Gini Dietrich

#FollowFriday: Lisa Denten

By: Gini Dietrich | September 20, 2013 | 
124

#FollowFriday- Lisa DentenBy Gini Dietrich

You’re going to think I have a crush on everyone who works at Cision when you read today’s #FollowFriday, but I can’t help it!

Introducing one Ms. Lisa Denten, the social media manager at Cision and a features writer for Cision Navigator.

She recently got married and I told her I was so thankful because Denten is so much easier to spell than her maiden name, Larranaga. Although, with International Talk Like a Pirate Day yesterday, I feel like Larranaga makes a good pirate word. Arrrr….Larranaga.

Lisa filled the role Yvette Pistorio left when she joined Arment Dietrich a little more than a year ago. Though I flirted a bit with her online, I didn’t actually meet her in person until Sam Fiorella was in Chicago earlier this year to promote “Influence Marketing,” the book he wrote with Danny Brown.

I think she might be one of the happiest people on earth. She is always smiling and never has a cross word to say about anyone or anything. In fact, she has this beautiful smile that lights up an entire room and attracts people to her like moths to a light.

She grew up in the Chicagoland area and left briefly to attend St. Ambrose University in Davenport, Iowa. She is mom to Pearl, a sweet hound dog who loves to eat Frosted Mini Wheats and magazines.

She and husband, Tom, are still newlyweds, having gotten married just four months ago.

In her professional life, she manages the social networks for Cision, manages their blog, and also writes for Navigator, the weekly industry update.

If you live in Chicago or ever travel here, I highly recommend you add Lisa to your “must meet” list. Not only will you see I’m right about her smile, you’ll enjoy getting to know her because of her glowing personality.

If you don’t have the chance to meet her in person, get to know her online. You can find her on TwitterFacebookLinkedInGooogle+Pinterest, and the Cision blog.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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124 Comments on "#FollowFriday: Lisa Denten"

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biggreenpen
3 years 6 days ago

Congratulations Lisa! Can’t wait to get to interact with you more here!!

Cision NA
3 years 6 days ago

biggreenpen Thank you! And likewise 🙂

jasonkonopinski
3 years 6 days ago

Welcome to the Thunderdome, Lisa! I’ll be in Chicago for Content Jam October 16 – 18, so hopefully we get a chance to meet! 🙂

Cision NA
3 years 6 days ago

jasonkonopinski Thank you so much, Jason! I am hoping to go to Content Jam and if I do, I look forward to meeting you there!

briantudor
3 years 6 days ago

Lisa, congrats on the #FF from ginidietrich and Spin (space) Sucks! Cision is great and we should all have crushes on everyone working there. Is there one magazine Pearl likes to eat more than others?

ginidietrich
3 years 6 days ago

briantudor You crack me up with the Spin (space) Sucks!

Howie Goldfarb
3 years 6 days ago

ginidietrich briantudormy P key sticks sometimes I type the url 
http://sinsucks.com/

briantudor
3 years 6 days ago

ginidietrich see… I’m helping with your branding :ob

Cision NA
3 years 6 days ago

briantudor ginidietrich Thank you, Brian! It’s so funny you put the space because for some odd reason, I always catch myself writing SpinSucks (sic!). Love the reminder 🙂 
Pearl loves my husband’s Sports Illustrated magazines more than any other, particularly the newest edition. And the ones he plans on keeping, like the Notre Dame cover last year and the Blackhawks cover this year. Very sassy, that one.

RobBiesenbach
3 years 6 days ago

Hi, Lisa — we were just talking the other day on Shonali’s blog. Thanks for the great advice there! And I’m a newlywed, too, married in December. That counts, right? Anyway, congrats on #FF!

ginidietrich
3 years 6 days ago

RobBiesenbach I didn’t know that! I thought I knew EVERYTHING about you!

RobBiesenbach
3 years 6 days ago

ginidietrich Yup! I guess I didn’t have that on my “business” social media profiles but, believe me, Facebook was dealing with my groomzilla ways for months!

Howie Goldfarb
3 years 6 days ago

RobBiesenbach ginidietrich Rob does Gini know that you collect Star Wars Trading Cards and Planet of the Apes action figures?

RobBiesenbach
3 years 6 days ago

Howie Goldfarb ginidietrich Shhhh! The first rule of action/role play games is …

ginidietrich
3 years 6 days ago

RobBiesenbach HAHAHAHAHAHAH!!

