Gini Dietrich

#FollowFriday: Joe Cardillo

By: Gini Dietrich | May 10, 2013 | 

#FollowFriday- Joe CardilloIf you spend any times in the comments here (with the crazies), you already know Joe Cardillo.

He’s become a permanent part of the community and was welcomed with open arms. He’s smart, he’s witty, and he’s obsessed with Big Data, which makes him definitely a friend of mine.

I learned something new about him today as I wrote this. He no longer works for PR Newswire, where he’s spent most of his career. He’s now splitting his time between Albuquerque and San Francisco.

Why, you ask?

He just joined in operations and business development.

Not a small job, but a very exciting one for a very cool, up-and-coming organization.

He has a theater arts degree, but I’m not sure why he’s not using it. Perhaps because his competition is Robert Downey, Jr.? (Like how I did that? RDJ makes me swoon.)

Rather, he geeks out over journalism, content, and PR. It’s no wonder he likes to hang out here.

He blogs in several places: Trial of the Century, That’s a Good Question, and the Good Men Project. What you begin to learn about him through his writings is he’s very passionate about a few topics and he’s not afraid to talk about them or debate them.

He’s also said he’s working on a novel, which I think we should hold him accountable to finishing (and I know how hard that is!).

He’s a scholar, he’s a gentleman, and he needs some support as he embarks on this new journey in his life. And, because he’s in business development, we should all buy from him…just as soon as I figure out why we need

Hey Joe! Give us your best pitch. Let’s hear why we can’t live without it. And, if you throw in some cupcakes, I’m sure people will be clamoring to make you look good.

In all seriousness, check Joe out. If you don’t already know him, introduce yourself, follow him, and get to know him.

You can find him on Twitter, LinkedIn, Google+, and his blog, where you can read reviews about bands that don’t exist.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Oh awesome – bands that don’t exist! Bring it on! Congrats Joe. Looking forward to learning more about (is that period in the right place?) – and cupcakes wouldn’t be bad either! 🙂

    • biggreenpen I know cupcakes will mean a lot to many of us.

      • ginidietrich biggreenpen I will not disappoint! Now I just need someone to give me their best cupcake pitch..

  • Hi Joe. Good to see you.
    BTW, I saw Iron Man 3 last week. It was pretty good.

    • Joshua Wilner/A Writer Writes I LOVED IT! Mr. D was out of town so I guess I’ll have to go see it again. And, um, why are you awake?

    • Joshua Wilner/A Writer Writes Good timing, I was just thinking of seeing IM3 and was wondering if it was any good. 
      I was bummed to hear that one of the cut scenes was a home depot sex tape, though.

  • Bands that don’t exist…oh my I love this already. Welcome to the club Joe! I’ve seen your name, but don’t think we have chatted here directly. Following/subscribing and all that jazz now. YAY!

    • katskrieger Thanks! I’ve actually been in some real bands with crazy names too =) 
      I’m a little surprised I didn’t have to tap dance on the moon before being featured on FF

  • I heart Joe!! He’s a music freak/geek like I am. And a very smart fella. Congrats on your #Follow Friday AND your new gig!! Very exciting! 😀

    • belllindsay Joe is a mega debbie gibson fanatic. even went on tour following her like a deadhead followed jerry!

      • Howie Goldfarb belllindsay Durnit, I was trying to keep it under the radar but I guess you already know I’m also the executive VP of Debbie’s fan club too.

        • JoeCardillo Howie Goldfarb Have you seen her lately….? She looks older than ME! lol

      • Howie Goldfarb belllindsay Debbie Gibson?! How do you come up with this stuff?

    • belllindsay Thanks Lindsay! I feel like we’ve only scratched the surface of the music thing, so more geeking out to come.
      Speaking of which, do you like Wanda Jackson? I just found out she’s playing a Rockabilly Route 66 Fest in New Mexico next month and am psyched beyond all belief.

      • JoeCardillo belllindsay LOVE Wanda Jackson!! Jealous.

        • belllindsay JoeCardillo Totally. This is basically a required concert for me this year

  • Congratulations, Joe!  ginidietrich  compared you to Robert Downey, Jr!  Do you have any idea what a big deal that is?  Would love to hear more about your theater background!  Enjoy your #FF! 🙂

    • lizreusswig ginidietrich Thanks Liz! The good news is I skipped the whole out of control drug habit lifestyle thing. So far. Haha
      That is a pretty huge compliment. I’m honored beyond words ginidietrich 
      I actually used to be pretty serious about acting, did a lot of stage work and a bit of film. I kind of drifted out of that into media / comms, BUT I did do a featured extra spot in the last Arnold movie. I’m gonna let someone take a guess at who I was though…..

