Gini Dietrich

#FollowFriday: Joe Cardillo

By: Gini Dietrich | May 10, 2013 | 

#FollowFriday- Joe CardilloIf you spend any times in the comments here (with the crazies), you already know Joe Cardillo.

He’s become a permanent part of the community and was welcomed with open arms. He’s smart, he’s witty, and he’s obsessed with Big Data, which makes him definitely a friend of mine.

I learned something new about him today as I wrote this. He no longer works for PR Newswire, where he’s spent most of his career. He’s now splitting his time between Albuquerque and San Francisco.

Why, you ask?

He just joined in operations and business development.

Not a small job, but a very exciting one for a very cool, up-and-coming organization.

He has a theater arts degree, but I’m not sure why he’s not using it. Perhaps because his competition is Robert Downey, Jr.? (Like how I did that? RDJ makes me swoon.)

Rather, he geeks out over journalism, content, and PR. It’s no wonder he likes to hang out here.

He blogs in several places: Trial of the Century, That’s a Good Question, and the Good Men Project. What you begin to learn about him through his writings is he’s very passionate about a few topics and he’s not afraid to talk about them or debate them.

He’s also said he’s working on a novel, which I think we should hold him accountable to finishing (and I know how hard that is!).

He’s a scholar, he’s a gentleman, and he needs some support as he embarks on this new journey in his life. And, because he’s in business development, we should all buy from him…just as soon as I figure out why we need

Hey Joe! Give us your best pitch. Let’s hear why we can’t live without it. And, if you throw in some cupcakes, I’m sure people will be clamoring to make you look good.

In all seriousness, check Joe out. If you don’t already know him, introduce yourself, follow him, and get to know him.

You can find him on Twitter, LinkedIn, Google+, and his blog, where you can read reviews about bands that don’t exist.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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65 responses to “#FollowFriday: Joe Cardillo”

  1. biggreenpen says:

    Oh awesome – bands that don’t exist! Bring it on! Congrats Joe. Looking forward to learning more about (is that period in the right place?) – and cupcakes wouldn’t be bad either! 🙂

  2. Hi Joe. Good to see you.
    BTW, I saw Iron Man 3 last week. It was pretty good.

  3. katskrieger says:

    Bands that don’t exist…oh my I love this already. Welcome to the club Joe! I’ve seen your name, but don’t think we have chatted here directly. Following/subscribing and all that jazz now. YAY!

    • JoeCardillo says:

      katskrieger Thanks! I’ve actually been in some real bands with crazy names too =) 
      I’m a little surprised I didn’t have to tap dance on the moon before being featured on FF

  4. belllindsay says:

    I heart Joe!! He’s a music freak/geek like I am. And a very smart fella. Congrats on your #Follow Friday AND your new gig!! Very exciting! 😀

  5. lizreusswig says:

    Congratulations, Joe!  ginidietrich  compared you to Robert Downey, Jr!  Do you have any idea what a big deal that is?  Would love to hear more about your theater background!  Enjoy your #FF! 🙂

    • JoeCardillo says:

      lizreusswig ginidietrich Thanks Liz! The good news is I skipped the whole out of control drug habit lifestyle thing. So far. Haha
      That is a pretty huge compliment. I’m honored beyond words ginidietrich 
      I actually used to be pretty serious about acting, did a lot of stage work and a bit of film. I kind of drifted out of that into media / comms, BUT I did do a featured extra spot in the last Arnold movie. I’m gonna let someone take a guess at who I was though…..

      • lizreusswig says:

        JoeCardillo ginidietrich That’s so cool! I’m a theatre mom (hopefully not “stage” mom) to two aspiring singer/actresses and that evolved into my newest passion/venture/website…Performing is an interesting occupation, for sure!
        I’m embarrassed (?) to say I didn’t see the last Arnold movie, but I’m taking a wild guess you’re the guy in the elevator?  (Ok, I cheated and googled it!)

        • JoeCardillo says:

          lizreusswig JoeCardillo ginidietrich Oh totally, and I think it’s a really safe place for kids to explore the concept of imagination. 
          Actually it’s a shame that adults get so buttoned up, the one thing theater/acting did for me was show me that most things don’t necessarily have to be a certain way, it’s up to us to shape the structure for how we think about them. 
          The Last Stand isn’t, ahem, exactly Oscar worthy, but it was pretty cool to see all of the places in New Mexico that I’ve been, in a movie.

        • lizreusswig says:

          JoeCardillo ginidietrich I so agree…kids really get so much from their involvement.  Confidence, the ability to express themselves, friendship, creativity and so much more! 
          I will look forward to watching The Last Stand and looking for you and checking out the cool location shots! 🙂

        • JoeCardillo says:

          lizreusswig JoeCardillo ginidietrich It’s the perfect $0.99 rental =P

  6. aimeelwest says:

    Congrats on the #FF Joe and the new job! Very exciting times 🙂

  7. John_Trader1 says:

    A gentleman and a scholar? Impressive. Great to meet you Joe!

  8. I love the quote from RDJ in People: ‘Our goal with IM3 was to have the same Gigli story line but played out with Iron suits. Did we nail it?’ I heard they totally nailed it!
    Grats Joe I will be back to tell our story later just a teaser it involves Elephant Hunting, Desert Hijinx and a murder mystery!

