Gini Dietrich

#FollowFriday: Dwayne Alicie

By: Gini Dietrich | March 15, 2013 | 

#FollowFriday- Dwayne AlicieAs I am known to do, when someone spends some of their day in the comments here, I make a concerted effort to check them out, read their content, and make sure to engage with them in other places on the web.

One of those people is our new friend Dwayne Alicie.

There is one thing that is super impressive about Dwayne: At 33 he went back to school. Yes, while you were thinking, “Gosh, it’d be great if I could go back to school and do X,” he did it!

Okay, maybe that was just me (I really wanted to do the executive MBA program), but I just talked about it. I never made it happen.

Somehow along the way he fell in love with PR and marketing and he blogs about that from a “non-traditional” student’s perspective.

A Virginia native, he lives in San Francisco and is getting a business administration degree at San Francisco State University. It’s hard to tell if he likes the city. He doesn’t post any pictures of it or discuss great finds at farmer’s markets or anything cool like that.

He says he likes riding his bike, but what I want to know is how he gets up those ginormous hills in San Francisco. I’ve always said if I lived there, my quads would be three times the size they are now. Perhaps I’ll get an answer to that today.

Another thing I want to know is why he has two Twitter accounts (ah ha! Google knows all!): One that gets a little more love than the other.

So there you have it. A quick intro into the life of Mr. Alicie. We have lots of questions, kind sir, so let’s get to it!

In the meantime, you can find him on Twitter, Google+, LinkedIn, Pinterest (yay!), and on his blog, Alicie in Wonderland.

P.S. I just realized Dwayne is getting a double-hitter here today because he sent me one of the videos appearing in Gin and Topics. Sorry, buddy. Your 15 minutes of fame will be all gone as of midnight.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • belllindsay

    “Double-header” – hahahaha! Nice work Dwayne! I want to know how to pronounce your last name: Ah-LEE-see or Alice-ee – my money’s on Ah-LEE-see. Welcome to the crazy word of the crazies and the even crazier (if possible) world of Follow Fridays! If you’re really really lucky, howiegoldfarbwill pop in and anoint you with some life history you only *wish* you had actually lived. 😉 Congrats, it’s been great getting to know you here on the blog!! 🙂

    • @belllindsay  howiegoldfarb Shhh! I’m scared of waking the HowieG-Monster… if we say his name three times … ? ; )
      The name is AL-uh-see. But TRUST me I have heard them all! Would you like the story? My branch of the family is the only one with that last name; it’s one of those “changed at immigration” names. Though none of us has ever been able to determine how we got from Lavorgna to Alicie.
      It’s been nice to get to know you too, Miss Lindsay! Hopefully we can slay semicolons and commas together in person sometime!

      • belllindsay

        @dwaynealicie  howiegoldfarb AL-uh-see…?? Nope. I don’t get it. Though I love the story behind it!! 😉 Lavorgna – Italian..?

        • @belllindsay  Yes! Italian. A smallish Italian family as well, concentrated in Benevento near Naples. Though I’m only 1/16 (my great-grandpa started this whole thing) I still like to say “Happiness is Being Italian.”

    • HowieG

      @belllindsay it is pernounced Big Ali CEE  per the liner notes on his 1983 groundbreaking Virginia Raps album.

      • belllindsay

        @HowieG Ali G’s black-sheep cousin?

        • @belllindsay  @HowieG Hits like “Coal Miner’s Paradise” and “Hoedown in the Tater Field at Midnight” …

  • JuliaRosien

    belllindsay Good morning Sunshine! Watching your facebook feed last night was wild – hope Friday is starting out calmer 🙂

    • belllindsay

      JuliaRosien LOL All just a bit of fun – and yes, calmer indeed. No kids here today! Just crazy-psycho pup to contend with. 🙂

      • JuliaRosien

        belllindsay Oh you love crazy-psycho pup – that’s just another normal day for you 🙂

        • belllindsay

          JuliaRosien It’s true – I do love him, but boy I can’t wait to start training classes! (tomorrow)

  • Dwayne, Congrats on being Gini’s #FollowFriday! What did you do before you went back to school? Inquiring minds want to know. 😉

    • @EdenSpodek Hi, Eden — I’m happy to keep inquiring minds happy! Most recently I was in non-profit fundraising. But my first big-boy job was in the “marketing mailroom” of a financial information publisher — aka Executive Folder, Stuffer. I kind of fell in love with marketing there! Veered away into research and data for a while, but now I’m baaaaaaack!

