Gini Dietrich

#FollowFriday: Davina Brewer

By: Gini Dietrich | February 18, 2011 | 
71

Davina Brewer. Full of wit. Master of the text slang. Communication professional. Atlanta resident. LSU graduate (Geaux Tigers!). Solopreneur. Wearer of many hats.

I spent a lot of time in Atlanta last year (clients and speaking) and I had the pleasure of meeting Davina at a TweetUp (an event that you plan with and meet people you know from Twitter) last spring. She is everything you expect from knowing her online…and more.

One of the wittiest people I know, Davina (like Ingrid Abboud and Howie Goldfarb) writes book-length comments that attract great conversation. She also is the master of text/acronym slang and I sometimes have to look up what the heck she’s saying. She’s prepared me well for text conversations I have with my goddaughter and my nieces and nephews.

Her business, 3 Hats Communications, represents public relations, design, and meeting planning. Get it? Three hats. LOL! OK. I clearly need more sleep.

She does work with local Atlanta businesses – everything from franchises to the Olympic games. Talk about being able to plan events – I’d say the Olympics give you bragging rights.

Davina’s blog, of the same name as her business, covers everything from writer’s block (“At the Corner of What and Ever“), social media (“Unfollow Friday: I Chose Me“),  leadership (“New Post Category: How Dumb Was I?“), and blogging (“My Top Five PR and Social Media Posts“).

She made a commitment at the first of the year to blog more consistently and, not only has she held to it, but she’s providing really good, really witty content. I love the images she uses (a lot are from someecards), which almost always make me laugh. But I’m warning you. Have the Urban dictionary ready so you can keep up with the acronyms. FWIW.

Connect with Davina on Twitter and LinkedIn and subscribe to her blog. YWRI.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • YAY!!! davina brewer Rocks!!! Great choice for your #FollowFriday! In the short time I’ve known her in my online world, I completely agree- witty, a master of the Acronym, and an all around great gal!

  • ginidietrich

    @EricaAllison Did you, um, happen to look up YWRI? I had to create an entry in Urban Dictionary for it. 🙂

  • I LOVE 3hatscomm . Apart from her wit and sass, what I also really appreciate about Davina is that she consistently makes an effort to comment on blogs. Especially for folks like me, who are not “big” bloggers, that is huge. She walks the social talk. IMHO. FWIW. :p

  • jennwhinnem

    I am a huge fan of Davina and I am glad you are too Gini! Her blog posts not only offer what she’s really thinking, but they are also rich with links to other content – reading her posts take TIME and I come away knowing so much. Plus, she cares. She really lives the spirit of social. Finally, anyone who has the guts to respond with a LMGTFY link is a hero of mine.

  • HowieSPM

    All I can say is when I finally can convert my Livefyre points into fabulous trips and prizes I will owe Davina big time!

  • HowieSPM

    @ginidietrich @EricaAllison Urban Dictionary? Did not know there was one. Was it started by @diddy ?

  • 3HatsComm

    @HowieSPM @ginidietrich @EricaAllison Not sure I know what “YWRI” means, can’t seem to find it and any text or urban slang dictionary. 😉

  • ginidietrich

    @jennwhinnem Jenn, you and I have such good taste!

  • 3HatsComm

    @Shonali Too much time on my hands, that’s what it means. That and I can’t help myself… when I read something good, something that makes me think, then I just gotta jump in with one of those novella-esque comments. Thanks.

  • ginidietrich

    @Shonali IMHO. FWIW. LOL!

  • ginidietrich

    @3HatsComm I don’t think it means you have too much time on your hands. Your priorities are straight. I wish I had some of it from you.

  • ginidietrich

    @3HatsComm @HowieSPM @EricaAllison I added it to the Urban Dictionary today! It’s under review so I hope it gets accepted.

  • 3HatsComm

    @jennwhinnem Not to shatter your ilusions Jenn, but I’ve only done the LMGTFY links a few times. Glad you appreciate the links; at times I fear I over do it, but then I consider an audience that may not be as familiar with all this marketing communications mumbo jumbo, so hopefully they’re helpful. Or at least trick readers into thinking I’m smarter than I really am. 😉

  • 3HatsComm

    @HowieSPM I get to go on said fabulous trip right? A little kickback on the prize? I am in need of a new MacBook.

  • 3HatsComm

    @ginidietrich Funny Gini, last night I had some time late and I thought “cool, I can work on this project.” Then it hit me: OMG I am entirely too old, need a life like NOW. Sad. Just sad.. but can’t help it. I really do enjoy the conversation, THIS part of social. It’s the WORK part that you have to MAKE the time for, but totally worth it. Especially if I get one of @HowieSPM prizes.

