Gini Dietrich

#FollowFriday: Keith Privette

By: Gini Dietrich | July 6, 2012 | 
102

I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for me.

At that point, I said to myself, “Add him to your list of those to recommend.”

And now his time has come.

He’s not a PR or marketing pro, which tend to be those who read Spin Sucks. Instead, he started started his career as a business analyst and has evolved to become a digital sociologist….or social business analyst, whichever your prefer.

At Stratactical Consulting, he works with companies to incorporate changing technologies into the businesses, which he was doing long before the term “social business” was trendy.

But, in my opinion, one of the most important things he is doing is getting startups and entrepreneurs involved in the Norfolk, Va., area.

Starting with Start Norfolk, he created an event to help businesses get started and off the ground. Just like they do in Silicon Valley, Austin, and a few other cities inclined to help startups, this annual event allows entrepreneurs to pitch their ideas and then form teams around getting them launched.

And, after the event (which was held in April this year), he extended the conversation to a Twitter chat so entrepreneurs can continue to get the mentoring they need as they grow.

His blog is not the typical social media echo chamber. Rather he spends his time promoting new companies, new ideas, and business in Norfolk. In fact, the latest blog post is about Founder Dating, an exclusive dating network for entrepreneurs that help you find your co-founder. Kind of a cool idea and they’re raising funds to support it now.

He is married with two kids and, even though it was sold as salvage, his RV (Pulling Tin) has a blog. I’m not joking. It’s pretty funny. You should check it out.

And check him out on Twitter, Google+, LinkedIn, Facebook, his blog…and in the comments here for the day!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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102 Comments on "#FollowFriday: Keith Privette"

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jasonkonopinski
3 years 10 months ago

Digital sociologist? I think I’m in love. 

ginidietrich
3 years 10 months ago

 @jasonkonopinski Right? And he’s been doing this stuff before it was cool.

jasonkonopinski
3 years 10 months ago

 @ginidietrich Hipster business. 
 

katskrieger
3 years 10 months ago

 @jasonkonopinski Wait, I didn’t read anything about Williamsburg (Brooklyn) in the post…you want hipsters? Go there. And then be afraid, be very afraid. 

ginidietrich
3 years 10 months ago

 @katskrieger  @jasonkonopinski HAHHAHA! Molli lives there and says the same thing.

jasonkonopinski
3 years 10 months ago

 @ginidietrich  @katskrieger Ha! I love that part of Brooklyn. Those are my people. 🙂 

katskrieger
3 years 10 months ago

 @jasonkonopinski  @ginidietrich Oh darn. lol

keithprivette
3 years 10 months ago

 @jasonkonopinski I actually borrowed from the great briansolis , but since I have a sociology degree….so I have that going for me….heeeheee

jasonkonopinski
3 years 10 months ago

 @keithprivette  We must find a way to collaborate on a few blog posts. Digital anthropology and sociology are areas of great interest to me, and I’ve written on the subjects historically on my blog. Will message you on FB. 🙂 

keithprivette
3 years 10 months ago

 @jasonkonopinski Sounds perfect!

Nylons
Nylons
3 years 10 months ago

Keith is awesome. We are big fans over at the GGG! Excellent choice.

ginidietrich
3 years 10 months ago

 @Nylons I figured you were, based on your brand all over his site!

keithprivette
3 years 10 months ago

 @Nylons Well hello there Nancy!!!!! Thanks Nancy.

MargieClayman
MargieClayman
3 years 10 months ago

@ginidietrich yay for @keithprivette!!

keithprivette
keithprivette
3 years 10 months ago

@MargieClayman @ginidietrich thanks you two! Wow making it on #spinsucks is so appropriate for how I approach most things!

MargieClayman
MargieClayman
3 years 10 months ago

@keithprivette happy for ya dude. You deserve it! 🙂

keithprivette
keithprivette
3 years 10 months ago

@MargieClayman thanks Margie, really appreciate it coming from you, someone I really respect.

MargieClayman
MargieClayman
3 years 10 months ago

@keithprivette 🙂

kmueller62
kmueller62
3 years 10 months ago

@keithprivette congrats on the #FF. And i love the Seesmic stickers in your av. We shall have to chat

keithprivette
keithprivette
3 years 10 months ago

@kmueller62 thanks been a huge fan of their tech, hopefully they sustain! Really think hootsuite & seesmic should merge!

kmueller62
kmueller62
3 years 10 months ago

@keithprivette I’ve been using Seesmic for a few years. Never liked Tweetdeck. I use Hootsuite on and off

ginidietrich
ginidietrich
3 years 10 months ago

@keithprivette Happy Friday!

keithprivette
keithprivette
3 years 10 months ago

@ginidietrich happy friday thanks to you! Wow Gini never in my wildest dreams would make your site!

ginidietrich
ginidietrich
3 years 10 months ago

@keithprivette You rock!

