Gini Dietrich

#FollowFriday: Josh Wilner

By: Gini Dietrich | August 2, 2013 | 
68

#FollowFriday- Josh Wilner

By Gini Dietrich

A couple of years ago, I was having drinks with Adam Toporek and Bill Dorman in a hotel lobby in Orlando and the subject of one Mr. Josh Wilner came up.

Although he’s a prolific blogger, he’s a bit of a secretive man and we convinced ourselves he is a huge syndicated writer. In fact, *I* think he might actually be Dear Abby. Yeah, yeah. I know. It’s “supposedly” written by Jeanne Phillips, the daughter of the original author, but I’m convinced Josh is Jeanne.

In all seriousness (though I do hold a slight hope I’m right), Josh is a blogger, a dad, and (we finally learned) a senior copywriter at OCGPR. As a side note, Google OCGPR instead of clicking on the link I so handily provided for you. It makes me laugh that Oswego County Guinea Pig Rescue is the first thing to pop up, but that’s not where he works (unfortunately). It is a PR firm based in Dallas.

Which is kind of sad because his family is in Los Angeles so he commutes back and forth. Not every week, mind you, but quite often. And, if you know Josh, you know what a sacrifice he is making to earn a living because he loves his kids to death. 

I’m not one to share photos of someone’s kids without their permission (and Josh won’t know about this until I hit publish), but you should see his kids. His daughter has this row of freckles across the bridge of her nose that make you want to take her in your arms and give her a big squeeze. She’s going to give the boys some trouble in a few years! Sorry, Josh. It’s true. I hope you’re preparing now for the onslaught of boys in your house.

Josh has been a member of the Spin Sucks community for a very long time. Mostly he has really interesting and thoughtful things to say, but he has been known to throw in some squirrel jokes (I hate them; a story for another day) or call me an unfortunate nickname or act like he’s my brother.

If you hang out in the comments, even just to lurk, there is a 99.9 percent chance you already know who he is. For those of you who don’t, getting to know him won’t be a waste of your time.

You can find him on his blog, on Facebook, on LinkedIn, on Twitter, on Google+, on Pinterest (!!!), and maybe – just maybe – he’ll admit he is, in fact, Dear Abby and you can read him there.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • bobledrew

    From failing hands I pass the torch, Josh. Make me proud. Make us all proud. And in honour of your moonlighting gig: http://youtu.be/EF8S5XB-eYs

    • bobledrew Bwahahaha!

    • bobledrew How did you fail? I am pretty sure you had the “Follow Friday” pageant wave down. You cut so many ribbons. You visited so many shut-ins. Embrace that tiara; you wore it well. 🙂

      • biggreenpen Embrace the Tiara would be the PERFECT band name for bobledrew. On many, many levels.

    • bobledrew I will do my best. Love the video.

    • bobledrew Ooo Love John Prine! Puts on a great show, too.

  • Yes, he is Dear Abby; I mean really, have you ever seen him and Jeanne Phillips in the same room together? 
    I was hoping you would have had a pic w/ his Jewfro from back in the day.
    I am very well acquainted w/ Josh/Jack Wilner; he’s a good man indeed and worthy of a mention and a follow.

    • bdorman264 I know we’re right about this Dear Abby thing.

    • bdorman264 I only wish I still had all that hair. You should have seen the Jewfro wave when I drove down the lane, looked just like Dr. J…in my mind.

    • bdorman264 Joshua Wilner/A Writer Writes “Jewfro” always makes me howl. 😉

  • Welcome to the club, Josh! Maybe we need to start a “Dear Gini” column here, written by you. 😉

  • Dear Josh,
    I have a problem. Everyone writes to you for advice, right? I sent a covered dish casserole to my neighbor when she had chicken pox four months ago, and she still hasn’t returned my treasured casserole pan (and trust me, my name is on it, in SHARPIE). What should I do? Is it worth losing a friendship over?
    Oh, and in case you aren’t really Dear Abby, congrats on the FF mention — looking forward to getting to know you better! 🙂

    • biggreenpen Hi Paula,
      As a PR and advice professional I have found that sometimes the best thing to do is follow the advice of Teddy Roosevelt. Say something profound and then remind your friend that if she doesn’t return your pan you are going to teach her about the need for crisis communications by using said pan on her teeth.
      Be sure to smile while saying this, a friendly face works wonders. 😉

  • Josh, you’ve finally hit the big time. This just goes to show you that if you work long enough and hard enough, you can eventually get ginidietrich to say something nice about you. 
    Congrats on the #FF! Well-deserved.

