Gini Dietrich

#FollowFriday: Ifdy Perez

By: Gini Dietrich | July 13, 2012 | 

One of my most favorite people on earth is Ifdy Perez (who just celebrated a birthday on Wednesday).

I initially met her through Geoff Livingston, when he began working with Razoo. And we hit it off immediately.

She has a phenomenal sense of humor and is sharp as a tack.

During the holidays, her friend Christian went on his Christmas vacation and asked her to take care of his Hannukah bush, Carl (named after the kid in Walking Dead). She documented Carl’s life with her so Christian wouldn’t miss a thing while he was away.

He went on playdates, he ate his first solids (tortilla chips), he went on his first date, and even started using a sippy cup.

Seriously, it was one of the most creative – and hilarious – things I’ve ever seen.

And it won me over for eternity (sorry, Ifdy…you have me for life).

When she’s not documenting the life of a Hanukkah bush (or geeking out over The Dark Knight coming out), she is the community manager for Razoo.

This year she was responsible for Twive and Receive and, if memory serves me correctly, helped to organize and raise $400,000. In one day.

She believes in the power of social media to produce change, and in helping nonprofits do the important good works they do.

And she’s a frequent contributor to Gin and Topics, where she has a contest with Mark Wohlschlegel to see who can get the most videos included (which I didn’t know about until I saw them in DC last month and now I encourage the contest).

She’s an up-and-comer who you won’t want to miss getting to know.

So wish Ifdy a belated happy birthday and then check her out on Twitter, Google+, LinkedIn, Pinterest (I LOVE PINTEREST!!), and on Blip TV where she does an Ignite presentation on Give to the Max Day: Greater Washington.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Yes, yes and yes! Ifdy is super! Such a well-deserved #FF. Hope you had a super day yesterday!

    •  @katskrieger Isn’t she great?! She’s one of my faves…just like you!

      •  @ginidietrich Awww! Now you’ve made my day too!

        •  @katskrieger @ginidietrich Geez. Look at this early morning love fest.

        •  @KenMueller  @katskrieger Jealous?

        •  @ginidietrich  @katskrieger No, because I’m here in the room alone with THREE of my favorite women. duh.

  • I LOVE IFDY!!!!!

    •  @KenMueller LOL!! I know you do!

      •  @ginidietrich She seriously cracks me up on a daily basis.

        •  @KenMueller I was looking for a picture of her and realized I didn’t get one when I saw her at the book signing. Super bummed.

        • ifdyperez

           @ginidietrich @KenMueller oh! oh! @Mark2law got one of us!

        •  @ifdyperez  Where is it?!?

        • ifdyperez

           @ginidietrich just uploaded it on fb!

    • ifdyperez

       @KenMueller btw, i love how your comment has “I LOVE IFDY!!!!!” and below that, your latest conversation is “You’re Not That Important.”

      •  @ifdyperez I didn’t plan that. But…it works, because I wouldn’t want your head to get too big.

  • ifdyperez

    thanks gini!!! i know carl is smiling down from heaven! 🙂

    •  @ifdyperez IFDY! Didn’t you notice I didn’t talk about where Carl is now?!? I’m so sad.

      • ifdyperez

         @ginidietrich i know, i know. but he’s in a better place now, and not stuck beside a tinted window above the a/c unit. 🙂

  • margieclayman

    This makes me SO happy. I’ve had the privilege of working with Ifdy for the last few months over at Razoo and she is sickeningly brilliant, all kinds of sweet, and hilarious. YAY!!!!

  • Happy bday Ms Ifdy Perez; sounds like you have some pretty quirky….er, uh solid credentials. I’ve certainly seen and heard of you and some of the things you have been doing, but if you are going to be that famous I guess I better start paying better attention. I don’t want to be ‘that guy’ and miss anything….:).
    Thanks for sharing Ifdy with us Gini. 

    •  @bdorman264 You’d better get to know her now…before she gets too famous for all of us.