      • @dwaynealicie It sounds like you’ve come baaaaaaack to the right area of marketing. The need for data analysis and research keeps growing. Keep us posted. 🙂

  • PattiRoseKnight1

    Nice to meet you virtually Dwayne!

    • @PattiRoseKnight1 You too!  Thanks for saying hello. And I totally grew up listening to Elvis. Apparently I left tooth marks on my grandma’s hi-fi while watching his records turn. She may have been his *second* biggest fan…. : )

  • Nice to meet you Dwayne.

    • @Joshua Wilner/A Writer Writes You too!  Thank you for taking time to say hello this morning.

      • belllindsay

        @dwaynealicie  @Joshua Wilner/A Writer Writes Josh knows famous people.

        • @belllindsay  @Joshua Wilner/A Writer Writes I’m not 100% sure where this is going, but I know I like it. Is it Charlie Sheen?

  • John_Trader1

    Great to see you Dwayne. Gini does a great job in these “hybrid” follow Friday posts of praise and roast, doesn’t she?

    • @John_Trader1 Hey now!

      • @ginidietrich  @John_Trader1 It’s funny because it’s true.

        • @jasonkonopinski  You! This is an A and B conversation. C your way out of it. Jeez. @John_Trader1

        • @ginidietrich  @John_Trader1 I’ll make like a tree and get out of here.

        • John_Trader1

          @ginidietrich  @jasonkonopinski It sorta wouldn’t be a FF post from Gini without some good natured ribbing.

        • @John_Trader1  @jasonkonopinski WE COULD TRY!! Oh who I am kidding.

        • @ginidietrich  @John_Trader1 In other news: sky blue, water wet.

        • belllindsay

          @jasonkonopinski  @ginidietrich  @John_Trader1 The dog barks at midnight.

        • @belllindsay  @jasonkonopinski  @ginidietrich  @John_Trader1  I always love watching hilarity ensue on Follow Friday… I love a good roast! And I definitely feel honored. : )

  • Great to meet you here, Dwayne. 
    Welcome to the Thunderdome.

    • HowieG

      @jasonkonopinski you are such a nice boy. @dwaynealicie careful the innocent looking ones are the most dangerous. That is a quote btw Tom Cruise in Days of Thunder which is @ginidietrich ‘s favorite movie.

      • @HowieG  @jasonkonopinski  @ginidietrich Whatever it is, I combed out my Tina Turner wig last night, so I’m not the one who should be worried.

        • @dwaynealicie Oh – you’ll do just fine ’round these parts. 🙂  @HowieG  @ginidietrich

    • @jasonkonopinski Thanks for saying howdy, Jason!  Recovered from SXSW yet?

  • Howdy, Dwayne. Nice to meet you.

    • HowieG

      @KenMueller wait. Yesterday you called him out for being caught by TMZ on the Ryan Holiday’s Girls Gone Wild Booze Cruise in Jamaica, and today you are being so nice?

      • belllindsay

        @HowieG  @KenMueller I heard he won the wet t-shirt contest.

        • @belllindsay  @HowieG  @KenMueller I WAS the wet T-shirt contest. And for the record, those models had signed the releases.
          Ken it’s really nice to meet you as well! I always enjoy reading your insights here.

        • @dwaynealicie  @belllindsay  @HowieG  @KenMueller Once the release has been signed its all good 🙂

  • Welcome to the fun! Congrat’s on going back to school. I went back as a “non-traditional” student to get my BFA and I think I really appreciated the education more than when I was younger. Have a great weekend and enjoy the crown while it lasts! 🙂

    • @aimeelwest Thank you! I absolutely agree. Education means a lot more for me this time around. The back story here is that I went to the University of Virginia straight out of high school, and changed majors rapidly from a pre-law track to Environmental Science to double US history plus English literature — all within two years. Clearly I just wasn’t ready for it. Now I am, and I love school! I guess sometimes it takes a while to find and follow your star. Have a great weekend, yourself!

      • @dwaynealicie It is a lot of work to go back. I went back while raising 2 noodles (children) and working part time. I’m amazed I found the time to do it all but i have a wonderful supportive husband and that helped a ton!

  • Hi Dwayne!! Welcome to the club 🙂

    • HowieG

      @yvettepistorio careful he is undercover and working for the DEA these days and we know the types you attract to your club. I once saw @jasonkonopinski rolling out at 3am reeking of booze sweat and Axe Body Spray.

      • belllindsay

        @HowieG  @yvettepistorio  @jasonkonopinski You guys and all your “Departments” – sheeeesh.

