Gini Dietrich

#FollowFriday: Bob LeDrew

By: Gini Dietrich | July 26, 2013 | 

#FollowFriday- Bob LeDrewBy Gini Dietrich

Many of you know Bob LeDrew from his guest posts on Spin Sucks.

A smart cookie, he’s never one to pull any punches or mince words. When he comments on blog posts here, he brings a fresh perspective to the conversation and always makes you think…sometimes even changing your mind about specific topics.

But let’s back up and start from the beginning. How did I meet one Pepe, er, Bob LeDrew?

In this crazy online world, it’s hard to remember how you first come in contact with someone and become friends. With Bob, I knew of him because of his book reviews on For Immediate Release, the podcast hosted by Shel Holtz and Neville Hobson.

I remember the first book review I listened to. I can’t remember whose book it was, but I remember how hard he was on it…both praising and criticizing it appropriately. When Marketing in the Round came out and he invited Geoff Livingston and me on the show, I was scared to death! I already knew he was going to be fair, but sometimes fair meant also being harsh.

We had the advantage of hearing his review before the interview, but the idea of being questioned by this super smart guy was still scary!

He did ask some very difficult questions which, in retrospect, were fair and balanced and the interview turned out quite well.

When he’s not reviewing books, he is the principal consultant at Translucid Communications in Ottawa. Yes, another Canadian friend. We’re being overrun by them here! He also teaches at Algonquin College and Eliquo Training and Development.

Though we have communications in common and lots of mutual friends (he even had a stint with my friends at Thornley Fallis), what really draws me to him is his passion for cycling. One of my very few cycling friends, he is as passionate and crazy about it as I am. For him to go out and ride 150 kilometers (or 93.2 miles) is no big deal. When I tell people I ride like that, they think I’m insane. But Bob? Bob just smiles, strokes his chin, and ups the ante.

He also is extremely passionate about music and plays the guitar. One of my favorite things is when he promotes his singer songwriter friends. Not his musician friends. Or his singer friends. Or his songwriter friends. Or his artistic friends. His singer songwriter friends. For some reason, that gets me every time.

A lover of whiskey and Stephen King (he has a podcast called The King Cast), he has enough interests to have something in common with everyone.

So check him out! Introduce yourself to him in the comments here and find him online. He is on Twitter, Google+, LinkedIn, Facebook, and Flacklife (his blog). You can even watch his TEDx talk or listen to his book reviews.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Congratulations, Bob!

    • bobledrew

      biggreenpen I bow to the gros stylo vert!

  • bobledrew

    Oh, ginidietrich . And here I thought I was just around to make Danny Brown look smart by comparison. Thank you for this honour. I promise to treat the associated responsibilities with the sobriety and dignity they demand.

    • bobledrew nothing we could ever do can make @dannybrown look smart. No I swear ginidietrich really does think highly of you….or she thinks you are always high….something like that.

      • Howie Goldfarb bobledrew Some sort of high something.

    • bobledrew I wish I’d been able to get that photo in time!

      • bobledrew

        ginidietrich bobledrew And I thought you just needed confirmation that I have a body shaped like a pear on chopsticks.

  • bobledrew is one of my favorite people on the planet. He’s fiercely intelligent, plays guitar and sings, has a wicked sense of humor and is an exceptional writer. He is also one of the most compassionate people I know. And an even bigger Stephen King fan than I am, which is as impressive as it is vaguely troubling. Wait, can he read this?

    • bobledrew

      mickeygomez bobledrew You make me blush, Gomez.

      • bobledrew mickeygomez oh geez Mickey was drinking to start her day again. She says that to everyone after a few cosmo’s! 8)

  • Bob, let me tell you something….you are one lucky ducky man. Not only are you the special #followfriday honoree today, BUT even more exciting is the fact that I don’t have to go into the office today, so I’m here to greet you and congratulate you in real time (since this whole ‘office’ deal started many of the poor #FF peeps have missed out on this exquisite honor)
    So woohoo for you! I’m not even sure how you are going to be able to handle all of this awesome packed into one day! Pace yourself and ENJOY!

    • LauraPetrolino ahem. You forgot our meeting?! I am waiting in your office. Were you not going to call to cancel Laura? I am besides myself in disappointment! But glad I found out your selection of waiting room magazines…Modern Knife Collecting, Model Trains Unlimited, Parcheesi Strategy, Dungeons and Dragons Today….I mean if you at least had Tater Tot Fashion Mag I would have something to read.