LSSocialEngage
3 years 6 days ago

RobBiesenbach ginidietrich Groomzilla – nice!

lisaml15
3 years 6 days ago

RobBiesenbach Hi again, Rob! It was really nice talking to you, too, and thank you for sharing your smart perspective! 
Congrats on your marriage! December definitely counts – almost a year! Talk soon!

LSSocialEngage
3 years 6 days ago

Hi Lisa, Congrats on the #FF! Nice to meet you. Love that you are always smiling – nice to see an ever happy face 🙂 (p.s. I smile a lot too, I have been told).

lisaml15
3 years 6 days ago

LSSocialEngage Thank you so much! Nice to meet you, too; always great to meet a kindred soul 🙂

TaraGeissinger
3 years 6 days ago

Hi Lisa! What a great write-up! Looking forward to getting to know you better. 🙂

lisaml15
3 years 6 days ago

TaraGeissinger Thank you, Tara! I always enjoy your comments on Spin Sucks and look forward to getting to know you better, too!

yvettepistorio
3 years 6 days ago

Woo hoo!!! Congrats Lisa!! xoxo

lisaml15
3 years 6 days ago

yvettepistorio Thank you, lady! For leaving me your job, for being a great friend and for teaching me so much through your work at Cision and Arment Dietrich 🙂 Can’t wait to see you soon!!! 🙂

yvettepistorio
3 years 6 days ago

lisaml15 Awwwww!! You earned that job, no need to thank me. It’s like a big love fest! Ha!! *hugs*

lisaml15
3 years 6 days ago

yvettepistorio Haha – love fests are what I do best 🙂 *hugs* back! Thanks again 🙂

Howie Goldfarb
3 years 6 days ago
I love that lisaml15 read Danny and Sam’s book then called me. She said ‘How do I use what I learned to turn ginidietrich into a Cision Brand Advocate?’ I LOVE CHALLENGES! First I emailed Gini and asked her how she felt about Cision? She said Cision? Isn’t that a beer made with oranges and spices? I totally face palmed. So over the next few weeks I would tease Gini with what Cision does. Which is a Blog Ranking Service kind of like the College Football Ranking. Then with Lisa’s help I start courting the folks who vote for best… Read more »
jasonkonopinski
3 years 6 days ago

Howie Goldfarb lisaml15 ginidietrich DannyBrown SamFiorella Oh Howie.

yvettepistorio
3 years 6 days ago

jasonkonopinski Howie Goldfarb lisaml15 ginidietrich DannyBrown SamFiorella Wow…that’s all I can say.

Howie Goldfarb
3 years 6 days ago

jasonkonopinski you did notice it was a secret plug for Cision’s media relations platform just don’t tell anyone And no they have not sent me a case of Chobani yet but still waiting.

ginidietrich
3 years 6 days ago

Howie Goldfarb This might be the best comment you have ever written. Ever.

Howie Goldfarb
3 years 6 days ago

ginidietrich LOL Funny when I try really hard you ignore me. When I let it flow…..

ginidietrich
3 years 6 days ago

Howie Goldfarb I try really hard to ignore you daily.

Danny Brown
3 years 6 days ago

Howie Goldfarb I’m going to turn this into a 325 page case study and call it “The Proliferance of Business Obsufucation as Usual in Social Digital Marketing Influence (Beyond the Score) lisaml15 ginidietrich SamFiorella

ginidietrich
3 years 6 days ago

Danny Brown Howie Goldfarb That hurts my head

RebeccaTodd
3 years 6 days ago

Danny Brown Howie Goldfarb lisaml15 ginidietrich SamFiorella Ooo can I publish that?

Danny Brown
3 years 6 days ago

RebeccaTodd Yes. Yes you can. But only in Monoclomatic. Howie Goldfarb lisaml15 ginidietrich SamFiorella

RebeccaTodd
3 years 6 days ago

Howie Goldfarb lisaml15 ginidietrich DannyBrown SamFiorella I DEMAND MY GINI BOBBLEHEAD!

lisaml15
3 years 6 days ago

Howie Goldfarb lisaml15 ginidietrich DannyBrown SamFiorella Howie: the Chobani is on its way. A whole crate! (Although, I do already suspect it’s going to get lost in the mail). A smiley emoticon and online hug will have to do for now! 🙂 xxxxxxxx

belllindsay
3 years 6 days ago

Howie Goldfarb lisaml15 ginidietrich DannyBrown SamFiorella HOWIEEEEEEEEE!!! #swoon

susancellura
susancellura
3 years 6 days ago

Yay, Lisa!! It’s a pleasure to meet you and I hope you have fun with your #FF!

lisaml15
3 years 6 days ago

susancellura It’s a pleasure to meet you too, Susan! Thank you so much!

