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Five Reasons I Lost Readers in 2010

By: Guest | January 26, 2011 | 
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This first ran on Dec. 30, but it was so close to the holidays and we like the topic so much, we wanted to re-run it so you don’t miss it.

Michael Schechter is the digital marketing director for Honora Pearls, a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  He also steals and shares your best ideas and quotes on his Tumblr blog, Smarter Than I Am.

I like me.  A lot.  Sadly, readers have not woken up to the amazingness that emanates from within me.  In fact, even when I manage to capture their attention, I seem to lose them just as quickly.  So why, why does someone as charming and as smart as I am (so says my mom) struggle to capture hearts, minds and most importantly the continuing attention of all of you?

Normally I would just blame this on you guys.  I mean why not, it is perfectly rational and it means I don’t have to change.  However, today it appears that I am having a lucid moment (I miss these).  Rather than shoving my head back into the warm and inviting sand, I am going to go against my grain for a moment and list a few of the reason why I think you keep leaving me.

1)   I talk about me… a lot.  In fact it is all I seem to talk about.  I strive to delight by sharing insights I glimpsed from doing this or that.  I honestly thought you would benefit from my nuggets of wisdom, yet it appears that you might actually want me to put some thought into your problems.

2)   I’m more conversational than I am helpful… I love to talk to you.  It is a great way to spend the day.  It is also a great way to avoid doing any actual work.  I don’t know about you, but I barely feel the urge to focus on anything remotely resembling a solution to the challenges we both face anymore.

3)   I keep talking about that thing I’m doing… All the time, in fact, you’ve probably come up with a drinking game.  Take a shot whenever I talk about that new thing I’m doing.  Two shots if I manage to talk about that thing I’m doing while talking about something totally unrelated.  Apparently soft selling every second of every day is actually a hard sell… who knew?

4)   My brilliance is rather inconsistent… When I talk to you, I am giving you solid gold.  Each sentence is very shiny, perfectly wonderful and amazingly useful to you.  That said, I only tend to throw these essential ideas your way when they fit into my schedule.  No matter how many times I tell you that I’m a busy guy, it appears that you actually expect me to try and do this on a regular basis.

5)   I am EVERYWHERE… and I want you to be too.  As if my Facebook, my Twitter and my blog weren’t enough, I also want you to read and share everything I write on our corporate site as well as my Tumblr.  Who amongst us doesn’t love a shiny new toy, but maybe, just maybe, I spread myself a bit thin this year and made it harder for you to find my aforementioned brilliance.

This doesn’t mean you should worry about me, I will be fine.  Any minute now an A-list blogger is going to come across this post, recognize my talent and share this wisdom with their wealth of followers.  How could they not? I mean it’s like I said at the beginning, I’m amazing!  Yet while this is all well and good, I can’t fight the feeling that if I keep this up in 2011, I am just going to keep losing whoever comes my way.

So, go ahead, chastise me.  Tell me how you think I should do it differently next year.  Or better yet, if like me you are having a moment of clarity, be honest and share where you may have gotten it wrong in 2010.

Authors note: While there is a dash of hyperbole and a sprinkle of observation, these are all things I am a little (ok, very) guilty of and hope amongst hopes to improve on in the coming year.

Follow Michael Schechter on Twitter and check out your best ideas and quotes on his Tumblr blog, Smarter Than I Am.

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118 Comments on "Five Reasons I Lost Readers in 2010"

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abarcelos
5 years 4 months ago
Michael, great post. We all get wrapped up in the things you mention from time to time. Personally I didn’t see you that way, but maybe it’s because I was also guilty of doing some of those things myself. Awareness is huge. Humility is huger (I don’t care if that’s a word or not), and genuine care and helpfulness for those around us should always be the priority. So for 2011, I hope to focus on these goals both personally & professionally and not be all things to all people. 2011 will be a year of reality and perspective for… Read more »
abarcelos
5 years 4 months ago
Michael, great post. We all get wrapped up in the things you mention from time to time. Personally I didn’t see you that way, but maybe it’s because I was also guilty of doing some of those things myself. Awareness is huge. Humility is huger (I don’t care if that’s a word or not), and genuine care and helpfulness for those around us should always be the priority. So for 2011, I hope to focus on these goals both personally & professionally and not be all things to all people. 2011 will be a year of reality and perspective for… Read more »
ShellyKramer
ShellyKramer
5 years 4 months ago

