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Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
23

This week our guest posts focus on the latest trends in SEO.

Today: Local search by Monia Raymond. 

Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases.

For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update.

Gini Dietrich wrote about the benefits of Google+ just yesterday touching on it’s search benefits. Today, we’ll expand on its numerous benefits to help with local search.

Five Ways to Improve Your Local SEO using Google+

  1. Put your address and phone number in the right places. Put your address and phone number either in the footer or in the header of your website in search engine-readable HTML text. This way, your contact is on every page of your website allowing Google to attribute the city data to the homepage.
  2. Encourage  reviews and Google+1 votes for your content. Research has proven that social signals from Google+ social network  count heavily when it comes to search engine ranking. When Google+ Local pages took over Google Places, the strategy remained somewhat the same as previously. Search engines, when looking for local content, put more weight on sites and content with many reviews, and Google+1 votes. So, put your Google+ button wherever you can– on you pages, in your email signature, your contact form, etc.
  3. Use graphics (and pictures). Never underestimate the SEO benefit of an optimized photo! A picture speaks more than a thousand words. Use photos and graphics whenever possible, and include your keywords in the alt text and metadata. While you’re at it, upload your photos to your Google+ page. This helps even more.
  4. Get directory  and Google + local listings. Directories are the first stops for the search engine spiders when they are searching for content,  although they are not as valuable as they were a couple of years ago. Also, it is indispensable to list your business in Google Places and Google Maps among many others. Google+ Local pages are now indexed after Google+ is integrated with Google maps, search, and mobile, so your listing has a huge impact on local SEO.
  5. Social networking: Share like crazy! The other big local SEO tip is to get links to your content from the various social networks such as Twitter and Facebook. Yeah, yeah, we all know that…but the key is to engage visitors. Following are few tips about thinking outside the box:
  • Share local area information and transportation. Share content not just about your business but about your local area. The more informative you are, the more shares and engagement you’ll get; expanding your reach. Take pictures and post them on Google Maps from your Google+  business account. Get close views, get sidewalks, photos of food, drinks, and people.
  • Bicycle trails. What are the best bicycle trails in Georgia, for example? Post a picture of a bicycle trail on which you just went for a ride. A friend of your friend or fan might not have been aware of your business, but he will share the link or picture, which means more traffic to your content, and/or your Google+ business page. Apply this idea to a variety of special interests that would appeal to your target audience.

And remember, a strong Local page is one that provides a great deal of information about your business, but also has high visitor engagement with submitted photos and reviews. Keep your Local page fresh, and interact with your customers. Do this, and you will increase the page’s ranking in local search results, guaranteed.

How else would you improve SEO through G+ pages?

Monia Raymond is a freelance journalist, SEO enthusiast, and professional blogger. Currently she is a content contributor for SEO Highway , an Atlanta-based SEO company. She also blogs at Female SEO: A women’s approach to search engine optimization

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23 Comments on "Five Ways to Improve Your Local SEO"

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allenmireles
3 years 9 months ago

I’m always looking for ways to build my knowledge of SEO and to improve my site traffic. These are helpful tips. How you would advise a business that want to use G+ local without having a local physical address to list? I run into this fairly frequently as more and more businesses go virtual.

MoniaRaymond
3 years 9 months ago

 @allenmireles  Hm, having physical address is inevitable, because if you are doing business instead of freelance gigs, then you are (at least) small business owner, right? If you are company/firm , then you have physical address. Suggesting anything except this, would be a “offline black hat” :)

MoniaRaymond
3 years 9 months ago

 @allenmireles  Hm, having physical address is inevitable, because if you are doing business instead of freelance gigs, then you are (at least) small business owner, right? If you are company/firm , then you have physical address. Suggesting anything other than this, would be a “offline black hat” :)

allenmireles
3 years 9 months ago

 @MoniaRaymond No intent to practice offline black hat but I have had clients who do have physical addresses and are businesses but operate virtually and do not want to promote a physical location. The answer for using G+ appears to be to add the physical address t the listing but check the box that says not to include that information in the listing itself. Some of the other local services don’t offer that option, which means that a company in this situation may just not be able to us the service. Thanks for your answer.

accmarketer
accmarketer
3 years 7 months ago

 @allenmireles  @MoniaRaymond I wonder if one way you could get around it would be to have a PO Box address in the local area or maybe a virtual office location?

RonSansone
RonSansone
3 years 9 months ago

RT @MattUlmer_Arc: Five Ways to Improve Your Local #SEO http://t.co/czcpkN5U via @ginidietrich

yngmediaAmit
yngmediaAmit
3 years 9 months ago

Now a Days Local Listing take important place to get quickly on Search Engine Results pages..All above information are effective & beneficial for our website.

brianharig
brianharig
3 years 8 months ago

Monia,
Thanks for the post. It is very important to do all the things you listed to help your http://rapidfirecommissions2x.com/rapid-fire-commissions-2-review-bonus/ results.
Thanks,
Brian

HighwaySeo
HighwaySeo
3 years 8 months ago

@leadsclick I hope you like the article :)

HighwaySeo
HighwaySeo
3 years 8 months ago

@shonali I hope you like the article :)

shonali
shonali
3 years 8 months ago

@highwayseo I sure did!

javascriptsandmore
javascriptsandmore
3 years 8 months ago
I use bold, italic and hash-tags to help optimize my Google+ pages. I also will update any offers on my Google plus business page or put in some new information, this will refresh your page and tell (ping) google there is new updated content. If I want to rank for more areas I will add in additional counties or cities in the description area for Google+ and directory listings. On my website, I will put this of course in the title, inline content and close to any map. I always also link out to the local chamber of commerce or… Read more »
javascriptsandmore
javascriptsandmore
3 years 8 months ago
I use bold, italic and hash-tags to help optimize my Google+ pages. I also will update any offers on my Google plus business page or put in some new information, this will refresh your page and tell (ping) google there is new updated content. If I want to rank for more areas I will add in additional counties or cities in the description area for Google+ and directory listings. On my website, I will put this of course in the title, inline content and close to any map. I always also link out to the local chamber of commerce or… Read more »
javascriptsandmore
javascriptsandmore
3 years 7 months ago

Change your Service area to encompass a distance, that way multiple zip codes are covered and will include any you may have forgotten or may not know.

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Paul Jarosh
Paul Jarosh
2 years 11 months ago

Citations work great for boosting SEO, normally I do them myself or let people from Adsurf.Net do it for me. Great article!

demersraye
demersraye
2 years 4 months ago

Thanks for sharing your information  Local SEO services are important for your website. SEO services focusing locally serve to concentrate your SEO efforts to target users in a particular geographic region. <a href=”http://www.dcmmoguls.com”>Local SEO</a>

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Gary Puntman
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1 year 4 days ago

These are some good tips.  I didn’t know how powerful graphics could be in SEO.  I will have to remember this.  I want to start my own blog soon and get a good following.  SEO strategies will help me achieve this. https://scottidesign.com/

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