Gini Dietrich

#FollowFriday: Anne Reuss

By: Gini Dietrich | August 17, 2012 | 

During the opening party for SOBCon this year, I noticed a sign language interpreter at the event.

I asked who needed the assistance and was told, “Anne Reuss!”

What?!? Anne Reuss is deaf?

You see, this social media world not only levels out the business world and the world in general, it makes it easy for everyone to participate. And, based on the online conversations I’d had with Anne, I had no idea she is deaf.

In fact, when you spend time with her, it’s pretty difficult to tell because she does such a great job of communicating. Sometimes you have to get your phones out to text one another, if you really don’t understand, but she reads lips very well and has spent her entire life learning how to communicate with the hearing world. And, when I hang out with her, I get to practice the sign language (remedial at best) I learned as a kid.

On top of it that, she is wicked smart, absolutely adorable, and has a great sense of humor (and we all know how much I like funny people). Every once in a while I’ll get a text message from her that is a really funny cartoon or a person making a face at me…and that’s it.

I recently had dinner with her and we talked about the job market for a deaf person, which really depressed me. She described how hard it is to get a job because most people see it as a disability so she can’t even get an interview.

What the heck is wrong with people? Seriously.

Enter my friend Jeannie Walters who just hired her to run social media and content for 360Connext! A great job for Anne and a huge help for Jeannie.

So now you can find Anne not only on her personal accounts (Twitter, Pinterest, Google+, LinkedIn, and her own blog), but also on Twitter and Facebook for 360Connext.

Plus you can check her out on video. The girl is fearless!

I highly, highly recommend you introduce yourself to Anne (in the comments below) and get to know her online. She will enrich your life. I guarantee it.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • A very, very well-deserved FF. I adore Anne. ADORE. 

    •  @jasonkonopinski Me. Too.

      •  @ginidietrich She’s a lovely, lovely soul. A very special one, that @annereuss .

  • belllindsay

    AND followed! Thanks for the intro Gini and Anne, great to ‘meet’ you!!! 😀 

    •  @belllindsay Be kind to her…at least the first week.

      • AnneReuss

         @ginidietrich Good suggestion for @belllindsay or I might come on too fast with my weird comics. 

      • belllindsay

         @ginidietrich @AnneReuss  I’m always kind. Kind of EEEEVIIILLLL!!! hahahaha

        • AnneReuss

           @belllindsay   And so it begins. *record scratches* *unicorns hide* (can’t wait!) 

  • Anne sounds like a remarkable person. I just followed anneruss  on Twitter, by the way. She’s done a wonderful job of overcoming a so-called limitation. I agree that any company smart enough to give her a chance would get a star!
    Thanks for introducing me, Gini.

    •  @JeffOgden  Thanks for stopping by, Jeff!

    • AnneReuss

       @JeffOgden Can’t wait to tweet with you! Thanks for your comment – that really means more than you know. I’m determined to enlighten a company or two. Everybody I get to meet like the folks here I honestly consider rewarding. See, I knew there were smart people like you out there! 

  • She seriously rocks! I’m so lucky to have met her when I did, so I could ask her to rock 360Connext! She is constantly surprising and inspiring me, and I am happy to also call her a friend. Great recommendation for #FF.

    •  @jeanniecw You are very lucky…I’m a little envious!

      •  @ginidietrich  @jeanniecw Me. Too. 

        • AnneReuss

           @jasonkonopinski @jeanniecw I’m jealous Gini knew you guys before I did but yes Jeannie is darling I’m so happy I can help her out!

  • Thanks for sharing @ginidietrich , it’s wonderful to know about annereus Feels Good 🙂 Thanks you.

    •  @sanjayshetty  You’re welcome!

    • AnneReuss

       @sanjayshetty 🙂 I feel pretty good too. Thanks for joining us here with your comment! 

  • margieclayman

    Ready for my most in-depth comment ever?
    YAY!!!!! 🙂 Anne is wonderful!!!

    •  @margieclayman LOL! Wow. That WAS your most in-depth comment ever.

    • AnneReuss

       @margieclayman *clap clap* the feeling is mutual!!!