SarahRobinson
SarahRobinson
3 years 10 months ago

@ginidietrich morning 🙂

kyleplacy
kyleplacy
3 years 10 months ago

@SarahRobinson @ginidietrich – morning to the both of you.

SarahRobinson
SarahRobinson
3 years 10 months ago

@kyleplacy morning Kyle!

ginidietrich
ginidietrich
3 years 10 months ago

@kyleplacy @SarahRobinson Morning!

SarahRobinson
SarahRobinson
3 years 10 months ago

@ginidietrich did you get my note about where I’ll be next week? I don’t want you to send out the FBI when I go missing. 🙂

ginidietrich
ginidietrich
3 years 10 months ago

@SarahRobinson Yes! I want you to take me with you!

SarahRobinson
SarahRobinson
3 years 10 months ago

@ginidietrich you would LOVE it on top of that mountain. You could bring your bike!!

keithprivette
3 years 10 months ago
Wow! @ginidietrich thank you, so unexpected. To be mentioned on spin sucks…wow, whoa! Did that just happen?  Have yourself a fantastic day & I hope this post doesn’t make the clicks drop off the map….heeheee!     One clarification in the article. I only helped promote and volunteered at the event for StartNorfolk. The orginiator of that great event was zackmiller84  He in fact was the first person I met when I moved here to Norfolk. So we teamed up to do founderdating for our area!   Gini thank you so much & one of these days we are going to… Read more »
ginidietrich
3 years 10 months ago

 @keithprivette  zackmiller84 I wasn’t entirely sure if it was co-created or if you were just immensely helpful in promotion. Either way, it’s very, very cool!

Shonali
3 years 10 months ago

 @ginidietrich Ditto!! That @keithprivette is very very cool!

keithprivette
3 years 10 months ago

 @ginidietrich  zackmiller84 Agreed! Thanks for including it. We are very proud of what the band of misfits around here have been able to create and sustain.

KenMueller
3 years 10 months ago

Keith, you sound very interesting. Consider yourself followed. We shall have to compare notes some day, as the sociology of technology and adaptation was at the heart of my graduate work.

RebeccaTodd
3 years 10 months ago

As always, thank you for the suggestion Gini.  Now following Keith! 

keithprivette
3 years 10 months ago

 @RebeccaTodd Following you back rock star!!!!!

katskrieger
3 years 10 months ago

Nice to meet you Keith – now following too! Thanks Gini, as always, for the wonderful suggestion!

keithprivette
3 years 10 months ago

 @katskrieger Thank you for connecting across the social webs! Look forward to exploring ideas and concepts further!

rdopping
rdopping
3 years 10 months ago

Right or wrong not only PR folks read this blog. This kind of thinking, ideas collaboration, needs to permeate the A+D world. Talk about breaking down silos. Thanks for the connection.

ginidietrich
3 years 10 months ago

 @rdopping I’d venture to guess 15% of our readers are not PR or marketing types. 

rdopping
rdopping
3 years 10 months ago

 @ginidietrich That’s great! Smart too, huh?

ginidietrich
3 years 10 months ago

 @rdopping Well, for most…you I’m not so sure.

rdopping
rdopping
3 years 10 months ago

@ginidietrich You do realize that you got that the wrong way around.

RebeccaTodd
3 years 10 months ago

 @ginidietrich  @rdopping I think I represent sales all by myself. 

Sean McGinnis
3 years 10 months ago

 @RebeccaTodd  @ginidietrich  @rdopping Nope. *waves* 🙂

RebeccaTodd
3 years 10 months ago

 @Sean McGinnis  @ginidietrich  @rdopping Yay! Gini once told me sales “was a dirty word” over here in PR land…

Sean McGinnis
3 years 10 months ago

 @RebeccaTodd  @ginidietrich  @rdopping It’s a good thing Gini’s not in PR anymore then…. She’s a Marketer. Unfortunately, her agent was never notified of the trade.
 
Her uniform changed colors somewhere along the way. Maybe she’s color-blind or something and just never noticed it. 😉

ginidietrich
3 years 10 months ago

 @Sean McGinnis  @RebeccaTodd  @rdopping My agent and my industry were never notified. I was just introduced as PR extraordinaire. Somehow the message is still out there.