      • Howie Goldfarb Howie, this was actually a test. I sent word of our meeting cancellation yesterday through Raul, my singing telegram courier pigeon. Had you taken the time to use that Pigeon Rosetta Stone I sent you, you would have know. But noooooo, someone’s too good to learn to speak pigeon……

        • LauraPetrolino Howie Goldfarb I am weeping. #PetroPower

        • RebeccaTodd LauraPetrolino Howie Goldfarb Lord. You people are off the chain today.

        • bobledrew

          LauraPetrolino Howie Goldfarb I thought pigeon was English?

    • bobledrew

      LauraPetrolino And here I am teaching all day. Have to bask during breaks and at lunch.

  • ginidietrich left out bobledrew  invented Round Bacon. One of the biggest accomplishments anyone could ever achieve. No one thought it could be achieved. Billions of dollars given to Bob by the Canadian Government. Years of research. Scientists pulled off of other projects like clean power and forestry management and walrus mating ritual studies. 
    I remember his thesis in 1986 at Algonquin he almost didn’t graduate. But the P.M. read it and felt it was the one chance for Canada to truly become a world power. If only they could figure out how to make bacon round.
    But finally after many failed attempts resulting in square bacon and trapezoidal bacon…the fruits of years of hard word finally resulted in success. The trick was to feed the pigs hash brownies. No not hash browns! they tried that didn’t work. But real hash brownies. And success! Bob is now in the Canadian Science Hall of Fame and very wealthy. Grats on your Follow Friday Pepe!
    On a serious note I told Gini I read every King book through It. When It came out the length just drained me. I was left exhausted I thought 400 pages would of been fine LOL It was the last one I ever read. But meaning to check out what he has written since.. Any favorites?

    • bobledrew

      Howie Goldfarb ginidietrich bobledrew Duma Key & Lisey’s Story are great recent ones, and I have a special place in my heart for Bag of Bones.

      • bobledrew Howie Goldfarb ginidietrich I am going to read them after I read Gini’s book though heard her book is way spooky.

    • Howie Goldfarb ginidietrich bobledrew Very few people know this, but the ‘Hash Brownie Accord” was actually what triggered the events that helped bring an end to the Vietnam War

      • bobledrew

        LauraPetrolino Howie Goldfarb ginidietrich bobledrew I’m hungry for details on that.

  • Lara Wellman

    I worked with bobledrew 10 years ago – he may very well be one of the first people I knew in person who had a blog!  I loved working with him then and love that we get to keep working together and moving in the same circles while we work in such different environments than we did then. 🙂  As for the cycling, I’m still going to keep looking at you guys like I think you’re crazy 😉

    • bobledrew

      Lara Wellman bobledrew I’m glad you only THINK we’re crazy.

    • bobledrew

      Lara Wellman bobledrew 10 years? Oh god. I’m old.

  • PattiRoseKnight1

    Hello Bob nice to meet you virtually…Happy Friday!!!

    • PattiRoseKnight1 I love the Jay Cutler NFL Gear commercial. But he doesn’t look big enough to play football.

      • PattiRoseKnight1

        Howie Goldfarb PattiRoseKnight1 with a strong offensive line he doesn’t have to be big 🙂

    • bobledrew

      PattiRoseKnight1 Thank you! It’s a beautiful Friday in Ottawa, I get to ride my bike home, then go see a friend launch her new CD, then tomorrow see another friend get married, so it was pretty sweet even BEFORE all this luv.

  • BOB!!! Happy Follow Friday to you good sir. I just assumed you’d already received your illustrious honours from Little G, you are such a staple ’round these parts. I look forward to meeting you in person.

    • bobledrew

      RebeccaTodd A staple? Like rice?

    • Little G. Heh.

  • Happy #FollowFriday, bobledrew! 🙂 What’s your favorite whiskey?

    • bobledrew

      lizreusswig bobledrew That’s a hard one, Liz. As an all-rounder, it’s hard to fault Highland Park (plus I visited the distillery). But I’m a bit of a peat-monster, and I love Ardbeg Uigedail to death. In smoother times, I’m a giant fan of Glenrothes, and I love their bottle shape.

      • bobledrew lizreusswig Glenrothes! Yes’m they are good

  • He’s the guy from Dexter, right?

    • Danny Brown He is! How’d you know??

      • ginidietrich It’s the eyes. All in the eyes.

