Gini Dietrich

#FollowFriday: John Trader

By: Gini Dietrich | February 1, 2013 | 
64

When I sat down to write this blog post, I did a search to make sure we haven’t already featured John Trader.

We haven’t, but he’s probably not a stranger to many of you because he’s been mentioned in or written one of 10 blog posts in the past couple of years and he also hangs out in the comments, where he brings a very fresh perspective to the topic du jour.

I’m always impressed with his knowledge when it comes to international marketing and communications and the things he’s learned about working with different cultures and in varying time zones.

He is the PR and marketing manager for M2SYS, which makes biometric products (think fingerprint scanners and other kinds of Minority Report technology). One glance at their home page and you can tell he’s good at his job.

Not only do they have the social media icons on the home page, they are actually tended to and cared for on a daily basis. This may seem like an odd statement, but I’d venture to guess nine out of 10 websites that I review (before speaking engagements or new business meetings) have the icons, but no one has touched them since 2010.

This is a huge testament to John and his team, who also blog once a week. The most recent post is about using biometrics to ID “mystery” patients, which is compelling because I watch a lot of Law & Order and they always have some victim who they can’t ID. But, even in the real world, you can see the application, right?

Plus it sounds like a very cool industry in which to work. From what I gather, his brother runs the organization so he gets to deal with those challenges, as well. I have a couple of friends whose kids are in the business and it presents a layer of interesting issues you can’t imagine without the experience. But John seems to handle it all in stride, pushing forward where he knows things are going and making sure they’re available to their customers wherever it’s convenient for them on the web.

He lives in Atlanta and, in his spare time, he coaches lacrosse. Scratch that. He used to coach lacrosse. Now he’s a referee. Is that a promotion?

He’s also a big volunteer, having spent time with The Charlotte Junior Chamber, Classroom Central, YMCA, Elevation Church, and the Charlotte Chamber of Commerce.

What an all-around good guy! So check him out, introduce yourself, and get to know him. He can be found on Twitter, Google+, and LinkedIn. You can also read some of his former musings on PR and marketing at PRBreakfast Club.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Cool – High-tech follow. Now I’ll need to pay more attention to your tweets and posts on G+. Thanks Gini for adding more work to my schedule. Sheesh.

    • @samfiorella It’s my pure pleasure to give you more to do.

    • John_Trader1

      @samfiorella Thanks for the follow Sam. I have admired your work from afar for quite some time!

      • belllindsay

        @John_Trader1  @samfiorella And there goes Sam’s head again. Sheeesh. 😉

        • @belllindsay  @John_Trader1  @samfiorella I’m with Lindsay on this John… Never, EVER compliment Sam or Gini in public. That’s my rule of thumb.
           
          And whenever someone else does, be sure to step in and correct the mistake immediately. #RulesToLiveBy

        • ElissaFreeman

          @Sean McGinnis  @belllindsay  @John_Trader1  @samfiorella a truly laugh out loud moment…

        • John_Trader1

          @Sean McGinnis  @belllindsay  @samfiorella One day I will learn the ropes. Thanks for the advice Sean.

        • @Sean McGinnis I’m gonna borrow a line from my buddy Danny, which I feel is appropriate for this occasion: “Sean, go crap a porcupine!”     @belllindsay  @John_Trader1

        • @samfiorella  @belllindsay  @John_Trader1 Thankfully, Danny hasn’t yet reached the point where I feel it necessary to intervene like I do with you and Gini.
           
          Must be the kilt. Or the accent.

  • Congrats John! Well deserved. Glad to already know and be connected with you….I feel like that must have happened via Spin Sucks, but I can’t remember anymore. Anyhow, woohoo welcome to the club!

    • @katskrieger I’ll take credit for it!

    • John_Trader1

      @katskrieger Thank you Kat, you are so kind. It’s a good feeling to be a part of a community filled with so many smart (and snarky) people. I have laughed so many times at some comments on this blog that my co-workers think I am nuts!

  • ElissaFreeman

    John Trader is one cool guy. Not only is he a thought-leader on social media channels, but he takes the time to read, comment and share others’ posts of interests. A gentleman among gentleman.

    • @ElissaFreeman He is, indeed. Very, very thoughtful.

      • John_Trader1

        @ginidietrich  @ElissaFreeman So surprised and honored by the feature today Gini. You sure know how to humble a guy. Sheesh.

