Gini Dietrich

#FollowFriday: Chuck Kent

By: Gini Dietrich | April 26, 2013 | 
63

#FollowFriday- Chuck KentIf you saw last week’s #FollowFriday, which Chuck Kent produced while I was still on vacation, you’ll know precisely why he’s today’s recommendation.

I met Chuck first online – either here on the blog or on Twitter – and then when I spoke at the Orbit Media Wine and Web event in December.

From there, our friendship was sealed and we keep finding ways to work together or run into one another.

While preparing to be away for two weeks, we were brainstorming who could take over #FollowFriday in my absence. At the time, Chuck had just begun his weekly #SocialSaturday song and video and I wondered aloud if he’d be willing to do something special for us.

Boy! He did not disappoint! He managed to mention eight members of our community in his song and, really, how could I refuse the refrain, “Please, please, please feature me”?

Advertising Creative

As it turns out, he’s more than guitar playing and song singing. He’s an advertising creative and spent a good part of his career at BBDO. Nearly 20 years ago, though, he left his cushy ad job and put his shingle out to create a resource for organizations that already have agencies, but sometimes just need a fresh perspective or extra arms and legs to get a job done.

I remember his telling me how a client called at 4:00 one afternoon, saying they needed creative by 8:00 the next morning. Without blinking an eye, Chuck and his team worked through the night and delivered on time.

I don’t know about you, but I like my sleep. That kind of adrenaline is one I could do without. But he tells the story, not begrudgingly, but with a twinkle in his eye. It’s almost as if he wants more of that.

In fact, he might want more of that because his company is aptly named Creative on Call. Which means they are on call 24/7/365 with a smile, no attitude, and certainly no complaints about needing their beauty rest.

Chuck Kent Rules

He’s one of the most creative people I know. He knows how busy people are so, rather than try to set up coffee dates with clients and prospects, he does a virtual date. He sends you a Starbucks card and either a postcard with some fun ideas you can steal or you actually speak on the phone and brainstorm.

This is the kind of stuff that works and also makes you think, “Dang! I wish I’d thought of that!”

While it may seem like he bribed me for this recommendation, he was already on my short list.

He’s a really good guy. He’s talented, creative, fun, and smart. Seems like a great combination for someone you should get to know!

You can find him on Twitter, LinkedIn, Google+, and on his blog.

P.S. If you missed the video last week, you can find it here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • rdopping

    I don’tblame Chuck for not mentioning me in his song. Chuck, you can sure turn a phrase but you do know that if you had of mentioned me in your song the video would have gone anti-viral so quickly it would have made this site implode.
    For that, we all thank you. Especially me.
    Great to get to know you. Cheers and have an awesome Friday.

    • rdopping Heh anti-viral. LOVE.

    • rdopping I was asked by one ginidietrich to save you for the next version… a duet with her 🙂

  • See bribery via song works! And creativeoncall robably knows my friend vinnywarren   who makes a phat living off the ineptitude of big agencies to come up with quality ad campaigns because as the honorable adscamgeorge likes to say the reasons the big 6 are BDA’s is because they truly are Big Dumb Agencies.
    That said ginidietrich did you know that Chuck in his late night hours is Clark Kent? He spends his nights saving Chicago from the evils of Chicago. Like pizza with the layers all wrong…hot dogs with more than Ketchup on them, and people who are Bears fans. In fact Bears fans account for 99.4% of all city crime. The other .6% are Cubs fans. This keeps Clark very busy. Which is why if you call Chuck before 10am he often yawns and says he will get back to you after lunch.
    I have been trying to get Chuck/Clark’s story into a new Hollywood Blockbuster with pyrotechnics galore and a few leading ladies but ExtremelyAvg is slacking on the screenplay because @erinmfeldman refuses to let him use alliteration and extra commas. But I keep plugging away. Last year Paramount was interested but they decided to release the stupid Ironman sequel which made them a lot of money but left many viewers sick in disgust thinking even JarJar Binks was better to watch.

    • belllindsay

      Howie Goldfarb creativeoncall vinnywarren adscamgeorge ginidietrich ExtremelyAvg HOTDOGS, KETCHUP ONLY!!! *swoon*

    • Howie Goldfarb creativeoncall vinnywarren adscamgeorge ginidietrich ExtremelyAvg “Spends his nights saving Chicago from the evils of Chicago”
      Ah, that is a job for a medieval monk who believes that only self flagellation can save their soul. 😉

      • Joshua Wilner/A Writer Writes Howie Goldfarb creativeoncall vinnywarren adscamgeorge ginidietrich ExtremelyAvg Back of the RDJ, Howie. There shall NEVER be enough Ironman.

