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Gini Dietrich

#FollowFriday: Barrett Rossie

By: Gini Dietrich | September 7, 2012 | 
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Barrett Rossie is a fairly new Spin Sucks reader. I don’t remember the very first blog post he commented on, but I do remember he fit in immediately (read: He wasn’t afraid to make fun of me).

Because of my profession, I’ve always been intrigued with the advertising discipline, particularly of some of the great ad men who built the industry from scratch and those who have kept the creativity alive.

Barrett has worked with some of those men, including Dan Wieden and David Kennedy (co-founded Wieden and Kennedy and created the Nike “Just Do It” slogan), Mike Hughes and Harry Jacobs (of The Martin Agency, creators of the GEICO ads, and also who I had the pleasure of working with early in my career), Hal Riney and Jerry Andelin (of Publicis and the brains behind the launch of the Saturn for GM), and Chick McKinney and Michael Winslow (of McKinney known mostly for stealing business under the noses of New York agencies, from North Carolina).

That’s probably all I need to write about Barrett. If you surround yourself with people you want to be like, enough has been said here. You already know he’s likely, then, creative, smart, strategic, and in demand.

His resume reads like the who’s who in advertising…and it’s pretty impressive!

Putting all of that aside (I feel like a starstruck teenager!), Barrett has an English degree (me too!) which immediately makes him one of us. AND he cycles. In fact, he convinced his wife a couple of weekends ago to do a 78 mile ride, stating it would only take three hours. Let’s just say it took a little bit longer than that. I doubt she trusts him ever again on a bike ride!

Don’t worry, Barrett. If she won’t ride those kinds of miles with you, I will! But only if you promise I, too, get to see a moose.

He blogs at The All Inbound Blog, where he writes about marketing for small and mid-sized businesses, taking clues and lessons from the big brands.

So check him out. He’s on his blog, he’s on Twitter, he’s on Google+, and he’s on LinkedIn. Stop by and say hello to him in the comments, particularly today, but he’s usually here every day, in case you miss him today.

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About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

85 comments
ExtremelyAvg
ExtremelyAvg

I don't know how I missed Barrett's follow Friday post, but I can say he is awesome. Over the last couple of months he has been one of a handful of people who have been encouraging me to be a better writer.

 

Today, because of a comment Barrett and Ralph Dopping made, I've started a new novel. He is awesome and definitely worth a follow, even four months after this post went up.

Latest blog post: Underwood Scotch and Wry Ch 1

howiegoldfarb
howiegoldfarb

@barrettrossie well @ginidietrich ate your cupcakes!

Howie Goldfarb
Howie Goldfarb

Nike proves the power of advertising, They sell so many shoes yet they don't last. and people still buy them. All for image. Blows my mind. It is all advertising and sponsorships. Heard that swoosh cure cancer too. 8)

 

Grats @barrettrossie but you haven't worked with @vinnywarren yet? Well you will get there someday work hard, focus and maybe by the time you are 30 he will call you for an internship. That is how @ginidietrich started. She used to sell Avon door to door but dreamed of working in the mail room at Edelman in Chi-Town. It wasn't till Mr Edelman saw Gini working at Ed Debedics that she got her chance.

 

at least you got your #FF there is supposedly funding in the Paul Ryan budget for a big Spin Sucks #FF monument inside the Lincoln Memorial (saves money not building a brand new building)

barrettrossie
barrettrossie

@pmwarnercomm Thank you Paul! Great seeing you at #SpoCT -- have a great weekend & let's talk next week.

barrettrossie
barrettrossie

@martinwaxman Thanks for the tweet Martin, nice to be connected!

barrettrossie
barrettrossie

@themikeellis Thanks Mike -- missed you this morning at #SpoCT!

RebeccaTodd
RebeccaTodd

Now following on twitter! Couldn't connect on LinkedIn though...and now off to his blog! 

Lisa Gerber
Lisa Gerber

Trying to remember the first blog post he commented on makes me smile! Very cool! Barrett and I have joked around here on the comments, but now I'm off to subscribe to his blog. I had no idea. :) 

barrettrossie
barrettrossie

@ginidietrich You really surprised me -- thank you so much!

Soulati | Hybrid PR
Soulati | Hybrid PR

What a loverly surprise to see my new friend, Barrett featured right here in this honorable position. So glad you showcased his background; I've been asking awhile, but modesty must be his schtick...!

