Gini Dietrich

#FollowFriday: Lisa Denten

By: Gini Dietrich | September 20, 2013 | 
124

#FollowFriday- Lisa DentenBy Gini Dietrich

You’re going to think I have a crush on everyone who works at Cision when you read today’s #FollowFriday, but I can’t help it!

Introducing one Ms. Lisa Denten, the social media manager at Cision and a features writer for Cision Navigator.

She recently got married and I told her I was so thankful because Denten is so much easier to spell than her maiden name, Larranaga. Although, with International Talk Like a Pirate Day yesterday, I feel like Larranaga makes a good pirate word. Arrrr….Larranaga.

Lisa filled the role Yvette Pistorio left when she joined Arment Dietrich a little more than a year ago. Though I flirted a bit with her online, I didn’t actually meet her in person until Sam Fiorella was in Chicago earlier this year to promote “Influence Marketing,” the book he wrote with Danny Brown.

I think she might be one of the happiest people on earth. She is always smiling and never has a cross word to say about anyone or anything. In fact, she has this beautiful smile that lights up an entire room and attracts people to her like moths to a light.

She grew up in the Chicagoland area and left briefly to attend St. Ambrose University in Davenport, Iowa. She is mom to Pearl, a sweet hound dog who loves to eat Frosted Mini Wheats and magazines.

She and husband, Tom, are still newlyweds, having gotten married just four months ago.

In her professional life, she manages the social networks for Cision, manages their blog, and also writes for Navigator, the weekly industry update.

If you live in Chicago or ever travel here, I highly recommend you add Lisa to your “must meet” list. Not only will you see I’m right about her smile, you’ll enjoy getting to know her because of her glowing personality.

If you don’t have the chance to meet her in person, get to know her online. You can find her on TwitterFacebookLinkedInGooogle+Pinterest, and the Cision blog.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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124 responses to “#FollowFriday: Lisa Denten”

  1. biggreenpen says:

    Congratulations Lisa! Can’t wait to get to interact with you more here!!

  2. Welcome to the Thunderdome, Lisa! I’ll be in Chicago for Content Jam October 16 – 18, so hopefully we get a chance to meet! 🙂

  3. briantudor says:

    Lisa, congrats on the #FF from ginidietrich and Spin (space) Sucks! Cision is great and we should all have crushes on everyone working there. Is there one magazine Pearl likes to eat more than others?

  4. Hi, Lisa — we were just talking the other day on Shonali’s blog. Thanks for the great advice there! And I’m a newlywed, too, married in December. That counts, right? Anyway, congrats on #FF!

  5. Hi Lisa, Congrats on the #FF! Nice to meet you. Love that you are always smiling – nice to see an ever happy face 🙂 (p.s. I smile a lot too, I have been told).

  6. Hi Lisa! What a great write-up! Looking forward to getting to know you better. 🙂

  7. Woo hoo!!! Congrats Lisa!! xoxo

  8. I love that lisaml15 read Danny and Sam’s book then called me. She said ‘How do I use what I learned to turn ginidietrich into a Cision Brand Advocate?’
    I LOVE CHALLENGES!
    First I emailed Gini and asked her how she felt about Cision? She said Cision? Isn’t that a beer made with oranges and spices? I totally face palmed.
    So over the next few weeks I would tease Gini with what Cision does. Which is a Blog Ranking Service kind of like the College Football Ranking. Then with Lisa’s help I start courting the folks who vote for best blog. Getting to know them. And then doing the same. When Gini wrote something really good I would share with the voters. I was careful only to share the posts that had more than 150 comments knowing while maybe not her best work they got the most engagement. I then sent the voters little things like Gini Dietrich Bobbleheads, Free Bears Tickets, and Arment Dietrich Pencil Sets.
    Slowly @Spinsucks climbed the rankings. Starting from 1,298 out of 1350 to 971 to 850 and it plateaued. But then Lisa showed me the new Cision Voter Relations Platform and wow was that powerful. I was able to manage how and when to reach out to voters. Learned things about each like which voters were vegan, which preferred raucous nights out at hooters, who loved reading trashy romance novels etc. I then tailored my outreach much better. 
    Soon Gini was rising fast. In a few short months after using the new platform Gini rose to number 12. That was a big moment. All of a sudden Gini started promoting Cision in blog posts, she returned Lisa’s calls, she even invited Guest Post from Cision employees.
    And that is how using DannyBrown SamFiorella ‘s book I helped Cision turn Gini into a Rockstar Brand Advocate.
    And now the crowning moment! #FF for Lisa!
    Grats Lisa well deserved and congratulations on your wedding!

  9. susancellura says:

    Yay, Lisa!! It’s a pleasure to meet you and I hope you have fun with your #FF!

  10. CisionNavigator says:

    It’s all true. Love this girl, great write up Gini!

  11. VanessafromCision says:

    I work with Lisa everyday and she is the happiest person on earth. I asked her once if she was ever in a bad mood because I don’t think it’s possible. She is awesome and thanks for recognizing it!

  12. SpinSucks says:

    lisaml15 ginidietrich 😀

  13. brandonchicago says:

    Awwww…we’re so lucky to have Lisa on our team here at Cision. She’s amazing. Thanks for the great write-up Gini!

