Gini Dietrich

Eight Tools for Social Media Listening

By: Gini Dietrich | October 4, 2011 | 
167

There are five steps in social media we always recommend to new clients who are just beginning to branch out online.

They are listen, assess, engage, measure, and refine/improve.

The Art and Science of Listening

While each step is important, the foundation to any online effort is listening. And it’s the one step you can do without any of the others.

Before you begin, think about the historically great communicators. They ask a lot of questions. They really listen to what you have to say. They get you talking about yourself. They inquire deeply into the answers you provide. And then they provide advice, counsel, and coaching — but only after they fully understand your needs.

These master communicators are better at listening than they are at talking.

Social media is no different. It’s another way to communicate through listening and engaging in conversation — online. To be a master at social media communication you must have a strong foundation of listening.

First things first. If you don’t have Google alerts set up, do that now.

If you don’t know how to do that, this blog post will teach you how to set them up and which terms to use.

Now let’s discuss eight free tools to enhance what Google is sending you.

  1. Reputation Management. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. It measures Twitter, specifically, on positive, neutral, or negative tweets. Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition.
  2. Blog Tracking. The media landscape has changed and print journalists are no longer the only ones with influence. some bloggers have immense influence and you cannot afford to ignore them. Learn which bloggers care about you, your products or services, and your customers.Use tools such as Technorati or Google Blog Search to determine which bloggers already are aware of you and develop a plan to target them.
  3. Social Bookmarking. Collect case studies of social media success in your industry, in your category, and from companies and people you admire.Use Delicious or Diigo to bookmark the case studies in one location so you can refer back to them while you develop your goals and plan your next steps.
  4. Twitter Search. There is nothing better for real-time search than Twitter. Even if you don’t have a Twitter account, you can still use their search application to find conversations.While we believe everyone should have a Twitter account in order to fully understand and take advantage of their wide range of services, you can subscribe to the RSS feed without an account.
  5. Website Optimization. Right now, go to Web site grader and bookmark the page. Now type in your URL. What’s your grade? Is it 100 percent? No? It tells you exactly what you need to do to fix the site so the search engines are crawling it and you are competing on the web.
  6. Blog Optimization. Do the same thing for your blog, if you have one, but visit Blog Grader instead.
  7. Competitive Analysis. Now go to Compete. Enter your URL and the URLs of two of your competitors. This site then creates a graph, comparing you to your competition.While it’s not flawless (it only tracks U.S. traffic, for instance), it gives you a good baseline of understanding where your competition is beating you (or vice versa).
  8. Web Analytics. Do you look at your web analytics at least weekly? If not, this is a must. It will help you track where people are visiting from and which accounts are home, corporate websites, or blogs.If you find visitors coming from blogs, add those sites to your RSS feeds, comment on the blog posts, and develop relationships with the bloggers.

Having an insider understanding of your visitor demographics will allow you to easily identify your demographic.

As you listen, monitor, and get smart about your web properties, as compared to competitors, you’ll begin to understand how to create your goals.

Next week I’ll give you the tools for assessing where your customers and prospects are already participating online.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • DoorHardwareLux

    Very Helpful advice! RT @TALV58 @ginidietrich Eight Tools for Social Media Listening | Spin Sucks http://t.co/IIPXVhLX

  • DoorHardwareLux

    Very Helpful advice! RT @TALV58 @ginidietrich Eight Tools for Social Media Listening | Spin Sucks http://t.co/IIPXVhLX

  • argghhhhhh……. the good news is my online education (in which this site plays a good chunky part) continues. The bad news is I think I now need to employ an assistant though to keep up….

  • Of course I cut and pasted the entire thing into Word so I can re-read it, print it, re-read it and use the tools.

    That’s RIGHT. I said WORD. I’m old school like that.

  • I would add Get Clicky. Simply awesome tool to find out in real time who visits your blog, where they come from, keywords, which pages they land/exit, a bit like Google Analytics but again in real time and more user friendly.

    The premium version allows to name and tag the visitors. Useful to find out when your community visits and what is the best time to post for example.

    No I’m not an affiliate for the tool 😉

  • I’m loving these links … am spending quite a bit of time on the websitegrader.com …

  • LAXgirl

    Good reminders! RT @ginidietrich Are you forgetting about listening and monitoring? Here are eight free tools to help http://t.co/VR4fy9W7

  • ginidietrich

    @Nic_Cartwright HAHAHAH! There could seriously be an entirely new industry created for assistants who help us figure out all the new tools.