        • @belllindsay  @HowieG  @yvettepistorio  @jasonkonopinski Thank you, Yvette! I really love being here… And not just because booze sweat and Axe Body Spray are wildly intoxicating to me. Which they are. I’m not at liberty to say which Department I am working for but just know that I am watching.

  • SpinSucks

    Mark_Harai Thanks for sharing Mark 🙂

    • Mark_Harai

      SpinSucks Cheers! : )

  • I respect anyone who returns to school in their thirties or anything outside of their twenties, that is really peddling uphill. You have an admirer, Dwayne.

    • @annelizhannan Thank you! It is indeed uphill sometimes. And weird time-warp moments occur with alarming frequency, like learning that many of your classmates were born as you were entering high school, having professors that are younger than you…. but it has all been worth it and there are some really awesome people following similar paths that I would never have met otherwise. A recommended experience for anyone with the desire!

      • @dwaynealicie I recall that time-warp well. I thought when I went back to grad school I would be fine as more mature and having been out in the business world. What a wake up call to be with those who were coming straight out of college. They were much more adept at those long nights of studying and looking fresh the next day but I was a zombie going to school full time and working full time. Luckily as time passes my memory has faded as to  the hard times but benefits remain.

        • @annelizhannan My turn to admire you! Full time work on top of full time school is a serious test of endurance.

  • HowieG

    I know that face. Hold on.
    <googles name>
    Wanted for 37 bank robberies across the northwest eastern art of Nebraska.
    Wanted for terrorizing a playground in @shellykramer ‘s neighborhood giving free @chobani to everyone BTW Shelly lives Kansas City (which isn’t in Kanasas very bizarre).
    Wanted for pushing an elderly woman into oncoming traffic to move up one spot in line at the Apple Store in the Market District of SF the night the IPhone4S went on sale.
    Wanted for feeling fruit at Whole Foods claiming he was going to find one Peach with a bruise and tell everyone.
    Wanted for running guns to the Contras in Nicaragua back in 1986 (I know go figure but he is way older than his boyish good looks seem to imply)
    Wanted for holding all the green M&M’s ransom until Mars brought back the Swedish Fish M&M’s which didn’t go over very well in 1997.
     @ginidietrich it says he is armed and dangerous.
    What do we do?

    • belllindsay

      @HowieG  @shellykramer  @chobani  @ginidietrich You had me until the Contras, Howie. We ALL know that was you, old man.

    • @HowieG  Crap. I’m going to have to take down this blog post now, aren’t I?

  • Chris Wooten

    Awesome Dwayne Alicie.

  • johnny2004

    ginidietrich Hi, Gini. Happy Friday. Hope many, many people follow you on #FF. You’re the best!!! Ciao.

    • ginidietrich

      johnny2004 Thank you, kind sir!

  • I have two twitter accounts????  Wait, “dalicieQ” is an impostor!  A really creepy impostor at that… wow. Thank you for finding that; I hadn’t googled myself for paparazzi photos in 5 minutes. Everyone: torches and pitchforks and “Mark as Spam!”
    Biking in SF is kind of love-hate. You learn where to go and you learn what The Wiggle is. You do get unusually large quads! : ) And sometimes you feel spunky and start up a hill, only to pop a really terrifying unintentional wheelie. Just yesterday I was thinking, “no matter how many times I go up this hill it will never, ever, ever be ‘easy,’ will it?” And I was talking about the commute to school that I make twice a day on Tuesdays and Thursdays!
    But then there’s the view from the top, and the flying glide down it on the way home.
    And speaking of easy-riding delights, thank you @ginidietrich for making me your Follow Friday (victim) today. The blog and community you have circled here have been a HUGE inspiration for me, and continue to be on a daily basis. Nowhere else are there smarter, crazier crazies.  The best part of waking up really is Spin Sucks in my inbox!

    • @dwaynealicie You have an impostor?!? He uses the same bio and everything! Holy crap!

      • @ginidietrich Yep.  Insane, right? I guess imitation is the sincerest form of flattery?

        • @dwaynealicie That’s more than flattery. That’s creepy stalkery

        • @ginidietrich Thank goodness they haven’t said anything too bad — that we can see. I’m starting the verification process now, which … is something I only ever dreamed I would have to do. I feel like a Kardashian! Should I bike down to Twitter HQ and see if they will verify me? Didn’t some celeb do that and was denied?

  • ginidietrich

    CatrionaTweets Why thank you! They’re the crazies over there.

    • CatrionaTweets

      ginidietrich Clearly! But a nice bunch of crazies, nonetheless 😉

      • ginidietrich

        CatrionaTweets LOL!! Very, very true.