    • JoeCardillo says:

      Howie Goldfarb Thanks Howie! 
      RDJ is the ideal Iron Man, which is weird because I wouldn’t have thought that a few years ago. He’s also got the best sense of humor of any ex-hollywood mess up. 
      Don’t forget the part of the story with aliens. That’s my prediction for Breaking Bad’s big twist this season…..people always forget about the aliens.

    • ginidietrich says:

      Howie Goldfarb I heart him so much.

  9. I definitely enjoy Joe’s contributions here, especially his perspectives on Big Data (swoooooon). is an awesome company, and I’ve had the pleasure of working with them on some client infographics in the past. They’ll only get better with Joe as part of their team, I’m quite certain.

    • jasonkonopinski hey jargon free zone here bucko. Big Data is not to be mentioned here. It is just another term that has existed for decades repackaged as newfangled by marketers to sell books and get speaking engagements. IBM has been doing big data since the 50’s. Difference is IBM sold that to big companies and now marketers sell the term to bakery store owners and wanna be social media ninjas.

      • JoeCardillo says:

        Howie Goldfarb jasonkonopinski Oh man. That phrase drives me crazy too, mostly because there IS something to it, but like “content curation” it got kind of blown out.

        • JoeCardillo jasonkonopinski every year new catch phrases come out. Usually the goal is to ride that baby and then have something new when it starts dying out. Social Business is hot right now but complete bullshit. What happened to F-Commerce it was going to destroy Visa/Mastercard. Remember ginidietrich promoting mypace music as the itunes killer?

    • JoeCardillo says:

      jasonkonopinski Thanks sir! Those are very kind words. As you know I’m a big fan of yours too =D

  10. Joe!!! We’ve chatted on Twitter and on the comments here. Well deserved and good to know more about you 🙂

  11. dwaynealicie says:

    Happy Follow Friday, JoeCardillo! I always love reading what he has to say, and it’s ridiculous that I haven’t tweeted him about getting together, like he suggested, since we’re both rocking SF! <self-smack>

  12. JoeCardillo says:

    Gini! This is a huge honor. You know I am a fan of you and your team and all of the Crazies. I’ve been busy lately (thanks job!) and haven’t commented as much, but of course I’m still lurking =P
    As for a pitch, I’m really fortunate to be at a start-up that is doing stuff that is so dang cool….I’ve known for a while they were super smart design folks (founders are from but I didn’t realize until now how good they were at making data design happen so quickly and for pretty reasonable $, we even get a lot of design shops and agencies that have plenty of designers in-house but simply want to take advantage of that. 
    On the cupcake front, heck I think I might just make a cupcake hit list of all the Crazies and start sending =)

  13. Albuquerque and San Francisco? You’ve got me jealous just with that… now, to head over and check out   Welcome to the #FF club!

    • JoeCardillo says:

      creativeoncall It’s way less glamorous than it sounds. But I’ve been trying to “jam econo” (cc: belllindsay for the music ref=) and not add too much extra junk to my life.

  14. KateFinley says:

    Hi Joe! I’ve seen you around but let’s make this official … I have now followed you on Twitter, LI and G+. BOOM. So, looks super cool and sounds like an amazing opportunity. 
    Very nice to meet you and congrats on the #FF honor. 
    OH and I’d like a chocolate cupcake with cream cheese frosting … I just can’t have one because I’m Paleo. Darn it.

    – Kate

    • JoeCardillo says:

      KateFinley Excellent! Yeah I am definitely excited, I’m afraid I am not quite as hip as many tech folks in San Francisco, but I do love good ideas so I’m comfortable with the foundation of the whole thing. I’ve heard of Paleo Cupcakes before…..just sayin’ is all

  15. Frank_Strong says:

    Craz-ZZZZsss!  Let’s stir up on Gini D! And congrats, Joe, you have a start on the carpet leading to Gini’s office. She puts one there for every FF, or so the legend goes. BTW, The Goodman Project is good stuff.  We need more content like this.

    • JoeCardillo says:

      Frank_Strong Ha thanks Frank! There might have to be a SS FF convention some day…
      Howie is the one who kind of got me started on the Crazy track, I could see right away he had no sense of humor and was always serious.

      • Frank_Strong says:

        JoeCardillo No kidding, I really thing there’s something there — a crazies convention.  Maybe we start small with MeetUps a-la Fight Club style  First rule of crazies….

  16. rdopping says:

    Hey Joe, where you goin’ with that gun in your……wait. I had some fun reading trial of the century. Funny, clever stuff dude. Here I am dude-ing you and we don’t know each other at all (other than a short exchange on another blog post over there <——->). Thanks to ginidietrich I now think JoeCardillo is a cool dude. Way to go lady!

    • JoeCardillo says:

      rdopping ginidietrich JoeCardillo Thanks Ralph – I have to admit, Gini captured me pretty well, I was really surprised (in a good way)
      Also, permission to dude me granted permanently =)

  17. RebeccaTodd says:

    Whoa- I didn’t even comment here! Well, I can confirm that Joe is just as fantastic in person as online. Thanks for making time for me when I was in San Fran.

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