  • ginidietrich

    @AmyMccTobin LOL!! That’s hilarious! I do that too for stuff I want to hang on my wall. Your secret is safe with me!

  • ginidietrich

    @AmyMccTobin LOL!! That’s hilarious! I do that too for stuff I want to hang on my wall. Your secret is safe with me!

  • ginidietrich

    @John Falchetto Totally agree with Clicky! I did a blog post on it a couple of weeks ago and it FINALLY convinced soulati to use the tool. Super, super useful!

  • ginidietrich

    @John Falchetto Totally agree with Clicky! I did a blog post on it a couple of weeks ago and it FINALLY convinced soulati to use the tool. Super, super useful!

  • ginidietrich

    @Ameena Falchetto I love anything Hubspot does…and it’s fun to see where you compare to your competition, too.

  • @ginidietrich@Ameena Falchetto Allow me to play contrarian for a minute.

    I too, enjoy what Hubspot brings to the table. The graders are a fine tool, but they are severely limited in scope.

    Any review of a site done in an automated way is bound to be of limited value, so please be careful how you use these tools. If you are “just getting started” the recommendations of these sorts of tools (and Hubspots graders are only one of many available). Far better in my mind to have a detailed conversation with a knowledgeable consultant about your goals and objectives and to strategize ways to achieve those objectives.

    Automated tools assume every site is built the same way with the same objectives. Automation has its uses and its place, but its important to be aware of the limitations of any tool.

    You may now resume your regularly scheduled programming…. 😉

  • I can’t believe you passed up an opportunity to recommend Google Alerts.

    You feeling OK this morning Gertrude? A bit under the weather, perhaps? 😉

  • OK, so it’s been installed one day and I already see STUFF. Fighting, and kicking all the way to the bank; yes, indeed. What I want to know, though, is this: I read this post all the way and did not comment — is Clicky gonna tell you I hit the site or do I have to make myself known? (I don’t want some inane comment; rather be smart…you know I like to try for that.) @ginidietrich @John Falchetto soulati

  • ginidietrich

    @Sean McGinnis Clearly you didn’t read the entire blog post.

  • ginidietrich

    @Sean McGinnis@Ameena Falchetto They’re free and they provide a great snapshot. It’s in how you use the tool that makes it effective.

  • ginidietrich

    @Soulati | PR Oh I know if you’re here, even if you don’t comment.

  • I love that these are all free tools! I’m adding Clicky to the list to check out too…thanks everyone 🙂

  • I love that these are all free tools! I’m adding Clicky to the list to check out too…thanks everyone 🙂

  • ginidietrich

    @Cision Do you have control of your blog? If so, definitely add Clicky now (http://getclicky.com). If not, you’ll have to sweet talk IT into helping you.

  • ginidietrich

    @Cision Do you have control of your blog? If so, definitely add Clicky now (http://getclicky.com). If not, you’ll have to sweet talk IT into helping you.

  • garious1

    It’s my first time to read about Twendz and thanks for sharing it here. I think that listening is crucial these days, especially when social engagement is called for. Do you think that we should define ROI as Return on Influence, then?

  • garious1

    It’s my first time to read about Twendz and thanks for sharing it here. I think that listening is crucial these days, especially when social engagement is called for. Do you think that we should define ROI as Return on Influence, then?

  • Blog grader says that it is ok for me to use more than 52 words per post. Hmm….Wish I was that succinct but I am not.

    I like the Twitter search function. It has been pretty useful for me.

  • @ginidietrich Hahah! I’m such a dork! I’m a scanner, If it’s not in a list I refuse to read it! LOL!

  • @ginidietrich@Ameena Falchetto We are in agreement, Now please send chocolate.

  • @ginidietrich@Ameena Falchetto We are in agreement, Now please send chocolate.

  • I likey the free, though I’m sure I don’t muster passing grades on many of these. #onthelist

  • I really like Tweet Grid for search. You can arrange tweets and searches so that it pulls up multiple result sin columns, like a whole bunch of customized Tweetdeck columns.

  • Web site grader looks interesting for some one like me who is not much into SEO and stuff, it has really helped me to find out the missing things in my own site!

  • trontastic

    These are some great recommendations. I have a few ideas I’d like to recommend.