  • dalicie

    MargieClayman ginidietrich Good morning, and thank you! Ohh, Miss Marjorie, nothing could ever come between us! Not even prison bars.

    • MargieClayman

      dalicie well that’s good! 🙂 Congratulations – ginidietrich has pretty good taste 🙂

      • dalicie

        MargieClayman ginidietrich I’m on the verge of getting all gushy … it really means a lot to me. : )

        • MargieClayman

          dalicie don’t tell ginidietrich I said so, but she is quite capable of gushy-making. It’s an unannounced art of hers 🙂

        • dalicie

          MargieClayman ginidietrich BTW I remember your Follow Friday! Also: I always wanted a quinceañera, I guess this will have to do! (for now)

        • ginidietrich

          dalicie MargieClayman Oh brother

  • dalicie

    howiegoldfarb SpinSucks ginidietrich You’re blowing my cover on twitter, too? Jujyfruits will not be happy; they think I’m their CMO.

    • SpinSucks

      dalicie howiegoldfarb ginidietrich Way to go Howie!

  • KevinVandever

    Hi @dwaynealicie Welcome to…whatever this is. I’m in IT and don’t even know what most of these people are talking about half the time, or maybe I don’t know what half of these people are talking about most of the time, but in either case, I started listening and posting a few years ago and can’t seem to escape. You may want to run while you have the chance.

    • @KevinVandever  HEY!

      • @ginidietrich  @KevinVandever Hello, Kevin! It’s a pleasure to be here, and I tell you what — if Spin Sucks is wrong, I don’t wanna be right!

        • KevinVandever

          @dwaynealicie  @ginidietrich Well said.

  • Dwayne Alicie

    Do I get to select the theme for the day? It’s THIS! Go!

  • rdopping

    Not really partial to Dwaynes but anyone who has Alice in his name is ok by me. Just because Gini likes you doesn’t mean you get a free ride though. Just remember that and you’ll be ok. 😉
    Welcome aboard. Oh, and watch out for Howie. He’s trubbell.

    • @rdopping Ha ha!!  Thank you Mr. Dopping. Such a pleasure to be acquainted with you, both here and on your awesome blog!

      • rdopping

        @dwaynealicie Oh! THAT Dwayne. Nevermind then. Like you even more now.

  • dalicie

    John_Trader1 SpinSucks ginidietrich Hi, John! Thank you for tweeting this! PS If you like dalicieq, you’ll LOVE dalicie (the real me).

  • dalicie

    shonali ginidietrich Hi, Shonali! Thank you so much for tweeting this. What a fun day!

    • shonali

      dalicie You’re welcome!

  • dalicie

    Frank_Strong Frank, thank you for taking time to tweet this out to your followers.Your job search is going well, I hope?

    • Frank_Strong

      dalicie signs point positive!

      • dalicie

        Frank_Strong That’s fantastic. I’m working on a search myself, and it’s really about the journey, at any rate. Meeting people and such!

  • Gini Dietrich

    The Twist. LOL!

  • dalicie

    barrettrossie ‘ello and thank you! It looks like we were even here at the same time, for a bit! How is WA treating you?

    • barrettrossie

      dalicie There are definitely good point about living in a place where they really don’t need a traffic report. 🙂

      • dalicie

        barrettrossie I can imagine — I totally avoid rush hour even though I’m on my bike. SF has exploded in the past few months … blerg!

      • dalicie

        barrettrossie SF has absolutely exploded in the past few months … I barely recognize Valencia lately, and I bike it almost every day.

      • dalicie

        barrettrossie Oooops, just reiterated a tweet, there…my internet went down last evening, so I wanted to make sure I got back to you. : )

        • barrettrossie

          dalicie You can fill me in on SF all u want. It constantly reinvents itself!

  • From another Virginian (born in Richmond, went to UVa) who then spent 19 yrs in San Francisco, and finally ended up at… Spin Sucks… congratulations! Nice to meet you Dwayne!

    • @barrettrossie Great to meet you, as well! I grew up in Southwest VA (Tazewell County), went to UVA for a couple of years and stayed in Charlottesville for 10 more before moving to SF (via train, by the way!) I do love the west coast, though I have to say I miss the warm, humid, heliotrope-scented summer nights, don’t you?

  • stevefurman

    TedRubin ?

    • TedRubin

      stevefurman Are you asking something?

      • stevefurman

        TedRubin #FF

  • dalicie

    ggraha01 Thanks so much for tweeting that! How are you doing?

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