      • JoeCardillo ginidietrich That’s so cool! I’m a theatre mom (hopefully not “stage” mom) to two aspiring singer/actresses and that evolved into my newest passion/venture/website…Performing is an interesting occupation, for sure!
        I’m embarrassed (?) to say I didn’t see the last Arnold movie, but I’m taking a wild guess you’re the guy in the elevator?  (Ok, I cheated and googled it!)

        • lizreusswig JoeCardillo ginidietrich Oh totally, and I think it’s a really safe place for kids to explore the concept of imagination. 
          Actually it’s a shame that adults get so buttoned up, the one thing theater/acting did for me was show me that most things don’t necessarily have to be a certain way, it’s up to us to shape the structure for how we think about them. 
          The Last Stand isn’t, ahem, exactly Oscar worthy, but it was pretty cool to see all of the places in New Mexico that I’ve been, in a movie.

        • JoeCardillo ginidietrich I so agree…kids really get so much from their involvement.  Confidence, the ability to express themselves, friendship, creativity and so much more! 
          I will look forward to watching The Last Stand and looking for you and checking out the cool location shots! 🙂

        • lizreusswig JoeCardillo ginidietrich It’s the perfect $0.99 rental =P

  • Congrats on the #FF Joe and the new job! Very exciting times 🙂

    • aimeelwest Thank you! I am working some long hours but it is super interesting/challenging, definitely a lot different from the corporate life.

  • John_Trader1

    A gentleman and a scholar? Impressive. Great to meet you Joe!

    • John_Trader1 Ha, thanks John! I would probably have said “roustabout and a troublemaker” but I won’t say no to a compliment from Gini =)

  • I love the quote from RDJ in People: ‘Our goal with IM3 was to have the same Gigli story line but played out with Iron suits. Did we nail it?’ I heard they totally nailed it!
    Grats Joe I will be back to tell our story later just a teaser it involves Elephant Hunting, Desert Hijinx and a murder mystery!

    • Howie Goldfarb Thanks Howie! 
      RDJ is the ideal Iron Man, which is weird because I wouldn’t have thought that a few years ago. He’s also got the best sense of humor of any ex-hollywood mess up. 
      Don’t forget the part of the story with aliens. That’s my prediction for Breaking Bad’s big twist this season…..people always forget about the aliens.

    • Howie Goldfarb I heart him so much.

  • I definitely enjoy Joe’s contributions here, especially his perspectives on Big Data (swoooooon). is an awesome company, and I’ve had the pleasure of working with them on some client infographics in the past. They’ll only get better with Joe as part of their team, I’m quite certain.

    • jasonkonopinski hey jargon free zone here bucko. Big Data is not to be mentioned here. It is just another term that has existed for decades repackaged as newfangled by marketers to sell books and get speaking engagements. IBM has been doing big data since the 50’s. Difference is IBM sold that to big companies and now marketers sell the term to bakery store owners and wanna be social media ninjas.

      • Howie Goldfarb jasonkonopinski Oh man. That phrase drives me crazy too, mostly because there IS something to it, but like “content curation” it got kind of blown out.

        • JoeCardillo jasonkonopinski every year new catch phrases come out. Usually the goal is to ride that baby and then have something new when it starts dying out. Social Business is hot right now but complete bullshit. What happened to F-Commerce it was going to destroy Visa/Mastercard. Remember ginidietrich promoting mypace music as the itunes killer?

    • jasonkonopinski Thanks sir! Those are very kind words. As you know I’m a big fan of yours too =D

  • Joe!!! We’ve chatted on Twitter and on the comments here. Well deserved and good to know more about you 🙂

    • yvettepistorio Muchas gracias! Appreciate the kind words, and a fan of your work as well =)

    • yvettepistorio Pssst…Yvette. They do infographics.

      • ginidietrich yvettepistorio That’s right!! I forgot about!! Totally going to use it hopefully soon for a client 🙂 Maybe Joe can give us some tips…

        • yvettepistorio ginidietrich I sure can =) 
          Just shot you an email, let’s talk when you have a few mins

        • JoeCardillo yvettepistorio ginidietrich Me or Gini? I’m at 🙂

        • yvettepistorio JoeCardillo ginidietrich Woops just saw this now. I heart junk mail folders.