Awesome. And so not enough to describe this post, Michael. So many great points here it’s hard to find one that’s a favorite. Talking about solutions to problems. Talking about them instead of me. Being consistent. All my goals for the coming year – let’s tackle them together. And, whomever loses (weekly) has to come up with the next drinking game. And Gini has to make the winner cookies. Yes. Every. Single. Week.

*Love* this.

Happy New Year, Punk.

Shelly
shellykramer

ShellyKramer
ShellyKramer
5 years 4 months ago

Awesome. And so not enough to describe this post, Michael. So many great points here it’s hard to find one that’s a favorite. Talking about solutions to problems. Talking about them instead of me. Being consistent. All my goals for the coming year – let’s tackle them together. And, whomever loses (weekly) has to come up with the next drinking game. And Gini has to make the winner cookies. Yes. Every. Single. Week.

*Love* this.

Happy New Year, Punk.

Shelly
shellykramer

ShellyKramer
ShellyKramer
5 years 4 months ago

@abarcelos Humility. Such a rare character trait, Anna. And such an important one. Happy New Year, Punkette.

ShellyKramer
ShellyKramer
5 years 4 months ago

@abarcelos Humility. Such a rare character trait, Anna. And such an important one. Happy New Year, Punkette.

Krazy_Kris
Krazy_Kris
5 years 4 months ago

Well, Shelly is a wise one so I typically click from her twitter stream. Very nice post Michael. The only thing you missed was detailing how amazing I am **winks**. Look forward to tracking you down now 😀

Krazy_Kris
Krazy_Kris
5 years 4 months ago

Well, Shelly is a wise one so I typically click from her twitter stream. Very nice post Michael. The only thing you missed was detailing how amazing I am **winks**. Look forward to tracking you down now 😀

erinlynn76
erinlynn76
5 years 4 months ago

Maybe since I already made Gini cookies that somehow makes up for all of my selfishness?
(probably not)
I really related to this, which is likely NOT a good sign. Le sigh.

erinlynn76
erinlynn76
5 years 4 months ago

Maybe since I already made Gini cookies that somehow makes up for all of my selfishness?
(probably not)
I really related to this, which is likely NOT a good sign. Le sigh.

abarcelos
5 years 4 months ago

An amazing 2011 to you Shelly-kins XOXO To awareness, humility, and random acts of kindness (even it’s just a smile to a passer by).

abarcelos
5 years 4 months ago

An amazing 2011 to you Shelly-kins XOXO To awareness, humility, and random acts of kindness (even it’s just a smile to a passer by).

DanGordon
DanGordon
5 years 4 months ago
Loved the post, lived this as you know. Every single one. Solid Points across the board. Made every mistake you mention, still do many of ’em. I guess it’s a parallel to bad habits, break ’em or they’ll break us. And most importantly… I am finally grateful you are starting to realize it, life is gonna be awesome in my Twitter stream in 2011 🙂 just kiddin’. But, seriously man, of the best posts I have read in a very long time. With all the hype on how to do this & how to do that I always enjoy convo… Read more »
DanGordon
DanGordon
5 years 4 months ago
Loved the post, lived this as you know. Every single one. Solid Points across the board. Made every mistake you mention, still do many of ’em. I guess it’s a parallel to bad habits, break ’em or they’ll break us. And most importantly… I am finally grateful you are starting to realize it, life is gonna be awesome in my Twitter stream in 2011 🙂 just kiddin’. But, seriously man, of the best posts I have read in a very long time. With all the hype on how to do this & how to do that I always enjoy convo… Read more »
Erroin
Erroin
5 years 4 months ago

Oddly enough my Mom thinks I’m amazing too! Too bad she is not an A-list blogger.

