Gini Dietrich

#FollowFriday: Barrett Rossie

By: Gini Dietrich | September 7, 2012 | 

Barrett Rossie is a fairly new Spin Sucks reader. I don’t remember the very first blog post he commented on, but I do remember he fit in immediately (read: He wasn’t afraid to make fun of me).

Because of my profession, I’ve always been intrigued with the advertising discipline, particularly of some of the great ad men who built the industry from scratch and those who have kept the creativity alive.

Barrett has worked with some of those men, including Dan Wieden and David Kennedy (co-founded Wieden and Kennedy and created the Nike “Just Do It” slogan), Mike Hughes and Harry Jacobs (of The Martin Agency, creators of the GEICO ads, and also who I had the pleasure of working with early in my career), Hal Riney and Jerry Andelin (of Publicis and the brains behind the launch of the Saturn for GM), and Chick McKinney and Michael Winslow (of McKinney known mostly for stealing business under the noses of New York agencies, from North Carolina).

That’s probably all I need to write about Barrett. If you surround yourself with people you want to be like, enough has been said here. You already know he’s likely, then, creative, smart, strategic, and in demand.

His resume reads like the who’s who in advertising…and it’s pretty impressive!

Putting all of that aside (I feel like a starstruck teenager!), Barrett has an English degree (me too!) which immediately makes him one of us. AND he cycles. In fact, he convinced his wife a couple of weekends ago to do a 78 mile ride, stating it would only take three hours. Let’s just say it took a little bit longer than that. I doubt she trusts him ever again on a bike ride!

Don’t worry, Barrett. If she won’t ride those kinds of miles with you, I will! But only if you promise I, too, get to see a moose.

He blogs at The All Inbound Blog, where he writes about marketing for small and mid-sized businesses, taking clues and lessons from the big brands.

So check him out. He’s on his blog, he’s on Twitter, he’s on Google+, and he’s on LinkedIn. Stop by and say hello to him in the comments, particularly today, but he’s usually here every day, in case you miss him today.

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Great pick. Barrett and I have been chatting a lot lately and I’ve really enjoyed his thoughts on things. Smart guy!

    •  @KenMueller And you said it was an oxymoron!

      •  @ginidietrich No, he’s a smart guy. You also said he fits in here. THAT is where it becomes an oxymoron.

        •  @KenMueller Do you disagree he fits in here?

        •  @ginidietrich you are SO difficult! Trying to ruin my jokes

        •  @KenMueller HAHAHAHAH! 

        •  @ginidietrich Pfffft. See if I tell you my funny story today.

        •  @KenMueller Alright. I’ll be nice!

        •  @ginidietrich Don’t hurt yourself.

        •  @KenMueller  @ginidietrich Hey you promised ME that funny story. Wahhhh!

        •  @katskrieger  @ginidietrich You both will hear it, and you both will love it.

        •  @KenMueller  @katskrieger Oh I see. He’s two-timing on us, Kat.

        •  @ginidietrich  @KenMueller Are you really surprised? He is using those boyish good looks…hahaha

        •  @katskrieger  @ginidietrich Now, now ladies, there’s enough of me to go around.

        •  @ginidietrich  @KenMueller Is fitting in here a badge of honor or the first step before being institutionalized. I am never quite sure. Someone find Dear Abby for me.

        •  @thejoshuawilner  @ginidietrich  @KenMueller A little from Column A, a little from Column B. 

        •  @KenMueller  @ginidietrich You guys kill me. Ken, it’s been great getting to know you!

    • @KenMueller got a higher score from Inbound U than I did. I’ll always be jealous.

      •  @barrettrossie  Ha. I don’t even remember what I got. Where did you see that? Is it on the IMU site? They were a great start, but I haven’t spent much time there as of late. 

      •  @KenMueller Your badge is fancier than mine, indicated that you got a 90% or higher. I got an 88%. They wouldn’t tell me what I missed…I was really ticked off. So I removed the badge from my blog! 

        •  @barrettrossie Nothing worse than fancy badge envy.

  • Barrett, we share lots of similar interests and this pleases me. It’s been great getting to know you here on SpinSucks and elsewhere. 🙂 

    • And? The Martin Agency gave me some of my very first freelance copywriting assignments all the way back in 2007. 

