Gini Dietrich

#FollowFriday: Heidi Massey

By: Gini Dietrich | December 21, 2012 | 
72

I’m very lucky to live in a city where so many fantastic people who are active on social media live.

One of those people is Heidi Massey and, though she doesn’t make her living using social media, I met her that way. But because she’s not in PR or marketing, I likely never would have met her without social media, even though she only lives about a mile away from me.

The first time I read her bio, I thought, “Yep! That’s totally Heidi!” Have a look:

“Heidi Massey has been connecting people since about 2nd grade when she was always the first to introduce herself to anyone new to the neighborhood.  Heidi’s entire career has been in nonprofit/community benefit organizations.  She believes that innovation, creativity and good old fashioned common sense go a long way toward making a difference in the world.  Heidi is passionate (some would say addicted!) to Twitter and uses a variety of social media to learn more about just about anything.”

She is my complete opposite. She’s an extrovert to the nth degree (just like Mr. D) and isn’t afraid to talk to anyone, anywhere, at any time. The first sentence of her bio describes her perfectly.

A few months ago, she sold her house in the suburbs of Chicago and moved to the city. She gave up her car and went for the truly urban experience. She rides her bike everywhere, which makes me so, so proud.

She is the founder of ChicagoCounts, which is a one-day conference that provides technology training to nonprofit organizations.

Nonprofits are both her career and her passion and she gives back to them as often as she can.

On a personal note, she is very kind, giving, and compassionate. She’s definitely someone you want on your side. I’m pretty sure she’d take a bullet for just about anyone.

You can find Heidi on Twitter, LinkedIn, Google+, and on The Nonprofit Connection.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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