Gini Dietrich

#FollowFriday: Bill Dorman

By: Gini Dietrich | November 2, 2012 | 

There once was a man named Bill Dorman.

He works in Orlando as a foreman.

OK. That’s not true. It was the only word I could think that rhymes with “Dorman.” He really does live in Orlando (or maybe not Orlando proper, but somewhere around there – Lakeland, I think), but he’s in insurance.

In fact, he’s a big muckety muck at an insurance company where nepotism is alive and well because his newly graduated son (who, by-the-way, is a Cubs fan) just joined the ranks.

I first met Bill on Twitter and then he found his way over to Spin Sucks. That was back when he was blogging as the Invisible Blogger (now he just blogs as himself) and, for some odd reason, he thought he’d read this blog to figure out how this whole world worked.

Thankfully he found other bloggers to show him the way, but continued to harass me via Tribber, Twitter, email, comments, and any other way he could find. Heck, I think he’d send me a carrier pigeon if he could.

Last year, when I was in Orlando for the big PRSA International Conference, Bill and Adam Toporek (and their better halves) came to the hotel to meet Shonali Burke, me, and I’m sure they made several other friends along the way.

We met in the hotel lobby bar where, mind you, drinks were not free. The plan was to have one drink there and then go downstairs to the reception Martin Waxman, Joe Thornley, and I were hosting as Inside PR…where the drinks were free.

But Bill sabotaged the plan by paying for his drinks and then not having anything at the reception.

I love to tell that story and the story where he threatened to show up to the reception in a Speedo.

Thankfully he did not (though I’m not sure he would have been properly dressed had Mrs. Dorman not been there), but it still creates quite the visual, particularly if you know Bill.

He’s one of the good guys (other than the fact that he sends me photos while he’s boating when it’s 60,000 degrees below zero here) and he is definitely someone you want to get to know.

You can find him on his blog, on Google+, on LinkedIn, and on Twitter. So, if you don’t already know him, check him out. YWRI.

P.S. Bill, this blog post and $4 will buy you a cup of coffee at Starbucks. On me.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Awe… Bill found you.  I don’t know where I found Bill, but I totally agree that he is one of the really good guys. And since he offered to meet up somewhere down here in SUNNY , warm Florida… I’m glad I know he’ll buy:)  We were debating: Starbucks or a The Sand Bar.  It’s the Sand Bar Bill. 🙂

    • @AmyMccTobin I saw that debate in the comments here. So you have proof!

    • @AmyMccTobin I just read your guest post for Monday. It fits in nicely with what I wrote. Two awesome brains, if I do say so myself.

      • @ginidietrich I’m excited… and the next one is coming together nicely as well. I just read Lindsay’s on 1984 – WOW. Awesome comment discussion.

    • @AmyMccTobin Absolutely the Sand Bar, as we are drinking our Margarita’s next to the ocean; and yes, I will buy.

  • It’s about time you featured bdorman64 , @ginidietrich . Sheesh.
    Hiya, Bill!

    • @jasonkonopinski  I know, I know. I thought I featured him last year, right after we met IRL. I was wrong.

      • @ginidietrich  @jasonkonopinski I do believe you posted about meeting people in real life and that event which might have actually been better than a #FF.

    • @jasonkonopinski  bdorman64  @ginidietrich Hey Jason, thanks for stopping by. My social shares go up tremendously every time I hang around Gini. Somebody told me she is somebody around here………:).

      • @bdorman264   @ginidietrich Stop encouraging her. Sheesh.

  • rdopping

    Well this should be epic. I predict over 1 billion comments. I hope your servers are up to snuff over there. Hey bdorman264 as much as we love to kid around I really appreciate you as a social media friend. Next year when I am in FLA I will certainly have to school you on the links……riiiiiight.
    Let the games begin.

    • @rdopping  bdorman264 So true. That was my first thought.

    • @rdopping  The problem is, you’d have to play golf every day in order to school him on the links. Maybe even twice a day. But, I agree, I hope the servers are actively working today. It’s going to be a busy one!