  • Happy Follow Friday, JoeCardillo! I always love reading what he has to say, and it’s ridiculous that I haven’t tweeted him about getting together, like he suggested, since we’re both rocking SF! <self-smack>

    • dwaynealicie JoeCardillo Dwayne, thank you man! I’m in Albuquerque this week but back in SF shortly….I am all for getting coffee any day in the next couple of weeks. I’m a big fan of trying to figure out how I can be of help to others and vice versa and excited to connect. 
      I also broke the ice a couple of weeks ago on meeting my first “twitter friend” so it won’t even be awkward lol

      • JoeCardillo dwaynealicie Awesome! It’ll be fun.

        • dwaynealicie JoeCardillo I’m jealous

        • ginidietrich JoeCardillo We should Skype you in! Might you make it out here for a book-related event later?

  • Gini! This is a huge honor. You know I am a fan of you and your team and all of the Crazies. I’ve been busy lately (thanks job!) and haven’t commented as much, but of course I’m still lurking =P
    As for a pitch, I’m really fortunate to be at a start-up that is doing stuff that is so dang cool….I’ve known for a while they were super smart design folks (founders are from but I didn’t realize until now how good they were at making data design happen so quickly and for pretty reasonable $, we even get a lot of design shops and agencies that have plenty of designers in-house but simply want to take advantage of that. 
    On the cupcake front, heck I think I might just make a cupcake hit list of all the Crazies and start sending =)

    • Wait. Hang on. What I meant to say was, BUY MOR INFORGRAPHICS NOM NOM NOM 😉

      • JoeCardillo BUY MOR INFOGRAPHICS! LOL!!

        • ginidietrich JoeCardillo Um. I probably shouldn’t even say this in a public forum because THE INTERNETS ARE FOREVER. But… first formal job (other than paperboy) was working at Chik-Fil-A in the mall for about 1 1/2 years. 
          …..yes I did hand out samples sometimes and yes my work apron did say “Eat Mor Chikin”

  • Albuquerque and San Francisco? You’ve got me jealous just with that… now, to head over and check out   Welcome to the #FF club!

    • creativeoncall It’s way less glamorous than it sounds. But I’ve been trying to “jam econo” (cc: belllindsay for the music ref=) and not add too much extra junk to my life.

  • Hi Joe! I’ve seen you around but let’s make this official … I have now followed you on Twitter, LI and G+. BOOM. So, looks super cool and sounds like an amazing opportunity. 
    Very nice to meet you and congrats on the #FF honor. 
    OH and I’d like a chocolate cupcake with cream cheese frosting … I just can’t have one because I’m Paleo. Darn it.

    – Kate

    • KateFinley Excellent! Yeah I am definitely excited, I’m afraid I am not quite as hip as many tech folks in San Francisco, but I do love good ideas so I’m comfortable with the foundation of the whole thing. I’ve heard of Paleo Cupcakes before…..just sayin’ is all

  • Craz-ZZZZsss!  Let’s stir up on Gini D! And congrats, Joe, you have a start on the carpet leading to Gini’s office. She puts one there for every FF, or so the legend goes. BTW, The Goodman Project is good stuff.  We need more content like this.

    • Frank_Strong Ha thanks Frank! There might have to be a SS FF convention some day…
      Howie is the one who kind of got me started on the Crazy track, I could see right away he had no sense of humor and was always serious.

      • JoeCardillo No kidding, I really thing there’s something there — a crazies convention.  Maybe we start small with MeetUps a-la Fight Club style  First rule of crazies….

  • rdopping

    Hey Joe, where you goin’ with that gun in your……wait. I had some fun reading trial of the century. Funny, clever stuff dude. Here I am dude-ing you and we don’t know each other at all (other than a short exchange on another blog post over there <——->). Thanks to ginidietrich I now think JoeCardillo is a cool dude. Way to go lady!

    • rdopping ginidietrich JoeCardillo Thanks Ralph – I have to admit, Gini captured me pretty well, I was really surprised (in a good way)
      Also, permission to dude me granted permanently =)

  • Whoa- I didn’t even comment here! Well, I can confirm that Joe is just as fantastic in person as online. Thanks for making time for me when I was in San Fran.

    • RebeccaTodd The pleasure was all mine (and dwaynealicie ‘s =)