Gini Dietrich

Five Free eBooks to Start Your New Year

By: Gini Dietrich | January 4, 2011 | 
123

There have been plenty of things you’ve had to buy in the past 45 days so I thought I’d give you some FREE eBooks found around the web to help out your pocketbook and your sanity. Plus they’re really good books so you’re gaining free knowledge, as well.

The B2B Blogging eBook from Mark Schaefer offers a look at basics, best practices, and blunders. If you want to begin blogging, but don’t know where to start, this book is for you.

From Stats to Strats is the eBook from Danny Brown at Bonsai Interactive. These guys (Danny and his partner Troy Claus) are really smart when it comes to building a strategy for ALL marketing and communication tools (not just social media). I recommend it if you’re stuck in planning hell and need some inspiration.

I’m a big fan of the content that Radian6 produces…and they have a free eBook every month (we aspire to that level). My favorite of the dozen or so they have (you can find them all here), is Building and Sustaining Brand Communities, which talks about not only how to build a community, but how to keep it engaged and moving toward one vision.

The king of the New Rules of Marketing and PR, David Meerman Scott, has a free eBook called The New Rules of Viral Marketing. It’s probably the most intense free book I’ve come across…and that’s saying a lot. The information shared in here is easily worth the price of a hardcover book.

And…our own that accompanies my Social Media Bootcamp keynote. This one is more than a year old, though. And it’s overly simple. So if you already have a good handle on social media, it won’t be worth your time.  But if you or someone you know hasn’t yet figured out how to use LinkedIn, Facebook, Twitter, YouTube, or any of the other myriad of social networks, this book will be super helpful in that it gives you step-by-step instructions on how to get started.

If you want any others, or don’t see a topic here that you’re interested in reading about, Ingrid Abboud did a nice countdown of 16 (!!!) free eBooks around the web.

Now it’s your turn. Which free eBooks are you loving right now?

Thanks to Beth Harte for pointing me to Bookshelf Porn, which is where I found the image.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • BethHarte

    Happy New Year Gini & team!

    Looking forward to checking out the eBooks. And I agree, David Meerman Scott has a lot of great & intense free eBooks (And guess what?! People STILL buy his books… A lesson to be learned by many a company who gate their content!)

    Cheers,
    Beth Harte
    @BethHarte

  • BethHarte

    Happy New Year Gini & team!

    Looking forward to checking out the eBooks. And I agree, David Meerman Scott has a lot of great & intense free eBooks (And guess what?! People STILL buy his books… A lesson to be learned by many a company who gate their content!)

    Cheers,
    Beth Harte
    @BethHarte

  • I hear those Bonsai boys made a pact with the devil for all their smarts… 😉

    Thanks for including us here, Gini, and glad you enjoyed the ebook – let’s work on a collaborative one soon. 🙂

  • I hear those Bonsai boys made a pact with the devil for all their smarts… 😉

    Thanks for including us here, Gini, and glad you enjoyed the ebook – let’s work on a collaborative one soon. 🙂

  • ginidietrich

    @DannyBrown Um, cough, I believe you still owe me a letter. Cough, cough.

  • ginidietrich

    @DannyBrown Um, cough, I believe you still owe me a letter. Cough, cough.

  • ginidietrich

    @BethHarte And do you like the image I chose?!?

  • ginidietrich

    @BethHarte And do you like the image I chose?!?

  • JGoldsborough

    Thanks, Gini. Have read some of the Radian6 book. Lots of solid tips for businesses in that one. Looking forward to checking out the others — my 2011 reading list is already huge. I might even check out what that @DannyBrown guy wrote :).

    And Bookshelf Porn? I’ll be honest, it got my attention.

  • JGoldsborough

    Thanks, Gini. Have read some of the Radian6 book. Lots of solid tips for businesses in that one. Looking forward to checking out the others — my 2011 reading list is already huge. I might even check out what that @DannyBrown guy wrote :).

    And Bookshelf Porn? I’ll be honest, it got my attention.

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  • @ginidietrich Here you go, miss – have some Buckleys 🙂

    http://www.youtube.com/watch?v=NLsofy9uv3w

  • @ginidietrich Here you go, miss – have some Buckleys 🙂

    http://www.youtube.com/watch?v=NLsofy9uv3w

  • balemar

    Woohooo! More books for my Kindle! It’s like Pete the Tapeworm except it devours books!

  • balemar

    Woohooo! More books for my Kindle! It’s like Pete the Tapeworm except it devours books!

  • ginidietrich

    @balemar LOL!!

  • ginidietrich

    @balemar LOL!!

  • ginidietrich

    @JGoldsborough Bookshelf Porn! It’s a really cool site…if you like the look of books. I just read your blog post about paying for blog topics and I’m with you. But I have to go to a meeting so I’ll comment later.