      • @ginidietrich  @rdopping Did you know insurance guys play a lot of golf?

    • @rdopping And I will put the Kung Fu grip on you so you better go back to your dojo and get ready.
      I appreciate you too sir, it has been a pleasure to make your acquaintance.

  • What?! Bill hasn’t been on here before? I’m pretty sure he’s been around here WAY longer than me! 
    I think I first discovered Bill through your blog. And then, I began seeing him EVERYWHERE. And now, we see each other on our own blogs. Bill’s tweets are my favorite – he always finds a way to use “click” in it. This week, was “click this to get rid of that smell”. They always make me laugh!
    Oh, and we can’t forget that Bill is a runner! I think someone told me he does a marathon in under four hours, which is just amazing to me. I’ll be nowhere close to that!
    Anyway, cheers to Bill!

    • @lauraclick Well, yeah. I’m a jerk. I SWORE I had featured him before, but I went through every, single #FF for the past three years and he wasn’t there. Either it was longer than three years ago or I’m just a jerk.

      • @ginidietrich NOOOO! You’re totally not a jerk. He’s just a fixture around here, so I think everyone assumed he’d been featured already…including you!

        • @lauraclick LOL!!

        • @lauraclick  @ginidietrich Dang party crasher is what he his……..

        • @bdorman264  @lauraclick  @ginidietrich Social crasher you mean… you’re famous Bill — but just Internet famous. 🙂

      • @ginidietrich  @lauraclick No, you da best. You have done way more than necessary to support me along the way. I couldn’t have asked for more.

    • @lauraclick WAS a runner, but yes I have the Lanier Upshaw record at 3:42. My feet and legs have been hurting me when I run; I think it’s from too much desk time being incredibly popular with my blog………:). 
      Thanks for the kind words, it’s always a pleasure seeing you and one of these days there will be an IRL meeting and hopefully free drinks and food.

      • @bdorman264 Um, 3:42 is pretty darn amazing. I will be MUCH slower than that when I run my first one this month. I’ll just be glad to finish in one piece!
        Totally know what you mean about sitting all day – it’s so bad for you! I think I might have to get a stand up desk. 
        And, free drinks and food? I’m there. With bells on. 🙂

    • @lauraclick I first discovered Bill at a monster truck rally… In the end, he finds everyone somehow.

      • @Adam | Customer Experience  @lauraclick Then, it was a wrasslin’ match after that, remember?

  • Bill is Awesome and I completely agree that everyone should follow him.

    • @ExtremelyAvg Where should we follow him?

      • rdopping

        @ginidietrich @ExtremelyAvg to the bank. He’s loaded.

        • @rdopping  @ginidietrich  @ExtremelyAvg I was envisioning a conga line with Bill at the front.

        • @ExtremelyAvg  @rdopping  @ginidietrich I like it….:)

      • @ginidietrich  @ExtremelyAvg Happy hour?

      • @ginidietrich  @ExtremelyAvg TO THE BAR!

      • @ginidietrich  @ExtremelyAvg It doesn’t matter where, just that he’s not wearing his speedos at the time. @bdorman264

    • @ExtremelyAvg Pied Piper, huh? Follow me to fun……

  • Well if this doesn’t convince Bill to continue blogging, I don’t know what will! Hopefully he doesn’t get many more holes-in-one in golf so he realizes that blogging is where he will reap the rewards of adoration.
    Thanks for showcasing such an awesome blogger/person, Gini!

    • @wonderoftech Right?!? I know he’s struggling with, “What’s the ROI” with his blog, but he wouldn’t have met all of us without it.

      • @ginidietrich  @wonderoftech I made 52 cents off my blog, plus two book sales, which meant I covered the cost of hosting last month. The real profit came from the nice comments and the warm feeling I feel when people come over for a visit.
        I hope Bill keeps blogging, too.

        • @ExtremelyAvg  @wonderoftech I love the warm feeling I get from all you crazy people.