    • Adam | Customer Experience Oh you’re a funny man!

    • Adam | Customer Experience ginidietrich Thank you Adam. Hope you are doing well today.

      • Joshua Wilner/A Writer Writes Adam | Customer Experience ginidietrich not working Adam no matter how hard I try!

  • rdopping

    Dear Abby,
    I have this thing with my wife’s sister. She’s soooo hot but you know, I love my wife dearly. I am torn about what to do. can you help?

    • rdopping No worries. Just tell your wife to watch Sister Wives with you and explain there is a simple way to bring the family closer.
      But don’t forget to be standing across the room and wearing a helmet when you do.

  • ‘Bout time, ginidietrich And a happy friday to Josh, as one lucky dad of beautiful daughters to another.

    • creativeoncall ginidietrich Thank you sir. Daughters are great. My little girl is still young, all of nine years-old but she derives great pleasure in trying to teach me how to dress and think.

  • No way? That guy? Oh, yeah. T.H.A.T. Guy!! W00t!

  • I love when you can get in wisecracks ‘cuz the dude is still sleeping over there. Heh.

    • Soulati | Hybrid PR Hey now, not sleeping. Been working and am in between meetings. It takes a lot of work to keep the Ponderosa going.

  • Congrats on your #FF Josh – and nice to officially meet you 🙂

  • Happy #FF Josh! I’ll be on the look out for the next squirrel joke directed at ginidietrich!

    • Matt_Cerms ginidietrich Thank you Matt. I would talk about the squirrel robot but for now I should probably hold off.

    • Matt_Cerms ginidietrich Thank you Matt. I would talk about the squirrel robot but for now I should probably hold off.

  • Dear Josabby,
    I’ve got a big problem and I need your help. Since you were so helpful last time with that rash, I thought maybe you could help with this, too. So I finally bought the Judas Priest collector’s edition box set, “Prayin’ with Judas” and it’s awe-some. 
    But now I have all of these CDs from over the years and I don’t know what to do with them. They have great sentimental value to me….I learned to drive while listening to them, I got through many an awkward date while mentally jamming to Evening Star and Exciter, etc… Should I let them go? Or should I rebuild my parent’s garage into a shrine to the band and Rob Halford and store them there? (note: um. truthfully this already happened, so kind of asking if I should dismantle it).

    • JoeCardillo If you think you should let them go you have another think coming. Get caught speeding or into any sort of legal trouble and those discs will help explain why you have been Breaking the Law.

    • JoeCardillo If you think you should let them go you have another think coming. Get caught speeding or into any sort of legal trouble and those discs will help explain why you have been Breaking the Law.

    • JoeCardillo If you think you should let them go you have another think coming. Get caught speeding or into any sort of legal trouble and those discs will help explain why you have been Breaking the Law.

      • Joshua Wilner/A Writer Writes JoeCardillo Added bonus- if you make coleslaw, you can sing “Making the Slaw”, which usually makes no one laugh. I know from vast experience.

      • Joshua Wilner/A Writer Writes JoeCardillo It was the rocanroll officer, it was the rocanroll..

        • JoeCardillo Joshua Wilner/A Writer Writes RebeccaTodd I have pretty much everything through Screaming for Vengeance. Didn’t really like anything after. 85 was a big year for many great metal bands downward spiral because they felt the pressure by MTV and the record companies to be more like Bon Jovi

        • Howie Goldfarb JoeCardillo Joshua Wilner/A Writer Writes RebeccaTodd The first few imitators, I was pretty on board. 
          But once it got past classic frontmen like James Bon Jovi and Tim Bon Jovi and into the Walter Bon Jovi and Yurick Bon Jovi range, just didn’t work for me anymore.

