Gini Dietrich

#FollowFriday: Joe Thornley

By: Gini Dietrich | December 14, 2012 | 
45

One of my favorite people on the face of this earth is Joe Thornley.

You probably recognize his name (and maybe even his voice) because he co-hosts Inside PR every week with Martin Waxman and me.

As well, he is the fearless leader at Thornley Fallis, our Canadian strategic partner in global domination.

The other day he sent me a bunch of articles to read and I exclaimed, “Joe! How do you find such great content?” He laughed and said, “I spend all my time reading, not creating.” Which is what makes us such a good team. He finds really interesting and off-the-beaten path content and I write about it.

He also has one of the driest senses of humor, which I love (it’s my favorite) and Martin and I spend a good amount of our recording time trying to make him laugh.

He’s wicked smart. The kind of smart that is intimidating, but he’s not unapproachable. If anything, he’s too approachable (if there is such a thing).

This past summer, I had the distinct pleasure to meet his wife and we had such a good time at dinner it lasted nearly five hours!

He is the CEO of both Thornley Fallis, an agency that’s been around for 16 years, and 76Designs, the digital side of the business.  He began his career in government work and has brought that expertise to his business. But he’s also expanded their expertise to blue chip and Fortune 50 clients. Consistently called one of the best PR firms in all of Canada, he’s built a really good legacy for the industry and himself.

If you don’t already know him, I highly recommend you check him out. He’s extremely savvy on the social networks. You can find him on Twitter, Google+, Flickr, LinkedIn, Pro PR (his blog), and on Inside PR, in our Facebook group, or in our Google+ community.

(Ignore this, I’m testing something with SEO. Connect with Gini on .)

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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