    1) Triangulate your data. With an understanding that “free” typically means limited, do not rely too heavily on a singular source. Try to use a minimum of three tools that will give a slightly different perspective on the same metric (or very similar metrics that tell the same story).

    2) Read between the lines…of data. Know that many of these services are giving you free tools to persuade you back to their paid products. Hubspot has a killer set of free tools that I have no issue with most of the time. I have seen, however, inconsistent reporting for the sake of driving me back to their paid side.

    3) Analysis paralysis is a bitch. Each one of us has a little A.D.D. child in our head and when it comes to looking at the amazing amount of data that can be culminated surrounding a brand online, it can become difficult to focus on the meaningful information. Before you ever crack open Twendz, blog/website grader or even Google Analytics for that matter, jot down what exactly you are looking for. That way, when an hour has passed and you’re not sure what you really came in to look for, you can refer back and go OH YEAH!.

    4) Excel is your friend. Keep track of the specific metrics you’re looking at in a separate document. This way you will have multiple data points of a longer period of time. Not only will this help you get a larger picture of what is going on, you’ll be able to see what tools really help you find what you’re looking for and what tools may not be as dependable as you once thought.

    K, back to my Philly cheese steak. 🙂

    Great job G!

  • trontastic

    These are some great recommendations. I have a few ideas I’d like to recommend.

    1) Triangulate your data. With an understanding that “free” typically means limited, do not rely too heavily on a singular source. Try to use a minimum of three tools that will give a slightly different perspective on the same metric (or very similar metrics that tell the same story).

    2) Read between the lines…of data. Know that many of these services are giving you free tools to persuade you back to their paid products. Hubspot has a killer set of free tools that I have no issue with most of the time. I have seen, however, inconsistent reporting for the sake of driving me back to their paid side.

    3) Analysis paralysis is a bitch. Each one of us has a little A.D.D. child in our head and when it comes to looking at the amazing amount of data that can be culminated surrounding a brand online, it can become difficult to focus on the meaningful information. Before you ever crack open Twendz, blog/website grader or even Google Analytics for that matter, jot down what exactly you are looking for. That way, when an hour has passed and you’re not sure what you really came in to look for, you can refer back and go OH YEAH!.

    4) Excel is your friend. Keep track of the specific metrics you’re looking at in a separate document. This way you will have multiple data points of a longer period of time. Not only will this help you get a larger picture of what is going on, you’ll be able to see what tools really help you find what you’re looking for and what tools may not be as dependable as you once thought.

    K, back to my Philly cheese steak. 🙂

    Great job G!

  • trontastic

    These are some great recommendations. I have a few ideas I’d like to recommend.

    1) Triangulate your data. With an understanding that “free” typically means limited, do not rely too heavily on a singular source. Try to use a minimum of three tools that will give a slightly different perspective on the same metric (or very similar metrics that tell the same story).

    2) Read between the lines…of data. Know that many of these services are giving you free tools to persuade you back to their paid products. Hubspot has a killer set of free tools that I have no issue with most of the time. I have seen, however, inconsistent reporting for the sake of driving me back to their paid side.

    3) Analysis paralysis is a bitch. Each one of us has a little A.D.D. child in our head and when it comes to looking at the amazing amount of data that can be culminated surrounding a brand online, it can become difficult to focus on the meaningful information. Before you ever crack open Twendz, blog/website grader or even Google Analytics for that matter, jot down what exactly you are looking for. That way, when an hour has passed and you’re not sure what you really came in to look for, you can refer back and go OH YEAH!.

    4) Excel is your friend. Keep track of the specific metrics you’re looking at in a separate document. This way you will have multiple data points of a longer period of time. Not only will this help you get a larger picture of what is going on, you’ll be able to see what tools really help you find what you’re looking for and what tools may not be as dependable as you once thought.

    K, back to my Philly cheese steak. 🙂

    Great job G!

  • trontastic

    These are some great recommendations. I have a few ideas I’d like to recommend.

    1) Triangulate your data. With an understanding that “free” typically means limited, do not rely too heavily on a singular source. Try to use a minimum of three tools that will give a slightly different perspective on the same metric (or very similar metrics that tell the same story).

    2) Read between the lines…of data. Know that many of these services are giving you free tools to persuade you back to their paid products. Hubspot has a killer set of free tools that I have no issue with most of the time. I have seen, however, inconsistent reporting for the sake of driving me back to their paid side.