  • GrizzardComm

    @MargieClayman @AnneReuss @ginidietrich And I”m already following her. I’m clearly ahead of the curve.

    • MargieClayman

      @grizzardcomm well we knew that Jeff 🙂

  • Great to meat you Anne. I already follow you on Twitter, but now I’m definitely more interested because of my social media work with the issue of accessibility and specifically with the deaf. Will definitely be snooping around your blog!

    •  @KenMueller She seriously rocks.

      •  @ginidietrich I’m getting that impression

    • AnneReuss

       @KenMueller I want to learn more about what you’ve done!! Twitter is champ. It was exhilarating when I realized how much more access I had (among more reasons of course!). I call it my “radio”

      •  @AnneReuss Mostly working with area businesses and non-profits as they work with the deaf community and deaf employees. Also training members of the deaf community about Twitter in just the way you described. Trying some interesting things with Foursquare, but we can take that discussion off-channel. Also been championing the cause of online captioning via #captionthis
        I love your description of Twitter as your radio.My background is in radio, and for me, that’s the perfect analogy. And while most of us view social media as, well, social, you bring up the great point that for members of the deaf community it is more than just that; it is a lifeline. 
        My friend Joyce wrote a guest post for me about this last year, and you might enjoy it in light of your experiences.
        We’ll have to connect on Twitter and exchange emails.

  • magriebler

    Hi Anne! Lovely to meet you. Hope to see you around the ‘hood.

    •  @magriebler We need to have a Spin Sucks meetup. You, me, Claudia, Jeannie, Anne…maybe we’ll invite seanmcginnis 

      • magriebler

         @ginidietrich  seanmcginnis Sigh. I suppose we can invite ONE boy.

        • AnneReuss

           @magriebler @ginidietrich We should. seanmcginniscan drive us chicks in that batman RV of his. (I speak from personal experience) He will like it!

      •  @ginidietrich  @magriebler  seanmcginnis I have to get to Chicago again, STAT. 

        • magriebler

           @jasonkonopinski  @ginidietrich  seanmcginnis Ok. TWO boys.

    • AnneReuss

       @magriebler It’s my pleasure!! You hail from Chicago too??

      • magriebler

         @AnneReuss Yep! A native. How about you?

        • AnneReuss

           @magriebler Yes. Suburbia native with an unlimited train pass until I move there! 

  • AnneReuss

    Well @ginidietrich sure knows how to wake up a girl. I peered at my phone from under the pillow with one eye and I propped myself right up. How can I be mad?

    •  @AnneReuss I’m going to have to get you on my podcast. 🙂 

      • AnneReuss

         @jasonkonopinski I would love that….we might have get a little creative. Let’s make new things happen. Podcast is like online radio, right? 

        •  @AnneReuss I dig creative. 🙂 I’ve been doing audio interviews so far, but video is always a possibility!  
          <shameless plug></shameless plug>

        • GettysburgGerry

          @AnneReuss @jasonkonopinski hey Anne, one of my very special buddies. Jason does some cohosting on my show. Nice hookup. Nick is gonna be on the show Tuesday. listen in 🙂 Love you girl. See you soon JK.

    •  @AnneReuss Love you, darlin!

  • yvettepistorio

    Hello Anne!! So nice to meet you 🙂

  • Wow. See? This is what I love about social media. It IS a leveler, in the best kind of way. I am an introvert and not the world’s best speaker, but I have found my voice with blogging and social media. I can only imagine what a great tool it is for people with other challenges. 
    So nice to meet you, Anne. And thanks, Gini, for introducing us to her. 

    •  @JudyDunn As you know, I also am an introvert. Social media has given me the voice I didn’t feel comfortable giving myself in the traditional channels. It also has gotten me waaaaaaay out of my comfort box to get on stage. It’s pretty stinking cool!

      • AnneReuss

         @ginidietrich  @JudyDunn I would’ve never guessed that about Gini but I can understand.  I’ve always been an extrovert but sometimes I might appear shy in person, but it’s only because it can get challenging but social media helps give people that need a little nudge to get comfortable to the idea of chillin or working with me.  It’s also made me more confident and aggressive about interacting in person. I don’t mind that I might not have the most perfect speech anymore – just gotta think “come on Anne drag your bum & say hello!”