  • ginidietrich

    @JGoldsborough Bookshelf Porn! It’s a really cool site…if you like the look of books. I just read your blog post about paying for blog topics and I’m with you. But I have to go to a meeting so I’ll comment later.

  • ginidietrich

    @DannyBrown Sigh…

  • ginidietrich

    @DannyBrown Sigh…

  • HowieSPM

    Gene Simmons will be reading these books on his brand new Banana Jr. 6000 and is stoked for the referrals.

    http://www.beautifulfunnysadandtrue.com/wp-content/uploads/2009/02/bloom_county_gene_simmons.gif

    I did not know you had an ebook! And stop giving Danny and Mark so much exposure. Its going to their heads! Thanks for the reading. I have a Kindle App on my Droid but no idea how to use it. Sigh. Maybe Gene can help.

  • HowieSPM

    Gene Simmons will be reading these books on his brand new Banana Jr. 6000 and is stoked for the referrals.

    http://www.beautifulfunnysadandtrue.com/wp-content/uploads/2009/02/bloom_county_gene_simmons.gif

    I did not know you had an ebook! And stop giving Danny and Mark so much exposure. Its going to their heads! Thanks for the reading. I have a Kindle App on my Droid but no idea how to use it. Sigh. Maybe Gene can help.

  • markwschaefer

    Thanks very much Gini. Have some more ideas for 2011 coming down the line!

  • markwschaefer

    Thanks very much Gini. Have some more ideas for 2011 coming down the line!

  • TroyClaus

    Thanks very much Gini, very thoughtful of you. I see Danny has already been here and marked his territory lol. Looking forward to project…………, it’s going to wow many 🙂

    Cheers,

    Troy Claus

  • TroyClaus

    Thanks very much Gini, very thoughtful of you. I see Danny has already been here and marked his territory lol. Looking forward to project…………, it’s going to wow many 🙂

    Cheers,

    Troy Claus

  • HowieSPM

    @TroyClaus Danny has to be careful he doesn’t try marking territories already staked out by Jack Bauer. I think the yard, the street down to the third firehydrant and the other direction to the 4th lampost are off limits to Danny.

  • HowieSPM

    @TroyClaus Danny has to be careful he doesn’t try marking territories already staked out by Jack Bauer. I think the yard, the street down to the third firehydrant and the other direction to the 4th lampost are off limits to Danny.

  • ginidietrich

    This is from Ingrid Abboud:

    Hola Gin,

    I love these eBook roundups as you well know :).

    Thanks a lot for the kind mention. I also have another more recent addition of free eBooks but you’ve already covered most of them here. YaY!

    These are brilliant picks – I’m familiar with all of them.

    Radian6 does indeed do a hell of a job with their monthly publications. Not only that but they’re very active and engaging with their community.

    I had Lauren, their Community Director, pop by one of my blog posts to ask my readers and I what they’d like to see more of this year and what topics they’re interested in so that they could produce eBooks, white papers, etc.. about them.

    Hope some of your readers here can chip in and let them know as well.

    I actually gave them a big shout out this week in my SuperPost. I think the next topic they’ll be focusing on is influence – I’m sure it will make for a nice discussion.

    Anyhoo, that’s it for now. But I’ll be back :).

    Cheers

  • ginidietrich

    This is from Ingrid Abboud:

    Hola Gin,

    I love these eBook roundups as you well know :).

    Thanks a lot for the kind mention. I also have another more recent addition of free eBooks but you’ve already covered most of them here. YaY!

    These are brilliant picks – I’m familiar with all of them.

    Radian6 does indeed do a hell of a job with their monthly publications. Not only that but they’re very active and engaging with their community.

    I had Lauren, their Community Director, pop by one of my blog posts to ask my readers and I what they’d like to see more of this year and what topics they’re interested in so that they could produce eBooks, white papers, etc.. about them.

    Hope some of your readers here can chip in and let them know as well.

    I actually gave them a big shout out this week in my SuperPost. I think the next topic they’ll be focusing on is influence – I’m sure it will make for a nice discussion.

    Anyhoo, that’s it for now. But I’ll be back :).

    Cheers

  • @ginidietrich Yay! It’s working now :). Thanks so much for posting that comment for me Gini. I thought it would be longer before the issue was fixed with Livefyre. They’re quite efficient!

  • @ginidietrich Yay! It’s working now :). Thanks so much for posting that comment for me Gini. I thought it would be longer before the issue was fixed with Livefyre. They’re quite efficient!

  • @Griddy @ginidietrich Heck yes – agree with you 100% there, their support team is awesome.

  • @Griddy @ginidietrich Heck yes – agree with you 100% there, their support team is awesome.

  • I have used Radian6 as a tool, but I didn’t even know they had ebooks! My “PDFs To Read” folder just got a lot bigger…thanks for the resources!

  • I have used Radian6 as a tool, but I didn’t even know they had ebooks! My “PDFs To Read” folder just got a lot bigger…thanks for the resources!

