19
19
Gini Dietrich

#FollowFriday: Chuck Kent

By: Gini Dietrich | April 26, 2013 | 
63

#FollowFriday- Chuck KentIf you saw last week’s #FollowFriday, which Chuck Kent produced while I was still on vacation, you’ll know precisely why he’s today’s recommendation.

I met Chuck first online – either here on the blog or on Twitter – and then when I spoke at the Orbit Media Wine and Web event in December.

From there, our friendship was sealed and we keep finding ways to work together or run into one another.

While preparing to be away for two weeks, we were brainstorming who could take over #FollowFriday in my absence. At the time, Chuck had just begun his weekly #SocialSaturday song and video and I wondered aloud if he’d be willing to do something special for us.

Boy! He did not disappoint! He managed to mention eight members of our community in his song and, really, how could I refuse the refrain, “Please, please, please feature me”?

Advertising Creative

As it turns out, he’s more than guitar playing and song singing. He’s an advertising creative and spent a good part of his career at BBDO. Nearly 20 years ago, though, he left his cushy ad job and put his shingle out to create a resource for organizations that already have agencies, but sometimes just need a fresh perspective or extra arms and legs to get a job done.

I remember his telling me how a client called at 4:00 one afternoon, saying they needed creative by 8:00 the next morning. Without blinking an eye, Chuck and his team worked through the night and delivered on time.

I don’t know about you, but I like my sleep. That kind of adrenaline is one I could do without. But he tells the story, not begrudgingly, but with a twinkle in his eye. It’s almost as if he wants more of that.

In fact, he might want more of that because his company is aptly named Creative on Call. Which means they are on call 24/7/365 with a smile, no attitude, and certainly no complaints about needing their beauty rest.

Chuck Kent Rules

He’s one of the most creative people I know. He knows how busy people are so, rather than try to set up coffee dates with clients and prospects, he does a virtual date. He sends you a Starbucks card and either a postcard with some fun ideas you can steal or you actually speak on the phone and brainstorm.

This is the kind of stuff that works and also makes you think, “Dang! I wish I’d thought of that!”

While it may seem like he bribed me for this recommendation, he was already on my short list.

He’s a really good guy. He’s talented, creative, fun, and smart. Seems like a great combination for someone you should get to know!

You can find him on Twitter, LinkedIn, Google+, and on his blog.

P.S. If you missed the video last week, you can find it here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

63 comments
EdenSpodek
EdenSpodek

Wow, @creativeoncall so not only have you raised the bar on #FFs @spinsucks but you're also raised the bar with your client service, networking style and all around creativity. Looking forward to seeing you on Twitter too. 


DwayneAlicie
DwayneAlicie

The song and video are off-the-charts and so is the story about the all-nighter! I am personally incapable of staying up all night doing anything at all, but I am an instant fan of anyone who can do it with panache, like @creativeoncall !

PattiRoseKnight
PattiRoseKnight

Chuck Kent - I didn't even read the #FollowFriday yet but know you from the song last week - BRAVO!  Multi-talented you are!  Pleased to meet you virtually!

RebeccaTodd
RebeccaTodd

Wow I'm glad I got my FF back in the days where all you had to do was make a well-timed beaver joke. You've raised the bar! Enjoy your day today- and the chaos that shall ensue. 

creativeoncall
creativeoncall

Thanks @ginidietrichHonored to be part of a group that is both professionally notable and, well, out of the ordinary -- what is it about you that attracts folks like us?. To the others chiming in here... I assure you I DID NOT bribe Gini although that was a sneaky lyric, don't you think?  Maybe we'll actually get to grab an in-person cup of coffee one of these years.

jasonkonopinski
jasonkonopinski

An excellent choice! @creativeoncall is a real mensch - and *we* are also looking for ways to work together. It's going to happen, I just feel it in mah bones. 

He's been tremendously supportive of my wacky ideas with Poetry Friday & the podcast. Truly. 

Good to see you get the spotlight today, Chuck! 

Latest blog post: Poetry Friday: Ezra Pound

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

An excellent choice. I have been impressed by his comments and his own Follow Friday recommendations. I was almost inspired to pick up a guitar and sing my own song but unlike Chuck I can't sing and I was certain that no one wanted to hear a punk rock like screaming rendition.

Although there is the William Shatner model http://youtu.be/AB3uVARNhmM

belllindsay
belllindsay

Well, obviously I wholeheartedly agree with today's pick - since *I* know the backstory around last week's #FollowFriday! LOL I can *personally* vouch for the professionalism, and for how calmly Chuck dealt with a few technical *koff* issues! You all would be stunned to know how quickly he turned that tune - and the whole production - around. I know I was stunned. Chuck's all around awesome. And his #SocialSaturday songs are out of this world! 

creativeoncall
creativeoncall

@EdenSpodek @creativeoncall @spinsucks Hmmm.. are you saying it sounds like I was raised in a bar?!  Oh no.... wrong glasses... there we go. Thank you for the kind words! Obviously you haven't fully picked up on the snakry Spin Suckery yet, but I'm sure it will infect you, too.  See you hear an don Twitter!

creativeoncall
creativeoncall

@dwaynealicie @creativeoncall I have to admit that while the all-nighter was fun (I made a quick few calls and put together a small team of some of my favorite creative folks who have a high tolerance for me), I'm not necessarily bucking for that kind of gig ALL the time.  However, if the check clears...

JoeCardillo
JoeCardillo

@RebeccaTodd Sheesh. Chuck really raised the bar. The next person is going to have to emblazon @ginidietrich 's name on the ocean floor, take a picture from space, and then put it on billboards? 

creativeoncall
creativeoncall

 @jasonkonopinski Thanks. And I have an idea for our first project together "The Political Poetry Project: From Bad to Verse"  We will of course need to write in the timeless form know as "no rhyme or reason." 

creativeoncall
creativeoncall

@belllindsay It always helps if you have a "client" who a) is doing all they can to have a habit and b) is open to, well, something a little different. Gotta have some fun in this life - thanks for letting me be part of it.


creativeoncall
creativeoncall

@belllindsay @Matt_Cerms @creativeoncall  Hey Matt.. my original interview back in the day at BBDO NY consisted of an hour of swapping a guitar back and forth with the guitar-playing, songwriting guy who would become my boss.  So you see, catchy songwriting and singing can actually come in handy

ginidietrich
ginidietrich moderator

@yvettepistorio All you had to do was join the company. LOL!! That's the hardest job there is to get a FF!