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Gini Dietrich

#FollowFriday: Jayme Soulati

By: Gini Dietrich | March 4, 2011 | 
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I was thinking about how I met Jayme Soulati. I think it was first on Mark Schaefer’s blog and then later on Mack Collier’s #BlogChat. It’s funny when you meet someone in your industry, who has the same friends as you, but you’ve never actually met. Jayme and I changed that pretty quickly…and you should too!

She began her career in Chicago (why did you leave?!) and now works and lives in Ohio. A funny tidbit about her? She was president of the Publicity Club of Chicago in the 90s. Having been president of the Chicago chapter of PRSA, I know how difficult that job is (so she deserves huge congrats!).

A few other interesting and tidbits about her?

  1. She is a graduate of the University of Wisconsin where she was president of the student chapter of the Public Relations Society of America (of course she was!).
  2. Jayme’s favorite successful media relations story took place in Abu Dhabi.
  3. She hails from a family of physicians and medical providers; her grandfather was northern Iran’s first surgeon and founder of a hospital that remains in business today.
  4. She loves tennis and used to play USTA 7.0 mixed doubles in Chicago.
  5. She is a recreational children’s soccer coach, although she never played organized football.
  6. Jayme’s first company was called Soulati Media Relations; launched in 1991.
  7. She won a Silver Trumpet from the PCC for an octogenarian’s walk across America.
  8. She successfully fought a legal battle against an Internet pirate in China and won intellectual property protection for a client’s domain name.
  9. She is a guest lecturer at academic institutions on the topics of social media, business, and public relations.
  10. She has traveled 20 countries and lived in Iran as a child for seven years.
  11. She speaks rusty German and rustier Farsi and is learning Spanish little by little.

She won a legal battle against a pirate? I have this vision of her with an eye patch swinging from a mast saying, “Ahoy ye pirate! You killed my father, prepare to die!” If I had any photoshop skills I would have put an eye patch on her photo above.

She’s a very interesting person (and it was an Internet pirate, not a real one), but the reason she is today’s #FollowFriday is because she’s doing something really important on her blog right now.

Yesterday’s subject is the definition of public relations and continues through a series of “What Is PR?”

If you’re in the PR industry or you work with communication professionals, it’s important for you to stop by her blog and leave your comments and perceptions – the good, the bad, and the ugly. Through Jayme’s efforts and all of our networks, including discussions on Spin Sucks, we’re furthering our aspirations to change the awful perception of the industry.

So follow Jayme on Twitter, connect with her on Facebook, and subscribe to and engage with her on her blog. This is important – we need to create a unified front that then can change perceptions at national media and corporate America.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

69 comments
ElissaFreeman
ElissaFreeman

Loving this #FF - especially as I just discovered Jayme this past week, with her post on the NYTimes restaurant crybaby, Bruce Beschel. She takes the time to engage those who comment on her blog - as well as looking for ways to continue the conversation. Good pick...! Tho' I'm pretty sure I got to Jayme via you, Gini...as we all know...all roads lead to (and from!) Gini...! lol!

Howie Goldfarb
Howie Goldfarb

What a great #FF and what an interesting awesome life Jayme!
@ginidietrich now I feel like I have not accomplished anything in my life thank you. Sigh. Well I am rocking the livefyre points. At least I have that. Putting it on my next business card.

jonbuscall
jonbuscall

About time too!!! Jayme is one of the good guys :=) She's so dynamic and incredibly generous.

Griddy
Griddy

And how is my Aunt Gini doing today? ;)

Thanks for introducing us to Jayme - with a recommendation like that - I certainly look forward to visiting her blog and getting to know her.

Although Gin - you do know that you were suppose to pronounce her name with an Italian soprano voice right? Do-re-mi-fa..SO LA TI DOOOO Or maybe even like Maria in the Sound of Music lol. DO you need me to sing that one too? As it is your readers are starting to wonder about this comment ;)

Hi Jayme - I'm Ingrid and I look forward to meeting ya. I'm already fascinated by the orange Mini ;).

Cheers

Starr
Starr

OMG, is this the same Jayme who I worked with @ PCI in the '80s? Hi Jayme! Glad to see you doing well in Ohio.

3HatsComm
3HatsComm

I've read and commented on her blog so many times, can't say specifically which blog or guest post or tweet first connected me with @Soulati | B2B Social Media Marketing I'm just glad it happened. And FWIW, I am the real dread pirate Roberts. :-)

Danny Brown
Danny Brown

Great recommendation this week, miss (but then, they mostly are). Love the passion Jayme brings to the table, and the fact she's never afraid to share a strong opinion. Too many are - we need more strong voices. :)

jennwhinnem
jennwhinnem

It's no secret that I agree with this #FF Gini! Jayme is a great friend, and I too met her through Mark's blog. She is a wonderful mentor and guide to me. Thanks for sharing her here!

Picturing Jayme as a pirate though...I might hurt myself laughing.

cos4
cos4

Whether it's your #FollowFridays, guest blogpost invites, shout-outs, shameless plugs, or answering Facebook posts, the bias is the same: The subjects chosen are always women.
How about balancing things up?
Are you telling me that you don't get correspondence from men?
And Danny doesn't count: he's the honorary girl in the group.

suddenlyjamie
suddenlyjamie

Hi, Gini! Hi, Jayme! Just came by to watch a few videos and saw this post in the side bar and HAD to stop by and share the love. I "met" Jayme on Mark Schaefer's blog as well (you, too, Gini - weren't you part of the viking conversation?)

