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Gini Dietrich

#FollowFriday: Erica Moss

By: Gini Dietrich | April 5, 2013 | 
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Erica MossIn order to introduce you to today’s #FollowFriday, I have to come clean about something.

I love Boy Bands. Particularly One Direction.

When I saw them on SNL about a year ago, I fell in love.

I realize this is going to reduce my cool factor in many of your eyes. I blame it on the fact that I didn’t grow up like most of you with posters of boys on my walls and listening to music. I always had my nose stuck in books so I missed that whole music thing until after college (waaaaay after college).

So I’m sowing my teeny bobby oats now.

might have admitted this to Erica Moss in a PRIVATE tweet after said SNL program and she outed me in “Top PR, Marketing Women to Follow on Twitter.”

I’m coming clean now because I want to tell you how really great she is, but I know she’ll bring it up in the comments (cheater!) and I’d rather manage the fallout. 

Who’s Erica Moss?

Now that we have that out of the way, allow me to introduce you to the Warby Parker-obsessed, community manager Erica Moss.

A Michigan native, she recently (okay, it was more than a year ago, but it feels recent) moved to New York to run the community for the online master’s nursing program at Georgetown University.

With a journalism degree from Western Michigan University, she began her career writing, writing, and doing more writing. She soon found herself managing social and online communities and has carved a cool little niche for herself.

A dog lover (hi Mona!), she founded Detroit’s first ever Dog-Up (think TweetUps for four-legged creatures), which raises money for the local animal shelter.

Where Can I Find Her Online?

Even though you should never tell her your most embarrassing secrets, she’s the real deal when it comes to genuinely good peeps.

She blogs, she tweets, she’s on Facebook, she’s professional on LinkedIn, she loves The Pinterest (I LOVE PINTEREST!), and she hangs out on Instagram.

Check her out, follow her, subscribe to her blog, and say hello to her in the comments here.

P.S. I am taking my writing vacation (aka I have A LOT of writing to get done) Monday through the 21st so Jay Dolan will do the #FF honors on April 12th (my 10 year anniversary!) and Chuck Kent on April 19th. Be kind to them. 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

108 comments
patmrhoads
patmrhoads

Hi @ericajmoss 
I follow pretty much anyone @ginidietrich tells me too, but I am particularly fond of our mutual interest in dogs and razzing our friends about their embarrassing (but endearing) traits. (Really, Gini, boy bands?!) My pup, a rescue from a rural shelter, is a sweet terrier mix named Abby. And as a token of my poor judgement, here's my musical guilty pleasure: 80's pop music. I can't help it. I was a child of the 80's, and I still love all the bands that were big back then. 

Anyway Erica, it's a pleasure to meet you, even if I am four days late to the party due to a crazy travel schedule the last five days.

JamesonGBrown
JamesonGBrown

Just caught this article via @nickcicero. Just wanted to say "you rock, Erica." Really dig the Dog-Up - my Murphy (75lbs. choc lab) would be proud :) Have a great Saturday! 

Howie Goldfarb
Howie Goldfarb

So this is a great topic for this blog. Taylor Swift is way way huger than Harry Styles or One Up One Down. How come she was the one hurt? I mean Taylor has scored guys way above Harry in stature. He should of been eaten for lunch by her. Rhianna was the same way. Chris Brown is but a bug on the ground compared to her. He should be her house butler. Harry Styles should be Taylor Swifts House Butler. There I said it. Lets discuss in relation to Sheryl Sandberg's new book.

Robb Wexler
Robb Wexler

While it's nice and informative to read about Erica....and indeed it was.....I now officially would like all of you to come over to my office and get "You Don't Know You're Beautiful" out of MY FREAKING HEAD!!!

Please and thank you.

PattiRoseKnight
PattiRoseKnight

I LOVE, LOVE that you founded the Dog-Up with money going to local shelters - THANK YOU and oh by the way pleasure to meet you virtually!  

nickcicero
nickcicero moderator

I love what Warby Parker is doing, so kudos to @ericajmoss - TigerBeat would be proud.

Anthony_Rodriguez
Anthony_Rodriguez

I have @ericajmoss to thank for my new found love of Warby Parker when she wrote her word-of-mouth marketing piece here a few months ago. And now my first pair is on its way.

Howie Goldfarb
Howie Goldfarb

Georgetown online masters...based in NYC? Isn't that having the NY Yankee web businesses located in Boston. Or the Green Bay Packer Fan Club run from @ginidietrich's house in Chicago? 

I think Georgetown needs to be considered a NYC school now. Sorry but rules are rules. And Virtual Campuses trump Real Campuses now. Ever since Obama came into office lots of little heralded but really big changes have happened.

So current students in the DC campus have to abide by NYC laws so no Big Gulps! On the other hand they are now exempt from all jaywalking laws and do not have to drive between the lines on the road..they can just drive where the car fits. and they have to start dressing more the part...less preppy conservative and more 'I'm Artsier than You' clothes.

http://www.youtube.com/watch?v=LCHV2I_Xog0

Now NYC has 2 Big East teams in St Johns and Georgetown. But St Johns has the Garden so Georgetown has to settle playing where the Brooklyn Nets do...or maybe the Nassau Coliseum on Long Island for big home games.


OK so anyhoo what brought up Georgetown and NYC again?

Nikki Little
Nikki Little

Can't express how much I love this girl! Happy to see @ericajmoss featured here. She's MORE than worth a follow and someone anyone in the PR/social media world should get to know. Plus, she posts hilarious pics of Mona the Bulldog. ;) 

DwayneAlicie
DwayneAlicie

Top of the morning to you, @ericajmoss ! I really enjoyed your Warby Parker post and love seeing what you have to say. How's New York City treating you? I can't believe I wasn't already following you on the twitter but I definitely am now.

Don't get too mushy about this honor though or @ginidietrich will blast 'NSync and laugh as she adds you to her Unfollow Friday spreadsheet that someone mentioned! ; )


ericajmoss
ericajmoss

@jesslaw Thank you, my dear! So unexpected, and probably one of the best moments in my professional career. ;)

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

What, you didn't have love in your heart for Sean Cassidy or Flipper and the Killer Dolphin Crew. That is a damn shame. ;)


Nice to meet you Erica.

StephanieFlo
StephanieFlo

Terrific reco! The more I read about and connect with Erica online I forget that we haven't met in person. I'm so glad social networks brought this gem and I together - now, to finally get our first meeting on the calendar ; )

ericajmoss
ericajmoss

@patmrhoads Nothing wrong with being fashionably late! Great to meet you as well, Pat. As long as we're all confessing our guilty pleasures, I guess I should admit that I'll watch anything on Bravo. It's terrible, but oh-so-entertaining.

ericajmoss
ericajmoss

@dwaynealicie Thank you for the kind words, Dwayne! New York is treating me well, though, I sometimes wonder if I'll ever stop feeling like a tourist in this city.

Definitely blasting *NSYNC and One Direction the rest of the day in @ginidietrich's honor!

nickcicero
nickcicero moderator

@ericajmoss these Follow Friday posts are some of my favorites, great to get to know people you follow on twitter.

DwayneAlicie
DwayneAlicie

@ericajmoss  Enjoy that tourist feeling! I feel similarly about SF ... it has decreased in intensity but it's still there for me after 10 years here.

If I were you I would celebrate with a PB&J from Doughnut Plant!!  While listening to Quit Playin' Games (With My Heart.)"

ericajmoss
ericajmoss

@dwaynealicie This is the third conversation I've had about Doughnut Plant in the last few weeks. I MUST GO.

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