CisionNavigator
CisionNavigator
3 years 6 days ago

It’s all true. Love this girl, great write up Gini!

lisaml15
3 years 6 days ago

CisionNavigator Aw, thank you G-Rex! Love you too 🙂

VanessafromCision
VanessafromCision
3 years 6 days ago

I work with Lisa everyday and she is the happiest person on earth. I asked her once if she was ever in a bad mood because I don’t think it’s possible. She is awesome and thanks for recognizing it!

Howie Goldfarb
3 years 6 days ago

VanessafromCision well having an unlimited supply of KitKatts in the office helps!

ginidietrich
3 years 6 days ago

VanessafromCision I don’t think it is possible! She is always happy, isn’t she??

yvettepistorio
3 years 6 days ago

ginidietrich VanessafromCision I’ve actually seen her upset before – but then she talks herself out of being mad.

lisaml15
3 years 6 days ago

yvettepistorio ginidietrich VanessafromCision Hahaha!

lisaml15
3 years 6 days ago

VanessafromCision Aw, thank you Vanessa! Next to baby Max. HE is the happiest (and cutest) person on Earth 🙂

SpinSucks
SpinSucks
3 years 6 days ago

lisaml15 ginidietrich 😀

brandonchicago
brandonchicago
3 years 6 days ago

Awwww…we’re so lucky to have Lisa on our team here at Cision. She’s amazing. Thanks for the great write-up Gini!

ginidietrich
3 years 6 days ago

brandonchicago You’re very lucky!

yvettepistorio
3 years 6 days ago

brandonchicago Agreed – she is amazing 🙂

lisaml15
3 years 6 days ago

yvettepistorio brandonchicago ginidietrich You guys … *blush* 🙂

lisaml15
lisaml15
3 years 6 days ago
Oh, goodness. This marks the most amazing start to my day ever! Thank you so much, Gini. Wah? Huh? Who? That was my shocked reaction a I read your ever-kind post. When I was in high school, one morning I woke up and my mom said she had a dream that I won an Emmy. As I don’t plan on having a career change, I think this is that moment come to life 🙂 Without further ado: I’d like to thank Gini for her kind words and introduction. I’d also like to thank her for being a role model and… Read more »
jolynndeal
3 years 6 days ago

lisaml15 This speech is priceless. Your mother would be proud!  It’s so very nice to meet you.  I am going to send a linkedin connection request and look forward to getting to know you!

lisaml15
3 years 6 days ago

jolynndeal Aw, thank you! I look forward to your request and getting to know you, too!

ginidietrich
3 years 6 days ago

lisaml15 I. AM. DYING!!! Best acceptance speech ever.

yvettepistorio
3 years 6 days ago

ginidietrich lisaml15 Too bad this wasn’t on FB – she could’ve won FBFOTW too!

lisaml15
3 years 6 days ago

ginidietrich lisaml15 Haha! On the real Emmy’s I would have been forced to stop after thanking you 🙂

RebeccaTodd
3 years 6 days ago

lisaml15 EXCELLENT speech! Enjoy your shiny invisible trophy!

lisaml15
3 years 6 days ago

RebeccaTodd lisaml15 Thank you, Rebecca! I sure will! I will place it on my shiny invisible trophy rack 🙂

lisaml15
3 years 6 days ago
I would also like to quickly outline the mistakes I introduced while posting my comments here #cmgrproblems – I somehow managed to post my ‘speech’ twice. – I was logged in under my personal Lifefyre name and then the Cision Livefyre magically took over and I responded and liked comments as Cision (sorry, biggreenpen  briantudor jasonkonopinski!) –  My P.S. to ginidietrich in my ‘speech’ says “my Marie name is on Spin Sucks.” WAH?! I even went in and edited earlier so it said ‘Denten’ but it kept correcting to Marie. I gave up. Lisa’s Shining Moment on Spin Sucks – 1 Lisa’s Mistakes While Commenting:… Read more »
belllindsay
3 years 6 days ago

lisaml15 biggreenpen briantudor jasonkonopinski ginidietrich Annnnnnnnd….I’m in love with you. 🙂

lisaml15
3 years 6 days ago

belllindsay lisaml15 biggreenpen briantudor jasonkonopinski ginidietrich Haha! Love right back, Lindsay! 
I also spelled some of my co-workers names wrong. This is why I should not be allowed to leave blog comments on my phone 🙂
*Vanessa Bugasch
*Brandon Andersen
Geez. I WAS TOO EXCITED!