  • 3HatsComm

    Well if one thing @ginidietrich this shows I have you all fooled. http://www.muwhahaha.com/ And it shows I really need to update my website (also on the new year to-do list); I do plan events, but the PR, social, writing and design, networking, are a much bigger part of what I’ve been doing lately.

    The acronynms: the shorthand is good for texting, and I’ve found it works well for Twitter too. Dirty little secret, it’s message board/chat room slang. My “wit” stems from my taste in movies, TV and hanging with the “cool kids” on the Interwebz. The graphics: Someecards, Despair all the clever and snarky, I figure if you’re gonna read my blog post the least I can do is give you a chuckle. The lengthy comments: like I told @Shonali I got too much time, can’t help it… and like the sound of my own typing. 😉

    Thanks again for the shout out, totally unexpected. Didn’t even have a speech prepared, and couldn’t find a way to load this with abbrevations. Next time.

  • @ginidietrich ROTFLMAO!

  • @3HatsComm And thank heavens you do (like the sound of your own typing) else where would the rest of us be, eh @ginidietrich ?

  • @3HatsComm With all due respect :p rubbish. You’re being self-deprecating now! Even though I haven’t met you IRL, you are, I think, a kind and generous person, despite (or maybe because of) the snark and sass, all of which I really like about you.

  • Ben_ProfitBlog

    Awesome. just added her. I miss living in ATL

  • @ginidietrich @3HatsComm @HowieSPM I did not look it up…I intuitively knew it means You. Won’t. Regret. It. or at least that’s my interpretation! Wondering what @HowieSPM interpretation might be…

  • JoyFull_deb

    I just had to say #Geaux #Tigers….and YAY, an LSU grad (of course, I am a #LSU Tiger, myself)…I’ll be following her. Thank yeaux, Gini!!

  • 3HatsComm

    @JoyFull_deb Bayou Bengals FTW!

  • 3HatsComm

    @Ben_ProfitBlog Thanks… must disclose I live in the burbs, Cobb.

  • 3HatsComm

    @EricaAllison @ginidietrich @HowieSPM My guess was You Will Really.. then I couldn’t figure out the I. Hat tip, Erica.

  • ginidietrich

    @JoyFull_deb LOL! You always make me laugh with your Louisiana speak!

  • ginidietrich

    @Ben_ProfitBlog Wait. Where do you live now?

  • 3HatsComm

    @Shonali I do like the social, this is fun even though it is work. I don’t like some of the work work, my lack of “off button” – stupid work/life balance stuff. *eyeroll* Just never enough time to do all the nothing I want (Calvin & Hobbes quote) much less the stuff I have to do. My sass is legit, though I am a big sappy, softy. My generosity – also part of the “real” me – has ulterior motives: trolling for friends, referrals, rich clients who pay in unmarked bills.. even just a few new Twitter followers, go I guess @ginidietrich your check is in the mail. I gotta find some new abbrevations…hmm. Just saw this one, WEG.

  • ginidietrich

    @3HatsComm @Shonali HAHAHAAH! I didn’t know about the muhahah site. Hilarious! I’m with Shonali – very glad you like the sound of your own typing.

  • ginidietrich

    @3HatsComm @Shonali Trolling for friends. LOL!

  • ginidietrich

    @3HatsComm @EricaAllison @HowieSPM Erica is right!

  • 3HatsComm

    @ginidietrich @Shonali I have a few little sound and gif sites bookmarked, sneak them in once in a while.. little easter eggs of silly, sassy goodness.

  • Thanks Gini, I remember reading Davina’s blog a few weeks ago and feeling really old. I knew almost none of the acronyms. I can now read almost fluent ‘Davinese’
    I read her blog regularly because it cuts all the BS you can find in some other blogs (present company not included). I love the way she presents challenges, you feel like you are talkign to an old friend. Davina says it as it is.
    Yes a well deserved FF.
    Have a great weekend ladies.

  • ginidietrich

    @johnfalchetto It’s almost time for wine here!

  • HowieSPM

    @ginidietrich @JoyFull_deb Suck Dem Haids!

  • HowieSPM

    @3HatsComm HA! I was told at 300 points we get a Mac Book. At 450 a Mac Book Pro. @JennaLanger can confirm but I am pretty sure I am correct.

