Gini Dietrich

#FollowFriday: DJ Waldow

By: Gini Dietrich | February 22, 2013 | 

Last year, I was in Knoxville for Social Slam. I was at the opening night reception and I hear, “GINI DIETRICH?”

I turn around and there is DJ Waldow, the man I’d heard a ton about, but had never met nor really interacted with online.

He became kind of a big deal while he ran community at Blue Sky Factory, but when he left and began to travel west with his OB/GYN wife and their two kids (although I think it was only one at the time), he became an even bigger deal as the owner of Waldow Social and co-author (with Jason Falls) of “The Rebel’s Guide to Email Marketing” (we’re having him on for a Livefyre Q&A in September).

But since that fateful evening we met, he’s become a friend.

We have a lot in common to begin with: At the time he was living in Salt Lake City (where I grew up) and we have the same circle of friends.

Since then, he has moved to California (his wife got a big job at Stanford; clearly we know who wears the pants in that relationship), but continues his quest for better email marketing no matter his locale.

He’s a Michigan grad and is as big a fan of his alma mater sports as Mr. D is about his Kansas Jayhawks. He’s such a big fan, in fact, he recently made a trip east to see Michigan play Indiana and hang out with Jay Baer. I mean, hanging out with Jay would be enough for me, but apparently the game was a big deal, too.

One little known fact about DJ: He used to teach eighth grade American history. Which clearly means you can ask him anything you want about American history and he will know the answer (I intend to test this theory very soon).

Most importantly, though, DJ’s birthday is tomorrow. So connect with him on Twitter, LinkedIn, YouTube, Google+, subscribe to and read his blog, listen to his podcast with Nick Westergaard, buy his book, introduce yourself in the comments here, and wish him a happy birthday.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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96 responses to “#FollowFriday: DJ Waldow”

  1. belllindsay says:

    DJ’s the bomb. I met him a bazillion years ago when I worked for Radian6. Had the pleasure of meeting him in person at a social event in Boston. He’s the real deal. That’s picture up there…? The flailing arms…? That’s DJ in real life. 😀 Welcome to crazy-town DJ!!!

  2. Ask him where he’s going to celebrate his birthday.

  3. lauraclick says:

    I hadn’t heard of DJ until Social Slam last year. I loved hearing him speak and getting the chance to chat with him a bit. Not only is he really smart, but also super nice and down-to-earth. Great choice!
    Oh, and happy birthday, DJ!!!!

  4. djwaldow says:

    @AllisonAdams Hey Allison! Thanks. Isn’t that @ginidietrich just too kind?

  5. djwaldow says:

    @ginidietrich @SpinSucks Dude. You are FAR too kind. You too @belllindsay. I’m honored! #FollowFriday

  6. ginidietrich says:

    howiegoldfarb just told me the baby woke up while he was mid-roast for DJ. So he’ll be back by later.

  7. djwaldow says:

    Honored. Humbled. Wow. Wow. Wow.
    Gini, your community already knows this, but it is YOU who is awesome. 
    Thanks for making today an awesome day-before-my-37th-birthday … well … AWESOME.
    P.S. LOVE that Anchorman vid!

  8. Erin F. says:

    Happy (early) birthday, DJ!

  9. Happy early birthday DJ!!

  10. djwaldow says:

    @jasonkonopinski Dude. @ginidietrich is too kind, right?

  11. katskrieger says:

    Happy early birthday and welcome to the club!

  12. John_Trader1 says:

    HB DJ. Happy to have met you virtually through Gini’s follow friday love fest.

  13. dwaynealicie says:

    Hellooooo, DJ — and happy pre-birthday!

  14. HowieG says:

    Email marketing? Isn’t that so 1999? I haven’t used email since 2008 just ask @ginidietrich 
    I will say though great choice Gini! I first met @djwaldow at burningman in 2005. He was spinning this incredible uber futuristic dance music at the Opulent Temple camp at 4am and I was hooked ever since.He goes back every year:

    But he has exploded. Now he is on tour with Tiesto and will be playing I heard at Coachella and the next Electric Daisy Carnival in LA.
    So let me get this straight because I am on his mailing list for news about his tours and music updates like bassnectar does he is an expert at email marketing? Since when do superstar DJ’s have time to discuss email when they are busy flying around to places like Ibiza and London and Bali to play all the hippest clubs and music festivals?