  • Well, this is an honor and a very fine way to start August and my weekend. Just remember that Dear Abby’s advice is to be followed tot he letter regardless of whether it makes sense to you or not. 😉
    Many thanks for this. Got a slate filled with meetings and almost no time to clean up my house, but you are all welcome any way. 🙂

  • Well, this is an honor and a very fine way to start August and my weekend. Just remember that Dear Abby’s advice is to be followed tot he letter regardless of whether it makes sense to you or not. 😉
    Many thanks for this. Got a slate filled with meetings and almost no time to clean up my house, but you are all welcome any way. 🙂

  • Woohoo! It’s about time the enigmatic Mr Wilner gets a shout out. Happy Follow Friday to you good sir! I will admit that Josh has provided me with sound advice in the past, but hardly what I would have received from Dear Abby, I suspect.

    • RebeccaTodd Thank you! Hope you are enjoying your Friday, eh. 😉

      • Joshua Wilner/A Writer Writes RebeccaTodd It’s a long weekend up here in Canuckistan…so I’m going to Detroit? Sounds reasonable. Hope your weekend is fantastic.

        • RebeccaTodd Joshua Wilner/A Writer Writes LONG WEEKEND!!!!

  • There is no end to my love and adoration for Josh 🙂 And to think we haven’t even met IRL!!! And the fact that he’s your #FF is proof that even a blind squirrel finds a nut every now and then.  Yeah.. you know I had to go there.

  • Woohoo!! Josh rocks – AND he knows Tom Petty (er, sorta) – which makes me absolutely swoon. He’s an amazing dad – or so he says in his blog posts – but the kids might need therapy later in life when they start reading all the stuff he writes about them! LOL Josh, I think you can venture into the great wide open now knowing full well that while you’re running down a dream, those hometown blues who’t be dragging your heart around – not today anyhow! Because heck, even the losers get lucky sometime. 😀

  • Hi, Josh! Enjoy your comments here and look forward to reading your blog. Congrats on #FF!

  • Josh! I like you, I really like you. Congratulations on your #FF feature, sir.

  • Says something about Dallas that he is willing to commute from the land of smog traffic and concrete because his family likes that better than Dallas. I have 3 memories about Dallas. How clean the interstate south was. Everyone drove the interstate at the speed limit. And that every billboard was either promoting Jesus or a Strip Club.
    Anyway the real reason Joshua Wilner/A Writer Writes commutes is he is still in hiding after knocking off TuPac and Biggie Smalls. I know you are saying that is crazy. Why would an unassuming copywriting PR professional be a hitman for gangs? For the big jack? For the thrills? Nope. He hates hiphop. So much so that he has been hired to take out many artists.

    I mean who would ever suspect him being a gang hitman for hire. If he didn’t tell me one night when we out rolling in his Benz back in 99 know one would know. In fact I now have to relocate for spilling his big secret.
    Have you seen the Movie Wanted? It is about Joshua Wilner/A Writer Writes secret life. Just please don’t tell his wife!

    • Howie Goldfarb I’ll always remember down the 405 to the 110 and then the 105. A mans got to do a few things in life that require rolling up his sleeves and sometimes the aftermath means taking a trip…

  • How did I miss this?! Happy #FF buddy and fierce WWF competitor! YAY!

  • Josh it is awesome that you are being so socially responsible with guinea pig rescue. Glad I’m already following you. I’d send you a LinkedIn invite, but LinkedIn is deciding to be dog slow right now.
    If it was guinea pig slow, I’d recommend that you rescue it…

    • dbvickery Those guinea pigs are awfully tasty. Oops, did I just say that out loud. 😉 
      Because I meant squirrels, not only are they tasty they make great pets.

  • susancellura

    Hi Josh! I took Friday off, so let me tell you I’m happy to meet you online!

  • Holy crap. I disappear for a mere 18 months and someone I knew “before” shows up here in Follow Friday. Helluva choice and I can claim I knew him when. Sigh contentedly.

  • Pingback: The #FollowFriday Recommendations for 2013 (So Far) Spin Sucks()

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