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Gini Dietrich

Focus Strategically On the New Social Tools

By: Gini Dietrich | September 9, 2010 | 
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It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom?

My answer follows in the video. What advice do you have for Erik? Anything he should read or view to gain more confidence in educating clients on the new tools?

(If you can’t view the video from your RSS feed, click here for my answer and for a look at how much hair was chopped off my head!)

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.