Gini Dietrich

#FollowFriday: Heidi Massey

By: Gini Dietrich | December 21, 2012 | 

I’m very lucky to live in a city where so many fantastic people who are active on social media live.

One of those people is Heidi Massey and, though she doesn’t make her living using social media, I met her that way. But because she’s not in PR or marketing, I likely never would have met her without social media, even though she only lives about a mile away from me.

The first time I read her bio, I thought, “Yep! That’s totally Heidi!” Have a look:

“Heidi Massey has been connecting people since about 2nd grade when she was always the first to introduce herself to anyone new to the neighborhood.  Heidi’s entire career has been in nonprofit/community benefit organizations.  She believes that innovation, creativity and good old fashioned common sense go a long way toward making a difference in the world.  Heidi is passionate (some would say addicted!) to Twitter and uses a variety of social media to learn more about just about anything.”

She is my complete opposite. She’s an extrovert to the nth degree (just like Mr. D) and isn’t afraid to talk to anyone, anywhere, at any time. The first sentence of her bio describes her perfectly.

A few months ago, she sold her house in the suburbs of Chicago and moved to the city. She gave up her car and went for the truly urban experience. She rides her bike everywhere, which makes me so, so proud.

She is the founder of ChicagoCounts, which is a one-day conference that provides technology training to nonprofit organizations.

Nonprofits are both her career and her passion and she gives back to them as often as she can.

On a personal note, she is very kind, giving, and compassionate. She’s definitely someone you want on your side. I’m pretty sure she’d take a bullet for just about anyone.

You can find Heidi on Twitter, LinkedIn, Google+, and on The Nonprofit Connection.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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72 responses to “#FollowFriday: Heidi Massey”

  1. Well, I don’t believe Heidi and I have bumped into each other on the Interwebz, so I’m happy for the introduction!  
    Enjoy the ride that today will bring! 🙂

  2. belllindsay says:

    Heidi’s awesome!!! Yippee! Welcome to the Follow Friday Fanclub girl! 😀

  3. HeidiMassey says:

    You woke up to snow and I woke up to this. Pretty sure I won.What a delightful surprise! Thanks, @Gini (who I cannot tag!)  So incredibly kind of you to write this. And I didn’t even have to pay you 😉
    Didn’t know Mr. D was an extrovert like I am. So many of my friends tell me I am a lot like their husbands…something about that feels like I should be concerned. 
    You have been a wonderful cheerleader as I have navigated this new period of my life. I am profoundly grateful for that. I feel very lucky to know you. Just another reason to make me love social media even more. 
    Glad you got your snow. I might even suck it up and enjoy it in honor of you. I was sort of secretly hoping for snow today. I guess you are rubbing off on me. Just a little.
    Thanks again, @Gini (wanted to try just one more time) You made my day!

  4. When Gini comes after me with a gun (bound to happen some day) I’m calling Heidi to come take that bullet for me.

  5. ScottBaradell says:

    I would follow Heidi anywhere!

  6. debdobson62 says:

    @HeidiMassey  Hello.  Nice to meet you and your comments made me laugh.  So cool you also ride your bike around.  Love your bio and love that nonprofits are your passion.

    • ginidietrich says:

      @debdobson62  @HeidiMassey She rides her bike EVERYWHERE! It makes me so proud. I can physically feel my heart swell.

    • HeidiMassey says:

      @debdobson62 Thank you! Great to connect with you too. It’s amazing how biking makes me so happy. When I have to drive in the city, it just depresses me. Today I have to go get a rental car because my daughter is getting her wisdom teeth out. And I am dreading it. Can’t wait to return the car tomorrow!

  7. LegalTypist says:

    @ginidietrich ohhhhh … is it me… is it me… (doubt it but hey … looking anyway)…. 😉

  8. HeidiEKMassey says:

    @compassx The internetz are very good. Especially that social stuff 😉

  9. MylesPulse says:

    Well-deserved! When I moved to Chicago in February, it was Heidi, as much as anyone, who helped me out and introduced me to dozens of great people. Funny thing was I didn’t know her at all before a chance conversation on Facebook. Then – like she has for many others – the next thing you know she’s bending over backwards for you. True generosity.

  10. HeidiEKMassey says:

    @mbonesz Thanks, Mary!

  11. juliepippert says:

    Heidi is the total embodiment of awesome and inspiring!