lizreusswig
3 years 6 days ago

Love this speech! I cried like a baby when I received this honor…your speech was way better! 😉

lisaml15
3 years 6 days ago

lizreusswig Something tells me yours was just fine 🙂

CisionNavigator
CisionNavigator
3 years 6 days ago

lisaml15 Emmy-worthy for sure. 🙂

katskrieger
3 years 6 days ago

Congrats on your “Emmy” Lisa. Best speech ever! A heartfelt welcome to the #FF club!

lisaml15
3 years 6 days ago

katskrieger Thank you! I’ve been waiting to give that speech for YEARS!

RebeccaTodd
3 years 6 days ago

Great to meet you Lisa!

lisaml15
3 years 6 days ago

RebeccaTodd Great to meet you too!

Joshua Wilner/A Writer Writes

Glad to meet you.

lisaml15
3 years 6 days ago

Joshua Wilner/A Writer Writes Likewise, Joshua! Love the title of your latest blog post, btw!

Joshua Wilner/A Writer Writes

lisaml15 Thanks!

creativeoncall
3 years 6 days ago

Delighted to see you here Lisa!

lisaml15
3 years 6 days ago

creativeoncall Thank you, Chuck! That very event where Gini and I met also was my first time singing a marketing song on camera thanks to you! Good thing Gini didn’t post that video here. I was off-key 🙂

bdorman264
3 years 6 days ago

Can you give me her address please; I’ll be sure to stop by right after I leave your place. And I really am low maintenance, I will eat and drink just about anything so don’t worry about having to do any ‘special’ shopping for me…..
Nice to meet you Lisa, and thanks for sharing ginidietrich

lisaml15
3 years 6 days ago

bdorman264 ginidietrich Haha – 332 S. Michigan Avenue, bdorman264! Stop by any time (except non-business hours, that is Cision’s address) 🙂 Nice to meet you, too!

Samantha Hosenkamp
Samantha Hosenkamp
3 years 6 days ago

Lisa rocks!!

bryanwillmert
3 years 6 days ago

Great information to get to know Lisa. 

The key question though.. Lisa.. are you a Bears fan? 🙂

lisaml15
3 years 6 days ago

bryanwillmert I sure am, Bryan! Pearl even has a pink Bears jersey 🙂 Glad you aren’t a Lions fan 🙂

bryanwillmert
3 years 6 days ago

lisaml15 Yeah i grew up in IL and am an AVID @chicagobears fan!

Cision NA
3 years 6 days ago

bryanwillmert Wahoo! That’s what we like to hear 😉

bryanwillmert
3 years 6 days ago

Cision NA #beardown!!

DwayneAlicie
3 years 6 days ago

Lisa, congratulations on your recent nuptials!  Do you have any secrets for maintaining your happiness?  Wonderful to meet you!

lisaml15
3 years 6 days ago

DwayneAlicie Thank you, Dwayne! That is a great question. Lots of wine and coffee? Just kidding 🙂 Surrounding myself with wonderful people – like all of you – and not sweating the small stuff 🙂
It’s wonderful to meet you, too!

DwayneAlicie
3 years 6 days ago

lisaml15 DwayneAlicie : )  GREAT advice.  I hope you are having a swell day!

lisaml15
3 years 6 days ago

DwayneAlicie I don’t think my day could get much better! Hope you are having a great one too, Dwayne!

Arment Dietrich, Inc.
Arment Dietrich, Inc.
3 years 6 days ago

Agreed 🙂 ^yp

jennywittman
jennywittman
3 years 6 days ago

Lisa is quite amazing! She’s my good friend, co-worker and spirit animal. Love you Leese – well deserved recognition!

Cision NA
3 years 6 days ago

jennywittman Aw, Jen! You’re so sweet. And ‘spirit animal’ is the best description I have ever heard! Thank you so much 🙂 xoxo

Sean McGinnis
3 years 6 days ago

So you’re saying that I’m the reason you two met in person? Wine me.

lisaml15
3 years 6 days ago

Sean McGinnis Solid point, Sean. Yours is ‘on it’s way,’ too. Here’s a e-hug and smile in case it doesn’t make it 🙂 xxxxxxxx!

lisaml15
3 years 6 days ago

Sean McGinnis *its 🙂

lisaml15
3 years 6 days ago

Sean McGinnis *an 
OK, I give up. Please know that all errors are due to my excitement over this honor 🙂