        • magriebler

           @AnneReuss  @ginidietrich  @JudyDunn From time to time we all need a kick in the pants to push us out of our comfort zone. Thank God. Because we have gifts, baby, that the world desperately needs. You go, Anne.
          P.S. Introverts unite!

        •  @magriebler  @AnneReuss  @ginidietrich Absolutely! Introverts need time to think and process but once we do, watch out, baby!

        •  @AnneReuss  @ginidietrich Anne, people say that about me, too. “Noooo! You’re not an introvert!” We just know how to fake it when we need to.   : )

        • magriebler

           @JudyDunn  @AnneReuss  @ginidietrich Introverts must be, above all things, accomplished actors. It’s a survival skill. Then we run home to our books.

        •  @JudyDunn  @magriebler  @AnneReuss  @ginidietrich “I am introvert, hear me think”. 

        • belllindsay

           @magriebler  @JudyDunn  @AnneReuss  @ginidietrich That’s SO  TRUE!!! hahahaha Gini and I have had that same discussion re: being closeted introverts and the books. Too funny! 

      •  @ginidietrich You made my day saying that, Gini. You are putting yourself out there, which, especially since I am writing this book, I need to do more of. I have to push myself to do it, bit once I’m there, I love it.

  • AnneReuss

    @magriebler @SpinSucks haha! Don’t get me started on slurpees….

    • magriebler

      @AnneReuss But I must! What flavor?

  • We’ve all read the articles that yell at you to “Put down your smartphone!” and “Turn off Twitter and have an actual conversation with somebody, for the love of all that is holy!”. But Anne is a perfect example of how social media can enhance somebody’s life. I love it.
    I guess social media ain’t all bad. 🙂
    Thanks, Gini!

    • AnneReuss

       @bradmarley Amen! Twitter (and my smartphone) is a phenomenal icebreaker that I use to put someone at ease, BUT then I slowly wean them off the phone in person…..

  • AnneReuss

    @katemhamilton Yes! So glad you’re in my stream now. #win

    • katemhamilton

      @AnneReuss I don’t know how I missed you all this time! Yay for future tweets!

  • AnneReuss

    @fleur_de_lotus Thanks sweets! I miss you. Im hopeful I’ll make it to Canada in the near future. Also just met new swell Canadian @jkozuch

    • fleur_de_lotus

      @AnneReuss Miss you too!!! And am now following @jkozuch 🙂

  • debdobson62

    Hi Anne.  You sounds simply awesome and thank @ginidietrich for another great introduction to a very cool person.

    • AnneReuss

       @debdobson62  I remember you! It’s a blast to meet the spinsucks community isn’t it?

      •  @AnneReuss  @debdobson62 excuse me Anne this is not a community. It is an Asylum. Just ask @ginidietrich

        • AnneReuss

           @HowieG  @debdobson62  @ginidietrich Oh ok, that explains the straitjacket I got this morning. 

  • Nice to learn about Anne and this site today. And so happy to see quality captioning on her video too, because many millions of us who are deaf, deafened or have a hearing loss need cc to be included. Cheers, Lauren for the CCAC (volunteer advocates),

  • Hi @AnneReuss nice to meet you!
    as of today your life will never be the same. Just careful you don’t get caught up in the fame and fortune, the limos, the late night parties, back stage access to major rock band tours, invites to Kimmel and Leno, or doing a Funny or Die spoof. It is really hard to manage going from obscurity to international superstar.
    I am a case study.I was once a humble person slaving away trying to do good. Then I got a follow friday here. Next I was on late night. Invited to speak at high schools. Cutting ribbons at new mall openings. I was starting to rake in appearance fees, client roster exploded. I was conducting live webinars and being wined and dined by some of the biggest stars in hollywood.
    Soon I had everything. Women. Booze. Drugs. Playboy mansion parties in my honor. I was fast tracking for sure. Then the crash. My work habits were erratic due to late nights out with Diddy and SI Swimsuit models. I didn’t show for some events because I was on week long benders in Dubai with Lindsay. Next thing I was broke and left on the street. In AA, AAA, BBB you name the support group.
    Luckily I had friends like @bdorman264 and @KenMueller who let me couch surf and allowed me to shower use their wifi etc. Soon I had a paying job at Chick-afilA cleaning tables and oppressing gay people. I got noticed by Rand Paul who hired me to ensure women remained unequal and now I am back on solid footing. So be careful!