  • @HowieSPM @3HatsComm Well @jmatthicks does have over 450 points and just got a new MacBook Pro, but unfortunately the events are unrelated. Maybe if you sell your points on the black market you can get some goods! 🙂

  • JoyFull_deb

    @HowieSPM @ginidietrich howie knows…he knows our “speak”…lol

  • 3HatsComm

    @johnfalchetto Wow. Thanks John. I’d like to say it was all part of a plan, some well-crafted strategy but I only know what I know; so that’s the only way to tell it. The shorthand, the acronyms.. it’s just something I picked up that fits my style and helps me edit as I get a little wordy. 😉

  • Gini, this was Great! I’ve been reading Davina’s blog for about two months now and it’s easily one of my favs. Like you said—she is as witty as they come, and her comments are always thought-provoking, enriching, and edgy. To me, there’s nothing like a gal who has an opinion and isn’t afraid to say (or write) exactly what’s on her mind. Davina does and it will make you smile the whole time, so big props to you Gini for making a mention like this.

    Marcus

    PS– First time on your blog and love it. Great community you’ve built here. Awesome.

  • ginidietrich

    @Marcus_Sheridan Hey Marcus! I was totally stalking you yesterday! First time I’d been to your blog, too, and I’ve already subscribed. I like what you have to say and how you use your own examples to illustrate the point. It’s not often you find business owners who also are using the tools and it’s nice to see it out there!

  • 3HatsComm

    @ginidietrich @Marcus_Sheridan THIS I love beyond words. Matchmaking like this. I’ve been planning to make a few introductions via my blog, and am just stoked that it happens naturally like this. I am not surprised you like each other’s blogs. You both use relatable examples in your posts, really connect with the readers and build a strong community that way. See this people, IT WORKS. Social FTW!

  • 3HatsComm

    @Marcus_Sheridan Thanks! Right back at you, you’re certainly one of my MUST reads. Since I’ve found your blog, I’ve stalked some older posts that caught my eye. Some damn good stuff and wonderful comments throughout, as you too have built a strong community. Think we comment junkies need to stick together, right? 😉

  • Pingback: Do I win something? Thanks. | Marketing, Public Relations and Social Media Blog | Atlanta, GA()

  • Sorry I’m late to the party here, but just saw this post and had to chime in. I’m no Public Relations guru or marketing whiz. I have barely a thimble’s worth of experience, and each day I learn that I knew very little the day before. Within my industry (Green building), I’ve overheard one or a hundred conversations that turn my stomach. Companies promising more than they can deliver based upon flimsy pitches, ideas, and products. In such scenarios, I have hardly a leg to stand on in order to counter their promises based upon my age, but I do file the conversation away as to better prepare me in the future for how to avoid companies that lack authenticity and sound advice, how to spot a scammer, and how to genuinely self myself and company to either a prospective client or simply an interested listener.

    It’s a shame that there are companies and individuals that prey on uneducated or naive consumers in order to make a quick buck. Thankfully for us, the scamsters will eventually be revealed, and they will learn that the only way to true success is through ethical behavior and honestly selling valuable products and services. Too bad innocent consumers have to be left victimized in their wake.

    Great piece Davina. Love to see a fellow Hotlantan hanging out here on Gini’s playground.

  • 3HatsComm

    @JamesDBurrell2 I’m always stunned when I hear an SMB tell my that websites are too expensive; when I tell them they cost as little as $5/month to host, they’re twice as stunned. No one’s ever told them there may be other ways, better ways. I still get taken by the pretty pitch, clever marketing when I should know better… working on it. And funny, I’ve met just as many Atlanta folks out here on Gini’s blog as anywhere else. 😉

  • ginidietrich

    @3HatsComm @JamesDBurrell2 It’s because I love people in two cities: Atlanta and Toronto.

  • @ginidietrich@3HatsComm
    Ehemmm… sorry. I had to clear my throat. I think you meant to say “people in or from two cities: Atlanta and Toronto,” as to include those that might currently reside elsewhere. You know, a little further east, say Charleston, SC.

    Davina, for too long I’ve seen your posts RT’ed on my stream but failed to venture over. Glad I finally connected. Gini has that Midas touch I guess. (Yikes, should I have just stroked her ego so openly like that?!!)

  • ginidietrich

    @JamesDBurrell2 Fine. What you said.

  • @ginidietrich I know. It’s typically how it goes. I get the final word. Oh & PS, don’t think for one second that I’m not making a dramatic, for the WWF highlight films comeback because I am. I hear the faint sound of “Gonna Fly Now” from Rocky playing in the background.

  • ginidietrich

    @JamesDBurrell2 Puh-lease.

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