  14. lisaml15 says:

    Oh, goodness. This marks the most amazing start to my day ever! Thank you so much, Gini. Wah? Huh? Who? That was my shocked reaction a I read your ever-kind post.
    When I was in high school, one morning I woke up and my mom said she had a dream that I won an Emmy. As I don’t plan on having a career change, I think this is that moment come to life 🙂
    Without further ado: I’d like to thank Gini for her kind words and introduction. I’d also like to thank her for being a role model and inspiration – I’ve learned so much from you and your smart business strategy and kind heart never cease to amaze me. Yvette Pistorio for leaving me big shoes to fill. My Cision family – especially Heidi Sullivan, Vanessa Bugausch, Brandon Anderson, Valerie Lopez, Gina Joseph, Dawn Conway, Teresa Dankowski and Peter Granat for all theyve taught me. And for putting up with my coffee vice, hashtag abuse & excitable personality 🙂 Also, my parents, seester and brother, husband, and pup, who are my biggest fans. To the Spin Sucks community and anyone else I missed: thank you! You make the PR world and the world a better place 🙂
    How did I do?! I think the Emmy music would have cut me off 🙂
    Thank you, thank you, Gini and Spin Sucks! I look forward to seeing you on Spin Sucks often, and hopefully in the social world and IRL too!
    xoxo
    Lisa
    PS. Gini: this means I need to update my social accounts to Denten, right?! I’ve been slacking on the social name switch,
    but now that my Marie name is on Spin Sucks, I won’t confuse people when Lisa Denten appears in their feed 😉 Thank you again. xoxo

  15. katskrieger says:

    Congrats on your “Emmy” Lisa. Best speech ever! A heartfelt welcome to the #FF club!

  16. RebeccaTodd says:

    Great to meet you Lisa!

  17. Delighted to see you here Lisa!

    • lisaml15 says:

      creativeoncall Thank you, Chuck! That very event where Gini and I met also was my first time singing a marketing song on camera thanks to you! Good thing Gini didn’t post that video here. I was off-key 🙂

  18. bdorman264 says:

    Can you give me her address please; I’ll be sure to stop by right after I leave your place. And I really am low maintenance, I will eat and drink just about anything so don’t worry about having to do any ‘special’ shopping for me…..
    Nice to meet you Lisa, and thanks for sharing ginidietrich

    • lisaml15 says:

      bdorman264 ginidietrich Haha – 332 S. Michigan Avenue, bdorman264! Stop by any time (except non-business hours, that is Cision’s address) 🙂 Nice to meet you, too!

  19. Samantha Hosenkamp says:

    Lisa rocks!!

  20. Great information to get to know Lisa. 

    The key question though.. Lisa.. are you a Bears fan? 🙂

  21. DwayneAlicie says:

    Lisa, congratulations on your recent nuptials!  Do you have any secrets for maintaining your happiness?  Wonderful to meet you!

  22. Arment Dietrich, Inc. says:

    Agreed 🙂 ^yp

  23. jennywittman says:

    Lisa is quite amazing! She’s my good friend, co-worker and spirit animal. Love you Leese – well deserved recognition!

  24. So you’re saying that I’m the reason you two met in person? Wine me.

  25. LisaGemini says:

    ginidietrich Loved your grammar police story for SM Today. Wars have started over the comma usage. 😉

  26. bumpandhustle says:

    ginidietrich I just got excited that we might actually be eating our pb&j power snacks at the same time, B#FF.

  27. belllindsay says:

    “Talk Like a Pirate Day” – BWAHAHAHAHAHAHA!!

  28. lizreusswig says:

    Hello, Lisa! You sound absolutely adorable! Welcome to this crazy nuthouse! Have fun & talk like a pirate all weekend! 😉

  29. lisaml15 says:

    eveypistorio THANK YOU, again 🙂 Seriously. Made. My. Year. xoxo cc: cision

  30. lisaml15 says:

    howiegoldfarb Thank you again for the laugh today, Howie! cc: DannyBrown samfiorella Livefyre SpinSucks

  31. lisaml15 says:

    howiegoldfarb AND thank you for the share!

  32. lisaml15 says:

    ginidietrich http://t.co/vBPpIM1Ya8 🙂 Have a great weekend, G! xoxo

  33. lisaml15 says:

    SamHosenkamp Thank you, Sam! I’ve been blushing all day with all the love. Here’s Pusheen, just because: http://t.co/AIpZekQu1L

  34. lisaml15 says:

    ImMarkBernhardt Haha! Thank you, Mark! ginidietrich

  35. EdenSpodek says:

    Hi @lisaml15 welcome to the #FF club! Nice *meeting* you here.

  36. JoeCardillo says:

    My lord is it Friday already? I just dialed into that little known fact. Guess I better reread jasonkonopinski piece about being always on, clearly I did not absorb it properly. 
    Anyway, Lisa totally a pleasure to meet you and congrats on getting Spun. If I may be so bold, it sounds like you are kicking some tail in your life, and that’s great. You’ll find no better place to where people care & support that than Team SpinSucks aka Team Krayzy (Krazie? KrayKray? The SpiNSA?).

  37. aimeelwest says:

    Very nice to meet you. I am excited to follow someone new on Pinterest.
    I love the Chicago area! All the amazing buildings and shopping.

  38. Word Ninja says:

    Sorry for the late congrats. We were working on the pre-rollout of a new site and missed my daily dose of Spin Sucks. Great to meet you!

  39. […] next example is nearly the best ever, by Gini Dietrick (aka @spinsucks). Yes, each week she writes a blog post featuring one person and explaining at length why you should follow […]

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