 

Hi, Barrett! Congrats on joining our ranks of the Spin Sucks #FF! 

Latest blog post: Triberr Meets Influence

Carmelo
Carmelo

Gini, do you wake up everyday wondering (with a knowing expectation) what amazing and wonderful person is going to show up in your life today? Com'on, I know you do! :-) 

 

Anyway, nice to meet you @barrettrossie and it's good to hear you can dish out the grief from time to time. We all need it! (God knows Gini does.)

barrettrossie
barrettrossie

What a nice surprise to wake up to! Thanks Gini. You've assembled a wonderful group here. I don't remember how I stumbled upon this gang, but it's really nice to be a part of it. I learn something every day, and meet generous, kind, smart folks. Even if I have to put up with a little grief from @bdorman264 and @soulati from time to time, it's worth every minute.

AnneReuss
AnneReuss

Hi hi Barrett!  Me like you.  Ohhhh and I have an English degree too! It's righteous when I get to meet people with one...that share similar industry interests.

 

Off to spice up my blog reader. Thanks! 

 

 

bdorman264
bdorman264

Yes indeed, that's why he's a hanging around me now; he thinks I am somebody (don't you dare tell him the truth, if he's going to find it out, let him find it out on his own).........

 

I forgot how I first met him......maybe here but he seemed to 'go away' for awhile and then came back. Which is not uncommon in social I suppose, but now we are drinkin' buddies again. He can give as well as take and gets my sense of humor so that's good peeps to me.

 

Just don't let him drone on about his high school football story where he lost his professional career and girl in the same night............sheesh.............get over it.............:). 

 

Good guy, good friend; thanks for sharing. 

katskrieger
katskrieger

Hooray, I was already following on twitter, didn't realize about the blog. Now subscribed. Congrats Barrett! We interviewed Mike Hughes last year for our podcast. Absolute Gold! :-)

barrettrossie
barrettrossie

@HowieG @vinnywarren @ginidietrich I wondered how Gini got her start...

PMWarnerComm
PMWarnerComm

Thank you @barrettrossie - always enjoyable at #SpoCT and next week sounds good!

martinwaxman
martinwaxman

@barrettrossie likewise. I enjoyed reading your blog and especially the post about print typos and how online lets us correct

TheMikeEllis
TheMikeEllis

@barrettrossie we will get together next week.

Lisa Gerber
Lisa Gerber

I meant "Your trying to remember...." 

barrettrossie
barrettrossie

 @AnneReuss Thanks Anne. I wish I had known this would happen, I'd have asked you for advice...

barrettrossie
barrettrossie

@katskrieger Mike gave me my first job. He became my hero almost instantly. A great writer and even a better man.

RebeccaTodd
RebeccaTodd

 @barrettrossie Thanks! We in Gini's tribe have to stick together! Dirty Secret- I don't know the last time I rode a bike. Don't kick me out of the club! 

Carmelo
Carmelo

 @barrettrossie @ginidietrich lol, I think I need to be more careful what I ask for! Sort of feels like getting a beautifully wrapped reindeer turd for Christmas.

barrettrossie
barrettrossie

 @ginidietrich Let me clarify the bike trip story. I actually made that trip with my good friend and fellow ad guy David Camp. My wonderful wife Heidi spent the day hiking with her dad. She hurried back from a wonderful hike in a breathtakingly beautiful nature reserve to be ready for dinner at 5:30. Dave and I got back at 8. DOGHOUSE!

barrettrossie
barrettrossie

 @katskrieger You know what's amazing? They built that company with that same empathy for their clients and employees. They attract great people and it goes on and on. It's a lovely place. I haven't worked there in (REDACTED) years, but I can still stop by and feel like family. 

katskrieger
katskrieger

 @barrettrossie  We've spoken with a ton of people, but I literally wanted to hug Mike through the phone. What an amazing man. :-)

katskrieger
katskrieger

 @ginidietrich I don't think we were using Stitcher yet, so it'll be on iTunes. I can send it to you directly too.

Trackbacks

  1. […] I took no offense. Barrett Rossie, who writes at The All Inbound Blog and was recently featured on Follow Friday at Spin Sucks (his background is highly impressive) was more aghast and said, “what does that make me a […]