    • Danny Brown ginidietrich Funny you should say that…I have an interesting “Six Degrees of Separation” to him – actually it’s only 2 degrees! 😉

      • lizreusswig To bobledrew or Dexter? Either way, run for the hills!!! 🙂 ginidietrich

        • Danny Brown bobledrew ginidietrich LOL! I mean the Dexter character, Joey…

        • bobledrew

          lizreusswig Danny Brown bobledrew ginidietrich Many people say I look like Harold Shrinks:

        • bobledrew Danny Brown ginidietrich Oh, you really do! 🙂

  • Nice to meet you bobledrew – now I’m going to think Pepe every time I see your name. Oh well. 🙂

    • katskrieger Why do you think I did that?!

    • bobledrew

      katskrieger bobledrew Even if I’m not peppy, I can still be Pepe.

  • Unlike LauraPetrolino, I AM in the office, 🙁 so a quick ‘woo hoo!’ to you.

    • bobledrew

      Word Ninja In and out like a veritable ninja!  LauraPetrolino

  • Hello Bob! Nice to meet you 🙂 Happy Friday!!

    • bobledrew

      yvettepistorio  Un felice venerdì a te, Signora Pistorio!

      • bobledrew e parli italiano?! 

        • bobledrew

          yvettepistorio bobledrew I’m just a wannabe. If/when  we meet, ask me about a meal in Vellano, Tuscany I had once.

        • bobledrew Bwahahaha!!! Oh me too, me too!! I know a teeny tiny bit from my trip there a few years ago but not much. LOVE Tuscany. I want to live there!

  • 150 kms?? Pffffftttt. When bobledrew rides 150 kilometers, while playing the ukelele, and singing “This is the Song that Never Ends” – then I’ll be impressed. And WTH ginidietrich? Don;t you guys call them ‘singer-songwriters’ too? Or is that a Canuck thing? Either way – Bob rocks (see what I did there? Bob. Rock{s}….oh, nevermind.) Meeting him in person *finally* was a whole lot of squishy goodness. And any man who loves a wee dram – AND is an East Coast’er – is an automatic friend o’ mine. 🙂 Congrats Bob, may you wear the crown with honour!

    • bobledrew

      belllindsay bobledrew ginidietrich Let’s compromise & call them shoe-gazers.

      • bobledrew belllindsay ginidietrich There’s nothing wee about a proper dram. 😉

        • bobledrew

          jasonkonopinski bobledrew belllindsay ginidietrich I appreciate the vagueness of “dram.” The length of the pour can very greatly based on how much I like the pouree.

  • I think bobledrew needs to come on my podcast guest as a guest. It’ll be a hoot. 😀

    • jasonkonopinski bobledrew he doesn’t hoot. He is Canadian. But he does say Aboot Ay?

      • HeidiMassey

        Howie Goldfarb CLEARLY you do NOT speak Cannuckistanese. AY? It is eh. Learn the dialect please!  jasonkonopinski bobledrew

        • bobledrew

          HeidiMassey Howie Goldfarb jasonkonopinski bobledrew I suppose I think that’s pretty funny, don’t I.

    • bobledrew

      jasonkonopinski bobledrew I’m all over it. If it’s a vidcast I’ll want to wait ’til ginidietrich Fedexes me the FF Tiara.

  • HeidiMassey

    Bob Le WHO? Oh, PEPE you say? HI BOBLE!!! Nice to have you in the club…that I have already been a member of for maybe close to a year by now. Better late than never, eh? (See what I did there?)
    mickeygomez spoke accurately about our little Bobbie 😉  One of the best things to result from my time on social media is knowing him. HUGE heart. Smart. Funny. Always there to support everyone in a needy moment. And as a fellow biker, I am in awe of his rides. I am still in the 20-25 mile club (WHATEVER that might be in Cannuckistan language.) Much love to you Bob LeDrew. <3 <3 <3

    • bobledrew

      HeidiMassey mickeygomez Bob LeDrew I assume that Gini needed to verify my existence in person before she’d even consider me.

      • HeidiMassey

        Oh, you damn lefties with your stupid trust but verify bs. bobledrew HeidiMassey mickeygomez

      • HeidiMassey “(WHATEVER that might be in Cannuckistan language.)”

  • Bob – great to meet you sir! Have enjoyed your posts, and like Gini I am building up my portfolio of Canada friends for when we mess things up permanently down here and I need advice on disappearing into the northern wilderness.

    • JoeCardillo bobledrew Now that’s a spectacular plan! 🙂 cc: RebeccaTodd belllindsay

      • lizreusswig JoeCardillo bobledrew RebeccaTodd belllindsay  I’m a thinkin’ man I am. In return I promise to bring a pallet of US Weeklys, the best candy that money can buy, and the Guns ‘n Roses box set.