  • HowieSPM

    @jennalanger Oh yes they have all the latest books there. Tom Clancy, John Grisham, Stephen King, Stieg Larsson. Its a booming side business of theirs.

  • HowieSPM

    @jennalanger Oh yes they have all the latest books there. Tom Clancy, John Grisham, Stephen King, Stieg Larsson. Its a booming side business of theirs.

  • @HowieSPM Watch out Howie, I’m not afraid to put you on time out again 😉

  • @HowieSPM Watch out Howie, I’m not afraid to put you on time out again 😉

  • ginidietrich

    @jennalanger @HowieSPM I’d put him in time out, if I were you!

  • ginidietrich

    @jennalanger @HowieSPM I’d put him in time out, if I were you!

  • ginidietrich

    @Griddy YAY!

  • ginidietrich

    @Griddy YAY!

  • ginidietrich

    @markwschaefer Do they include a visit to Chicago?!?

  • ginidietrich

    @markwschaefer Do they include a visit to Chicago?!?

  • ginidietrich

    @HowieSPM Do I need to teach you how to use your Kindle app?

  • ginidietrich

    @HowieSPM Do I need to teach you how to use your Kindle app?

  • ginidietrich

    @TroyClaus Yeah – you have to get here at 9:01 CT to beat @DannyBrown

  • ginidietrich

    @TroyClaus Yeah – you have to get here at 9:01 CT to beat @DannyBrown

  • HowieSPM

    @ginidietrich @jennalanger But each time I comment Gini monetizes my visit. Have you see the site traffic chart? Through the roof since I started coming. Putting me in a time out reduces her income. Jack Bauer has to eat ya know.

  • HowieSPM

    @ginidietrich @jennalanger But each time I comment Gini monetizes my visit. Have you see the site traffic chart? Through the roof since I started coming. Putting me in a time out reduces her income. Jack Bauer has to eat ya know.

  • HowieSPM

    @ginidietrich figured it out. It was dead when I got my phone. But now it works must of been upgraded. I read a lot on my phone. NubiNews has the Economist print editions. I have such a rock star social life these days. Instead of a pretty lady and Champagne I curl up in bed with my Droid2 and read the Economist. #wheredidigowrong

  • HowieSPM

    @ginidietrich figured it out. It was dead when I got my phone. But now it works must of been upgraded. I read a lot on my phone. NubiNews has the Economist print editions. I have such a rock star social life these days. Instead of a pretty lady and Champagne I curl up in bed with my Droid2 and read the Economist. #wheredidigowrong

  • @TroyClaus Just adding to this – thanks for saying we do all kinds of marketing and communications, as opposed to “just social media”. There are enough “social media agencies” out there as it is – no need for us to add to them, we’ll just work on integrating everything instead. 😉

  • @TroyClaus Just adding to this – thanks for saying we do all kinds of marketing and communications, as opposed to “just social media”. There are enough “social media agencies” out there as it is – no need for us to add to them, we’ll just work on integrating everything instead. 😉

  • Gah, and that comment was meant for @ginidietrich – me and my stoopid threading inadequacies. 🙂

  • Gah, and that comment was meant for @ginidietrich – me and my stoopid threading inadequacies. 🙂

  • TroyClaus

    @HowieSPM – HAHA, noted!

  • TroyClaus

    @HowieSPM – HAHA, noted!

  • HowieSPM

    @TroyClaus @DannyBrown Funny I thought you were an all encompassing Digital Media Powerhouse. Scratches that rewrites ‘Just Social Media – they set up Facebook Pages’

  • HowieSPM

    @TroyClaus @DannyBrown Funny I thought you were an all encompassing Digital Media Powerhouse. Scratches that rewrites ‘Just Social Media – they set up Facebook Pages’

  • @HowieSPM @TroyClaus We were going to go with DMP, funnily enough. But then our mantra is “Don’t Make Promises (you can’t keep)” so we thought we’d leave that acronym to the BS agencies instead. 😉

  • @HowieSPM @TroyClaus We were going to go with DMP, funnily enough. But then our mantra is “Don’t Make Promises (you can’t keep)” so we thought we’d leave that acronym to the BS agencies instead. 😉

  • HowieSPM

    @DannyBrown @TroyClaus Did you design the new Starbucks Logo?

  • HowieSPM

    @DannyBrown @TroyClaus Did you design the new Starbucks Logo?

  • ginidietrich

    @Dannybrown I actually don’t think of you guys doing social media work…I think of you more as business integrators who happen to have social in your toolbox.

  • ginidietrich

    @Dannybrown I actually don’t think of you guys doing social media work…I think of you more as business integrators who happen to have social in your toolbox.

  • @HowieSPM @TroyClaus We were going to, but GAP have us on retainer.

  • @HowieSPM @TroyClaus We were going to, but GAP have us on retainer.

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