Great point on being spread thin on every social network. It seems to fly in the face of every “hints, tips, & guide” on using social media.

Erroin

Erroin
Erroin
5 years 4 months ago

Oddly enough my Mom thinks I’m amazing too! Too bad she is not an A-list blogger.

Great point on being spread thin on every social network. It seems to fly in the face of every “hints, tips, & guide” on using social media.

Erroin

MSchechter
MSchechter
5 years 4 months ago

@Erroin If we are being totally honest… my mom never said that.

MSchechter
MSchechter
5 years 4 months ago

@Erroin If we are being totally honest… my mom never said that.

MSchechter
MSchechter
5 years 4 months ago

@DanGordon Thank buddy! Seriously great blog with this one odd ball post aside. It’s a go to read in mine. Just saw a lot of what you should do and what we plan to do posts. Just wanted to speak up for those of us who looked at where we sucked last year. Looking forward to sucking less right alongside ya next year!

MSchechter
MSchechter
5 years 4 months ago

@DanGordon Thank buddy! Seriously great blog with this one odd ball post aside. It’s a go to read in mine. Just saw a lot of what you should do and what we plan to do posts. Just wanted to speak up for those of us who looked at where we sucked last year. Looking forward to sucking less right alongside ya next year!

MSchechter
MSchechter
5 years 4 months ago

@erinlynn76 I totally does. Cookies literally obsolve any sin. Go ahead… name one sin that cookies to not obsolve… couldn’t think of one, could you?

MSchechter
MSchechter
5 years 4 months ago

@erinlynn76 I totally does. Cookies literally obsolve any sin. Go ahead… name one sin that cookies to not obsolve… couldn’t think of one, could you?

ginidietrich
ginidietrich
5 years 4 months ago

@Erroin My mom, too!

ginidietrich
ginidietrich
5 years 4 months ago

@Erroin My mom, too!

MSchechter
MSchechter
5 years 4 months ago

@Krazy_Kris That will be my follow up post… people who are as amazing as I am (if not more) 🙂 Looking forward to shaking hands in 2011!

MSchechter
MSchechter
5 years 4 months ago

@Krazy_Kris That will be my follow up post… people who are as amazing as I am (if not more) 🙂 Looking forward to shaking hands in 2011!

ginidietrich
ginidietrich
5 years 4 months ago

@DanGordon I’m glad @MSchechter turned you on to Spin Sucks, too!

ginidietrich
ginidietrich
5 years 4 months ago

@DanGordon I’m glad @MSchechter turned you on to Spin Sucks, too!

ginidietrich
ginidietrich
5 years 4 months ago

@erinlynn76 COOKIES!

ginidietrich
ginidietrich
5 years 4 months ago

@erinlynn76 COOKIES!

ginidietrich
ginidietrich
5 years 4 months ago

@ShellyKramer Uh. Come again?! I do have a job, you know. And, unfortunately, it’s NOT making cookies!

ginidietrich
ginidietrich
5 years 4 months ago

@ShellyKramer Uh. Come again?! I do have a job, you know. And, unfortunately, it’s NOT making cookies!

MSchechter
MSchechter
5 years 4 months ago

@ShellyKramer shellykramer Considering I live for drinking games, this sounds like the best idea I’ve ever heard. I cannot for the life of me figure out why on earth haven’t I thought of tying my future success to alcohol before… 2011, here we come, or more likley, here we stumble…

As for the cookies, I like Gini far too much to subject her to eating anything I might create. I felt bad enough asking her to read something I wrote 🙂

MSchechter
MSchechter
5 years 4 months ago

@ShellyKramer shellykramer Considering I live for drinking games, this sounds like the best idea I’ve ever heard. I cannot for the life of me figure out why on earth haven’t I thought of tying my future success to alcohol before… 2011, here we come, or more likley, here we stumble…

As for the cookies, I like Gini far too much to subject her to eating anything I might create. I felt bad enough asking her to read something I wrote 🙂

ginidietrich
ginidietrich
5 years 4 months ago

@ShellyKramer Did @abarcelos really say huger?

ginidietrich
ginidietrich
5 years 4 months ago

@ShellyKramer Did @abarcelos really say huger?

ginidietrich
ginidietrich
5 years 4 months ago

@MSchechter @ShellyKramer I think she meant *I* had to make the cookies.

ginidietrich
ginidietrich
5 years 4 months ago

@MSchechter @ShellyKramer I think she meant *I* had to make the cookies.