    • @jasonkonopinski So what you’re saying is I’m old enough to be your dad? 🙂 Jason, I knew there was something about you. We played for the same softball team! Where do you live?

      •  @barrettrossie Hanover, PA – which is about 45 minutes NW of Baltimore. 

      •  @jasonkonopinski So about a 4-hour drive to Martin? You’re practically a local!

  • Hey Barrett: how’s the reading going? Cheers! Kaarina

    • @KDillabough I’ll finish E Myth this weekend, and we’ll have a great chat!

  • ginidietrich

    @TheMikeEllis Hello my old friend!

  • Hooray, I was already following on twitter, didn’t realize about the blog. Now subscribed. Congrats Barrett! We interviewed Mike Hughes last year for our podcast. Absolute Gold! 🙂

    •  @katskrieger Ohhhh! I’ll bet he was good. I’m going to go back and find it!

      •  @ginidietrich I don’t think we were using Stitcher yet, so it’ll be on iTunes. I can send it to you directly too.

        •  @ginidietrich PS I have an English degree too!

        •  @katskrieger  @ginidietrich Me. Too. 🙂 

    • @katskrieger Mike gave me my first job. He became my hero almost instantly. A great writer and even a better man.

      •  @barrettrossie  We’ve spoken with a ton of people, but I literally wanted to hug Mike through the phone. What an amazing man. 🙂

      •  @katskrieger You know what’s amazing? They built that company with that same empathy for their clients and employees. They attract great people and it goes on and on. It’s a lovely place. I haven’t worked there in (REDACTED) years, but I can still stop by and feel like family. 

        •  @barrettrossie  @katskrieger A great shop. I don’t work with them as often as I’d like, but they’re super folks and very supportive of one another. It’s awesome. 

  • Yes indeed, that’s why he’s a hanging around me now; he thinks I am somebody (don’t you dare tell him the truth, if he’s going to find it out, let him find it out on his own)………
    I forgot how I first met him……maybe here but he seemed to ‘go away’ for awhile and then came back. Which is not uncommon in social I suppose, but now we are drinkin’ buddies again. He can give as well as take and gets my sense of humor so that’s good peeps to me.
    Just don’t let him drone on about his high school football story where he lost his professional career and girl in the same night…………sheesh………….get over it………….:). 
    Good guy, good friend; thanks for sharing. 

    •  @bdorman264 Have you been taking commenting lessons from Howie??

      •  @ginidietrich I learned from the master……………

    •  @bdorman264 Just wait till I start with soccer. You ain’t heard NOTHIN’ yet.

      •  @barrettrossie Heaven help us………….

  • AnneReuss

    Hi hi Barrett!  Me like you.  Ohhhh and I have an English degree too! It’s righteous when I get to meet people with one…that share similar industry interests.
    Off to spice up my blog reader. Thanks! 

    •  @AnneReuss Thanks Anne. I wish I had known this would happen, I’d have asked you for advice…

    •  @AnneReuss @barrettrossie Yes it is great to connect with other word nerds! 

  • What a nice surprize to wake up to! Thanks Gini. You’ve assembled a wonderful group here. I don’t remember how I stumbled upon this gang, but it’s really nice to be a part of it. I learn something every day, and meet generous, kind, smart folks. Even if I have to put up with a little grief from @bdorman264 and @soulati, it’s worth every minute.

  • What a nice surprise to wake up to! Thanks Gini. You’ve assembled a wonderful group here. I don’t remember how I stumbled upon this gang, but it’s really nice to be a part of it. I learn something every day, and meet generous, kind, smart folks. Even if I have to put up with a little grief from @bdorman264 and @soulati from time to time, it’s worth every minute.

    •  @barrettrossie   Happy Friday!

      •  @ginidietrich Let me clarify the bike trip story. I actually made that trip with my good friend and fellow ad guy David Camp. My wonderful wife Heidi spent the day hiking with her dad. She hurried back from a wonderful hike in a breathtakingly beautiful nature reserve to be ready for dinner at 5:30. Dave and I got back at 8. DOGHOUSE!

        •  @barrettrossie  @ginidietrich Oops. Been there, done that. 🙂 

      •  @ginidietrich You know Mike & Harry from Martin? Please tell. 

    •  @ginidietrich You couldn’t have warned me? 

