Gini Dietrich

#FollowFriday: Lisa Denten

By: Gini Dietrich | September 20, 2013 | 
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#FollowFriday- Lisa DentenBy Gini Dietrich

You’re going to think I have a crush on everyone who works at Cision when you read today’s #FollowFriday, but I can’t help it!

Introducing one Ms. Lisa Denten, the social media manager at Cision and a features writer for Cision Navigator.

She recently got married and I told her I was so thankful because Denten is so much easier to spell than her maiden name, Larranaga. Although, with International Talk Like a Pirate Day yesterday, I feel like Larranaga makes a good pirate word. Arrrr….Larranaga.

Lisa filled the role Yvette Pistorio left when she joined Arment Dietrich a little more than a year ago. Though I flirted a bit with her online, I didn’t actually meet her in person until Sam Fiorella was in Chicago earlier this year to promote “Influence Marketing,” the book he wrote with Danny Brown.

I think she might be one of the happiest people on earth. She is always smiling and never has a cross word to say about anyone or anything. In fact, she has this beautiful smile that lights up an entire room and attracts people to her like moths to a light.

She grew up in the Chicagoland area and left briefly to attend St. Ambrose University in Davenport, Iowa. She is mom to Pearl, a sweet hound dog who loves to eat Frosted Mini Wheats and magazines.

She and husband, Tom, are still newlyweds, having gotten married just four months ago.

In her professional life, she manages the social networks for Cision, manages their blog, and also writes for Navigator, the weekly industry update.

If you live in Chicago or ever travel here, I highly recommend you add Lisa to your “must meet” list. Not only will you see I’m right about her smile, you’ll enjoy getting to know her because of her glowing personality.

If you don’t have the chance to meet her in person, get to know her online. You can find her on TwitterFacebookLinkedInGooogle+Pinterest, and the Cision blog.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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