LisaGemini
LisaGemini
3 years 6 days ago

ginidietrich Loved your grammar police story for SM Today. Wars have started over the comma usage. 😉

bumpandhustle
bumpandhustle
3 years 6 days ago

ginidietrich I just got excited that we might actually be eating our pb&j power snacks at the same time, B#FF.

belllindsay
3 years 6 days ago

“Talk Like a Pirate Day” – BWAHAHAHAHAHAHA!!

lizreusswig
3 years 6 days ago

Hello, Lisa! You sound absolutely adorable! Welcome to this crazy nuthouse! Have fun & talk like a pirate all weekend! 😉

lisaml15
3 years 6 days ago

lizreusswig Aw, thank you Liz! And thank you for the welcome! Have a great weekend, too 🙂

lisaml15
lisaml15
3 years 6 days ago

eveypistorio THANK YOU, again 🙂 Seriously. Made. My. Year. xoxo cc: cision

eveypistorio
eveypistorio
3 years 6 days ago

lisaml15 😀

lisaml15
lisaml15
3 years 6 days ago

howiegoldfarb Thank you again for the laugh today, Howie! cc: DannyBrown samfiorella Livefyre SpinSucks

lisaml15
lisaml15
3 years 6 days ago

howiegoldfarb AND thank you for the share!

lisaml15
lisaml15
3 years 6 days ago

ginidietrich http://t.co/vBPpIM1Ya8 🙂 Have a great weekend, G! xoxo

lisaml15
lisaml15
3 years 6 days ago

SamHosenkamp Thank you, Sam! I’ve been blushing all day with all the love. Here’s Pusheen, just because: http://t.co/AIpZekQu1L

SamHosenkamp
SamHosenkamp
3 years 6 days ago

lisaml15 For some reason that goes to a page about The OC? 😉 Pusheen

lisaml15
lisaml15
3 years 6 days ago

SamHosenkamp Really?! It takes me to Pusheen. I’ll just have to send you a Facebook sticker. Only logical solution 🙂

lisaml15
lisaml15
3 years 6 days ago

SamHosenkamp Haha! Me too 🙂 #PusheenFTW

lisaml15
lisaml15
3 years 6 days ago

ImMarkBernhardt Haha! Thank you, Mark! ginidietrich

ImMarkBernhardt
ImMarkBernhardt
3 years 6 days ago

lisaml15 You’re welcome, Lisa. Nice to tweet you via ginidietrich! Have yourself a merry little weekend.

lisaml15
3 years 6 days ago

@ImMarkBernhardt lisaml15 ginidietrich You too!

EdenSpodek
3 years 6 days ago

Hi @lisaml15 welcome to the #FF club! Nice *meeting* you here.

lisaml15
3 years 6 days ago

Nice to meet you, too, Eden! Have a great weekend!

JoeCardillo
3 years 6 days ago

My lord is it Friday already? I just dialed into that little known fact. Guess I better reread jasonkonopinski piece about being always on, clearly I did not absorb it properly. 
Anyway, Lisa totally a pleasure to meet you and congrats on getting Spun. If I may be so bold, it sounds like you are kicking some tail in your life, and that’s great. You’ll find no better place to where people care & support that than Team SpinSucks aka Team Krayzy (Krazie? KrayKray? The SpiNSA?).

lisaml15
3 years 6 days ago

A pleasure to meet you too, Joe, and thank you for the warm welcome! I completely agree; Spin Sucks is such a unique, cozy community. There’s none like it. You can learn, make friends and be a bit kooky, too 🙂
For what it matters, I vote Krazie 🙂

JoeCardillo
3 years 6 days ago

lisaml15 Ha, yes kooky….now that’s the right word

belllindsay
3 years 4 days ago

JoeCardillo lisaml15 A *bit* kooky…?? How about ‘completely certifiable’!

aimeelwest
3 years 4 days ago

Very nice to meet you. I am excited to follow someone new on Pinterest.
I love the Chicago area! All the amazing buildings and shopping.

lisaml15
3 years 2 days ago

aimeelwest Nice to meet you too, Aimee! Chicago is amazing – I’m lucky to live here!

Word Ninja
3 years 3 days ago

Sorry for the late congrats. We were working on the pre-rollout of a new site and missed my daily dose of Spin Sucks. Great to meet you!

lisaml15
3 years 2 days ago

Word Ninja That is a great reason! Hope the rollout went well, and thank you for the congratulations! Have a great afternoon 🙂

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