        • @ExtremelyAvg  @ginidietrich  @wonderoftech Hey, I bought one of your books; that covered half a month didn’t it?

        • @bdorman264  @ginidietrich  @wonderoftech Yes it did. I hope you liked it.

        • @ExtremelyAvg  I did very much.

      • @ginidietrich  @wonderoftech Priceless………that’s the ROI….

      • @ginidietrich  @wonderoftech I thought the ROI was meeting you and shonali Isn’t that enough?  🙂

        • MSLDC

          @Adam | Customer Experience  HAHAHAHA!!! @ginidietrich  @wonderoftech

        • @Adam | Customer Experience  @ginidietrich  @wonderoftech  shonali Priceless; I thought that was the pinnacle, right?

    • @wonderoftech You are way too kind counselor; I do appreciate you immensely.

  • magriebler

    Hi Bill! Go Cubs!

    • @magriebler Go Cubs, Go!

      • magriebler

        @ginidietrich Hey Chicago, whaddya say! The Cubs are gonna win … someday.

      • @ginidietrich @magriebler well @bdorman264 is selling bj upton to the cubs for two beers and a bag of peanuts

        • @HowieG  @ginidietrich  @magriebler  @bdorman264 ….and a signed bat……

    • @magriebler When my son finally made it to Wrigley for the first time, it was like The Field of Dreams for him… this heaven? No, it’s just Wrigley……..:).

      • magriebler

        @bdorman264 I like this kid! Where did he get that North Sider gene?

        • @magriebler Growing up, Ryne Sandberg was his guy and he’s followed the Cubs ever since. Rain or shine, good season or bad, he has never wavered.

        • @magriebler Oh yeah, my son also played little league with Chris Sale who pitches for the White Sox, but he’s still a Cubbie’s fan.

        • magriebler

          @bdorman264 Your son has good taste; Ryne’s my guy too! Don’t tell my husband. (Well, I think he suspects.)

        • magriebler

          @bdorman264 The White Sox? Who? Never heard of them.

  • That Bill Dorman is a fine looking young man. Congrats, Bill!

    • @KenMueller But not as good looking as you when you are wearing a blond wig.

      • @ginidietrich man, you need your eyes checked.

      • @ginidietrich  @KenMueller Where is that video anyway?

    • @KenMueller Thanks Ken.

  • belllindsay

    Bill!! I hardly knew ya! Look at you all handsome and stuff in that picture. I love Bill. Perfect choice Gini, as all of your FollowFriday’s are. Any man who pays for drinks is a friend sof mine! 🙂

    • @belllindsay That was a major faux pas on my part as I am usually the master at free food and drink……….I was just in awe of Gini and she threw me off my game. It won’t happen again, trust me………:).

      • @bdorman264 @belllindsay the movie the wedding crashers was about Bill

        • @HowieG  @bdorman264  @belllindsay So true…

  • And his hair was perfect……….:).
    Quite the surprise, I can assure you. I just figured I never made the cut because I’m a little bit country a little bit rock-n-roll…..meaning, I didn’t exactly fit your target audience around these parts. 
    You have certainly been a friend and a mentor even if I’m probably your worst student. Thankfully, you let me hang around anyway. You are definitely one of the ‘good guys’ in here. 
    So now let’s see if this catapults me to the next level or if this will be just a feel good moment; feel good will be just fine with me.
    Thanks so much, you’ve made my day.

    • belllindsay

      @bdorman264 “And his hair was perfect……….” – made me choke on my coffee. Great tune, perfect usage.

    • magriebler

      @bdorman264 Drinking a pina colada at Trader Vic’s, by any chance?

      • @magriebler Werewolves in London no less……….

        • magriebler

          @bdorman264 Aaooooo!

  • BDiddy is the freakin Man! We’ve shared a couple of moments 😉 Yes, your hair is perfect and your poem is money, Bill.

    • @TonyBennett At least the freakin’ man in his own mind…….:).
      Good to see you sir.