    •  @HowieG  @AnneReuss  @bdorman264 Anne, Howie is clearly on drugs and is the village idiot here at Spin Sucks. Take everything he says with a grain of salt, and make sure you don’t answer the phone when he calls. 

      • AnneReuss

         @KenMueller  @HowieG  @bdorman264 Face palm 

        • AnneReuss

             @HowieG  What was your favorite restaurant in hollywood? I’ll listen to you but if I get on SNL, peace out!  

        •  @AnneReuss oh geez so many great restaurants in Hollywood! and Santa Monica. And Venice. And Los Feliz. I have to pick only one?

      •  @KenMueller  @AnneReuss  @bdorman264 No Ken this is me off drugs. I was much more sane and even funnier on them. Thankfully AA, AAA, and BBB helped me!

    • belllindsay

       @HowieG  @AnneReuss  @bdorman264  @KenMueller BAHAHAHAHA!!! Those midnights at the oasis were incredible Howie! Then you blew it. And stuck me with the goddamn camel. Like every single other man before you. 

  • Yeah, another great follow Friday recommendation! Pleased to meet you @AnneReuss look forward to getting to know you! 

  • AnneReuss

    In response to @HowieG and @KenMueller ….. (it wouldn’t have been right to not insert at least one or two of my comics here) 

    • Oh you’ll get along just fine ’round these parts. 🙂 

  • Oh. My. Gosh.
    What an AWESOME #FF recommendation! Where in the world do you come up with these awesome #FF ideas from? Hi Anne!

    •  @Sean McGinnis I take back my invitation for you to join us for a Chicago Spin Sucks cocktail party.

      • AnneReuss

         @ginidietrich  @Sean McGinnis I tried Sean. 

      •  @ginidietrich Hahahahah! Remember what Groucho Marx said? My version is I wouldn’t want to attend a dinner with any group of people who would have me present. 🙂

        •  @ginidietrich And for the record, I’m writing you out of my will.

        • belllindsay

           @Sean McGinnis  @ginidietrich WOO-HOO! I’m in!!! 

    •  @Sean McGinnis <—  What he said. Thanks Gini. And hello, Anne! 

  • Hi Anne, nice to meet you.

    • AnneReuss

       @thejoshuawilner Likewise, Joshua!

  • patmrhoads

     @AnneReuss, it is an absolute pleasure to meet you! I’m going to start following you on Twitter, because I do pretty much anything @ginidietrich tells me to do. (Just kidding, Gini!)

    • patmrhoads

       @AnneReuss  @ginidietrich
       Duh! ALready following you!

      • AnneReuss

         @patmrhoads  Champ! I loved Gini’s post on you. 

        • patmrhoads

           Aww, thanks! Although I can’t take credit – Gini made me seem a lot more cool and interesting than I am in real life. 🙂

    •  @patmrhoads  That’s what I like to hear!

  • AnneReuss

    @patrickreyes High five! Thanks for sharing!

    • patrickreyes

      @AnneReuss Absolutely! And I love college football too!

      • AnneReuss

        @patrickreyes Wait where did you see that I am nuts for college football??

        • patrickreyes

          @AnneReuss The video that @ginidietrich linked to in her blog post today!

        • AnneReuss

          @patrickreyes AHA! Yes yes. At least we’re both Big Ten fans….(I went to Illinois!)

        • patrickreyes

          @AnneReuss I noticed that! At least you’re not a Michigan fan! Can’t wait for the season to start!

        • bryanwillmert

          @AnneReuss @patrickreyes this is me jumping in rudely!! Lol did you grow up in IL?

        • AnneReuss

          @bryanwillmert @patrickreyes LOL! Totally cool. Call it assertive 🙂 Yes, I am an IL native. And you??

