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Gini Dietrich

#FollowFriday: Jay Baer

By: Gini Dietrich | July 2, 2010 | 
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Jay BaerThis kind of seems like a no brainer, but today’s #FollowFriday is Jay Baer.

The author of Convince and Convert, a serial entrepreneur, a fellow lover of food, and a coach to not only Fortune 500 companies, but also PR and advertising firms, Jay is one person I would actually use the term “expert.”

I first met Jay last year when he spoke at Counselors Academy in Palm Springs. He was so good then, we invited him back to speak in Asheville (and likely will invite him to speak again in Las Vegas). When he speaks, he gives you valuable information you can take back to the office and actually implement with confidence.

When he writes (which is every day), he gives you tools and tips that he has tried himself. I love his philosophy of trying new tools, testing their strengths and weaknesses, finding practical applications for them, and then telling all of us how we can use them, too.

He’s a walking encyclopedia of online know-how, tips, and tools!

But I have a tidbit I’ll bet not many people know. He and his wife, Alyson (who definitely is his better half!), are the restaurant critics in Flagstaff. Known as Hottie and the Fatso, they have a blog, a radio show, and they often appear on the local news. For those of you who know Jay, this likely doesn’t come as a big surprise, but I love that he lives his philosophy in every aspect of his life.

And…early next year, he has a book coming out that he is co-authoring with Amber Naslund. Put it on your radar; I guarantee it will be worth the hard copy price!

Follow Jay. Read his blog. Hire him if you need help with online strategies or just great ideas. Comment on his blog. Engage with him on Twitter. Do it! Do it! Do it!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

6 comments
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Abbie S. Fink
Abbie S. Fink

I first met Jay about 15 years ago. He was talking about some crazy new idea called the Internet and was trying to convince all of us communicators that we needed to get on board. Yeah right, we were still using 5" floppy discs at the time, what did we know from the Internet.

Fast forward to now -- he is still ahead of the curve and thanks to that thing called the Internet, everyone has a chance to benefit from his knowledge.

Agree with you, Gini, do it do it do it. You will not regret it.

Daniel Hindin (@danielhindin)
Daniel Hindin (@danielhindin)

I am a HUGE fan, Jay. Your blog is first on my reading list every morning (besides Spin Sucks, of course!). Thank you for the constant inspiration!

The food thing, however, is something I didn't know about. I secretly fantasize about being a restaurant critic myself. I've never had the pleasure of dining in Flagstaff, but maybe we can trade notes sometime on Chicago spots. Hottie and the Fatso...LOVE it!

Marijean
Marijean

Yay! We love Jay, too and it's so nice to see this genuine endorsement. Jay's been very inspiring to me, personally and to our team at Standing Partnership. Way to go, Gini -- it's nice to see this kind of public recognition.

Trackbacks

  1. [...] If everyone followed Scott’s advice, #followfriday would be a much more valuable exercise. Gini Dietrich goes even further. She posts a blog post each Friday with details of why and how she finds value in the person she is recommending to you.  Here’s a good example. [...]