      • ifdyperez

         @ginidietrich lol! and a pleasure to meet you, @bdorman264 

        •  @ifdyperez @bdorman264 @ginidietrich too late she threw out the first pitch at the cubs game tonight….oh and sang the national anthem there. First time in history someone did both at wrigley.

        • ifdyperez

           @HowieSPM  @bdorman264  @ginidietrich NUH UH!!! lol

  • Happy birthday Ifdy! Now following. 

    • ifdyperez

       @RebeccaTodd thank you!

      •  @ifdyperez @RebeccaTodd dont follower her too closely especially in traffic she tailgates and could hit her brakes at any moment.

  • Happy Birthday Ifdy! Now off to stalk you on Twitter! 😉

    • ifdyperez

       @Hajra lol, awesome!

  • I adore Ifdy – she’s been wonderful to work with on Razoo guest posts, sharp as a tack and is almost as much of a smartass as I am. Almost.
    Now, if I could just do something about that Yankees allegiance…..

    •  @jasonkonopinski She’s really a Cubs fan. She didn’t tell you?

      • AnneReuss

         @ginidietrich and Ifdy – Well, so am I! Gurl that funny would know better. Following now and HAPPY Birthday! 

        • ifdyperez

           @AnneReuss  @ginidietrich boooo cubs and the national league! 😉

        •  @ifdyperez  @AnneReuss GO CUBS, GO!!

  • Happy belated birthday! Now to follow on Twitter. What you identify as your location on Twitter immediately makes me think of Spaceballs. And I like that.

    • ifdyperez

       @Anthony_Rodriguez #yourock 🙂

  • Happy belated birthday, Ifdy! I was laughing out loud at the Hanuukkah bush stories and pictures. Too funny. Thanks for the introduction, Gini! 

    •  @annedreshfield Funny, right?!? I was dying for weeks!

      •  @ginidietrich Now I know why she has you for life! lol.

        • ifdyperez

           @annedreshfield  @ginidietrich LOL! i am SO glad people loved the carl series… makes me think if the world needs another? hmm… 🙂

  • belllindsay

    What’s a Hanuukkah bush….? And why was it going on a date!? 
    Congrats Ifdy, you’be now been anointed. Anyone who can deal with Geoff Livingston is a friend of mine. ;D Great to meet you! p.s. give Geoff a kick for me, k? 

    •  @belllindsay  It grew up and got to go on a date. Jeez.

      • belllindsay

         @ginidietrich Oh. That explains everything. 

    • ifdyperez

       @belllindsay  Geoff Livingston in the shins? ok! 😉

      •  @ifdyperez @ginidietrich @belllindsay the hanukah bush is a perennial that grows about 5ft high has broad leaves and flowers in June. It tends to stay hardy until february if left outdoors. Originally from Uruguay it was introduced to north america in 1914.
        Legend has it that if you leave your teeth under the bush during hanukah and spin the dreidel twice you will be left a gift by the hanukah fairy.

        • belllindsay

           @HowieSPM  @ifdyperez  @ginidietrich HAHA! “Broad leaves” – where do you come up with this stuff Howie! Also, will dentures work…..? 

      • belllindsay

         @ifdyperez  Geoff Livingston HAHAHA!! Right in the shins!! 😀 

        • geoffliving

           @belllindsay @ifdyperez This is why I work alone. I piss off so many people that I work with that I want to walk past the age of 50.

        • belllindsay

           @geoffliving  @ifdyperez And 50’s not far off now, is it Geoff..!? ;P 

  • rdopping

    What’s a Razoo? Kidding. @ifdyperez I don’t know you but feel I should. Hi ho, hi o it’s off to twitter I go……oh and thanks for the intro @ginidietrich ….trolling for compliments, ya know?

    • ifdyperez

       @rdopping  @ginidietrich lol! yes, you should def check out razoo. 🙂 thanks for the follow!

  • I know I’m late to the party but ummm I LOVE @ifdyperez ! Great #FF choice 😉

    • ifdyperez

       @rachaelseda i <3 you!

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