        • bryanwillmert

          @AnneReuss @patrickreyes yes I am!! Lol and yes.. I grew up in pekin

        • AnneReuss

          @bryanwillmert @patrickreyes Please excuse me a moment while I look up where this Pekin town is.

        • bryanwillmert

          @AnneReuss right by Peoria. South of chi by 2 hrs

        • CarmeloBryan

          @bryanwillmert @AnneReuss not to confuse with the FARRR more popular Pekin, IN. Home of the longest running 4th of July parade 182 yrs 😉

        • Mathewfrzho


        • AnneReuss

          @CarmeloBryan @bryanwillmert that’s a cool tidbit of information!

        • bryanwillmert

          @AnneReuss @carmelobryan lol!!

        • CarmeloBryan

          @bryanwillmert @AnneReuss which one of you asked if i was at the first July 4th celebration? I heard that! not the 100th either! meanies!

        • bryanwillmert

          @CarmeloBryan @annereuss hahaha we were looking for a first person account

  • martikonstant

    What a great choice for #FF. @AnneReuss is definitely fearless and connects with people in a seemingly effortless way. I absolutely loved meeting Anne in person in New York, and am so happy that she lives in Chicago. I have already learned so much from her, and hope to see more of her 🙂

    • AnneReuss

       @martikonstant I adore you so much!! 

  • Followed! Gini gives the best recos. I look forward to getting to know you better Anne. Have a great weekend!

  • Hi Anne! Nice to meet you! Off to stalk you now 😉

  • Anne – Hi! Wow, with friends like Gini … how can you lose? Just watched your videos. Very cool, passionate, intelligent and fun. (someone should tell you to get a personality though, ha!! :-))
    And Gini? Just want you to know that you have re-introduced me to online communities. I lucked into you (was it luck?) on my second day of looking around and I’m grateful. Thank you!

    • AnneReuss

       @Carmelo You’re a hoot! Glad you’re joining the cult. 

      • @AnneReuss
        Cult? k, grab my hand – repeat after me, I Anne Ruess take you … wait that’s a different kinda cult 😉

      • @AnneReuss
        Cult? k, grab my hand – repeat after me, I Anne Reuss take you … wait that’s a different kinda cult 😉

  • rdopping

    Hey Anne, 
    How can you not love someone with a winning smile like that? You’ll give @ginidietrich  a run for her money with that grin.
    Lots of great folks here to connect with, huh? Off to check out your site now!

    • AnneReuss

       @rdopping   That was just so sweet, thank you! I hope you liked doing some detective work on my site. 

      •  @AnneReuss  @rdopping Anne he only comes for the free cupcakes

  • KS_StreetTeam

    @ginidietrich ShoutOutTo & Follow @DanielKyce Please Retweet and check out his video

  • AbbieF

     @AnneReuss  – so nice to meet you.  I work quite a bit with the deaf and hard-of-hearing community here in Arizona. In addition to the Arizona Commission for the Deaf and the Hard of Hearing and the Arizona Relay Service, we also do some project work for the Arizona School for the Deaf and the Blind.  Like @ginidietrich, my ASL skills are elementary at best, but thanks to my very patient clients and some awesome interpreters, we are able to make great things happen to raise awareness of the deaf community on such issues as education, healthcare, transportation, etc. 
    If your travels find you in Phoenix, I certainly hope we can get together for a “wine glass big” as my client likes to say 🙂

    • AnneReuss

       @AbbieF  Hi Abbie! I hope you had a great weekend, thanks so much for commenting. I appreciate you (and @ginidietrich ) for trying no matter how basic your skills are. It makes me tickled happy! Hopefully I find my way to Phoenix before too long. 

  • HI, Anne,  
    Knock. My. Socks. Off. Awesome.
    The message of your video came from a perspective that I never considered before, Anne.  We all talk about the access social media can deliver… access to new customers, prospects and communities… but not about accessibility and the ability to simply communicate.
    Following you in 3..2..1.  Now.

    • AnneReuss

       @BobReed HEY Bob! I hope you had an awesome weekend. Did you get your socks back? Look forward to tweeting with you!

      •  @AnneReuss HI, Anne.  Yes, I’m wearing them now.