Gini Dietrich

#FollowFriday: Ifdy Perez

By: Gini Dietrich | July 13, 2012 | 

One of my most favorite people on earth is Ifdy Perez (who just celebrated a birthday on Wednesday).

I initially met her through Geoff Livingston, when he began working with Razoo. And we hit it off immediately.

She has a phenomenal sense of humor and is sharp as a tack.

During the holidays, her friend Christian went on his Christmas vacation and asked her to take care of his Hannukah bush, Carl (named after the kid in Walking Dead). She documented Carl’s life with her so Christian wouldn’t miss a thing while he was away.

He went on playdates, he ate his first solids (tortilla chips), he went on his first date, and even started using a sippy cup.

Seriously, it was one of the most creative – and hilarious – things I’ve ever seen.

And it won me over for eternity (sorry, Ifdy…you have me for life).

When she’s not documenting the life of a Hanukkah bush (or geeking out over The Dark Knight coming out), she is the community manager for Razoo.

This year she was responsible for Twive and Receive and, if memory serves me correctly, helped to organize and raise $400,000. In one day.

She believes in the power of social media to produce change, and in helping nonprofits do the important good works they do.

And she’s a frequent contributor to Gin and Topics, where she has a contest with Mark Wohlschlegel to see who can get the most videos included (which I didn’t know about until I saw them in DC last month and now I encourage the contest).

She’s an up-and-comer who you won’t want to miss getting to know.

So wish Ifdy a belated happy birthday and then check her out on Twitter, Google+, LinkedIn, Pinterest (I LOVE PINTEREST!!), and on Blip TV where she does an Ignite presentation on Give to the Max Day: Greater Washington.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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59 responses to “#FollowFriday: Ifdy Perez”

  1. katskrieger says:

    Yes, yes and yes! Ifdy is super! Such a well-deserved #FF. Hope you had a super day yesterday!

  2. ifdyperez says:

    thanks gini!!! i know carl is smiling down from heaven! 🙂

  3. margieclayman says:

    This makes me SO happy. I’ve had the privilege of working with Ifdy for the last few months over at Razoo and she is sickeningly brilliant, all kinds of sweet, and hilarious. YAY!!!!

  4. bdorman264 says:

    Happy bday Ms Ifdy Perez; sounds like you have some pretty quirky….er, uh solid credentials. I’ve certainly seen and heard of you and some of the things you have been doing, but if you are going to be that famous I guess I better start paying better attention. I don’t want to be ‘that guy’ and miss anything….:).
    Thanks for sharing Ifdy with us Gini. 

  5. RebeccaTodd says:

    Happy birthday Ifdy! Now following. 

  6. Hajra says:

    Happy Birthday Ifdy! Now off to stalk you on Twitter! 😉

  7. I adore Ifdy – she’s been wonderful to work with on Razoo guest posts, sharp as a tack and is almost as much of a smartass as I am. Almost.
    Now, if I could just do something about that Yankees allegiance…..

  8. Happy belated birthday! Now to follow on Twitter. What you identify as your location on Twitter immediately makes me think of Spaceballs. And I like that.

  9. Happy belated birthday, Ifdy! I was laughing out loud at the Hanuukkah bush stories and pictures. Too funny. Thanks for the introduction, Gini! 

  10. belllindsay says:

    What’s a Hanuukkah bush….? And why was it going on a date!? 
    Congrats Ifdy, you’be now been anointed. Anyone who can deal with Geoff Livingston is a friend of mine. ;D Great to meet you! p.s. give Geoff a kick for me, k? 

    • ginidietrich says:

       @belllindsay  It grew up and got to go on a date. Jeez.

    • ifdyperez says:

       @belllindsay  Geoff Livingston in the shins? ok! 😉

      • HowieSPM says:

         @ifdyperez @ginidietrich @belllindsay the hanukah bush is a perennial that grows about 5ft high has broad leaves and flowers in June. It tends to stay hardy until february if left outdoors. Originally from Uruguay it was introduced to north america in 1914.
        Legend has it that if you leave your teeth under the bush during hanukah and spin the dreidel twice you will be left a gift by the hanukah fairy.

        • belllindsay says:

           @HowieSPM  @ifdyperez  @ginidietrich HAHA! “Broad leaves” – where do you come up with this stuff Howie! Also, will dentures work…..? 

      • belllindsay says:

         @ifdyperez  Geoff Livingston HAHAHA!! Right in the shins!! 😀 

        • geoffliving says:

           @belllindsay @ifdyperez This is why I work alone. I piss off so many people that I work with that I want to walk past the age of 50.

        • belllindsay says:

           @geoffliving  @ifdyperez And 50’s not far off now, is it Geoff..!? ;P 

  11. rdopping says:

    What’s a Razoo? Kidding. @ifdyperez I don’t know you but feel I should. Hi ho, hi o it’s off to twitter I go……oh and thanks for the intro @ginidietrich ….trolling for compliments, ya know?

  12. rachaelseda says:

    I know I’m late to the party but ummm I LOVE @ifdyperez ! Great #FF choice 😉

  13. […] Ifdy Perez: heck her out on Twitter, Google+,LinkedIn, Pinterest (!!!), and on Blip TV where she does an Ignite presentation on Give to the Max Day: Greater Washington. […]

  14. […] Ifdy Perez: heck her out on Twitter, Google+,LinkedIn, Pinterest (!!!), and on Blip TV where she does an Ignite presentation on Give to the Max Day: Greater Washington. […]

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