I’m very lucky to live in a city where so many fantastic people who are active on social media live.

One of those people is Heidi Massey and, though she doesn’t make her living using social media, I met her that way. But because she’s not in PR or marketing, I likely never would have met her without social media, even though she only lives about a mile away from me.

The first time I read her bio, I thought, “Yep! That’s totally Heidi!” Have a look:

“Heidi Massey has been connecting people since about 2nd grade when she was always the first to introduce herself to anyone new to the neighborhood.  Heidi’s entire career has been in nonprofit/community benefit organizations.  She believes that innovation, creativity and good old fashioned common sense go a long way toward making a difference in the world.  Heidi is passionate (some would say addicted!) to Twitter and uses a variety of social media to learn more about just about anything.”

She is my complete opposite. She’s an extrovert to the nth degree (just like Mr. D) and isn’t afraid to talk to anyone, anywhere, at any time. The first sentence of her bio describes her perfectly.

A few months ago, she sold her house in the suburbs of Chicago and moved to the city. She gave up her car and went for the truly urban experience. She rides her bike everywhere, which makes me so, so proud.

She is the founder of ChicagoCounts, which is a one-day conference that provides technology training to nonprofit organizations.

Nonprofits are both her career and her passion and she gives back to them as often as she can.

On a personal note, she is very kind, giving, and compassionate. She’s definitely someone you want on your side. I’m pretty sure she’d take a bullet for just about anyone.

You can find Heidi on Twitter, LinkedIn, Google+, and on The Nonprofit Connection.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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