Gini Dietrich

#FollowFriday: Allen Mireles

By: Gini Dietrich | August 31, 2012 | 

I have super exciting news!

Well, it might not be news for all of you because you’ve probably seen her around here or are already working with her, but it’s official, official so now I can share.

Allen Mireles has joined our team as vice president aka client service extraordinaire aka super strategic thinker aka resident Pollyanna.

Resident Pollyanna? What?

It’s true. Allen is probably the kindest person on earth…or at least in my world. I’ve never heard her say an unkind thing about anyone. In fact, you feel guilty venting any frustration to her because she sees the good in everyone. I’ll bet she could even find good in the devil (well, red does look good on him, she would say).

Not only is she our very own Pollyanna (you’re going to really hate her in a second), she’s extremely passionate about her work. She gets really excited about doing good work, bringing new ideas, and helping clients grow. She gets almost as excited about numbers as I do (I’m over-the-top).

She is experienced and respects people’s roles and responsibilities. She loves working under pressure and tight deadlines. She always says, “This is what makes life interesting.” (See, Pollyanna!)

And now she’s ours!

On the personal front, she has two sons in their 20s (her son, Gabriel, is making his first Gin and Topics debut at noon today) and her husband, Jesse, is an award-winning graphic designer and artist. He’s extremely talented and is, in fact, creating genius work as I write this to show (and sell) in galleries. You never know…maybe you’ll someday own a Mireles that is worth a gazillion dollars.

As for Allen, you’ll find her in the comments, you’ll find her blog posts here every other Wednesday, and you can find her on Google+, LinkedIn, Twitter, on our Facebook page, and on her own blog.

I think she already knows what she’s in for, but you can warn her anyway. Welcome, Allen!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Yay! I <3 Allen. Lots. 🙂 

    • yvettepistorio

       @jasonkonopinski Dido!

      •  @yvettepistorio Dido Florian Cloud de Bounevialle O’Malley Armstrong? 😉 

        •  @jasonkonopinski  @yvettepistorio Oh dear.

        •  @ginidietrich  @yvettepistorio That’s the best you got? Pfffft. 

        •  @jasonkonopinski  @yvettepistorio It’s only 6:40. Let me be.

        •  @ginidietrich  @yvettepistorio Don’t sing it, bring it. 

  • irishis98

    My favorite person on the planet you have proven yourself very wise. 🙂

    •  @irishis98 Wait…am I the wise one for hiring her or she’s the wise one for joining us? 🙂

    •  @irishis98 Thanks Erin. You are a doll.

  • bobledrew

    My mouth is doing funny things. It’s alternating between the jaw dropping and a giant big smile. Thank you for teaching it a new skill. This. Is. Awesome.

    •  @bobledrew This is where I wish I had video!

  • Liz

    Yay! The cat’s outta da bag and boy did y’all snag a stellar one. Kudos, mazel and go get em! 

    •  @Liz Thanks darlin! Hope you have a better day today! xoxo

  • Better be careful. You keep snagging all this top shelf talent and people are gonna start calling you nasty things…. j/k
    Congrats to the firm and howdy Allen!

    •  @Sean McGinnis What makes you think they don’t already? I mean, why do you think I hire them?

      •  @ginidietrich  @Sean McGinnis Friends close, enemies closer? 😉 

        •  @jasonkonopinski  @Sean McGinnis Exactly!

    •  @Sean McGinnis Thanks Sean. We’re having a wonderful time so far and I’m totally excited about the work I get to do with Gini and her team. 🙂

  • Congrats, Allen. Wow, with all these smart, new hires, it’s just a matter of time before they stage a hostile takeover and depose the woman at the top!

    •  @KenMueller Why do you think I’m hiring these smart people? I just want to move to the coast of Maine and live my life. This running a business thing stinks.

    •  @KenMueller Not at all…but watch out world!

  • Congrats – that is HUGE! I love allenmireles – she is just terrific!! What a great way to end your week, eh?

    •  @Shonali  I love her, too. We’ve been doing some work together for a couple of months now and she is WONDERFUL to work with!

    •  @Shonali Thank you Shonali. I’m really excited about this and having so much fun working with Gini and her team. 

      •  @allenmireles  @Shonali “Our” team now!

        • yvettepistorio

           @ginidietrich  @allenmireles  @Shonali How lucky am I…I get to work with Gini AND Allen 😉 Love it!! 

  • JodiEchakowitz

    Congrats all around on the fabulous new addition to your team.

    •  @JodiEchakowitz Thanks Jodi! And, following in your footsteps, she’s not moving. We’re trying to make this virtual thing work!

      • JodiEchakowitz

         @ginidietrich  It’s the best way to go and I have no doubt that it will not only work, but be a huge success!

  • crestodina

    Congratulations, Allen! I hope this means we’ll see you in Chicago more often!

    •  @crestodina You know what she said? She said, “I guess this means we have to come to Chicago more often. Oh darn.”

      • crestodina

         @ginidietrich Super fun! But manamica  and I are on our way to Michigan this weekend. Ships passing…

        •  @crestodina  manamica Oh she’s not coming this weekend…I just meant in general.

    •  @crestodina We plan for it, Andy. Looking forward to seeing you and Mana more. 🙂

  • Congrats to all of you! I love Pollyannas! 🙂 oh, Allen – good luck & have fun!

