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#FollowFriday: Beth Harte
Beth Harte is one of the smartest, and most genuine, people I have the pleasure of knowing both online and off. I met her in person last March at SES in New York and she was everything, and more, that I expected.
One to not echo the social media chamber and provide real value to the marketing and communication worlds, Beth (along with another of my favorites – Anna Barcelos) champions the integrated marketing role. The two of them are the founders of the #IMCChat on Twitter, which takes place every Wednesday night at 8 p.m. ET.
And so begins my story of why Beth Harte is today’s #FollowFriday.
I hope she doesn’t mind my telling this story, but last summer we invited Beth to guest blog for Spin Sucks. She declined because, in her words, she’s not a very good writer. When I pushed her on it (I don’t think she gives herself enough credit), she said it takes her a really long time to write.
Visit her blog – The Harte of Marketing – right now. You’ll see I’m right and she’s wrong (and I love being right!). Her writing is thoughtful, intelligent, and different from what everyone else writes.
Earlier this week she posted on Facebook that PR pros need to get our crap together (something told me I would agree) when it comes to pitching bloggers (yep, I agree). So, while I blogged earlier this week about finding people you disagree with, I also believe in having friends who you like and are attracted to because of their smarts.
Beth also happens to be on the job market. Honestly, I tried snatching her up for Project Jack Bauer, but we need the team in Chicago and it turns out she’s quite fond of her home, her husband, and Wegmans (which we don’t have). So if you know anyone looking to hire a brilliant integrated marketing communication professional who also has a strong personal brand to help a company’s awareness grow, get her before someone else does!
Follow Beth Harte on Twitter and subscribe to her blog. Even though *she* thinks she’s not a good writer, I think you’ll agree with me that she is a great writer.
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Fan-damn-tastic recommendation! Beth Harte is one my absolutely favorite people on this planet. She's brilliant but one of the rare people that will give you a straight and honest opinion, even if she thinks you are dead wrong. Love that about Beth, when I want the 'real deal', I ask Beth what she thinks.
And for the record, it is a black eye on this entire social media/marketing/branding/whatever space that Beth is in the job market at all. She's been focusing on integrated marketing communications for years now, and is SO ahead of the curve here it's not even funny. She will NEVER admit it (and will be ticked at me for saying it) but she IS a superstar.
Oh and as an aside, Gini you just won MAJOR points in my book for writing this post ;)
@ginidietrich @MackCollier Blushing... that is all. :)
@MackCollier First, thank you! :) Secondly, I agree with you that it's a shame she's even on the job market. I seriously tried to hire her, but that whole geography thing got in the way. After the new business launches, though, and it's less important for everyone to be in Chicago, I'll be knocking on her door. The thing that makes her a superstar is she's brilliant, ahead of the curve, AND humble.
Okay, okay... Let's clear one thing up. I am not insecure (about writing or anything marketing/PR/communications related) -- FAR from it. Yes, it does take me a long time to write and that's because I am constantly perfecting what I write as I write it (versus getting it all down on paper and then editing). I would assume that professional writers (i.e. those who get paid to write on a weekly basis), could craft a blog succinct post in an hour or so. If I were writing everyday and honing the craft, I would be able to write quicker. However, for now I chose to be thoughtful over quicker and often I simply choose to spend those hours enjoying life rather than writing. So, sorry Gini...life bumped you out of the way! ;-)
@BethHarte LOL! Fair enough...and life SHOULD bump me out of the way. But you are an excellent writer. And very smart, too.
Gini, you are so on the money with Beth! Let's put aside the humongous IQ and strong passionate viewpoints, along with how she underestimates herself as being one of the top authorities on social media from a customer's eyes. She's a good friend, nice person and just wants to do right by marketing! I'm a huge supporter, friend and encourage her to keep in mind that she is an awesome person. We all have insecurities, think we suck at times, and sometimes wake up wondering if we are for real. Those are all natural things to think about and I always remind her of that. Nobody is perfect, but if you stand up for what you believe in, your darn near close. Great #FF and I agree that Beth Harte R.O.C.K.S. That is all.
@abarcelos What?! No one is perfect. I'm off to my corner to cry now.
Yep, I followed your command and agree that Beth is a great writer. Thanks for making the introduction!
@BethHarte @coffeewithjulie See Beth! Will you listen to me now?!
@coffeewithjulie Thanks Julie! That means a lot coming from a professional writer/editor! :)
Yes Beth rocks! What is Wegmans?
@ginidietrich @BethHarte @HowieG Wegmans! Coming from Buffalo and now living in KC, I badly miss my Wegmans subs and everything else from that fantastic store.
@BethHarte @HowieG Yummmm....cupcakes.
@HowieG Oh, and we have Trader Joe's here, too. Going tonight actually. Sorry, don't mean to rub all of the awesome food shopping we have here in your face. LOL! :D
@HowieG Really??? They are a Rochester, NY-based company. I would think they'd be all over NY. Hmmmmm.
Don't you just love Gini for bringing up Wegmans?! I don't know about you, but now I want a cupcake. ;-)
@BethHarte HA! I had heard of them. Lived in Los Angeles 17 years and they were not there. Now in upstate NY none here and I don't think any on Long Island yet where I grew up. Will have to ask my sister who still lives down there. But we don't have a Trader Joes or Whole Foods up here either. Curious what their mobile App is like. I am going to check it out!
@HowieG Thanks Howie! If you hate food shopping (like I did!), Wegman's is where you go. They are an amazing food store here on the East Coast. Best food shopping experience ever. Really. They have a great website, mobile app and magazine too. I LOVE them marketing to me. Their employees are really knowledgeable and helpful...they love their customers. Oh, and they have yummy gourmet cupcakes. ;-) http://www.wegmans.com
Gini... I am at a loss for words. (See, told ya!) Thank you so much for continually supporting me during my job search and for spreading the word about #IMCchat (all are welcome!). I couldn't have a better partner in crime than Anna! We are truly passionate about the customer and that extends into my beliefs as a marketing and PR professional as well. Hence why I made the comment about PR people getting their crap together (bad pitches and sucky spin give me the heebie jeebies.). So, thank you friend!
Have a great weekend!
Cheers,
Beth
@BethHarte It's my absolute pleasure!