        • RebeccaTodd Joshua Wilner/A Writer Writes Howie Goldfarb creativeoncall vinnywarren adscamgeorge ginidietrich ExtremelyAvg Ketchup does NOT belong on a hot dog and pizza sauce CAN be on the top layer.

        • RebeccaTodd Joshua Wilner/A Writer Writes Howie Goldfarb creativeoncall vinnywarren adscamgeorge ginidietrich ExtremelyAvg the first iron man was good I will give you that. The second I regretted watching The cheese made cabotcoop seem like they aren’t in the cheese business. Rivaled the Die Hards past Die Hard 1.

        • Howie Goldfarb Yeah, I turned it off and went back to Wonder Boys for my RDJ fix.

    • Howie Goldfarb creativeoncall vinnywarren adscamgeorge ginidietrich ExtremelyAvg I trust I get to write the theme song for said biopic ?

      • creativeoncall ginidietrich ExtremelyAvg yes as long as you have lots of cow bell!

  • belllindsay

    Well, obviously I wholeheartedly agree with today’s pick – since *I* know the backstory around last week’s #FollowFriday! LOL I can *personally* vouch for the professionalism, and for how calmly Chuck dealt with a few technical *koff* issues! You all would be stunned to know how quickly he turned that tune – and the whole production – around. I know I was stunned. Chuck’s all around awesome. And his #SocialSaturday songs are out of this world!

    • belllindsay It always helps if you have a “client” who a) is doing all they can to have a habit and b) is open to, well, something a little different. Gotta have some fun in this life – thanks for letting me be part of it.

  • creativeoncall is an excellent pick for #FF…and I’m not just saying that because I was included in the video! Besides – according to Chuck I have the “sincere” cred! (truly honored!)  🙂

    • lizreusswig creativeoncall Well, there have to be a few sincere people in the business, so you’re appointed to the job 🙂

  • An excellent choice. I have been impressed by his comments and his own Follow Friday recommendations. I was almost inspired to pick up a guitar and sing my own song but unlike Chuck I can’t sing and I was certain that no one wanted to hear a punk rock like screaming rendition.
    Although there is the William Shatner model http://youtu.be/AB3uVARNhmM

    • Joshua Wilner/A Writer Writes Thanks… I encourage you to give it a shot!  I bet you’d, oh, be more like Rex Harrison in My Fair Lady. And I know Gini and all would LOVE IT if you did a rendition of “Why Can’t A Woman Be More Like a Man” http://youtu.be/Doz5w2W-jAY

  • An excellent choice! creativeoncall is a real mensch – and *we* are also looking for ways to work together. It’s going to happen, I just feel it in mah bones. 
    He’s been tremendously supportive of my wacky ideas with Poetry Friday & the podcast. Truly. 
    Good to see you get the spotlight today, Chuck!

    • jasonkonopinski creativeoncall Yes J I think it was you who first made me aware of Chuck and his vocal stylings. Thanks!

      • RebeccaTodd jasonkonopinski creativeoncall oh she calls you J. How come I can’t call you J? Huh? I only live 2 states away you know.

        • Howie Goldfarb RebeccaTodd jasonkonopinski creativeoncall *response deleted by censors*

    • jasonkonopinski Thanks. And I have an idea for our first project together “The Political Poetry Project: From Bad to Verse”  We will of course need to write in the timeless form know as “no rhyme or reason.”

  • Thanks ginidietrich! Honored to be part of a group that is both professionally notable and, well, out of the ordinary — what is it about you that attracts folks like us?. To the others chiming in here… I assure you I DID NOT bribe Gini although that was a sneaky lyric, don’t you think?  Maybe we’ll actually get to grab an in-person cup of coffee one of these years.

    • creativeoncall Hey, we live in Chicago. Bribes work!

    • creativeoncall ginidietrich actually Chuck this group is as ordinary as it gets. Visit any meeting of a local rotary club and there you have it!

  • Wow I’m glad I got my FF back in the days where all you had to do was make a well-timed beaver joke. You’ve raised the bar! Enjoy your day today- and the chaos that shall ensue.

    • RebeccaTodd Right?! All I had to do was join the company 😉
      Congrats Chuck, welcome to the club!

      • yvettepistorio RebeccaTodd Who says this wasn’t my musical interview?

        • creativeoncall yvettepistorio RebeccaTodd I demand my right to interview!

      • yvettepistorio All you had to do was join the company. LOL!! That’s the hardest job there is to get a FF!

