Gini Dietrich

#FollowFriday: Heidi Massey

By: Gini Dietrich | December 21, 2012 | 

I’m very lucky to live in a city where so many fantastic people who are active on social media live.

One of those people is Heidi Massey and, though she doesn’t make her living using social media, I met her that way. But because she’s not in PR or marketing, I likely never would have met her without social media, even though she only lives about a mile away from me.

The first time I read her bio, I thought, “Yep! That’s totally Heidi!” Have a look:

“Heidi Massey has been connecting people since about 2nd grade when she was always the first to introduce herself to anyone new to the neighborhood.  Heidi’s entire career has been in nonprofit/community benefit organizations.  She believes that innovation, creativity and good old fashioned common sense go a long way toward making a difference in the world.  Heidi is passionate (some would say addicted!) to Twitter and uses a variety of social media to learn more about just about anything.”

She is my complete opposite. She’s an extrovert to the nth degree (just like Mr. D) and isn’t afraid to talk to anyone, anywhere, at any time. The first sentence of her bio describes her perfectly.

A few months ago, she sold her house in the suburbs of Chicago and moved to the city. She gave up her car and went for the truly urban experience. She rides her bike everywhere, which makes me so, so proud.

She is the founder of ChicagoCounts, which is a one-day conference that provides technology training to nonprofit organizations.

Nonprofits are both her career and her passion and she gives back to them as often as she can.

On a personal note, she is very kind, giving, and compassionate. She’s definitely someone you want on your side. I’m pretty sure she’d take a bullet for just about anyone.

You can find Heidi on Twitter, LinkedIn, Google+, and on The Nonprofit Connection.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Well, I don’t believe Heidi and I have bumped into each other on the Interwebz, so I’m happy for the introduction!  
    Enjoy the ride that today will bring! 🙂

    • @jasonkonopinski What?! I thought for sure you’d know her. Yay! One you didn’t already know.

    • HeidiMassey

      @jasonkonopinski We have tripped over a bit in at least one FB group and on different FB threads. But have never interacted. Until now 😉

      • @HeidiMassey It’s going to get crazy. 🙂

        • HeidiMassey

          @jasonkonopinski The agents and reporters are already lined up outside my apartment building.

  • belllindsay

    Heidi’s awesome!!! Yippee! Welcome to the Follow Friday Fanclub girl! 😀

    • @belllindsay You called it the Hall of Fame last week. Which is it?!

      • belllindsay

        @ginidietrich It’s whatever I say it is. Sheeesh. 😉

        • @belllindsay Note to self: Fire Lindsay on March 31 AND work on your mind reading skills during the holidays.

        • belllindsay

          @ginidietrich You’re so mean to me.

  • HeidiMassey

    You woke up to snow and I woke up to this. Pretty sure I won.What a delightful surprise! Thanks, @Gini (who I cannot tag!)  So incredibly kind of you to write this. And I didn’t even have to pay you 😉
    Didn’t know Mr. D was an extrovert like I am. So many of my friends tell me I am a lot like their husbands…something about that feels like I should be concerned. 
    You have been a wonderful cheerleader as I have navigated this new period of my life. I am profoundly grateful for that. I feel very lucky to know you. Just another reason to make me love social media even more. 
    Glad you got your snow. I might even suck it up and enjoy it in honor of you. I was sort of secretly hoping for snow today. I guess you are rubbing off on me. Just a little.
    Thanks again, @Gini (wanted to try just one more time) You made my day!

    • @HeidiMassey  I woke up to no snow so you definitely won. I love you tons! Thanks for being such a good friend now…and in the future. xoxox

      • HeidiMassey

        @ginidietrich Well, that just doesn’t seem fair. I have a pretty great network. I’ll see what I can do.

  • When Gini comes after me with a gun (bound to happen some day) I’m calling Heidi to come take that bullet for me.

    • @Sean McGinnis I’m surprised I haven’t already. Heidi may try to take the bullet for you, but you’re so tall, I’ll just aim for your head.

      • @ginidietrich  @Sean McGinnis Big man fall down and go, “boom”.

    • HeidiMassey

      @Sean McGinnis LOL. That is QUITE an assumption…

  • ScottBaradell

    I would follow Heidi anywhere!

    • @ScottBaradell Even to Spin Sucks! That makes MY day!

  • debdobson62

    @HeidiMassey  Hello.  Nice to meet you and your comments made me laugh.  So cool you also ride your bike around.  Love your bio and love that nonprofits are your passion.

    • @debdobson62  @HeidiMassey She rides her bike EVERYWHERE! It makes me so proud. I can physically feel my heart swell.

    • HeidiMassey

      @debdobson62 Thank you! Great to connect with you too. It’s amazing how biking makes me so happy. When I have to drive in the city, it just depresses me. Today I have to go get a rental car because my daughter is getting her wisdom teeth out. And I am dreading it. Can’t wait to return the car tomorrow!

  • LegalTypist

    @ginidietrich ohhhhh … is it me… is it me… (doubt it but hey … looking anyway)…. 😉

    • ginidietrich

      @LegalTypist LOL!!

  • HeidiEKMassey

    @compassx The internetz are very good. Especially that social stuff 😉

  • MylesPulse

    Well-deserved! When I moved to Chicago in February, it was Heidi, as much as anyone, who helped me out and introduced me to dozens of great people. Funny thing was I didn’t know her at all before a chance conversation on Facebook. Then – like she has for many others – the next thing you know she’s bending over backwards for you. True generosity.

    • HeidiMassey

      @MylesPulse Awwww, Myles! I was smitten with you immediately! How could I not want to help you? Thanks for the kind words.

    • @MylesPulse Love this!