  • Yay, Allen! What a great choice for AD! Hope Andy’s right and we do see you in Chicago more often. Have fun!

    •  @jeanniecw Fun? Working with me?

      • @ginidietrich good point. I should have stressed the community. We are lots of fun!!!

        •  @jeanniecw  Well, funny looking at the very least.

        • @ginidietrich Well, sure, if you are including @seanmcginnis.

  • LauraBreseeHill

    Congratulations!!! Great addition to your marketing team!!

  • margieclayman

    This is a FABULOUS way to end my week! I now imagine there is a warm center of the universe where Allen and Gini, two of my favorite people, are working together. Wow wow wow!!! 🙂 My heart is singing!!

  • davevandewalle

    I’ll pile on with congratulations. Congratulations! Will there be cake?

    •  @davevandewalle I feel like there should be cake!

  • Welcome Allen!! It’s been great getting to know you and work with you so far! 🙂

  • jennimacdonald

    Allen welcome aboard, looking forward to seeing you as part of the Spin Sucks team, aka keeping @ginidietrich  in line. Poor @lisagerber and @pattiknight need some help!  : )

  • Gini, what a sec. Before hiring her, did you ask for her syrup preference? Please tell me you didn’t forget.

  • Yay! So happy for everyone involved. I’ve been doing a happy dance in celebration since I first read the news (festive party lampshade optional). Woohoo!

  • KellyeCrane

    Wow- what a cool thing this is! I don’t know Allen as well as I’d like, but she’s one of those people who’s always freely sharing her smartness online, making you want to know her more. Congrats to Gini on an exciting hire, and look forward to hearing more from Allen on the AD team!

  • Congratulations Allen! Best Follow Friday announcement ever. 🙂

  • magriebler

    John Ruskin once said, “A little thought and a little kindness are often worth more than a great deal of money.” Clearly Allen will be the most priceless of colleagues! How lovely to have her here at Spin Sucks.

  • Congrats @allenmireles  and @ginidietrich ! Very cool addition to the team! And I love that you’re both so passionate about projects and clients. I can relate. 🙂

  • Allen rocks – great addition, guys, congrats!

    • @Danny Brown Hey, wait, Danny – how do you authorize a post about superheros without any mention of me? I’m like THE social media superhero™ (minus all the credentials of course).

      •  @SociallyGenius  I snuck it through while everyone was watching Obama on Reddit.

  • What a perfect fit! Yay!

    • AnneReuss

       @allenmireles What she said. You and Ginny are treasures! Hope to meet you in the near future and can’t wait to get to know you more! 

  • Congrats @ginidietrich  and  @allenmireles ! I’m officially jealous! 

    •  @samtaracollier  @ginidietrich Thanks. I’m officially over the moon about all of this!

  • Before I get all congratulatory and say “yay this is great, you’re my kinda gal, Allen” I’d like to voice my jealousy during the hiring process, Gini. Just because she’s more qualified, has more experience, and is a better fit DOES NOT mean that I should have been shafted for the interview. Anyway, Allen, if you didn’t know this already, I’m totally full of crap. Very happy and proud of Charles Arment for having the savvy to make this happen. Congrats Allen!

    •  @SociallyGenius I’d like to have a drink with that guy. 🙂 

      • @jasonkonopinski no kidding, Jason… He does ALL the heavy lifting while Gini is out in world book tours and claiming credit for all the accolades that spin sucks has gotten this year. Some people are just glory hogs I guess.

    •  @SociallyGenius Thanks! I’m really honored to added to the team and having a boatload of fun already. A bit worried about trying to keep uo with herself, @ginidietrich , but I imagine that goes with the territory!

  • Hey Allen … what a great decision. Everyone wins on this connection. Especially us!  

    •  @Carmelo Thank you. I am really excited and having a wonderful time already. 

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  • Congrats to both of you and your team! Oh wow, @allenmireles is amazing! And this is good for us too, ’cause we’ll get to see her more often! 🙂

  • geoffliving

    Congratulations to both of you!

  •  @allenmireles @ginidietrich — congrat to both of you! Looking forward to getting to know Allen. 

  •  @allenmireles @ginidietrich  — congrats to both of you! Looking forward to getting to know Allen.

  • I just started seeing her around more (Edge Rank has been popping your Facebook posts up more often too Gini!) and I was thinking a lot of these same things. Congratulations Allen, and you too Gini!

  • What a great match! This team is really going to rock it ( not like it didn’t already!). Cheers to you!

  • dc2fla

    Absolutely perfect! Congratulations to the team. And love.

  • Best. News. This. Year.Seriously – you guys are going to take over the universe. I’m perfectly good with that. I love y’all.

    •  @LucretiaPruitt Lu, thanks! I miss you and llok forward to lenghty conversations in the Fall, maybe? 🙂

  • Congrats, Allen, Gini and team! @ginidietrich I completely agree with you – every time I’ve had a conversation with Allen, she always exemplifies what it means to be a good-hearted and genuinely kind person. 

    •  @Nikki Little  @ginidietrich NIkki, I would say the same of you. Thank you for those kind words. You are awesome, my friend. 🙂

  • Congrats to both of you!

    •  @samfiorella Thanks, I am having a boatload of fun!

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