        • ElissaFreeman

          @John_Trader1  @ginidietrich Ya gotta love a guy who says “sheesh’!

        • John_Trader1

          @ElissaFreeman  @ginidietrich And the funny thing is, I just noticed that @samfiorella said the same thing in his comment. Now I feel like I plagiarized him.

        • ElissaFreeman

          @John_Trader1  @ginidietrich  @samfiorella Nah…you’ve just made “sheesh” cool again!

    • John_Trader1

      @ElissaFreeman Thank you Elissa, I always look forward to reading your work and take pride in sharing all of the great content you and so many others produce. I continue to feel lucky to be a part of the @ginidietrich and other communities!

  • Hi John! He and I have been following each other for some time, and I assume we  met here, but he’s been a great supporter of my blog, so I really appreciate him. Great guy. John, I think we’ll have to chat more personally some time via Skype.

    • John_Trader1

      @KenMueller Thank you so much Ken. Enjoy and respect your blog and all of your insight. It’s a privilege to have met you!

  • @John_Trader1 is GREAT!

    • John_Trader1

      @Shonali Thank you Shonali. I have learned so much from you and your #measurepr chats, just feel so lucky to have stumbled on your wisdom and ability to coalesce a community. I just wished I still lived in Baltimore so you and I could grab lunch sometime!

  • belllindsay

    Hey John! How was I not following you?? D’uh. Rectified. Enjoy your Follow Friday Fandom! 😀

    • John_Trader1

      @belllindsay Thanks Linday. @ginidietrich could not have picked a more worthy successor to fill Lisa’s shoes. You have taken things to a new level here, and I continue to be amazed at all of the great content at Spin Sucks.

      • belllindsay

        @John_Trader1  @ginidietrich Oh stop. (more more!!) LOL Thanks so much John, that really means a lot to me. You have no idea. 😀

  • John_Trader1

    Taking into consideration all of the quality communities on the Web today, the folks here at Spin Sucks continue to amaze me with their knowledge, sensibilities, advice, and of course, snark. I have learned so much here and relish in the opportunity to interact with the great minds in the industry. Thank you so much @ginidietrich for building this, and for the mention today. Excuse me while I go and have a piece of humble pie.

  • debdobson62

    Well hello @John_Trader1  You’re in Atlanta I see.  I’m new to Atlanta and loving it.  I’ve seen you here on Spin Sucks but didn’t realize where you lived.  Nice to meet you.

    • John_Trader1

      @debdobson62 They don’t call it HOTlanta for nothing. 🙂 Although, it feels a bit like Siberia here this morning. 
       
      Thanks for the comment Deb!

  • rdopping

    Hey! I like that John guy. Cheers and happy Friday.

    • John_Trader1

      @rdopping Thank you so much Ralph!

      • HowieG

        @John_Trader1  @rdopping last person Ralph said he liked disappeared. Still an open missing persons case.

  • Good to see you featured here John.

    • John_Trader1

      @Joshua Wilner/A Writer Writes Thank you Josh. Appreciate the comment.

  • HowieG

    Grats on your Follow Friday @John_Trader1 
     
    It is unfortunate that @ginidietrich told everyone what you do. I am calling headquarters and we will need to have her replaced by a replicant. As well as everyone who reads this today. 
     
    On top of that you know very well how sensitive your work is for national security and the future ‘New Nation’ where we are all ruled by Facebook and Big Zuckerberg knows everything we do and every where we go based on biometrics. The fact that @ginidietrich and everyone will have to ask the Big Z permission to do everything in life. When the ‘New nation’ rises your thumb print will be everything. You couldn’t even activate the bath room to operate without thumb print access and filling out 17 forms explaining to the Big Z why you have earned the privilege to relieve yourself. You can’t leave your house without permission. You can’t leave work without permission.
     
    I am very concerned @John_Trader1 that you let @ginidietrich know all this. You might be losing your security clearance. You will be lucky if you aren’t sent to one of those labor camps like Chicago to work.

    • John_Trader1

      @HowieG  @ginidietrich Thank you! In order for her to write about this, she had to sign a waiver, release, and agree to wear her bike helmet backwards for the next 200 miles she rides. Can’t wait to see the pics.

    • belllindsay

      @HowieG  @John_Trader1  @ginidietrich I’m at that Chicago work camp as we speak. It’s hell. Hell I tell you.