  • HeidiEKMassey

    @mbonesz Thanks, Mary!

  • juliepippert

    Heidi is the total embodiment of awesome and inspiring!

  • Following now…

  • magriebler

    Hi Heidi! It’s always good to run into someone from the nonprofit side. Enjoy your day in the spotlight here at Spin Sucks! Consider it an early Christmas present from all of us.

    • HeidiMassey

      @magriebler Thank you! Do you work at or with nonprofits too?

      • magriebler

        @HeidiMassey  I do! And I live in the Chicago area too. Maybe some day our paths will cross ….

        • HeidiMassey

          @magriebler Cool! Which nonprofit? If you are interested, I run a Facebook group that is just for nonprofit pros in Chicago. We are starting to approach 200 people. Becoming a pretty great resource. Here’s the link if you want to join:

        • @magriebler  @HeidiMassey And…stepping in and playing the role of Heidi…ahem….
          Marianne, Heidi is definitely someone you should meet.  Heidi, Marianne is a warm, wonderful and intelligent woman who is a delight to spend time with! 
          Okay….my work here is done 😉

        • magriebler

          @SocialMediaDDS  @HeidiMassey Claudia, you always make me blush! I love that! And now is as good a time as any to share my good news with you: I recently started a job as head of marketing at The Morton Arboretum. It definitely made the holidays brighter!

        • magriebler

          @HeidiMassey I’ll check it out; thanks!

        • @magriebler  @HeidiMassey That is SUCH awesome news Marianne!  I am so very happy for you.  Morton Arboretum is very lucky to have you on board!!  I can’t wait to hear all about it!

  • Nice to meet you.

    • HeidiMassey

      @Joshua Wilner/A Writer Writes And you as well! Thank you!

  • @ginidietrich you definitely hit a home run today by featuring @HeidiEKMassey !!  She is one of the first online friends I met in real life about three years ago and I totally love her.  She is genuinely thoughtful, compassionate and giving.  She has that unique ability to draw you out and create a safe space to share thoughts and concerns.  AND, her gift of connecting is amazing.  Somewhere in any conversation that you have with Heidi, she will stop and say “you need to meet so and so and here’s why”….I think that the best way to have conversations with Heidi is to have a little notebook and pen with you because you are guaranteed to come away with at least three people that you need to hook up with so you might as well be prepared!! 😉  Thank you for sharing Heidi with you community…she SO deserves to be lauded and applauded for her selfless nature.  Love you Heidi!!

    • HeidiMassey

      @SocialMediaDDS  You are always so good for my ego! I feel so lucky to know you, my always kind, upbeat, and encouraging friend. Hoping we can have another lunch again soon! xoxoxo

  • Great choice! That is all.

    • HeidiMassey

      @JonAston Muah!

  • DavidSvet

    Yep, Heidi is definitely someone to follow. Just do it on your bike. 😉

    • HeidiMassey

      @DavidSvet I’m too slow to follow. They’ll just be frustrated…except on Twitter!

  • ginidietrich

    @bdorman264 MY city!

  • Great suggestion! For those of us who already know Heidi, this is a “no duh” moment. 🙂

    • HeidiMassey

      @jeanniecw Thank you! So nice of you to say!

  • danieleagee

    I can confirm that @HeidiEKMassey is a badass.

    • HeidiMassey

      @danieleagee  Not often that folks call me that. Thank you. I think…

  • ginidietrich

    @PaulRobertsPAR Merry Christmas!!

  • Pamela Grow

    Heidi is all of the above and below and then some, AND an amazing mother.  Whenever I’ve got a parenting issue, I always think “WWHD?”…viola, I’ve got my answer.  And Heidi’s the best #FollowFriday ever.  Love you, Heidi!

    • HeidiMassey

      @Pamela Grow Oh, friend! You know it is mutual. You inspire me every day! Thanks for the kind words.

  • @HeidiMassey , nice to meet you. What’s it like biking around Chicago on these short and cold winter days?

    • HeidiMassey

      @barrettrossie I like it better than walking, or standing around waiting for a bus or a train. Although, today was the first day below high 30’s and I didn’t bike at all. We’ll see how hardy I am once I do that. I think I need some more gear.

  • LisaThorell

    To Heidi. Beyond the shadow alive and well. Before people are famous they are graceful..;-)

    • HeidiMassey

      @LisaThorell Beautiful! Thank you. I will have to see if my musician son has heard of them.

    • @LisaThorell Love love love this version of this song. And agree!

  • Hey! It’s one of my favorite people on a blog run by one of my other favorite people!

    • HeidiMassey

      @AmyVernon And a comment on that blog by one of my favorite people!

      • belllindsay

        @HeidiMassey  @AmyVernon I’m pretty sure you just cancelled each other out there. 😉

    • @AmyVernon Love you too, wife!

      • HeidiMassey

        @ginidietrich  @AmyVernon Wait! I thought everyone was the wife of @Tinu and we were all sister wives. Didn’t know there were cross marriages. That’s starting to sound a little crazy to me.

  • Heidi is one of the most generous, kindhearted and passionate people I know. She is one of my go-to nonprofit folks, hands down. Hooray for a post celebrating her, because she absolutely deserves it.

    • HeidiMassey

      @mickeygomez Awwww, Mickey! That’s one of the nicest comments anyone has ever posted anywhere about me. Thank you! So glad we have connected and even met in person. You are a bright spot in any day in which I think of you…which is pretty much every day.

  • Heidi: already awesome. Now the world knows it! Welcome to the club. There will never be a greater honor so it’s all downhill from here…

    • HeidiMassey

      @Tinu That’s alright. I’m old. It’s ok to peak now. (Thanks, Tinu!)

  • Happy day, Heidi!

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