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Gini Dietrich

#FollowFriday: Bob LeDrew

By: Gini Dietrich | July 26, 2013 | 
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#FollowFriday- Bob LeDrewBy Gini Dietrich

Many of you know Bob LeDrew from his guest posts on Spin Sucks.

A smart cookie, he’s never one to pull any punches or mince words. When he comments on blog posts here, he brings a fresh perspective to the conversation and always makes you think…sometimes even changing your mind about specific topics.

But let’s back up and start from the beginning. How did I meet one Pepe, er, Bob LeDrew?

In this crazy online world, it’s hard to remember how you first come in contact with someone and become friends. With Bob, I knew of him because of his book reviews on For Immediate Release, the podcast hosted by Shel Holtz and Neville Hobson.

I remember the first book review I listened to. I can’t remember whose book it was, but I remember how hard he was on it…both praising and criticizing it appropriately. When Marketing in the Round came out and he invited Geoff Livingston and me on the show, I was scared to death! I already knew he was going to be fair, but sometimes fair meant also being harsh.

We had the advantage of hearing his review before the interview, but the idea of being questioned by this super smart guy was still scary!

He did ask some very difficult questions which, in retrospect, were fair and balanced and the interview turned out quite well.

When he’s not reviewing books, he is the principal consultant at Translucid Communications in Ottawa. Yes, another Canadian friend. We’re being overrun by them here! He also teaches at Algonquin College and Eliquo Training and Development.

Though we have communications in common and lots of mutual friends (he even had a stint with my friends at Thornley Fallis), what really draws me to him is his passion for cycling. One of my very few cycling friends, he is as passionate and crazy about it as I am. For him to go out and ride 150 kilometers (or 93.2 miles) is no big deal. When I tell people I ride like that, they think I’m insane. But Bob? Bob just smiles, strokes his chin, and ups the ante.

He also is extremely passionate about music and plays the guitar. One of my favorite things is when he promotes his singer songwriter friends. Not his musician friends. Or his singer friends. Or his songwriter friends. Or his artistic friends. His singer songwriter friends. For some reason, that gets me every time.

A lover of whiskey and Stephen King (he has a podcast called The King Cast), he has enough interests to have something in common with everyone.

So check him out! Introduce yourself to him in the comments here and find him online. He is on Twitter, Google+, LinkedIn, Facebook, and Flacklife (his blog). You can even watch his TEDx talk or listen to his book reviews.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

100 comments
danperezfilms
danperezfilms

You forgot to mention that he was one of the finalists to play serial killer cult leader Joe Carroll on Fox TV's "The Following". I hear he's also being considered to play a young Hannibal Lecter in an upcoming TV miniseries on the Lifetime network. Supposed to be some sort of romance/horror type thing.

Oh, and he's a pretty cool guy. That.

DwayneAlicie
DwayneAlicie

Happy Follow Friday, @bobledrew ! I can't stop saying Pepe LeDrew even though I don't really know you. Please take no offense, and let's be friends.

Liz
Liz

I love Pepe and am thrilled to be the source of his moniker. Brilliant guy, wonderful friend. And the latest and greatest entry into my world. Kudos Bob - more than deserved recognitino.

Latest blog post: Safety first!

hailleymari
hailleymari

Always wonderful to run into more Canadians in the online world! I'm actually in Ottawa as well @bobledrew so we may eventually meet in the real world! 

sherrilynne
sherrilynne

Bob was one of the first PR bloggers I ever 'met' online way back in 2006 when I was first living in the Isle of Man.  I was chuffed to find such a smart blogger from my own home town. I actually met him two years later at the United Way Ottawa Schmoozefest and we got on like a house on fire.  Since I moved back to Ottawa almost two years ago, Bob and I see each other often at industry events and meet ups.  He never fails to make me LOL with his rapier wit and I learn something new from every conversation with Bob.  Good pick Gini! 

hessiej
hessiej

Hey @bobledrew ! Great pic! I couldn't agree more about what @mickeygomez said about Bob. In the time I've known him, he's shown me polarized personalties: snarkiness, hilarity, compassion, incredible wit and .... yeah, he's pretty smart too!  

Are we voting here? Or did he get the #FF Thumbs up?  You've got my vote today @bobledrew:) 

bdorman264
bdorman264

So bye-bye, Miss American Pie

Drove my Chevy to the levee, but the levee was dry

And them good ol' boys were drinkin' whiskey and rye

Singin' "This will be the day that I die; this will be the day that I die"

Oh wait, you are Canadian, eh? Bet the whiskey is still good, huh? 
Knowing all the misfits @ginidietrich seems to accumulate, I'm guessing you fit right in there with the rest of us; is that right @HowieGoldfarb
Good to see you this fine Friday. 

JoeCardillo
JoeCardillo

Bob - great to meet you sir! Have enjoyed your posts, and like Gini I am building up my portfolio of Canada friends for when we mess things up permanently down here and I need advice on disappearing into the northern wilderness. 

HeidiMassey
HeidiMassey

Bob Le WHO? Oh, PEPE you say? HI BOBLE!!! Nice to have you in the club...that I have already been a member of for maybe close to a year by now. Better late than never, eh? (See what I did there?)

@mickeygomez spoke accurately about our little Bobbie ;-)  One of the best things to result from my time on social media is knowing him. HUGE heart. Smart. Funny. Always there to support everyone in a needy moment. And as a fellow biker, I am in awe of his rides. I am still in the 20-25 mile club (WHATEVER that might be in Cannuckistan language.) Much love to you @Bob LeDrew. <3 <3 <3

belllindsay
belllindsay

150 kms?? Pffffftttt. When @bobledrew rides 150 kilometers, while playing the ukelele, and singing "This is the Song that Never Ends" - then I'll be impressed. And WTH @ginidietrich? Don;t you guys call them 'singer-songwriters' too? Or is that a Canuck thing? Either way - Bob rocks (see what I did there? Bob. Rock{s}....oh, nevermind.) Meeting him in person *finally* was a whole lot of squishy goodness. And any man who loves a wee dram - AND is an East Coast'er - is an automatic friend o' mine. :) Congrats Bob, may you wear the crown with honour!

ginidietrich
ginidietrich moderator

@hessiej You can give him a thumbs down, if you'd like. We should keep his ego in check.

biggreenpen
biggreenpen

@bobledrew @ginidietrich @sherrilynne Did check Urban Dictionary (because as you'll find out around here, Bob, I don't always talk the language so when there's something I can actually do, I get right on it). But I decided the UD dictionary version was  NOT what Sherrilynne meant (which I'm positive was a good thing). Therefore I am not cutting and pasting the link here. And I'm sure none of you will be curious enough to do that yourself, right? Right?!

yvettepistorio
yvettepistorio

@bobledrew Bwahahaha!!! Oh me too, me too!! I know a teeny tiny bit from my trip there a few years ago but not much. LOVE Tuscany. I want to live there!