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Gini Dietrich

#FollowFriday: Josh Wilner

By: Gini Dietrich | August 2, 2013 | 
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#FollowFriday- Josh Wilner

By Gini Dietrich

A couple of years ago, I was having drinks with Adam Toporek and Bill Dorman in a hotel lobby in Orlando and the subject of one Mr. Josh Wilner came up.

Although he’s a prolific blogger, he’s a bit of a secretive man and we convinced ourselves he is a huge syndicated writer. In fact, *I* think he might actually be Dear Abby. Yeah, yeah. I know. It’s “supposedly” written by Jeanne Phillips, the daughter of the original author, but I’m convinced Josh is Jeanne.

In all seriousness (though I do hold a slight hope I’m right), Josh is a blogger, a dad, and (we finally learned) a senior copywriter at OCGPR. As a side note, Google OCGPR instead of clicking on the link I so handily provided for you. It makes me laugh that Oswego County Guinea Pig Rescue is the first thing to pop up, but that’s not where he works (unfortunately). It is a PR firm based in Dallas.

Which is kind of sad because his family is in Los Angeles so he commutes back and forth. Not every week, mind you, but quite often. And, if you know Josh, you know what a sacrifice he is making to earn a living because he loves his kids to death. 

I’m not one to share photos of someone’s kids without their permission (and Josh won’t know about this until I hit publish), but you should see his kids. His daughter has this row of freckles across the bridge of her nose that make you want to take her in your arms and give her a big squeeze. She’s going to give the boys some trouble in a few years! Sorry, Josh. It’s true. I hope you’re preparing now for the onslaught of boys in your house.

Josh has been a member of the Spin Sucks community for a very long time. Mostly he has really interesting and thoughtful things to say, but he has been known to throw in some squirrel jokes (I hate them; a story for another day) or call me an unfortunate nickname or act like he’s my brother.

If you hang out in the comments, even just to lurk, there is a 99.9 percent chance you already know who he is. For those of you who don’t, getting to know him won’t be a waste of your time.

You can find him on his blog, on Facebook, on LinkedIn, on Twitter, on Google+, on Pinterest (!!!), and maybe – just maybe – he’ll admit he is, in fact, Dear Abby and you can read him there.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

63 comments
barryrsilver
barryrsilver

Holy crap. I disappear for a mere 18 months and someone I knew "before" shows up here in Follow Friday. Helluva choice and I can claim I knew him when. Sigh contentedly.

susancellura
susancellura

Hi Josh! I took Friday off, so let me tell you I'm happy to meet you online!

dbvickery
dbvickery

Josh it is awesome that you are being so socially responsible with guinea pig rescue. Glad I'm already following you. I'd send you a LinkedIn invite, but LinkedIn is deciding to be dog slow right now.

If it was guinea pig slow, I'd recommend that you rescue it...

Howie Goldfarb
Howie Goldfarb

Says something about Dallas that he is willing to commute from the land of smog traffic and concrete because his family likes that better than Dallas. 8)

I have 3 memories about Dallas. How clean the interstate south was. Everyone drove the interstate at the speed limit. And that every billboard was either promoting Jesus or a Strip Club.And for some reason people didn't like my Giant's Jersey I wore to all my sales meetings.

Anyway the real reason @Joshua Wilner/A Writer Writes commutes is he is still in hiding after knocking off TuPac and Biggie Smalls. I know you are saying that is crazy. Why would an unassuming copywriting PR professional be a hitman for gangs? For the big jack? For the thrills? Nope. He hates hiphop. So much so that he has been hired to take out many artists.

I mean who would ever suspect him being a gang hitman for hire. If he didn't tell me one night when we out rolling in his Benz back in 99 know one would know. In fact I now have to relocate for spilling his big secret.

Have you seen the Movie Wanted? It is about @Joshua Wilner/A Writer Writes secret life. Just please don't tell his wife!

Word Ninja
Word Ninja

Hi, Josh! Enjoy your comments here and look forward to reading your blog. Congrats on #FF!

belllindsay
belllindsay

Woohoo!! Josh rocks - AND he knows Tom Petty (er, sorta) - which makes me absolutely swoon. He's an amazing dad - or so he says in his blog posts - but the kids might need therapy later in life when they start reading all the stuff he writes about them! LOL Josh, I think you can venture into the great wide open now knowing full well that while you're running down a dream, those hometown blues who't be dragging your heart around - not today anyhow! Because heck, even the losers get lucky sometime. :D 

KristenDaukas
KristenDaukas

There is no end to my love and adoration for Josh :) And to think we haven't even met IRL!!! And the fact that he's your #FF is proof that even a blind squirrel finds a nut every now and then.  Yeah.. you know I had to go there. 

RebeccaTodd
RebeccaTodd

Woohoo! It's about time the enigmatic Mr Wilner gets a shout out. Happy Follow Friday to you good sir! I will admit that Josh has provided me with sound advice in the past, but hardly what I would have received from Dear Abby, I suspect. 

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

Well, this is an honor and a very fine way to start August and my weekend. Just remember that Dear Abby's advice is to be followed tot he letter regardless of whether it makes sense to you or not. ;)


Many thanks for this. Got a slate filled with meetings and almost no time to clean up my house, but you are all welcome any way. :)

JoeCardillo
JoeCardillo

Dear Josabby,

I've got a big problem and I need your help. Since you were so helpful last time with that rash, I thought maybe you could help with this, too. So I finally bought the Judas Priest collector's edition box set, "Prayin' with Judas" and it's awe-some. 

But now I have all of these CDs from over the years and I don't know what to do with them. They have great sentimental value to me....I learned to drive while listening to them, I got through many an awkward date while mentally jamming to Evening Star and Exciter, etc... Should I let them go? Or should I rebuild my parent's garage into a shrine to the band and Rob Halford and store them there? (note: um. truthfully this already happened, so kind of asking if I should dismantle it).

yvettepistorio
yvettepistorio

Congrats on your #FF Josh - and nice to officially meet you :)

Adam | Customer Experience
Adam | Customer Experience

Josh, you've finally hit the big time. This just goes to show you that if you work long enough and hard enough, you can eventually get @ginidietrich to say something nice about you. 

Congrats on the #FF! Well-deserved.


biggreenpen
biggreenpen

Dear Josh,

I have a problem. Everyone writes to you for advice, right? I sent a covered dish casserole to my neighbor when she had chicken pox four months ago, and she still hasn't returned my treasured casserole pan (and trust me, my name is on it, in SHARPIE). What should I do? Is it worth losing a friendship over?

Oh, and in case you aren't really Dear Abby, congrats on the FF mention -- looking forward to getting to know you better! :-)

EdenSpodek
EdenSpodek

Welcome to the club, Josh! Maybe we need to start a "Dear Gini" column here, written by you. ;)

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

@biggreenpen Hi Paula,

As a PR and advice professional I have found that sometimes the best thing to do is follow the advice of Teddy Roosevelt. Say something profound and then remind your friend that if she doesn't return your pan you are going to teach her about the need for crisis communications by using said pan on her teeth.


Be sure to smile while saying this, a friendly face works wonders. ;)

barryrsilver
barryrsilver

Like "Cheers", but you have to serve yourself.

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  1. […] Is he really Dear Abby? My friends and I think he might be, but you know him as Josh Wilner. […]