Gini Dietrich

#FollowFriday: Krista Giuffi

By: Gini Dietrich | January 27, 2012 | 
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I’m not going to pretend I remember how I met Krista Giuffi.

I think it was because she kindly linked to a Spin Sucks blog post on her blog, PR in Pink. And, like I do with anyone who is nice enough to link to us, I headed over to her blog house to check things out.

When I got there, I discovered not only a smart communicator, but pink. Lots of pink!

And, let’s be real. Pink is my favorite color so I was drawn to her blog just because of the name.

Anyone woman who is confident in the fact that she likes the color pink is awesome in my book.

In fact, she says:

Remember that girl in grade school who had the pink folder, pink shoe laces, and maybe a unicorn pencil case?

I was that “pink girl,” and, despite having grown up into a young professional,  I still embace my favorite color as a way to express my personality.

Krista is in alumni relations and communication for Temple University School of Medicine. It’s kind of a big job!

Her background is in healthcare, where she got her start as a patient advocate. She later worked for an agency servicing pharma clients.

She has experience in journalism, public relations, corporate communication, and marketing communication. Which means she definitely knows there is more to our jobs than publicity.

But you know what is going to endear her to you forever?

This:

HOW CUTE IS THAT?!?

She has a weekly blog post called, “A Little Birdie Told Me,” in which she recaps PR, marketing, and social media news. She always does a really nice job with it so, if you’re pressed for time, I recommend going there to stay on top of what’s happening.

She also is doing PR in Pink Chats, where she chats with interesting professionals from around the globe.

So check her out!

You can find her on Twitter, on LinkedIn, on SlideShare, and blogging at PR in Pink,

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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