Sean McGinnis
3 years 10 months ago

 @ginidietrich  @RebeccaTodd  @rdopping Clearly, you need to nip that in the bud. Soon.

keithprivette
3 years 10 months ago

 @Sean McGinnis  @ginidietrich  @RebeccaTodd  @rdopping Was there a player to be named later and some cash involved?

KDillabough
3 years 10 months ago

 @ginidietrich Do the 15% get a prize? Pick me:)

keithprivette
3 years 10 months ago

 @KDillabough  @ginidietrich oooooo I want in on that deal too!

faybiz
3 years 10 months ago

Love when you highlight the non-PR-y people…

ginidietrich
3 years 10 months ago

 @faybiz It’s hard because there aren’t many of you who come by here!

Erin F.
3 years 10 months ago

 @ginidietrich Are you asking the non-PR-y to appear more often? 😉

Sean McGinnis
3 years 10 months ago

I’ve had the pleasure of meeting Keith once in person at an event in Chicago, but was following him long before that. I’m really looking forward to spending some more time with him one of these days.
 
I’ve regularly seen Keith jump into the social media pools and devote his energies to helping people; people in need of help on both personal and professional levels. I admire him greatly for that. Like you Gini, he’s one of the “good ones.”

ginidietrich
3 years 10 months ago

 @Sean McGinnis Wait. Did you just call me one of the good ones??

Sean McGinnis
3 years 10 months ago

 @ginidietrich I know. I think the Mayans were right.

ginidietrich
3 years 10 months ago

 @Sean McGinnis Either that or hell has frozen over.

Sean McGinnis
3 years 10 months ago

 @ginidietrich Same thing. Either was, it is the END OF DAYS… 😉

keithprivette
3 years 10 months ago

 @Sean McGinnis  @ginidietrich Well putting both of us in the category, we are building snowmen down there then!

rustyspeidel
rustyspeidel
3 years 10 months ago

 @ginidietrich I think it was a typo. 

keithprivette
3 years 10 months ago

 @Sean McGinnis Thanks Sean that means a whole lot coming from someone I highly respect! We will get a chance one of these days, I promise!

ginidietrich
ginidietrich
3 years 10 months ago

@amysept Yay!

amysept
amysept
3 years 10 months ago

@ginidietrich I like the way you do your #FF — adds real meaning to it

ginidietrich
ginidietrich
3 years 10 months ago

@amysept Thank you. I much prefer that to the lists of Twitter handles

belllindsay
belllindsay
3 years 10 months ago

I’ve been following Keith for quite awhile now! Super duper fellow. Nice choice this week Gini. Also, he’s now got the Curse of the Spin Sucks Follow Friday!! Mwaaahahaahaha!! cc skypulsemedia 

keithprivette
3 years 10 months ago

 @belllindsay  skypulsemedia I gladly take that curse!  Thank you Lindsay!!!! 

jasonkonopinski
3 years 10 months ago

 @keithprivette  @belllindsay  skypulsemedia Your inbox is likely exploding at this very minute. 

ginidietrich
3 years 10 months ago

 @belllindsay  The curse?!?! Bite your tongue!

HowieSPM
3 years 10 months ago
I first told @ginidietrich about @keithprivette in 2003. I said this dude is totally follow friday material. She said ‘what is follow friday?’ I knew she was in the slower track in school. That is why we humor her so much.   anyway Keith was trying to decide between moving to Greenland to pursue his passion in Butterfly catching or Virginia Beach and get into business consulting when I ran into him in 2001 at the big Mashable convention in NYC. I said butterflies are boring. I mean you got the monarch and the swallowtail and you are done. But… Read more »
belllindsay
belllindsay
3 years 10 months ago

 @HowieSPM  @ginidietrich  @keithprivette BAHAHAHAHAHA!!! I’ve said it before, I *wait* for Howie’s comments every single time!!! Perfection!!

keithprivette
3 years 10 months ago

 @HowieSPM  @ginidietrich  @belllindsay That by far the most intriguing story told about my life….I must’ve had to many poppers to remember!

HowieSPM
3 years 10 months ago

 @keithprivette  @ginidietrich  @belllindsay trust me you did. I had to call you a cab. You totally didn’t remember me the next morning until I showed you photos of you with that super model doing body shots at the Tunnel at 4am.

belllindsay
belllindsay
3 years 10 months ago

 @HowieSPM  @keithprivette  @ginidietrich Er, that was me. 

ginidietrich
3 years 10 months ago

 @HowieSPM  What’s the Vermont air doing to your brain?

HowieSPM
3 years 10 months ago

 @ginidietrich you mean now that I breathe fresh air vs smog?