    3) Analysis paralysis is a bitch. Each one of us has a little A.D.D. child in our head and when it comes to looking at the amazing amount of data that can be culminated surrounding a brand online, it can become difficult to focus on the meaningful information. Before you ever crack open Twendz, blog/website grader or even Google Analytics for that matter, jot down what exactly you are looking for. That way, when an hour has passed and you’re not sure what you really came in to look for, you can refer back and go OH YEAH!.

    4) Excel is your friend. Keep track of the specific metrics you’re looking at in a separate document. This way you will have multiple data points of a longer period of time. Not only will this help you get a larger picture of what is going on, you’ll be able to see what tools really help you find what you’re looking for and what tools may not be as dependable as you once thought.

    K, back to my Philly cheese steak. 🙂

    Great job G!

  • trontastic

    @Incredible_Eye_Care do you have a free seomoz account? They have some good tools for SEO too that can help you out. On a side note, are you following eyeinfo ? He has some great insight into search and social for your industry.

  • @ginidietrich@Soulati | PR We all know….

  • @AmyMccTobin You rock, Amy!

  • @Soulati | PR@ginidietrich@John Falchettosoulati I can tell if you come once, read, leave and then return again to linger over comments. 🙂

  • @John Falchetto I heart Clicky!

  • Oh, yeah. My ethereal presence … @EricaAllison @ginidietrich

  • @trontastic awesome feedback here! Love #1, triangulating the data, in particular. 🙂

  • ginidietrich

    @Sean McGinnis I’m pretty sure you still owe me wine. And the chocolate is on top of the fridge.

  • ginidietrich

    @Sean McGinnis I knew you only read the list!

  • @ginidietrich Wine? Was the wine for the video you never did, for the post you never wrote or for the job lead that never called me back? I forget….. 😉 I’m leaving my house now for the chocolate…I should be there by Thursday afternoon.

  • trontastic

    Gini, you scare me sometimes…lol. @ginidietrich @Soulati | PR

  • @ginidietrich Maybe instead of “the art and science of listening” you should have labelled that section “sean mcginnis, pay attention to this part”.

  • ginidietrich

    @Sean McGinnis Don’t be surprised when you see that in a future blog post.

  • ginidietrich

    @garious1 No, I don’t. Return-on-influence doesn’t equate to business growth or sales, which is why we’re all in business. I think PR and marketing pros measure the wrong things, which is why we’re seen as an expense, and the first thing to go when times are tight. I absolutely think there is value in credibility and brand awareness and thought leadership, but ROI has to be delivered, in terms of an investment.

  • ginidietrich

    @TheJackB More than 52 words?! You don’t have a problem writing more than 52 words.

  • @ginidietrich I expect nothing less….. LOL!

  • ginidietrich

    @3HatsComm As you know, I love data so the grades give me something to work toward. It’s that whole competition thing.

  • ginidietrich

    @JayDolan Oh yes! Great addition.

  • ginidietrich

    @trontastic@Incredible_Eye_Care I agree on the SEOMoz free account. It’ll really help you with optimizing content.

  • trontastic

    Thanks. I use this rule in Google Analytics all the time too. With GA, I look at the same metric from a high, mid and deep level report. GA loves to shift data depending on how deep the report is that you’re looking at. @Lisa Gerber

  • ginidietrich

    @trontastic Wow, Levi. I think this is a great follow-up to this post! Want to expand it, with some good links, and we can run it next week? Right lisagerber ??

  • @ginidietrich@trontastic hahahaha! I’m on the phone with him right. now.

  • ginidietrich

    @Lisa Gerber@trontastic Ask him to write a follow-up!

  • vmaione

    Thanks, Gini. I am listening, well, reading and checking out Twendz. (And to prove I was reading: #4 “funny” I think should be “fully.”) But, it is funny!

  • trontastic

    I dunnnnnoooo, I might need to get into this wine and chocolate conversation… @ginidietrich @Lisa Gerber

  • @trontastic@ginidietrich wine and chocolate is not a problem.

  • @trontastic@ginidietrich wine and chocolate is not a problem.

  • @trontastic@ginidietrich wine and chocolate is not a problem.

  • @trontastic@ginidietrich wine and chocolate is not a problem.

  • @ginidietrich I’d say more, but then I’d give away all my cool, social media superstar secrets.

  • @ginidietrich I’d say more, but then I’d give away all my cool, social media superstar secrets.

  • @ginidietrich I’d say more, but then I’d give away all my cool, social media superstar secrets.

