Gini Dietrich

#FollowFriday: Elissa Freeman

By: Gini Dietrich | February 8, 2013 | 

Elissa Freeman and I first met on Twitter, of course, but she happened to be in Chicago a couple of years ago and we met for coffee.

Of course, we became fast friends and get together whenever possible; the last was in July in Toronto at SocialMix.

When I searched the blog to see when was the last time I featured her here, I quickly discovered we shared a #FollowFriday, where she detailed her five brain crushes and I did mine.

She’s also guest blogged for us a few times, but she has never had her very own feature.

So here we go.

She is, first and foremost (at least career-wise) a communications professional.  When I met her, she was hiring the team at Toronto 2015 Pan/Parapan Games at the vice president of communications on the organizing committee.

But she recently went out on her own (yay for more female business owners) and also is the vice president of communications at Eatzclub, a restaurant loyalty company up there in ol’ Canada.

While a foodie, she’s very much like me in the way she takes care of herself. Every time we’re together, we show off the healthy snacks we carry for ourselves so we aren’t tempted by all the gross food available out there.

Although, I must admit, she’s better at it than I am – I’ll grab a handful of almonds to throw in my bag, but I don’t measure them (except by eye) and I don’t care if they’re salted. She’s very conscientious about measuring them exactly and buying the most healthful kind. She even has cute little containers to carry her snacks.

And she’s phenomenal about keeping up her exercise, even on the road. I know this because she told me a great story of being in Vegas in the hotel’s gym and running into an NBA player who was also working out.

She is one of the most prolific writers I know, contributing all over the place, including here, Project You, O Canada, and Executive Moms.

She has a daughter and a husband and she’ll make you feel inadequate because she’s pretty darn perfect.

But don’t let that stop you from following her, introducing yourself, and getting to know her. Although she’s pretty darn perfect, she’s a good friend who is caring, sensitive, giving, and warm.

You can find her on Twitter, LinkedIn, Google+,and hanging out here in the comments a few times a week.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


Sorry to be late to the party... but it's great to meet you Elissa! NBA player, Vegas, hotel... sounds like the beginning of a network crime drama. Details?


Better late than never!!! I made it before the clock struck 4pm CST.  Now that I'm here, you're right Gini, I feel rather inadequate.  Justttttt kidding, because I can't begrudge the greatness in others and I look forward to mingling with the "already sweet enough" Elissa :)

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Oh great. Now I have 8 million more things to read.


But seriously, that is a problem I like to have. Good to meet you Elissa!


Hello Elissa - So happy to meet you! I totally want to know what food containers you use lol Sounds like we have a bit in common (minus the kids!) as I am a healthy eater and blogger too. I'm not as strict in the working out department but I'm working on it. I look forward to following you and reading your blog(s). Happy #FF! - Kate

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If anyone on this earth can celebrate diversity in writing, it's @ElissaFreeman - I have admired her intelligence and wit for a long time and always learn something new from her posts. She is also a tremendous supporter of sharing other people's work, and always has interesting and thoughtful opinions. I respect you a ton Elissa! 


So lovely to meet you, Elissa. I love how you spell your name. And I love that you work hard at taking care of yourself . Way to inspire the rest of us!


Great. Another *perfect* person. I'm not worthy. ;) 


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