    • JoeCardillo **starts building Canadian Hadrian’s Wall**

      • belllindsay JoeCardillo *best comment in the world ever award 2013 badge*  Please just let me through into British Colombia or PEI before it’s complete!

  • So bye-bye, Miss American Pie
    Drove my Chevy to the levee, but the levee was dry
    And them good ol’ boys were drinkin’ whiskey and rye
    Singin’ “This will be the day that I die; this will be the day that I die”Oh wait, you are Canadian, eh? Bet the whiskey is still good, huh? 
    Knowing all the misfits ginidietrich seems to accumulate, I’m guessing you fit right in there with the rest of us; is that right HowieGoldfarb? 
    Good to see you this fine Friday.

    • bobledrew

      bdorman264 ginidietrich HowieGoldfarb That’s the only beauty pageant I’ll ever qualify for: Misfit. 
      Don’t you think hell would be having to be Don McLean forever and sing that song night after night?

  • susancellura

    Hi Bob! It’s a pleasure to meet you!

    • bobledrew

      susancellura The pleasure is all mine.

  • Hey bobledrew ! Great pic! I couldn’t agree more about what mickeygomez said about Bob. In the time I’ve known him, he’s shown me polarized personalties: snarkiness, hilarity, compassion, incredible wit and …. yeah, he’s pretty smart too!  
    Are we voting here? Or did he get the #FF Thumbs up?  You’ve got my vote today bobledrew:)

    • hessiej You can give him a thumbs down, if you’d like. We should keep his ego in check.

    • bobledrew

      hessiej bobledrew mickeygomez I believe that there’s some cosmic compensation for the fact that I grew up with only brothers at work. How else could I know and be able to tease so many smart, funny, wonderful women?

  • sherrilynne

    Bob was one of the first PR bloggers I ever ‘met’ online way back in 2006 when I was first living in the Isle of Man.  I was chuffed to find such a smart blogger from my own home town. I actually met him two years later at the United Way Ottawa Schmoozefest and we got on like a house on fire.  Since I moved back to Ottawa almost two years ago, Bob and I see each other often at industry events and meet ups.  He never fails to make me LOL with his rapier wit and I learn something new from every conversation with Bob.  Good pick Gini!

    • sherrilynne Is “chuffed” good?

      • bobledrew

        ginidietrich sherrilynne She told me it was. Better check the Urban Dictionary.

        • bobledrew ginidietrich sherrilynne Did check Urban Dictionary (because as you’ll find out around here, Bob, I don’t always talk the language so when there’s something I can actually do, I get right on it). But I decided the UD dictionary version was  NOT what Sherrilynne meant (which I’m positive was a good thing). Therefore I am not cutting and pasting the link here. And I’m sure none of you will be curious enough to do that yourself, right? Right?!

        • biggreenpen bobledrew ginidietrich sherrilynne Dangit. You know how to hook a person. Search I shall.

      • sherrilynne

        ginidietrich sherrilynne Chuffed is good. 🙂

  • Nice to meet you Bob.

    • bobledrew

      Joshua Wilner/A Writer Writes Thank you sir!

  • hailleymari

    Always wonderful to run into more Canadians in the online world! I’m actually in Ottawa as well bobledrew so we may eventually meet in the real world!

    • bobledrew

      hailleymari bobledrew Whoa, another Ottawan. I’m buying the coffee, so… your move!

  • Liz

    I love Pepe and am thrilled to be the source of his moniker. Brilliant guy, wonderful friend. And the latest and greatest entry into my world. Kudos Bob – more than deserved recognitino.

    • bobledrew


    • Liz HAHAHAHAH! That makes me love it even more!

  • Happy Follow Friday, bobledrew ! I can’t stop saying Pepe LeDrew even though I don’t really know you. Please take no offense, and let’s be friends.

    • DwayneAlicie Yesssss!

    • bobledrew

      DwayneAlicie bobledrew Could you make it your ringtone?

  • You forgot to mention that he was one of the finalists to play serial killer cult leader Joe Carroll on Fox TV’s “The Following”. I hear he’s also being considered to play a young Hannibal Lecter in an upcoming horror/romance TV miniseries on the Lifetime network. 
    Oh, and he’s a pretty cool guy. That.

    • danperezfilms I caught him playing Warrant in his car. On a cassette tape. Hardcore.

      • Howie Goldfarb danperezfilms Yeah but that’s only because his Anvil cassette broke from overuse.

  • Why you folks biking when there are perfectly good cars all around? If I bike, I like the ones that are firmly planted in front of ESPN at the gym…