      • @belllindsay  @HowieG  @John_Trader1 Yeah, it’s terrible. I just taught her how to use the send button on her email.

        • @ginidietrich  @belllindsay  @HowieG  @John_Trader1 Whip that email into submission, Lindsay!

        • belllindsay

          @kateupdates  @ginidietrich  @HowieG  @John_Trader1 *will never live it down*

  • I don’t trust lacrosse players. <ducks>

    • HowieG

      @jasonkonopinski lacrosse I know. That is one of those wimpy sports like table tennis and yahtzee.

      • @HowieG Of course I only say this because lots of former lacrosse players came to play for our rugby club – some of whom have become very good friends. 🙂

        • John_Trader1

          @jasonkonopinski  @HowieG I am going to get both of you sticks, pads and a helmet and then we are taking the field. We will settle it there.

        • @John_Trader1  @HowieG Helmets? Pads? Pffft. Ruggers do it with no protection for eighty minutes. 😉

        • John_Trader1

          @jasonkonopinski  @HowieG That’s a good point, I actually have tremendous respect for rugby players and realize they are much tougher than us measly lax aficionados. All we care about is drinking beer and looking good with our flowing locks out of the back of the helmet.

        • belllindsay

          @John_Trader1  @jasonkonopinski  @HowieG Canadians love lacrosse.

        • HowieG

          @belllindsay  @John_Trader1  @jasonkonopinski I used to have a lacrosse stick. I used it to snag baby seals in the arctic.
           
          As for rugby that is the sport people not tough enough to play soccer take up. You just drink beer and paint with water colors.

        • belllindsay

          @HowieG  @John_Trader1  @jasonkonopinski I would kill to have a seal skin coat. (No pun intended)

    • @jasonkonopinski GO UVa lacrosse! (That’s all you REALLY need to know about those stick-boys…)

      • John_Trader1

        @barrettrossie  @jasonkonopinski I’m a big fan of VA lax. Heard that have another impressive team this year.

  • Your job makes me think of one of my favorite shows: Criminal Minds. How fun! Glad to learn a little more about you. Props on the website copy, too. It draws you in and makes you want to click for more. Nicely done. Happy #Follow Friday!

    • John_Trader1

      @kateupdates Thank you Kate! I really appreciate the comments.

  • John and @ginidietrich , that sounds so cool I’m lime green with envy. I bet John has the coolest security set-up for his house, ever. Do you have those eyeglasses that can pull up the social media history of anyone you cast your eyes upon? 
    Great to meet you John!

    • John_Trader1

      @barrettrossie  @ginidietrich Ha ha, man I wish I had that. I do have fingerprint and iris access control units on several doors here in our office. It’s all top secret hush hush work we do here.

    • Well I won’t tell anyone! I’m talking to a video surveillance company in half an hour, I’m going to use your name to impress them. 🙂

  • Hey! I know this guy. Digitally anyway. He should have told me he was being featured on Spin Sucks. 😉

    • John_Trader1

      @Erin F. You know how much I admire your work EF. Hope to meet up with you on the circuit one day soon!

      • @John_Trader1 You know it’s on this year’s list of things to do.

  • Hello John!! Someone I “knew” BEFORE I started at AD, and by “knew” I mean I followed him on Twitter and read his former musings on PRBreakfast Club 🙂

    • John_Trader1

      @yvettepistorio So glad you joined the team Yvette. It must be a crazy, exciting adventure to work with all your colleagues. Happy we had a chance to meet!

  • ltcassociates

    Hello John, nice to meet you! I just saw Gini’s tweet to swing by and say hello– guess it had the intended effect.
     
    (Not for nothing, I read in your intro above that you specialize in international markets; may I just say without completely hijacking the thread or pimping myself out, that my most recent article at LifeHealthPro consisted of a survey of LTC delivery and funding in Western Europe– specifically England, France, and The Netherlands.)
     
    Bonjour,
    Stephen

  • WHAT!?! I am so sorry I missed this! I can’t believe that @John_Trader1 has not yet been #FollowFriday’d! He is one of the resident crazies around these parts that keep me coming back for more. Happy Friday, John! Perhaps one day I will get to put a voice with your face!

  • I want to follow John_Trader1 but the links to his Twitter feed and LinkedIn page in this post don’t seem to be working 🙁

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