TheJackB
3 years 10 months ago
 @HowieSPM Did I ever tell you about the time I got arrested because I told Timmy Horton Junior that his father’s donuts were a piss poor imitation of Dunking Donuts.   Well little Timmy tried to tell me that they were better than that and that just made me laugh. How would a man who buggered Polar Bears know a damn thing about donuts.   The next thing I know he has picked up a life size cardboard cutout out Don Cherry and is trying to beat me over the head with it,   Fortunately I had a role of Tooneys… Read more »
HowieSPM
3 years 10 months ago

 @TheJackB that was an awesome story!

TheJackB
3 years 10 months ago

 @HowieSPM Canadians are fun, really just ask @belllindsay Kaarina Dillabough @rdopping etc.. 😉
 
 

KDillabough
3 years 10 months ago

 @TheJackB  @HowieSPM  @belllindsay  Kaarina Dillabough  @rdopping Yes we are:)

belllindsay
belllindsay
3 years 10 months ago

 @KDillabough  @TheJackB  @HowieSPM  Kaarina Dillabough  @rdopping Yes, yes we are. But I would have ratted you out in a *heartbeat*!! 😀 

TheJackB
3 years 10 months ago

 @belllindsay  You might have tried to rat me out, but I would have anticipated that and asked you to hold the bloody cloth that we used to mop up after that donut poseur bled all over.
 
The coppers would have known you to be an accomplice and then what- Starbucks for you…
 
@KDillabough  @HowieSPM  Kaarina Dillabough  @rdopping 

belllindsay
belllindsay
3 years 10 months ago

 @TheJackB  @KDillabough  @HowieSPM  Kaarina Dillabough  @rdopping K, you got me. Cause I *hate* Starbucks. 😉 

KDillabough
3 years 10 months ago

 @TheJackB And I was happy to give sworn testimony:)

KDillabough
3 years 10 months ago

 @HowieSPM I want your brain

Erin F.
3 years 10 months ago

 @HowieSPM Oh my goodness. That. Was. Awesome.

Lisa Gerber
3 years 10 months ago
OMG, it’s a challenge to come in after @HowieSPM . Again, I wonder what types of hallucinogens allow you come up with such creativity.    This story hit home for me especially on today because as we speak, TODAY,  yet another one of my friends is moving away from our beautiful town because there is no work for her here. I keep thinking there needs to be some type of incubator or support for businesses to move to this area, particularly, tech. We need more SMB/startup friendly legislation and outreach.    So, I’m all connected and following, and looking for inspiration!… Read more »
ginidietrich
3 years 10 months ago

 @Lisa Gerber  But, but! I thought you were getting an Apple store?!?

annedreshfield
3 years 10 months ago

Sounds like an awesome guy — the projects he works on reflects that. Another great pick, Gini! 🙂 

KirkHazlett
KirkHazlett
3 years 10 months ago

My first time weighing in on this, but totally like “meeting” Keith. What a pleasure knowing that, as I constantly remind my students, people don’t always wind up doing what they started out doing…said the Civil Engineer turned 18th Century British Lit Scholar turned PR Guy turned PR Professor. Follow your heart!!

ginidietrich
3 years 10 months ago

 @KirkHazlett I have a friend who wants to start a blog featuring people who are doing things they didn’t start out to do. Turns out there are lots of us!

Erin F.
3 years 10 months ago

 @ginidietrich  @KirkHazlett Yes, there are!

KirkHazlett
KirkHazlett
3 years 10 months ago

 @Erin F.  @ginidietrich
 We’re everywhere…falling out of every tree and bush on the planet! 🙂

belllindsay
belllindsay
3 years 10 months ago

Hey fellow Canadians!! Look closely at that picture of Keith……he’s “squishing your head!” HAHAHAHA!! #KidsInTheHall

KDillabough
3 years 10 months ago

 @belllindsay Yes! #KidsInTheHall

rdopping
rdopping
3 years 10 months ago

 @KDillabough  @belllindsay Now there’s a keen eye. haven’t heard that in AGES…..boy, am I old.

belllindsay
belllindsay
3 years 10 months ago

@rdopping @KDillabough Aren’t we all! I was at a wedding a few weeks back, Kevin MacDonald was there, the bride’s uncle! Kinda neat. He looks *exactly* the same!! 😀

rdopping
rdopping
3 years 10 months ago

 @belllindsay  @rdopping  @KDillabough That”s what I love about canadians. They show up everywhere. Unassuming bunch. See you at #SocialMix2012 ?

belllindsay
belllindsay
3 years 10 months ago

@rdopping @KDillabough yes, he was just one of the party. 😀 Definitely see you at #SocialMix2012! Can’t wait!

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