ANYway ... when I first met Jayme, I was in the midst of competing in a blogger competition and had come up with the idea to try and raise money for some small, local charities as part of my campaign. Jayme was one of the few people who jumped on board to lend me a hand. Her sincere enthusiasm and kick-ass follow through were such a gift to my tiny little project.

So, I guess I'm here to try and make her blush some more - to say what a genuine and caring person she is and that I'm proud to call her my Twitter friend and hope to get a Real Life meeting someday. :)

Happy Friday, everyone!

Soulati | Hybrid PR
Soulati | Hybrid PR

@ElissaFreeman Thanks, Elissa! Are you @elissapr? And, I can't take all the credit; need to share that with @jennwhinnem as she was the guest author that day. What a roller coaster, and I thank that jamoke for meeting all you and for this fab gift from the Gin & Topics Gin Blossom Special.

Soulati | Hybrid PR
Soulati | Hybrid PR

@HowieG @ginidietrich Hi Howie! Thanks! You certainly do have the points racked up. How does that work? Are you a serial commenter and maybe you repeat yourself just to earn a point or two more? Let me in on your secret!

Soulati | Hybrid PR
Soulati | Hybrid PR

@jonbuscall Gosh, Jon, I thought I was done blushing yesterday. Thank you for saying so...! You're in incredibly generous set, too, and now I get to tell everyone!

Griddy
Griddy

@ginidietrich Oh my God, I just came back to read these today. Hahahahahaha! I'm laughing at myself. Seriously - I have got to stop leaving comments at 4 am when only one eye is open and half my brain is functioning.
Actually - nevermind - that would be 8 am for me. We're good!

Oh, and thank you Jayme ;).

Griddy
Griddy

@Soulati | B2B Social Media Marketing @ginidietrich Actually Jayme - I pretty much stalk Danny and Gini - or is it them that stalk me - not sure - either way though - I don't miss much of what they say ;).

Ha! Wait...I just remembered - it's Gini that stalks me - Danny just follows me around but he usually whistles or something to let me know that he's in the shadows somewhere. Actually he's the one who told me about Gini stalking me. He followed her following me. It's all a big dilemna really LOL ;).

But I feel bad for both - since I am really an 80 year old man - both of them have to walk realllllly slowly when they're behind me. hehe

I write really slow too!

Soulati | Hybrid PR
Soulati | Hybrid PR

@Griddy I'm dying over here; does laughter reduce calories? Please read all the wonderfully impressive professional fodder on my blog and only then can you read my weekend/non-professional, stupid yet highly creative escapades with my orange Mini Coopah.

I will repeat, I sat in the front row of the tour bus in Austria singing with Julie Andrews every single song in Sound of Music. So there.

Thank you, Gin Blossom, for introducing me to all these cool dudes.

Soulati | Hybrid PR
Soulati | Hybrid PR

@Starr You've got to be kidding; nope that's not me b/c now you've dated me for real! (OK, kidding...hi, Starr!) I vaguely remember; can you get me an avatar or something so I can see your mug again? I do remember your name for sure! I think you wore glasses with dark hair. Wait, aren't we supposed to be doing this on Facebook?! Sorry, Gin Blossom!

Soulati | Hybrid PR
Soulati | Hybrid PR

@3HatsComm Me, too, Davina, but where you put me to shame is with this IDK, FWIW nonsense; I need to look up that first one, darn it.

Soulati | Hybrid PR
Soulati | Hybrid PR

@Danny Brown Gosh darn; I try so hard to be demure, Danny. My #Fail! Thanks for the nod from a dude who has, gasp, 406 pts on Disqus. Is there a Klout score for that? XOXO (thank you)

jennwhinnem
jennwhinnem

@ginidietrich My plan is to get her intoxicated when I meet her, then slap an eye patch on her and snap a photo.

ginidietrich
ginidietrich moderator

@jennwhinnem THANK YOU for that! I thought it was quite funny, myself. Can't you just picture it?!?

3HatsComm
3HatsComm

@ginidietrich @cos4 It balances out I think, and not sure gender matters to me as much as just the quality of the tweeter or guest blogger. A good person to follow is just that, IMHO.

ginidietrich
ginidietrich moderator

@cos4 Ha! It's SO FUNNY you say that because it was really heavy men for a while and I had to start mixing it up. But last week's was mostly men - Joey, Danny, Judy, Aaron, and Frank.

Soulati | Hybrid PR
Soulati | Hybrid PR

@suddenlyjamie No matter we spell our names differently, Jamie; we're kindred spirits in so many ways and thank you for adding to this astonishing gift. You're correct; red face is the color of the day!

ginidietrich
ginidietrich moderator

@suddenlyjamie You were here to watch videos?! Now MYcheeks are pink!

This is such a nice ode to a wonderful woman. Jayme, I hope you print this and tape it to your wall!

P.S. Yes, I was part of that conversation. LOL!!

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  1. […] If you are a regular reader of Life as an Experiment, you likely have seen Gini Dietrich’s Follow Friday Posts over at SpinSucks (The Fight Against Destructive Spin). Modeled after her weekly post extolling […]