  • Gini, do you wake up everyday wondering (with a knowing expectation) what amazing and wonderful person is going to show up in your life today? Com’on, I know you do! 🙂 
    Anyway, nice to meet you @barrettrossie and it’s good to hear you can dish out the grief from time to time. We all need it! (God knows Gini does.)

    •  @Carmelo  I do, in fact!

      •  @ginidietrich Hahahaha … I never will doubt you again. 

    •  @Carmelo Thanks Carmelo. I’m just the guy if you need more grief in your life! 

      •  @barrettrossie @ginidietrich lol, I think I need to be more careful what I ask for! Sort of feels like getting a beautifully wrapped reindeer turd for Christmas.

      •  @Carmelo Not at all, it’s just good fun! And I WILL give you grief! 

  • What a loverly surprise to see my new friend, Barrett featured right here in this honorable position. So glad you showcased his background; I’ve been asking awhile, but modesty must be his schtick…!
    Hi, Barrett! Congrats on joining our ranks of the Spin Sucks #FF! 

    •  @Soulati | B2B Social Media Marketing Thanks Jayme, you ARE a pal!

  • barrettrossie

    @ginidietrich You really surprised me — thank you so much!

    • ginidietrich

      @barrettrossie You’re very welcome!

  • barrettrossie

    RT: #FollowFriday: Barrett Rossie … via @spinsucks @ginidietrich >> I’m JUST ABOUT overwhelmed. Thanks y’all!

  • Trying to remember the first blog post he commented on makes me smile! Very cool! Barrett and I have joked around here on the comments, but now I’m off to subscribe to his blog. I had no idea. 🙂 

    • I meant “Your trying to remember….” 

    •  @Lisa Gerber I can’t remember either — but I knew there was something here worth coming back for!

  • Now following on twitter! Couldn’t connect on LinkedIn though…and now off to his blog! 

    •  @RebeccaTodd Well let’s fix that on LinkedIn! Great to meet you.

      •  @barrettrossie Thanks! We in Gini’s tribe have to stick together! Dirty Secret- I don’t know the last time I rode a bike. Don’t kick me out of the club! 

        •  @RebeccaTodd  @barrettrossie Don’t worry…we have a different club for cyclists.

  • barrettrossie

    @themikeellis Thanks Mike — missed you this morning at #SpoCT!

    • TheMikeEllis

      @barrettrossie we will get together next week.

  • barrettrossie

    @martinwaxman Thanks for the tweet Martin, nice to be connected!

    • martinwaxman

      @barrettrossie likewise. I enjoyed reading your blog and especially the post about print typos and how online lets us correct

  • barrettrossie

    @pmwarnercomm Thank you Paul! Great seeing you at #SpoCT — have a great weekend & let’s talk next week.

    • pmwarnercomm

      Thank you @barrettrossie – always enjoyable at #SpoCT and next week sounds good!

  • Nike proves the power of advertising, They sell so many shoes yet they don’t last. and people still buy them. All for image. Blows my mind. It is all advertising and sponsorships. Heard that swoosh cure cancer too. 8)
    Grats @barrettrossie but you haven’t worked with vinnywarren yet? Well you will get there someday work hard, focus and maybe by the time you are 30 he will call you for an internship. That is how @ginidietrich started. She used to sell Avon door to door but dreamed of working in the mail room at Edelman in Chi-Town. It wasn’t till Mr Edelman saw Gini working at Ed Debedics that she got her chance.
    at least you got your #FF there is supposedly funding in the Paul Ryan budget for a big Spin Sucks #FF monument inside the Lincoln Memorial (saves money not building a brand new building)

    • @HowieG @vinnywarren @ginidietrich I wondered how Gini got her start…

      •  @barrettrossie  @HowieG  It wasn’t Avon. It was Mary Kay. Jeez.

  • howiegoldfarb

    @barrettrossie well @ginidietrich ate your cupcakes!

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  • gozipline

    Hey Barett! Nice press.

  • stemkoski

    Good work Barrett!

  • I don’t know how I missed Barrett’s follow Friday post, but I can say he is awesome. Over the last couple of months he has been one of a handful of people who have been encouraging me to be a better writer.
    Today, because of a comment Barrett and Ralph Dopping made, I’ve started a new novel. He is awesome and definitely worth a follow, even four months after this post went up.