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Gini Dietrich

#FollowFriday: Laura Click

By: Gini Dietrich | October 26, 2012 | 
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I can’t remember how/when I first met Laura Click.

I know it was online (either Twitter or here on the blog), but I do remember when I finally got to meet her in April at SocialSlam in Knoxville.

And she was even more lovely in person than online.

When we first met, she was working full-time and also thinking about going out on her own to start Blue Kite Marketing. We had long conversations about making the decision, how to find clients, and when it was time to hire.

Like Mr. D and me, she and her husband are now a family of entrepreneurs. Which is both exciting and scary. If you have a rough year (like we did in 2010 and 2011), you’d better hope you don’t need to get a bank loan or refinance anything. Because they don’t look at how well you saved so you could pay your mortgage in lean years. They only look at the tax return from the previous year.

That’s something you aren’t told when you go out on your own. You won’t always have a consistent paycheck. And, some years, you won’t make a dime because it will be more important to keep the business afloat. So you’d better save well or you won’t make it.

So when both of you are entrepreneurs, the risk is even greater.

But so is the reward and, like I told Laura as she was thinking about this a year ago, the hardest part is making the decision to leave your job. After that’s done, the decisions are easier to make and you’re in charge of your own destiny. Forever.

It’s not just the dual entrepreneur family that draws me to Laura, though. She’s a runner and, while I’m now a cyclist, we have the same philosophy when it comes to taking care of our bodies and minds.

And she’s a reader. In fact, she just had a phenomenal idea to create a book running club. I can’t believe this doesn’t already exist. You spend a ton of time with your running partners. Why not all read the same book and discuss it during one of your long runs?

Don’t anyone steal that idea. It’s Laura’s!

And, while Laura grew up on a farm in Missouri and I learned how to walk beans in the early years of my career, we can talk weed and insect control with the best of them.

But one little thing I have to mention – mostly so Mr. D doesn’t get upset – she went to the University of Missouri and he went to Kansas. So we can never have the two of you meet.

For everyone else, though? Check Laura out. You can find her on Twitter, Google+, LinkedIn, Pinterest, Slideshareher blog, and in the comments here today. So say hello!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

152 comments
JonFMoss
JonFMoss

@adamtoporek @lauraclick @ginidietrich hey, I know that girl!

Adam | Customer Experience
Adam | Customer Experience

Off social for a few days, and I miss @lauraclick 's debut. :(

 

Laura is awesome!!! She was actually one of the people I "met" early on in this game. I got to know her online and then I was fortunate enough to meet her IRL at SoSlam. She is as personable and genuine in person as she is online.

 

Kudos on the #FF Laura! Good choice Mrs. D.

Erin F.
Erin F.

Laura is a lovely person! We haven't interacted very often, but I've enjoyed the few times we have. Cheers, Laura!

Latest blog post: Death to Busy Work

barrettrossie
barrettrossie

Laura Click, it's an honor and a pleasure. What good timing too, since we just visited each other's site. 

 

You are one smart cookie. I hope I never have to debate you!

Howie Goldfarb
Howie Goldfarb

Woohoo! I love @lauraclick  she is amazing in the new George Clooney movie and rumor has it she is the new 'Bond' girl. Lucky Daniel Craig!  I remember telling @belllindsay  Laura was totally going to be a star after her scene stealing cameo in the ill fated Gigli. I said 'Lindsay this movie totally sucked but a new star is born you just watch'. Yes it took some time. A few roles as victims in slasher flicks like Freddy's Revenge Part 18 and Motorcycle Chainsaw Christmas. But the steady work paid off and now she has made it with her Follow Friday.

 

Hopefully Jon Stewart sees this in time to mention Monday when she goes on the Daily Show. I am just curious if @ginidietrich will get a mention should Laura score an Oscar or Golden Globe in her acceptance speech.

 

One thing though is Laura has stayed humble. She works with at risk youth teaching them to pick locks and helps find homes for homeless penguins. Well deserved!

joegangwish
joegangwish

@ginidietrich FYI Gin and Topics. Nebraska also had snow this week.

New England Multimedia
New England Multimedia

I love that @lauraclick !! Great Follow Friday choice, @ginidietrich . Something I'm noticing more and more -- it's the folks we'd want to hang out with "in real life" who we're also drawn to online. In the social media world, at least, nice guys (and gals) finish first. And Laura's at the front of the pack! 

bdorman264
bdorman264

@lauraclick Hey now; I'm out this wk, did I miss anything at SS?

lauraclick
lauraclick

@stephanieflo Thanks, Stephanie! Happy Friday to you too!

Craig McBreen
Craig McBreen

Yet another awesome peep, that Laura Click!

