0
11
Facebook
1
31
Gini Dietrich

#FollowFriday: Jayme Soulati

By: Gini Dietrich | March 4, 2011 | 
70

I was thinking about how I met Jayme Soulati. I think it was first on Mark Schaefer’s blog and then later on Mack Collier’s #BlogChat. It’s funny when you meet someone in your industry, who has the same friends as you, but you’ve never actually met. Jayme and I changed that pretty quickly…and you should too!

She began her career in Chicago (why did you leave?!) and now works and lives in Ohio. A funny tidbit about her? She was president of the Publicity Club of Chicago in the 90s. Having been president of the Chicago chapter of PRSA, I know how difficult that job is (so she deserves huge congrats!).

A few other interesting and tidbits about her?

  1. She is a graduate of the University of Wisconsin where she was president of the student chapter of the Public Relations Society of America (of course she was!).
  2. Jayme’s favorite successful media relations story took place in Abu Dhabi.
  3. She hails from a family of physicians and medical providers; her grandfather was northern Iran’s first surgeon and founder of a hospital that remains in business today.
  4. She loves tennis and used to play USTA 7.0 mixed doubles in Chicago.
  5. She is a recreational children’s soccer coach, although she never played organized football.
  6. Jayme’s first company was called Soulati Media Relations; launched in 1991.
  7. She won a Silver Trumpet from the PCC for an octogenarian’s walk across America.
  8. She successfully fought a legal battle against an Internet pirate in China and won intellectual property protection for a client’s domain name.
  9. She is a guest lecturer at academic institutions on the topics of social media, business, and public relations.
  10. She has traveled 20 countries and lived in Iran as a child for seven years.
  11. She speaks rusty German and rustier Farsi and is learning Spanish little by little.

She won a legal battle against a pirate? I have this vision of her with an eye patch swinging from a mast saying, “Ahoy ye pirate! You killed my father, prepare to die!” If I had any photoshop skills I would have put an eye patch on her photo above.

She’s a very interesting person (and it was an Internet pirate, not a real one), but the reason she is today’s #FollowFriday is because she’s doing something really important on her blog right now.

Yesterday’s subject is the definition of public relations and continues through a series of “What Is PR?”

If you’re in the PR industry or you work with communication professionals, it’s important for you to stop by her blog and leave your comments and perceptions – the good, the bad, and the ugly. Through Jayme’s efforts and all of our networks, including discussions on Spin Sucks, we’re furthering our aspirations to change the awful perception of the industry.

So follow Jayme on Twitter, connect with her on Facebook, and subscribe to and engage with her on her blog. This is important – we need to create a unified front that then can change perceptions at national media and corporate America.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

69 comments
ElissaFreeman
ElissaFreeman like.author.displayName 1 Like

Loving this #FF - especially as I just discovered Jayme this past week, with her post on the NYTimes restaurant crybaby, Bruce Beschel. She takes the time to engage those who comment on her blog - as well as looking for ways to continue the conversation. Good pick...! Tho' I'm pretty sure I got to Jayme via you, Gini...as we all know...all roads lead to (and from!) Gini...! lol!

Howie Goldfarb
Howie Goldfarb

What a great #FF and what an interesting awesome life Jayme!
@ginidietrich now I feel like I have not accomplished anything in my life thank you. Sigh. Well I am rocking the livefyre points. At least I have that. Putting it on my next business card.

Griddy
Griddy like.author.displayName like.author.displayName 2 Like

And how is my Aunt Gini doing today? ;)

Thanks for introducing us to Jayme - with a recommendation like that - I certainly look forward to visiting her blog and getting to know her.

Although Gin - you do know that you were suppose to pronounce her name with an Italian soprano voice right? Do-re-mi-fa..SO LA TI DOOOO Or maybe even like Maria in the Sound of Music lol. DO you need me to sing that one too? As it is your readers are starting to wonder about this comment ;)

Hi Jayme - I'm Ingrid and I look forward to meeting ya. I'm already fascinated by the orange Mini ;).

Cheers

Griddy
Griddy

@ginidietrich Oh my God, I just came back to read these today. Hahahahahaha! I'm laughing at myself. Seriously - I have got to stop leaving comments at 4 am when only one eye is open and half my brain is functioning.
Actually - nevermind - that would be 8 am for me. We're good!

Oh, and thank you Jayme ;).

Griddy
Griddy like.author.displayName 1 Like

@Soulati | B2B Social Media Marketing @ginidietrich Actually Jayme - I pretty much stalk Danny and Gini - or is it them that stalk me - not sure - either way though - I don't miss much of what they say ;).

