’t clear what you meant (and really hoped it wasn’t Klout). I actually have a blog post in my drafts about this. It’s a fascinating topic to me.
@ginidietrich Awesome, looking forward to reading it!
@ChrisBradley You are the winner of the two webinar seats! And…I want to learn more about Publicate.
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@John_Trader1 It’s not really fair that you get to add this one when it was written BEFORE the settlement. I actually thought privacy would be big this year. I think you’re right – it has to go on the 2012 list.
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You know, I’m feeling number five. As a marketer, I like creating the content and then tracking the analytics. For me, it ties into number four.
@MolliMegasko You. Crack. Me. Up!!!
I want to meet the woman Dorman called out on his post this week…astonishing. Hi, Molli! @MolliMegasko
@Soulati | PR@MolliMegasko She’s in the cool name club.
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Something that I believe will be growing in 2012 is an increase in paid subscriptions for premium content from thought leaders in a variety of fields.
@hdbbstephen I hope you’re right!
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[…] Gini’s annual trends prediction post over at SpinSucks.com: Social TV Convergence. I’m not a television watcher, but I’m seeing […]
[…] Eight Social Media Trends for 2012 by Gini Dietrich on SPINSUCKS – Dietrich lists “Reporting to all Stakeholders” as #1. […]
[…] stated “integration” would be a trend to watch for in 2012. The author entitled the post “8 Social Media Trends for 2012,” suggesting that the growth in social media use has made the need for integration important. […]