 

I've had conversations with her, online and off and she's not only very knowledgeable about social and all things marketing, she's incredibly nice. Gini might be just as nice, but I can't compare as I have not meet Gini in person. Maybe, maybe one day … a boy can dream, right ;) Happy Friday!

belllindsay
belllindsay

Laura Click has one of the world's most amazing names!!! Just say it - "Laura Click" - it's like a movie name! I love it. I want it. "Lindsay Click" - it works.

 

And I'm happy to meet yet another of Gini's incredible Follow Friday friends! :) 

AnneReuss
AnneReuss

Why have I not met an Illini yet??? C'mon Gini! But @Jeannie Cusick Walters would like Laura :) 

 

Fancy meeting you @lauraclick ! You have a wonderful smile and congratulations on your business! 

3HatsComm
3HatsComm

Also met Laura at SoSlam, very nice to be able to connect w/ people we bump into on the blogs, Twitters, etc. And smart one - like her running/book club. Great FF pick.

Eleanor Pierce
Eleanor Pierce

That is a great idea! When I was training for a half marathon (before I gave up running due to injury) a friend of mine would come prepared to talk in great detail about books she knew would interest me, or huge stories she'd read in the Atlantic. She was a better runner than I was, so she could talk and I could listen (out of breath) and it kept me company and kept my  mind off the pain. Also, such a good friend, right?

jennwhinnem
jennwhinnem

I am a big Laura Click fan. Who else could I sing "Loveshack" with in front of twitter people?!

lauraclick
lauraclick

 @Adam | Customer Experience How did I miss your sweet comment?! So cool that I was on here right after you!!!!

 

So glad we've gotten to know each other online AND IRL. Hope to see you again at SoSlam this year!

lauraclick
lauraclick

 @barrettrossie Thanks so much, Barrett! I've really enjoyed chatting in the comments with you think week - great minds! :) 

ginidietrich
ginidietrich

@joegangwish I was in NE this week. It was 80 degrees.

lauraclick
lauraclick

 @Craig McBreen You're awesome too, my friend! I really loved getting to video chat with you - we'll have to do it again sometime. 

 

And having met @ginidietrich in person, I can say she IS super nice! You won't be disappointed when the time comes. ;) 

 

Happy Friday, my friend!

lauraclick
lauraclick

 @belllindsay HAHA! Thanks, Lindsay. It's funny - I get asked all the time if "Click" is really my last name or if I picked it. I guess I can say I kinda picked it because I married into it! Pretty sweet, huh? 

 

You should ask @bdorman264 about my name - he's always finding clever ways to weave it into his tweets. Too funny!

 

Oh, and nice to meet you too! :)

lauraclick
lauraclick

 @3HatsComm Sooooo great to meet you at Social Slam too, Davina! That's the magic of that event - getting to finally meet people you've been talking to online for ages!

ginidietrich
ginidietrich moderator

 @Josh/ http://joshuawilner.com/ I do! One of my most favorite things to do when I worked in agriculture PR was to show up on a farm in my big city clothes and watch the growers look me up and down, thinking, "There is no way this girl knows what she's doing." Then I'd get there and you could physically see the surprise on their faces. I loved doing that.

lauraclick
lauraclick

 @EleanorPie A great friend indeed!

 

My running buddy recommended Gone Girl (as did Gini) - we've talked about it some, but now than I'm finished with it, I'm excited to finally digest with her. It does make the miles go faster!

 

So, did you ever get to run that half marathon?

lauraclick
lauraclick

 @jennwhinnem Um, that was awesome. When do we get to party together again?!?! 

 

I'm a fan of you too!

joegangwish
joegangwish

@ginidietrich You were? When? Cold front came through Wed night and gave us snow!

lauraclick
lauraclick

 @ginidietrich  @Josh/ http://joshuawilner.com/ Um, that WOULD be fun, Gini. I would have loved that. I'm sure those farmers were shocked - how fun to prove their first impression wrong! 

 

And yup, I had to walk beans in the summer as a kid. I have a scar on my hand to prove it (got sliced by my dad's corn knife!).

 

I love telling people I grew up on a farm and telling all sorts of stories of things I had to do - people who didn't know that about me are surprised when I share my tales (especially if I'm wearing pumps and a skirt while telling it)!

Eleanor Pierce
Eleanor Pierce

 @lauraclick I did! Once! I'm actually in week one of C25K - I want to get into running again, but that was awhile ago - and a few pounds ago.And I should have mentioned, I'm already a Laura Click fan - I think I share a Blue Kite link at least once a week!

jennwhinnem
jennwhinnem

 @ginidietrich I'm glad you missed it! No offense meant. I am still embarrassed that I did that.

 

Thanks for featuring Laura - she definitely deserves it!

ginidietrich
ginidietrich

@joegangwish Yes! I was there for a funeral. I came home on Wed

Trackbacks

  1. […] Laura Click: You can find her on Twitter, Google+,LinkedIn, Pinterest, Slideshare, and on her blog. […]