    • belllindsay says:

      @HowieG  @ginidietrich  @djwaldow  bassnectar “Superstar DJs…here we go!”

    • djwaldow says:

      @HowieG  @ginidietrich  bassnectar I’m not sure what just happened, but (I think) I love this comment.

    • JoeCardillo says:

      @HowieG  @ginidietrich  @djwaldow  bassnectar Good work Howie. I just spent a full 2 minutes thinking, how could he possibly have time to do all the things Gini mentioned and be a DJ. Then I realized I’ve actually SEEN Bassnectar.
      Anyway, happy birthday DJ! I’ll try to catch an upcoming gig soon….

      • HowieG says:

        @JoeCardillo  @ginidietrich  @djwaldow  bassnectar I have a great photo of Lorin with his posse of Mad Max security from 2005 at the El Circo Dome on Burn night (my first of two) wish I could post here but @livefyre won’t let me and Gini said no rave photos on her blog (double whammy)

    • @HowieG  @ginidietrich  @djwaldow  bassnectar DJ’s a burningman star! Totally dig it! Man, i’ve always wanted to go – now I’ll definitely have to. I’ll get my burningman experience and probably some great email tips, too! Sweet! I can dig it!

  15. MackCollier says:

    GREAT choice for #FollowFriday.  Happy early Birthday to @djwaldow , he’s a super-nice guy and he’s a pretty darned good speaker too, isn’t he @ginidietrich ?

    • ginidietrich says:

      @MackCollier  @djwaldow Now come on, Mack. Don’t make me go overboard on being nice to him.

      • jackinessity says:

        @ginidietrich  @MackCollier  @djwaldow OMG now I’m even more excited to meet DJ….I feel like I’m in the cool kids club 😉

      • djwaldow says:

        @ginidietrich  @MackCollier Yeah. Because THAT would suck. I’m working on more creative ways to say thank you. Y’all are awesome.

        • jackinessity says:

          @djwaldow  @ginidietrich  @MackCollier Actually, DJ, the correct response to their awesomeness is to abuse them more. Especially Gini. #beatherwithawetnoodle #sendmonkeys <3 Also, technically, no, none of you know me in person except for Mack, who I adore. The rest of you, you’re on notice. I might let you stay in the cool kids club. Maybe. 😉

        • @jackinessity  @djwaldow  @ginidietrich  @MackCollier Well I, for one, am tickled to meet you, Jackie – and am presently stuck reading your website. Just. can’t. stop. 😉

        • jackinessity says:

          @djwaldow  @ginidietrich  @MackCollier  Daww! Pleased to meet you, too, @LisaMarieMary 🙂 thank you for reading my crazy attempt at a blog. See? I come to make silly comments and increase my blog traffic by 100% ~ I win!

  16. Happy Happy Birthday DJ! I guess I first heard about ya/met ya online when Jason was so excited about Blue Sky Factory and telling us all about it! Have a GREAT day, dude! 
    What’s the tattoo on your wrist?

  17. Social Slam. Now THAT sounds like a cool get together!!

  18. djwaldow says:

    @JonMikelBailey @SpinSucks I know, right? Ha!

  19. djwaldow says:

    @AnneReuss @SpinSucks We’ll be ready. We better be at least. It’s time to get hot #GOBLUE

  20. Happy birthday DJ! Looking forward to that Lyvefire Q&A.

  21. elviagirl2236 says:

    @barrettrossie #FF @joedubtrack

  22. What an awesome Follow Friday choice.  Brilliant guy, great speaker and freakishly good at Golden Tee. Happy early birthday, @djwaldow  🙂

  23. dbvickery says:

    I got to hear DJ at Social Slam last year. In fact, it seems like I met quite a few SpinSucks denizens at Social Slam…as well as getting the inspiration for Hecklers’ Hangout.

  24. ginidietrich says:

    @QuePublishing Shhhhh! @djwaldow

  25. djwaldow says:

    @QuePublishing @ginidietrich Awwwww

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