  • Yeah the speedo and invisibility thing were kind of awkward. You see the first time I met Bill was on a ‘gator hunting trip. We were out in the Okefenokee swamp, that man knows how to use the hell out of a spear and duct tape.
    But I do owe him for the very nice pair of boots and the belt that came from that, not to mention 500 pounds of ‘gator meat which does taste like chicken, even if it is a bit chewy.
    Hey Bill, you ought to post pix and the recipe for @ginidietrich because she LOVES PINTEREST.

  • WOW, Agent 86 aka Bill Dorman, you are definitely not invisible 🙂 Cheers! Snowshoes

    • @KDillabough Hola ma’am; can you see me now? Thanks for the well wishes.

      • @bdorman264 I can always see you, my friend:)

        • @KDillabough We have a joke among my friends that when we go out, the girls no longer ‘see’ us anymore; you know it’s really bad when they don’t ‘hear’ you either……..:).

  • Happy Follow Friday Bill!

    • @RebeccaTodd Thanks, it was a pleasant surprise for a Friday.

  • lauraclick

    @bdorman264 You’re welcome! Congrats on your big feature at Spin Sucks! 🙂

  • Wow, I would never have thought that @bdorman264 had not attained the coveted #FF yet. It’s well deserved, of course. Bill’s sort of difficult in that all the nice things you say about him are true. It’s a bit of a drag when you’re trying to mock. Anyhoo…
    Congrats Bill! As @KDillabough said, I think the “Invisible” moniker is officially dead now.

    • @Adam | Customer Experience  @KDillabough The sky is the limit now, huh? Only up from here…….
      Like you, I was surprised; see what happens when you hang around long enough.
      Good to see you sir; headed up to Panama City this weekend for a wedding.

      • @bdorman264 @Adam | Customer Experience @KDillabough bill i am still on hold with Lainer Upshaw trying to insure my nuclear plant Really bad customer service bill!

        • @HowieG  @bdorman264  @Adam  Adam is helping me with that; it’s a 12-step program…..

  • Fun story, Gini. That Bill is certainly deserving of this post! Oh, and Harvey Korman could rhyme with Bill Dorman. And, might Dorman be a Mormon? 🙂

    • @WordsDoneWrite Hey Amber, there are a few rhyming words but no Mormon, I can only handle one wife. What? They don’t do that anymore….:).
      Good to see you; thanks for stopping by.

    • @WordsDoneWrite Dang! Mormon would have worked really well. Shoot.


    I just think Bill is TERRIFIC!!! As you know. SO glad to see him get a #FF here!


    I am SO happy to see Bill get an FF here – I think he’s just the bee’s knees. Though I am glad he didn’t show up in a Speedo.

  • I just think Bill is TERRIFIC and am so glad he got an FF here. Though I am also happy he didn’t show up to #prsaicon last year in a Speedo.

    • @Shonali Whoa now; I might look good in a Speedo….:). 
      It was a great time meeting you IRL, I enjoy networking in case you didn’t know.

      • @bdorman264  @Shonali “Taco, burrito, what’s that in your Speedo?” @ginidietrich

        • @jasonkonopinski @Shonali @ginidietrich

        • @jasonkonopinski @Shonali @ginidietrich I need to remember to put that potato in the front, and not the back…doh…

    • @Shonali did you know @bdorman264 funds 18 third world orphanages and bailed out Greece?

      • @HowieG  @Shonali  All by myself……..:)

  • waynemcevilly

    @MartinaMcGowan strange wondrous synchronicities you show up w BohemianRhapsody and a Rumi quote #kewl

    • MartinaMcGowan

      @waynemcevilly 🙂

  • howiegoldfarb

    @jennwhinnem @bdorman64 @spinsucks omg i missed this! See mini golf school did it Bill! @ginidietrich finally loves you!

  • DAMN! Take a day off and this is what I miss? Bill Dorman is a great guy to follow, stalk, and/ or harass, and an excellent role model for engaging folks on by blog. I have a feeling he’s every bit as engaging in person. Congratulations Bill! When are you coming to Spokane?