  • Hi @ginidietrich …This was such an awesome share. This should be “Part II” of this post http://spinsucks.com/social-media/the-secret-sauce-of-online-community-building/

    because you are once again being so generous with your recipe for online success!. I do a lot of what you suggest, but you always are on the cutting edge and have more and more tidbits, suggestions and ingredients to share. Thank you!! You are awesomesauce (Gus’s new favorite word 😉 )

  • ginidietrich

    @vmaione Ha! Thank you!

  • ginidietrich

    @vmaione “In order to funny understand” LOL!

  • ginidietrich

    @vmaione “In order to funny understand” LOL!

  • ginidietrich

    @vmaione “In order to funny understand” LOL!

  • ginidietrich

    @vmaione “In order to funny understand” LOL!

  • ginidietrich

    @vmaione “In order to funny understand” LOL!

  • ginidietrich

    @Lisa Gerber@trontastic In fact, we have both in the office right now!

  • ginidietrich

    @Lisa Gerber@trontastic In fact, we have both in the office right now!

  • ginidietrich

    @Lisa Gerber@trontastic In fact, we have both in the office right now!

  • ginidietrich

    @Lisa Gerber@trontastic In fact, we have both in the office right now!

  • ginidietrich

    @Lisa Gerber@trontastic In fact, we have both in the office right now!

  • ginidietrich

    @JayDolan You have more?! I thought all your secrets were developed by your cat.

  • ginidietrich

    @JayDolan You have more?! I thought all your secrets were developed by your cat.

  • ginidietrich

    @JayDolan You have more?! I thought all your secrets were developed by your cat.

  • ginidietrich

    @JayDolan You have more?! I thought all your secrets were developed by your cat.

  • ginidietrich

    @JayDolan You have more?! I thought all your secrets were developed by your cat.

  • ginidietrich

    @SocialMediaDDS Wait til you see part two to this blog post! You’ll be sending me wine and chocolate. And…if you think this is good, think about what’s inside Spin Sucks Pro. You know, if we ever get to launch it.

  • trontastic

    Yes, but will it be there when I show up on the 9th of November? Something tells me not a chance in hell. @ginidietrich @Lisa Gerber

  • trontastic

    I can’t wait to read part two! @ginidietrich @SocialMediaDDS

  • ginidietrich

    @trontastic@Lisa Gerber Are you kidding? We always have both in the office.

  • ArthurAnswers

    A great mentor of mine once told me that every great speaker was once a great listener! Very great read, thanks Gini! Nothing I love better than the secret tools that help you get the job done! Takes a bit more metaphorical elbow grease (more like carpel tunnels in our case) to get them set up, but worth it if you have the time and motivation!

  • ArthurAnswers

    A great mentor of mine once told me that every great speaker was once a great listener! Very great read, thanks Gini! Nothing I love better than the secret tools that help you get the job done! Takes a bit more metaphorical elbow grease (more like carpel tunnels in our case) to get them set up, but worth it if you have the time and motivation!

  • ArthurAnswers

    A great mentor of mine once told me that every great speaker was once a great listener! Very great read, thanks Gini! Nothing I love better than the secret tools that help you get the job done! Takes a bit more metaphorical elbow grease (more like carpel tunnels in our case) to get them set up, but worth it if you have the time and motivation!

  • ArthurAnswers

    A great mentor of mine once told me that every great speaker was once a great listener! Very great read, thanks Gini! Nothing I love better than the secret tools that help you get the job done! Takes a bit more metaphorical elbow grease (more like carpel tunnels in our case) to get them set up, but worth it if you have the time and motivation!

  • ginidietrich

    @ArthurAnswers That mentor of yours was exactly right!

  • ginidietrich

    @trontastic Are you working today or just hanging out on Spin Sucks?

  • ginidietrich

    @trontastic Are you working today or just hanging out on Spin Sucks?

  • ginidietrich

    @trontastic Are you working today or just hanging out on Spin Sucks?

  • MSchechter

    @ginidietrich What?

  • MSchechter

    @ginidietrich What?

  • MSchechter

    @ginidietrich What?

  • MSchechter

    @ginidietrich What?

  • @ginidietrich I have trouble writing a comment that is less than 52 words. 😉

  • @ginidietrich I have trouble writing a comment that is less than 52 words. 😉

  • @ginidietrich I have trouble writing a comment that is less than 52 words. 😉

  • @ginidietrich I have trouble writing a comment that is less than 52 words. 😉

  • ginidietrich

    @MSchechter What?