  12. magriebler says:

    Hi Heidi! It’s always good to run into someone from the nonprofit side. Enjoy your day in the spotlight here at Spin Sucks! Consider it an early Christmas present from all of us.

    • HeidiMassey says:

      @magriebler Thank you! Do you work at or with nonprofits too?

      • magriebler says:

        @HeidiMassey  I do! And I live in the Chicago area too. Maybe some day our paths will cross ….

        • HeidiMassey says:

          @magriebler Cool! Which nonprofit? If you are interested, I run a Facebook group that is just for nonprofit pros in Chicago. We are starting to approach 200 people. Becoming a pretty great resource. Here’s the link if you want to join:

        • @magriebler  @HeidiMassey And…stepping in and playing the role of Heidi…ahem….
          Marianne, Heidi is definitely someone you should meet.  Heidi, Marianne is a warm, wonderful and intelligent woman who is a delight to spend time with! 
          Okay….my work here is done 😉

        • magriebler says:

          @SocialMediaDDS  @HeidiMassey Claudia, you always make me blush! I love that! And now is as good a time as any to share my good news with you: I recently started a job as head of marketing at The Morton Arboretum. It definitely made the holidays brighter!

        • magriebler says:

          @HeidiMassey I’ll check it out; thanks!

        • @magriebler  @HeidiMassey That is SUCH awesome news Marianne!  I am so very happy for you.  Morton Arboretum is very lucky to have you on board!!  I can’t wait to hear all about it!

  13. @ginidietrich you definitely hit a home run today by featuring @HeidiEKMassey !!  She is one of the first online friends I met in real life about three years ago and I totally love her.  She is genuinely thoughtful, compassionate and giving.  She has that unique ability to draw you out and create a safe space to share thoughts and concerns.  AND, her gift of connecting is amazing.  Somewhere in any conversation that you have with Heidi, she will stop and say “you need to meet so and so and here’s why”….I think that the best way to have conversations with Heidi is to have a little notebook and pen with you because you are guaranteed to come away with at least three people that you need to hook up with so you might as well be prepared!! 😉  Thank you for sharing Heidi with you community…she SO deserves to be lauded and applauded for her selfless nature.  Love you Heidi!!

    • HeidiMassey says:

      @SocialMediaDDS  You are always so good for my ego! I feel so lucky to know you, my always kind, upbeat, and encouraging friend. Hoping we can have another lunch again soon! xoxoxo

  14. JonAston says:

    Great choice! That is all.

  15. DavidSvet says:

    Yep, Heidi is definitely someone to follow. Just do it on your bike. 😉

  16. ginidietrich says:

    @bdorman264 MY city!

  17. jeanniecw says:

    Great suggestion! For those of us who already know Heidi, this is a “no duh” moment. 🙂

  18. danieleagee says:

    I can confirm that @HeidiEKMassey is a badass.

  19. ginidietrich says:

    @PaulRobertsPAR Merry Christmas!!

  20. Pamela Grow says:

    Heidi is all of the above and below and then some, AND an amazing mother.  Whenever I’ve got a parenting issue, I always think “WWHD?”…viola, I’ve got my answer.  And Heidi’s the best #FollowFriday ever.  Love you, Heidi!

  21. @HeidiMassey , nice to meet you. What’s it like biking around Chicago on these short and cold winter days?

    • HeidiMassey says:

      @barrettrossie I like it better than walking, or standing around waiting for a bus or a train. Although, today was the first day below high 30’s and I didn’t bike at all. We’ll see how hardy I am once I do that. I think I need some more gear.

  22. LisaThorell says:

    To Heidi. Beyond the shadow alive and well. Before people are famous they are graceful..;-)

  23. AmyVernon says:

    Hey! It’s one of my favorite people on a blog run by one of my other favorite people!

  24. mickeygomez says:

    Heidi is one of the most generous, kindhearted and passionate people I know. She is one of my go-to nonprofit folks, hands down. Hooray for a post celebrating her, because she absolutely deserves it.

    • HeidiMassey says:

      @mickeygomez Awwww, Mickey! That’s one of the nicest comments anyone has ever posted anywhere about me. Thank you! So glad we have connected and even met in person. You are a bright spot in any day in which I think of you…which is pretty much every day.

  25. Tinu says:

    Heidi: already awesome. Now the world knows it! Welcome to the club. There will never be a greater honor so it’s all downhill from here…

  26. […] Heidi Massey: The  #FF post featuring Heidi says ”Nonprofits are both her career and her passion and she gives back to them as often as she can.” […]

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