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Gini Dietrich

#FollowFriday: Aimee West

By: Gini Dietrich | May 17, 2013 | 
67

#FollowFriday: Aimee WestI’ve been holding on to this one for a long time because I wanted to wait until her birthday.

Happy Birthday, Aimee West!

For those of you who don’t know Aimee, allow me to introduce you.

She began her career as a printer and then became pretty adept at creating and designing websites. But when social media hit the scene, she dug in to learn some new skills and (like the rest of us) figured out she could use the tools to enhance not only her job, but that of East Lansing Food Co-Op (or ELFCO, as the cool kids call them).

She found her true love in the folds of Twitter, Facebook, Pinterest, YouTube, and more. With her design background, she discovered the skills were pretty transferrable and she set about convincing ELFCO to let her take some risk and test some theories.

It’s pretty clear, by looking at the ELFCO social networks, she knows what she’s doing and is having fun doing it.

Not only does she manage all of this, she also handles all TV production and, as it turns out, she also is a video star! She does baking, beer, gluten free foods, outdoor gourmet, and more for ELFCO. Methinks there is a Hollywood star hiding out in Michigan.

She’s the mother of two (a son and a daughter) and she is a very fun addition to our community. In December she won Facebook fan of the week (we hold this every Friday, people! Stop by!) and her comment was, “Thanks! So excited to be a winner! *Imagine mascara running and snotty nose from crying so hard*.”

Fantastic and funny!

In honor of her birthday, I shall “sing” her the song my mom sings to all of us kids:

Happy, happy birthday Aimee dear.

Happy days will come to you all year.

If I had one wish then it would be…

A happy, happy birthday to you from me!

Introduce yourself, wish her a happy birthday, and get to know her. You can find her on TwitterFacebook, LinkedIn, YouTube, Vimeo, Pinterest (I LOVE Pinterest!), and Google+.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

67 comments
RebeccaTodd
RebeccaTodd

It's a birthday/follow Friday twofer! Have a great day, Aimee!

LauraPetrolino
LauraPetrolino

Yay Aimee!!! Sorry so late to the party.....but I wanted my Happy Birthday Wish to be on the very top of the comment pile so I've been holding off strategically! 

Ready.....

HAPPY FREAKING BIRTHDAY!!! Woohoo!!! I hope you have a fantastic day filled with unicorns, glitter and monkey pinatas filled with gold and diamonds.

And thus it was proclaimed! 

creativeoncall
creativeoncall

Anyone who can show us how to combine cake and beer must be followed! Glad to almost know you, Aimee... now bake yourself a wonderful birthday cake (on video of course).

jolynndeal
jolynndeal

Happy Birthday, Aimee!  You can see in your work how creative and engaging you are.  I look forward to following you!

Word Ninja
Word Ninja

Looks like the work of someone who loves what they do. Happy Birthday, too!

yvettepistorio
yvettepistorio

Yay!! Happy Birthday Aimee! And congrats on the #FF :)

John_Trader1
John_Trader1

Happy birthday Aimee. Surely, you were lying in bed this morning wondering what could possibly be the biggest birthday present you ever received. A profile on Spin Sucks #FF was most likely the next thought.

Pleasure to meet you and I looked through your East Lansing site -- great work!

Howie Goldfarb
Howie Goldfarb

Not sure how I feel about this. Kind of like if your boss waited 10 years to promote you saying they were waiting for a special day vs when you earned it. Or if Obama said 'Don't kill Bin Laden wait for a full moon'


Oh well better late than never! Grats @aimeelwest ! At least you know @ginidietrich thought you worthy since 2004!

JoeCardillo
JoeCardillo

Awesome. I am a huge fan already - happy 21st bday Aimee! 



aimeelwest
aimeelwest

Wow glitter monkeys and more! Thank you

aimeelwest
aimeelwest

Thank you  @katskrieger I'm really excited to be here :)

Finally I get to learn the secret handshake! 

aimeelwest
aimeelwest

@creativeoncall That episode has been my favorite to make with a close second getting to actually tour Founders Brewery.  hmm.. have you had hard cider donuts? 

aimeelwest
aimeelwest

You are so correct @Word Ninja I would love to do even more to help the amazing small food business's in our area. Thank you for the birthday wish :)

aimeelwest
aimeelwest

@dbvickery If you make the cake let me know it is delicious!! My dad now has a version of the bread that is less sweet but he won't share that recipe - ahh well. Thanks for the good wishes :)

aimeelwest
aimeelwest

Thanks @yvettepistorio it's a really great day when it's your birthday and you get #ff - what will my poor husband have to do next year :)

aimeelwest
aimeelwest

@Howie Goldfarb don't be a jealous just because I got a better present than you :) I'll let you have my ice cream - it's chocolate @ginidietrich the timing was great - thanks

aimeelwest
aimeelwest

Thank you @JoeCardillo! This is birthday 28 with an anniversary of I forget ;) I figure 28 is wordly wise, get the pesky car ins. discount and just a nice round age.

aimeelwest
aimeelwest

@KateFinley The first time it was suggested I sooo did not want to do it. Our camera man/producer Dave Johnson makes it super easy though and he always makes me laugh :) So I roll with it. Thanks - let me know if you ever make the cake and the chocolate sauce is AMAZING on tons of stuff.

AnneReuss
AnneReuss

@aimeelwest Gasp! I'm a beer snob. How cool! Happy National Craft Beer Week and Birthday to you :-) 

Word Ninja
Word Ninja

@aimeelwest @Word Ninja I share your interest in those things and blog about gardening, farmers markets, etc. (Kind of my alias life away from PR. In fact, I was out in my plot before work this morning, wearing my suit and determined to plant at least one chamomile seedling I started in eggshells weeks ago.) My friend may be moving to the Lansing area. I'm sending her the link to your site. 

aimeelwest
aimeelwest

Something tells me you are both up to no good ;) I love it keep going.

aimeelwest
aimeelwest

@AnneReuss I never even drank beer before I started working at ELFCO. Now I'm such a snob - mainly because I've finally found what I like. Thanks!

aimeelwest
aimeelwest

@Word Ninja Thank you. :) I try to use it everyday - somedays it works better than others... 


aimeelwest
aimeelwest

@Word Ninja In my minds eye you not only found it at Marshall's but in the back, on clearance and it fits like a glove. :)

aimeelwest
aimeelwest

@Word Ninja Oh I can just see you in an perfectly fitted Armani (because what else would a Word Ninja wear) digging in the dirt :) Love it. Thank you for sharing us I hope if she moves to Lansing she will check us out.