  • ginidietrich

    @TheJackB Ha!

  • MSchechter

    @ginidietrich exactly.

  • CristerDelacruz

    @mschechter @ginidietrich You two just cracked me up! 🙂 LOL!

  • ginidietrich

    This is from Al Smith…and I was REALLY tempted to put words in his mouth. But I did not. This is really what he said.

    Thanks Gini. This was very helpful. Will be reading this one again. Already took some action. So much to learn. I love anything with listening in the topic. It is a lost art. It still amazes me, how many people do not know how to listen, or choose not to.

    “Perhaps the most important thing we ever give each other is our attention” Learn to Listen. Listen to Learn. Ok, off my soapbox.

    Thanks again for the many valuable tools presented here. I’m listening. ha !

    Al

  • ginidietrich

    @janbeery Hiiiiiiiiiiiii

  • @ginidietrich @trontastic Hey hey hey is that any way to treat your guests? Offer @trontastic some of that wine and chocolate that I’m supposed to get you 😉

  • Rowfeeder does a great job at monitoring keywords on Twitter and it connect with Google docs and feeds all mentions into a good doc (for archiving or in-depth analysis). Beevolve.com is also a great monitoring tool that does sentiment monitoring across the web and is fairly low cost.

  • JaclynSlovic

    Eight Tools for Social Media Listening http://t.co/de6zeape via @ginidietrich @jeffreypjacobs #NewhouseSM6

  • @ginidietrich It helps to have something to measure against, and goals to work towards.

  • Great list, I just started using Diigo since I never figured Delicious completely and seems Diigo will work better for me with all the sticky notes etc.

  • Did you really just say to use Website Grader and Blog Grader? Bad Gini!!! 😉

    They’re okay but like many tools like them, inherently flawed because they don’t know what your goals are for your site/blog, so they’re only giving a very generic option. And, as we know, generic doesn’t win you any competitive battles.

  • @Sean McGinnis @ginidietrich Amen to your point about the Grader tools, mate.

  • evr

    Nice article! Looking forward to the follow-up about the tools. I wrote an article with some tips for selecting professional tools and setting up listening centers like Dell and Gatorade have, combined with info of relevant reports of Forrester. Might be interesting for you http://www.theconversationmanager.com/2011/07/21/social-media-tools-listening-centers-2011/

  • beevolve

    thanks, manamica for recommending Beevolve.

  • ginidietrich

    @DannyBrown And, as I said to @Sean McGinnis below, they’re free tools that allow you to get a snapshot of what’s going on so you have a benchmark from which to measure. You and I both know the free tools are just that … and it’s in how we use those tools that make them effective.

  • ginidietrich

    @manamica Oh! Two tools I didn’t know about. Thank you!!

  • ginidietrich

    @Brankica I like Delicious better, but only because I’ve been using it for five years. I think they both have their strengths.

  • ginidietrich

    @evr Thanks for the extra info!

  • AnneWeiskopf

    @cbmatthews Thanks Curtis. Finding a great post by @ginidietrich is easy work! 🙂

  • AnneWeiskopf

    @cbmatthews Thanks Curtis. Finding a great post by @ginidietrich is easy work! 🙂

  • @DannyBrown Great minds Danny. I agree wholeheartedly.

    I’m not against free (although I agree with the statement I saw recently that said if someone gives you something for free, that usually means you’re the product). But I am against automation when a hand check provides infinitely more value. Automation is better suited to operations that require scale (think Google search).

  • ginidietrich

    @cbmatthews And thank you!

  • ginidietrich

    @AnneWeiskopf Love!

  • I know I am late. I was watching Alice n Wonderland and totally lost track of time. So please some tea yes preferably green tea w/ roasted brown rice and maybe a scone. Do you have raspberry? What you are out? You had them here yesterday and since I only got to @MSchechter ‘s great post I am now paying the price. Do you do this to @Sean McGinnis ? Something tells me you would save him the last raspberry scone. I guess one can aspire to such treatment here.

    Now to the serious comment. You just gave away for free what I charge $49 for a webinar. Thank you so much.

  • LydiasHouseDC

    @razoo Give to the Max day is coming! #excited

  • razoo

    @lydiashousedc It’s about a month away! Eep! 😀 #give2max

  • @ginidietrich@Sean McGinnis Right. But since there’s no real science or strategy behind these particular tools, they could be more difficult for new users to get the best out of them. Heck, I’d like to think I know what I’m doing with online brand awareness, and the “advice” these two tools give is mundane at best.