    • RebeccaTodd you have beaver jokes to tell Rebecca?!

      • Howie Goldfarb RebeccaTodd G was in Canada, and Kaarina gave her a beaver sticker to wear. Hilarity ensued, for me at least. I’m pretty sure G hit me.

    • RebeccaTodd I personally find the ill-timed beaver jokes even more effective.

    • belllindsay

      RebeccaTodd Surely you mean the Canadian beaver, our national animal….?

      • belllindsay RebeccaTodd Oh but of course!

        • belllindsay

          RebeccaTodd Wink wink, nudge nudge, say no more! 😉

    • RebeccaTodd Sheesh. Chuck really raised the bar. The next person is going to have to emblazon ginidietrich ‘s name on the ocean floor, take a picture from space, and then put it on billboards?

      • JoeCardillo RebeccaTodd ginidietrich TRADEMARKED!

        • belllindsay JoeCardillo RebeccaTodd ginidietrich Yes, there are now two distinct eras of FFs- Pre Chuck and Post Chuck. Damn lucky that at one point “General Jackassery” was the only requirement.

        • RebeccaTodd belllindsay JoeCardillo ginidietrich No kidding. Next someone will be adapting War & Peace into a full biopic of Gini’s life =)

        • belllindsay JoeCardillo RebeccaTodd ginidietrich I know a pretty good small spacecraft company down in Southern New Mexico that can help if you’ve got about $250,000…

  • I like the song even better now with the backstory! Great job, creativeoncall!

    • RobBiesenbach creativeoncall Thanks, Rob.  Like you I am “Fighting to end dull, ordinary communications in our time”  Sometimes, of course, you need a fight song…

  • PattiRoseKnight

    Chuck Kent – I didn’t even read the #FollowFriday yet but know you from the song last week – BRAVO!  Multi-talented you are!  Pleased to meet you virtually!

    • PattiRoseKnight Thanks, Patti.  We’ll meet in the real world one of these days

      • PattiRoseKnight

        creativeoncall PattiRoseKnight look forward to it!

  • The song and video are off-the-charts and so is the story about the all-nighter! I am personally incapable of staying up all night doing anything at all, but I am an instant fan of anyone who can do it with panache, like creativeoncall !

    • dwaynealicie creativeoncall I have to admit that while the all-nighter was fun (I made a quick few calls and put together a small team of some of my favorite creative folks who have a high tolerance for me), I’m not necessarily bucking for that kind of gig ALL the time.  However, if the check clears…

      • creativeoncall dwaynealicie I think I probably would have opted-in, too! I bet it was fun. There really is little more exhilarating than quick teamwork like that.

  • So, essentially, creativeoncall gets two Follow Fridays because of his catchy songwriting and singing ability? Is that the best way to sum it up, belllindsay? 🙂

    • belllindsay

      Matt_Cerms creativeoncall Um. Pretty much! 😉

      • belllindsay Matt_Cerms creativeoncall  Hey Matt.. my original interview back in the day at BBDO NY consisted of an hour of swapping a guitar back and forth with the guitar-playing, songwriting guy who would become my boss.  So you see, catchy songwriting and singing can actually come in handy

        • creativeoncall belllindsay Matt_Cerms I am only envious of your abilities, Chuck. And that is a great story! To add to that– battle of the bands has been going on here in the office. They love their tunes at BBDO!

    • Matt_Cerms creativeoncall belllindsay Well, duh.

  • BRAVO! See creativeoncall  I knew it would be you this week!! Well deserved!

    • sydcon_mktg creativeoncall Thanks.. I appreciate the vote of confidence 🙂

  • Wow, creativeoncall so not only have you raised the bar on #FFs spinsucks but you’re also raised the bar with your client service, networking style and all around creativity. Looking forward to seeing you on Twitter too.

    • EdenSpodek creativeoncall spinsucks Hmmm.. are you saying it sounds like I was raised in a bar?!  Oh no…. wrong glasses… there we go. Thank you for the kind words! Obviously you haven’t fully picked up on the snakry Spin Suckery yet, but I’m sure it will infect you, too.  See you hear an don Twitter!

      • creativeoncall EdenSpodek spinsucks Haha! Oh, yes, I have picked up on the snarky Spin Suckery. Just ask belllindsay and ginidietrich. 😉 Tweet you soon!

  • Outstanding #FollowFriday, Gini – and glad to see Chuck’s “SpinSucks Sucking Up” worked. I’m a fan of his songs, and I enjoyed meeting him in person in Knoxville this year.
    He looked much more dapper than me with that black sports jacket.

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