Gini Dietrich

#FollowFriday: Krista Giuffi

By: Gini Dietrich | January 27, 2012 | 

I’m not going to pretend I remember how I met Krista Giuffi.

I think it was because she kindly linked to a Spin Sucks blog post on her blog, PR in Pink. And, like I do with anyone who is nice enough to link to us, I headed over to her blog house to check things out.

When I got there, I discovered not only a smart communicator, but pink. Lots of pink!

And, let’s be real. Pink is my favorite color so I was drawn to her blog just because of the name.

Anyone woman who is confident in the fact that she likes the color pink is awesome in my book.

In fact, she says:

Remember that girl in grade school who had the pink folder, pink shoe laces, and maybe a unicorn pencil case?

I was that “pink girl,” and, despite having grown up into a young professional,  I still embace my favorite color as a way to express my personality.

Krista is in alumni relations and communication for Temple University School of Medicine. It’s kind of a big job!

Her background is in healthcare, where she got her start as a patient advocate. She later worked for an agency servicing pharma clients.

She has experience in journalism, public relations, corporate communication, and marketing communication. Which means she definitely knows there is more to our jobs than publicity.

But you know what is going to endear her to you forever?



She has a weekly blog post called, “A Little Birdie Told Me,” in which she recaps PR, marketing, and social media news. She always does a really nice job with it so, if you’re pressed for time, I recommend going there to stay on top of what’s happening.

She also is doing PR in Pink Chats, where she chats with interesting professionals from around the globe.

So check her out!

You can find her on Twitter, on LinkedIn, on SlideShare, and blogging at PR in Pink,

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Yay! I love Kristi and talk to her on Twitter. And it has nothing to do with the fact that she’s in Philly. Good choice!

    • ginidietrich

      @KenMueller Oh jeez. You have a one track mind.

  • Wow, color me pink!! I am so honored that you are sharing your lovely opinion of me with the world. It’s also weird to see my face pop up in my own Google Reader! Thank you for being so supportive and for creating a true community of PR and communications advocates on social media 🙂

    • ginidietrich

      @Krista That’s hilarious that your face popped up in your Reader! Now you know why I connected with you on LI yesterday.

  • MikeSchaffer

    Awesome choice! Got a winner here!

    • ginidietrich

      @MikeSchaffer Comments twice in one week?? You made my day!

  • PaulRobertsPAR

    Gini, couldn’t agree more with your choice and description. Krista’s blog is wonderful and endearing. I’m not that big of a ‘pink’ fan, but I agree with everything else.

    • ginidietrich

      @PaulRobertsPAR No? You don’t like pink? I never would have guessed!

  • Krista is just TERRIFIC. And why have I never seen you in pink, Ms. Gini?

    • ginidietrich

      @Shonali I don’t wear a lot of pink, but my iPhone, notebook, bag…lots of stuff is pink.

      • @ginidietrich @Shonali She speaks the truth. 😉

      • @ginidietrich@Shonali and lip gloss, and nail polish.

        • ginidietrich

          @Lisa Gerber @Shonali LOL

        • @ginidietrich I have a ton of pink stuff too, but don’t wear it that much either… though for my birthday I did buy a terrific shocking pink Tahari dress. Now I just have to wear it! @lisa

  • Glowing reviews from people I trust? Sold. Nice to meet you, Krista – and off to do some following. 🙂

    • ginidietrich

      @jasonkonopinski What’d you end up making for dinner the other night? When are you going to blog again?

      • @ginidietrich (a) Enchiladas (b) I’m working on a post now.

        • ginidietrich

          @jasonkonopinski We’re they delicious?

        • ginidietrich

          @jasonkonopinski No. Were.

        • @ginidietrich Duh. 😉

    • And a pleasure to meet you as well, Jason!

  • Hi Krista. I followed you on Twitter. Because I do everything Gini tells me to.

    • @Sean McGinnis Thanks, Sean! I hope I don’t disappoint with my Twitter content 🙂

      • @Krista If Gini likes you, that’s not really likely to happen.

        Gini, you can mail my check to the usual place.

        • ginidietrich

          @Sean McGinnis You actually commented instead of just liked comments? Are you OK?

  • vickiaday

    @ginidietrich what a great way to to #FF – just love this very inspiring

  • This is actually a great reminder. I’ve been to your blog a couple times, Krista, but I hadn’t added it to my Reader. Until now. 🙂 And? I LOVE the exchange with Mom. #awesome. 🙂

    • @Lisa Gerber Thanks, Lisa! My mom sort of started a blog herself also.

      • @Krista Did she? What about?

        • @Lisa Gerber She and my sister traveled to Paris and Armenia together, and she wants to do a travel log of her experiences. She got one post up and I think either lost interest or got too busy. I think she just needs a little gentle prodding from her blogger daughter to keep it going 😉

  • Nice to meet you Krista! Off to stalk you on twitter now! 🙂

    • ginidietrich

      @Hajra Like!

      • @ginidietrich Ok, do you liking the comment or the fact that I am going to stalk her now… 😉

        • ginidietrich

          @Hajra Well, the comment. But I give you another like.

    • @Hajra Stalk away– I won’t judge!

      • @Krista If you should know I am a shrink… we are used to judgement! 🙂

  • John_Trader1

    I remember one of the first blog posts that I wrote over at PRBreakfast Club, my mom leaving a comment that ended with “Love, Mom.” At first I wanted to crawl into a hole and disappear forever but after some good natured ribbing from my peers I suddenly realized how much this meant to me. Now, mom reads all of my blog posts and even though she refuses to comment on them now after I told her of the ribbing, she is one of my biggest supporters. Bloggers need all of the support we can get and somehow, it feels a little extra special coming from a parent.

    Happy to add you to my growing, yet exquisite, super refined and painstakingly screened list of PR Pros to follow.

    • @John_Trader1 Such a great story. 🙂

    • ginidietrich

      @John_Trader1 I remember that!! I’m pretty sure I harassed you for days about it. Bwahahahah!

      • John_Trader1

        @ginidietrich Yes, you did. Gini Dietrich – keeping it real one day at a time.

  • SocialMediaDDS

    @bdorman264 How have you been my friend? You must be very busy!! 😉

    • bdorman264

      @SocialMediaDDS Busy indeed; playing golf w/ #charlesbarkley today.

      • SocialMediaDDS

        @bdorman264 #CharlesBarkely as in the basketball Charles Barkley?? WHOA!!! And, as an aside,…just when do I qualify for a hashtag??? 😉

  • My mom wants to read my blog posts but I haven’t been brave enough to let her in….yet.

    • ginidietrich

      @TheJackB I understand. I’m still mortified when my mom says something about a blog post I wrote.

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