    I dunno – I just feel there are better options than HubSpot’s Grader. 🙂

  • @ginidietrich@Sean McGinnis Right. But since there’s no real science or strategy behind these particular tools, they could be more difficult for new users to get the best out of them. Heck, I’d like to think I know what I’m doing with online brand awareness, and the “advice” these two tools give is mundane at best.

    I dunno – I just feel there are better options than HubSpot’s Grader. 🙂

  • @ginidietrich@Sean McGinnis Right. But since there’s no real science or strategy behind these particular tools, they could be more difficult for new users to get the best out of them. Heck, I’d like to think I know what I’m doing with online brand awareness, and the “advice” these two tools give is mundane at best.

    I dunno – I just feel there are better options than HubSpot’s Grader. 🙂

  • @ginidietrich@Sean McGinnis Right. But since there’s no real science or strategy behind these particular tools, they could be more difficult for new users to get the best out of them. Heck, I’d like to think I know what I’m doing with online brand awareness, and the “advice” these two tools give is mundane at best.

    I dunno – I just feel there are better options than HubSpot’s Grader. 🙂

  • @Sean McGinnis@DannyBrown@ginidietrich well my blog on blogger.com that averages 27 readers got an A grade from blog grader.

    So you betcha that site works! You betcha!

  • @HowieSPM@Sean McGinnis@ginidietrich Haha, I rest my case! 🙂

  • janbeery

    @ginidietrich sorry. I’ve been sick sick sick. How are you?

  • ginidietrich

    @janbeery Oh no! What’s wrong?

  • janbeery

    @ginidietrich food poisoning. No more sushi for me! Over a week to recover. I’m on a ton of stuff to rebuild my immune!

  • janbeery

    @ginidietrich food poisoning. No more sushi for me! Over a week to recover. I’m on a ton of stuff to rebuild my immune!

  • ginidietrich

    @janbeery Oh shit. I had that experience eight years ago. I am so sorry!

  • janbeery

    @ginidietrich sucks doesn’t it? How long were u down?

  • ginidietrich

    @janbeery I had to have my stomach pumped so it took a little more than a week. It’s terrible. It makes me hurt for you

  • janbeery

    @ginidietrich Yousa! That’s why I went to the natural route. That’s brutal!

  • ginidietrich

    @janbeery I tried to go the natural route, but I was too sick. I negotiated with the doctor and still lost.

  • janbeery

    @ginidietrich Poor thing! I now keep things on hand. Rich almost took me to the ER. I wouldn’t go. Had already started pumping good stuff!

  • janbeery

    @ginidietrich Poor thing! I now keep things on hand. Rich almost took me to the ER. I wouldn’t go. Had already started pumping good stuff!

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  • TektiteGroup

    @ginidietrich Wondering if you are interested in learning about a new listening & monitoring tool. Let me know.

    • ginidietrich

      @tektitegroup Yes! I’m always interested in what’s coming.

      • TektiteGroup

        @ginidietrich Cool – I have a friend that is demoing a new listening tool to folks. Are U free on 4/10 at 9am for a demo of it?

        • ginidietrich

          @TektiteGroup Um no. I’ll be on a plane.

        • TektiteGroup

          @ginidietrich Bummer. I would love for you to see it in action. Maybe we should take off line & find a time that works for you.

  • Great stuff, and may I suggest that anyone looking to hone in on conversations, curate content and/or topic-tag for reach needs to use the brand new social media tool, for brand monitoring, listening, topic smart-tagging, and content curation (with proper referencing of original content creators): RiteTag is a tool for finding the “rite” tags for many social networks based on your query. We also provide stats and examples of recent updates with each tag suggested, so people can learn about the types of content that tends to go with a tag. Some tools do tag illustration. Also, they do the job just with Twitter; http://www.RiteTag.com already has 10 social neworks (with topic-tagging) integrated, and will expand to more than 20 – which people can search on simultaneously. RiteTag – to find the rite tags, per network (they vary per network) and learn about tags as well. Its not about SEO, but SSO: social sharing optimization: optimizing social media updates to be seen by those not following you by name, but following and searching for your tagged topics. And absolutely nothing out there does what RiteTag.com does for this, not for one network, let alone the ten that we already have integrated.

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