Ha! Wait...I just remembered - it's Gini that stalks me - Danny just follows me around but he usually whistles or something to let me know that he's in the shadows somewhere. Actually he's the one who told me about Gini stalking me. He followed her following me. It's all a big dilemna really LOL ;).

But I feel bad for both - since I am really an 80 year old man - both of them have to walk realllllly slowly when they're behind me. hehe

I write really slow too!

Soulati | B2B Social Media Marketing
Soulati | B2B Social Media Marketing like.author.displayName like.author.displayName 2 Like

@Griddy I'm dying over here; does laughter reduce calories? Please read all the wonderfully impressive professional fodder on my blog and only then can you read my weekend/non-professional, stupid yet highly creative escapades with my orange Mini Coopah.

I will repeat, I sat in the front row of the tour bus in Austria singing with Julie Andrews every single song in Sound of Music. So there.

Thank you, Gin Blossom, for introducing me to all these cool dudes.

Starr
Starr

OMG, is this the same Jayme who I worked with @ PCI in the '80s? Hi Jayme! Glad to see you doing well in Ohio.

Soulati | B2B Social Media Marketing
Soulati | B2B Social Media Marketing

@Starr You've got to be kidding; nope that's not me b/c now you've dated me for real! (OK, kidding...hi, Starr!) I vaguely remember; can you get me an avatar or something so I can see your mug again? I do remember your name for sure! I think you wore glasses with dark hair. Wait, aren't we supposed to be doing this on Facebook?! Sorry, Gin Blossom!

3HatsComm
3HatsComm

I've read and commented on her blog so many times, can't say specifically which blog or guest post or tweet first connected me with @Soulati | B2B Social Media Marketing I'm just glad it happened. And FWIW, I am the real dread pirate Roberts. :-)

Danny Brown
Danny Brown like.author.displayName 1 Like

Great recommendation this week, miss (but then, they mostly are). Love the passion Jayme brings to the table, and the fact she's never afraid to share a strong opinion. Too many are - we need more strong voices. :)

jennwhinnem
jennwhinnem like.author.displayName 1 Like

It's no secret that I agree with this #FF Gini! Jayme is a great friend, and I too met her through Mark's blog. She is a wonderful mentor and guide to me. Thanks for sharing her here!

Picturing Jayme as a pirate though...I might hurt myself laughing.

jennwhinnem
jennwhinnem like.author.displayName 1 Like

@ginidietrich My plan is to get her intoxicated when I meet her, then slap an eye patch on her and snap a photo.

ginidietrich
ginidietrich moderator

@jennwhinnem THANK YOU for that! I thought it was quite funny, myself. Can't you just picture it?!?

cos4
cos4 like.author.displayName 1 Like

Whether it's your #FollowFridays, guest blogpost invites, shout-outs, shameless plugs, or answering Facebook posts, the bias is the same: The subjects chosen are always women.
How about balancing things up?
Are you telling me that you don't get correspondence from men?
And Danny doesn't count: he's the honorary girl in the group.

3HatsComm
3HatsComm like.author.displayName 1 Like

@ginidietrich @cos4 It balances out I think, and not sure gender matters to me as much as just the quality of the tweeter or guest blogger. A good person to follow is just that, IMHO.

ginidietrich
ginidietrich moderator

@cos4 Ha! It's SO FUNNY you say that because it was really heavy men for a while and I had to start mixing it up. But last week's was mostly men - Joey, Danny, Judy, Aaron, and Frank.

suddenlyjamie
suddenlyjamie like.author.displayName like.author.displayName 2 Like

Hi, Gini! Hi, Jayme! Just came by to watch a few videos and saw this post in the side bar and HAD to stop by and share the love. I "met" Jayme on Mark Schaefer's blog as well (you, too, Gini - weren't you part of the viking conversation?)

ANYway ... when I first met Jayme, I was in the midst of competing in a blogger competition and had come up with the idea to try and raise money for some small, local charities as part of my campaign. Jayme was one of the few people who jumped on board to lend me a hand. Her sincere enthusiasm and kick-ass follow through were such a gift to my tiny little project.

So, I guess I'm here to try and make her blush some more - to say what a genuine and caring person she is and that I'm proud to call her my Twitter friend and hope to get a Real Life meeting someday. :)

Happy Friday, everyone!

ginidietrich
ginidietrich moderator

@suddenlyjamie You were here to watch videos?! Now MYcheeks are pink!

This is such a nice ode to a wonderful woman. Jayme, I hope you print this and tape it to your wall!

P.S. Yes, I was part of that conversation. LOL!!

Trackbacks

  1. [...] If you are a regular reader of Life as an Experiment, you likely have seen Gini Dietrich’s Follow Friday Posts over at SpinSucks (The Fight Against Destructive Spin). Modeled after her weekly post extolling [...]