MSchechter
MSchechter
5 years 4 months ago

@ginidietrich @ShellyKramer Well then I think she is really on to something here…

MSchechter
MSchechter
5 years 4 months ago

@ginidietrich @ShellyKramer Well then I think she is really on to something here…

MSchechter
MSchechter
5 years 4 months ago

@abarcelos Huger is one of those “Should be a word, isn’t a word”… 🙂 Sadly, I’ve never had it said to me, but still…

Glad I don’t come off that way, but definiately saw a bit of it in my stuff when I did the review. Think I am way worse when it comes to the consistancy bit. Here is to more quality Twitter Mafia days in 2011. Thankfully it looks like we are all keeping ourselves busy these days!

MSchechter
MSchechter
5 years 4 months ago

@abarcelos Huger is one of those “Should be a word, isn’t a word”… 🙂 Sadly, I’ve never had it said to me, but still…

Glad I don’t come off that way, but definiately saw a bit of it in my stuff when I did the review. Think I am way worse when it comes to the consistancy bit. Here is to more quality Twitter Mafia days in 2011. Thankfully it looks like we are all keeping ourselves busy these days!

ShellyKramer
ShellyKramer
5 years 4 months ago

@MSchechter @ginidietrich Yes, absolutely. Michael you and I are in charge of the drinking games and Gini-Gin-Gin in charge of the cook*ays. Always.

ShellyKramer
ShellyKramer
5 years 4 months ago

@MSchechter @ginidietrich Yes, absolutely. Michael you and I are in charge of the drinking games and Gini-Gin-Gin in charge of the cook*ays. Always.

MSchechter
MSchechter
5 years 4 months ago

@ShellyKramer @ginidietrich That sounds wise… I think it is good to leave us all in the areas where we can excell most 🙂

MSchechter
MSchechter
5 years 4 months ago

@ShellyKramer @ginidietrich That sounds wise… I think it is good to leave us all in the areas where we can excell most 🙂

JohnnyRusso
5 years 4 months ago

Refreshingly different post than we’re used to seeing. Well done Michael. Imagine that, your admitted me, me, me attitude stance is refreshing. lol.

Looking forward to see how you follow through.

JohnnyRusso
5 years 4 months ago

Refreshingly different post than we’re used to seeing. Well done Michael. Imagine that, your admitted me, me, me attitude stance is refreshing. lol.

Looking forward to see how you follow through.

3HatsComm
3HatsComm
5 years 4 months ago
Michael, This is gold. Like @DanGordon I commit almost all of these but #2 is my weak link as I could chat about PR and social media all day. (I could also go on and on about my favorite TV shows, but that’s another problem.) Seriously I’ve spent a big part of my day here at Spin Sucks (which has been great) when I should be crafting a plan for global domination, or at least, land another paying client. 😉 Can’t speak for you, but one of my weaknesses that I am nowhere; which is to say I don’t do… Read more »
3HatsComm
3HatsComm
5 years 4 months ago
Michael, This is gold. Like @DanGordon I commit almost all of these but #2 is my weak link as I could chat about PR and social media all day. (I could also go on and on about my favorite TV shows, but that’s another problem.) Seriously I’ve spent a big part of my day here at Spin Sucks (which has been great) when I should be crafting a plan for global domination, or at least, land another paying client. 😉 Can’t speak for you, but one of my weaknesses that I am nowhere; which is to say I don’t do… Read more »
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