Gini Dietrich

#FollowFriday: Jay Baer

By: Gini Dietrich | July 2, 2010 | 

Jay BaerThis kind of seems like a no brainer, but today’s #FollowFriday is Jay Baer.

The author of Convince and Convert, a serial entrepreneur, a fellow lover of food, and a coach to not only Fortune 500 companies, but also PR and advertising firms, Jay is one person I would actually use the term “expert.”

I first met Jay last year when he spoke at Counselors Academy in Palm Springs. He was so good then, we invited him back to speak in Asheville (and likely will invite him to speak again in Las Vegas). When he speaks, he gives you valuable information you can take back to the office and actually implement with confidence.

When he writes (which is every day), he gives you tools and tips that he has tried himself. I love his philosophy of trying new tools, testing their strengths and weaknesses, finding practical applications for them, and then telling all of us how we can use them, too.

He’s a walking encyclopedia of online know-how, tips, and tools!

But I have a tidbit I’ll bet not many people know. He and his wife, Alyson (who definitely is his better half!), are the restaurant critics in Flagstaff. Known as Hottie and the Fatso, they have a blog, a radio show, and they often appear on the local news. For those of you who know Jay, this likely doesn’t come as a big surprise, but I love that he lives his philosophy in every aspect of his life.

And…early next year, he has a book coming out that he is co-authoring with Amber Naslund. Put it on your radar; I guarantee it will be worth the hard copy price!

Follow Jay. Read his blog. Hire him if you need help with online strategies or just great ideas. Comment on his blog. Engage with him on Twitter. Do it! Do it! Do it!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!