Gini Dietrich

#FollowFriday: Joe Thornley

By: Gini Dietrich | December 14, 2012 | 

One of my favorite people on the face of this earth is Joe Thornley.

You probably recognize his name (and maybe even his voice) because he co-hosts Inside PR every week with Martin Waxman and me.

As well, he is the fearless leader at Thornley Fallis, our Canadian strategic partner in global domination.

The other day he sent me a bunch of articles to read and I exclaimed, “Joe! How do you find such great content?” He laughed and said, “I spend all my time reading, not creating.” Which is what makes us such a good team. He finds really interesting and off-the-beaten path content and I write about it.

He also has one of the driest senses of humor, which I love (it’s my favorite) and Martin and I spend a good amount of our recording time trying to make him laugh.

He’s wicked smart. The kind of smart that is intimidating, but he’s not unapproachable. If anything, he’s too approachable (if there is such a thing).

This past summer, I had the distinct pleasure to meet his wife and we had such a good time at dinner it lasted nearly five hours!

He is the CEO of both Thornley Fallis, an agency that’s been around for 16 years, and 76Designs, the digital side of the business.  He began his career in government work and has brought that expertise to his business. But he’s also expanded their expertise to blue chip and Fortune 50 clients. Consistently called one of the best PR firms in all of Canada, he’s built a really good legacy for the industry and himself.

If you don’t already know him, I highly recommend you check him out. He’s extremely savvy on the social networks. You can find him on Twitter, Google+, Flickr, LinkedIn, Pro PR (his blog), and on Inside PR, in our Facebook group, or in our Google+ community.

(Ignore this, I’m testing something with SEO. Connect with Gini on .)

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • belllindsay

    Another top notch Canadian makes it to the FollowFriday Hall of Fame! I have had the pleasure of meeting Joe as well, and I wholeheartedly endorse all that you’ve said about him @ginidietrich ! Smart, smart man. Congrats, Joe! 😀

    • @belllindsay The Hall of Fame? We should totally call it that when we revamp the site!

      • belllindsay

        @ginidietrich I”m not just a pretty face, Dietrich. 😉

  • Happy to have been connected with Joe already. ‘Bout daggone time, @ginidietrich .

    • @jasonkonopinski Why must you people be so mean to me?!?

      • @ginidietrich We have to balance out the adoration somehow.

        • @jasonkonopinski You adore me?

        • belllindsay

          @ginidietrich  @jasonkonopinski Oh gawd. *Here* we go.

        • @ginidietrich @belllindsay No comment.

        • HowieG

          @ginidietrich  @jasonkonopinski Jason has the A-D logo blow up 5 ft high and has it on every wall of his office and his home. So yes he adores you. Open his wallet it has photos of jack Bauer.

        • @HowieG  @ginidietrich I’m here for Chuck.

        • @jasonkonopinski  @HowieG His name is Charles. He does NOT like Chuck.

        • @ginidietrich  @HowieG Chaz? Charlie?

        • @jasonkonopinski  @HowieG Charles.

    • HowieG

      @jasonkonopinski  @ginidietrich it’s Boot Jason not Bout!

  • ElissaFreeman

    Oh Canada! Love features on my fellow countrymen! Must meet Mr. Thornley one day…! I mean if you like him Gini….

    • @ElissaFreeman I’m kind of surprised you don’t already know him. I thought you knew everyone!

      • HowieG

        @ginidietrich  @ElissaFreeman in today’s world please use Countrypeople. Though if you must use the masculine tense it is CountryDudes.

  • magriebler

    Reading and people who read absolutely rule! Lovely to meet you, Joe. Enjoy your day in the sun here at Spin Sucks.

    • @magriebler I thought I read a lot. He puts me to shame.

      • magriebler

        @ginidietrich He sets the bar high! I love it.

  • HowieG

    Careful @ginidietrich you do know that Joe uses socialized medicine right? Like all Canadians he probably glows in the dark, says Aboot instead of About, and types Colour instead of Color. Oh and he has to give his fealty to the Queen who I heard you but heads with a lot over fashion and parade events.
    Seriously starting to wonder about the crowd you have fallen in with. @jasonkonopinski and I have contacted Celebrity Intervention about you. And we need your passport so you don’t flee across the border. In fact I think Joe and @martinwaxman have planted @belllindsay to be a spy for their Government because I know when they annex texas (hey who doesn’t want to annex texas?) they will want to take Chicago as well (gladly give Chi-town to Canada).
    Hi Joe nice to meet the person behind the company name. Happy Friday!

    • @HowieG  @ginidietrich  @jasonkonopinski  @martinwaxman  @belllindsay Keep your Chicougar!

    • belllindsay

      @HowieG  @ginidietrich  @jasonkonopinski  @martinwaxman HOWIEEEE!!! *swoon*

    • @HowieG  You do know martinwaxman has deemed me an honorary Canadian?

      • belllindsay

        @ginidietrich  @HowieG  martinwaxman NEVERRRRRRRRRRRR!!!!!

      • @ginidietrich  @HowieG As long as I can be an honorary American (note the spelling of honorary 🙂 ).

        • @martinwaxman  Deal!

        • HowieG

          @ginidietrich  @martinwaxman Gini until you have a pet puffin and dig for clams in the bay of fundy you can never be Canadian.

    • @HowieG  @ginidietrich  @jasonkonopinski  @belllindsay That’s close, but we just want Louisiana back – you know somewhere warmer than Toronto to escape to in the winter…

      • HowieG

        @martinwaxman  @ginidietrich  @jasonkonopinski  @belllindsay So tell us the truth Martin. Was Joe strutting and high fiving everyone in the office last Friday. Showing off his grey cup ring and swigging champagne after his #FF….just like you did? 😉

  • Happy Follow Friday, Joe! Always nice to meet with another canuck.

    • @RebeccaTodd Shoot. I’m just now realizing I should have introduced you to him at Social Mix.

      • @ginidietrich Ahh shoot! Well, you will just have to come to The Great White North again soon, G! Roo coo coo coo coo coo coo coo.

        • rdopping

          @RebeccaTodd @ginidietrich that made me want a Canadian

  • Joe is AWESOME! #thatisall

    • @Shonali I feel like every time he sees you, he gets an interview with you. He loves you, too.

  • @ginidietrich — so THAT’S your secret, now we know! Joe, nice to meet you. I’ll commence stalking you online immediately.

  • rdopping

    Hey Joe. Great to have another Canadian on the list. Cheers! BTW, all Canadians are “wicked smart.” It’s in the water…..and the beer.

    • @rdopping Now, now. I wouldn’t go that far.

  • O Canada:)

    • HowieG

      @KDillabough no it is Oye Canada.

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