Gini Dietrich

#FollowFriday: Lisa Gerber

By: Gini Dietrich | May 11, 2012 | 

Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year.

But it’s her birthday today so I figured you wouldn’t mind.


Lisa Gerber is our chief content officer. She runs all of the guest posts here at Spin Sucks, which is no small job. She also began doing client work in January and now leads three of our biggest accounts.

About 18 months ago, I was shopping at Nordstrom (and then Sephora) and I called Lisa. I was venting that I needed some help with content on both Spin Sucks and this new project I wanted to launch (which you now know as Spin Sucks Pro). I told her I needed someone who I really trusted. As I stood on the corner of Michigan and Grand, in the dark, she said, “I’ll do it.”

Um, what? The job was in Chicago and she lives in Idaho.

I’ll do it.

So she packed up and moved to Chicago for nine months. Every month she flew back to Idaho for a week. And I watched her put on her happy face the week she came back from home.

It began to kill me inside a little bit every month. After all, she was my friend first and colleague second.

And then our circumstances changed. I went in to the office one day, after a week of traveling, and found Patti Knight (my work husband) was the only one sitting in our 2,500 square foot space. I decided right then and there some things were going to change.

We went completely virtual and Lisa got to move back home to her husband and dogs. And skiing and ice skating and mountain biking and hiking (lucky girl!).

Now she’s flipped her time. She spends a week a month in Chicago and the rest of the time at home. But, other than missing the occasional glass of wine together, it’s as if she’s still sitting in the office next to mine.

If you don’t already know Lisa, she blogs here every other Wednesday, and you can find her on Twitter, Google+, and she manages (with Molli Megasko) our company Facebook page.

Stop by and tell her happy birthday. It is today!


P.S. Every time I see this photo of Lisa, it makes me laugh. Props to Sean McGinnis for taking it. And that’s our good friend Joe Hackman in the background. Hi Joe!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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66 responses to “#FollowFriday: Lisa Gerber”

  1. KenMueller says:

    Happy Birthday, Lisa!

  2. Happy birthday, Gerber. Hoisting one to you this evening for another lap ’round the sun. 🙂 

  3. jennwhinnem says:

    Lisa it’s your birthday / happy birthday Lisa!

  4. Happy Birthday Lisa! or as they say here Joyeux Anniversaire, I hope you have an awesome day on the slopes (still snow?) or on your bike, finished with some wine 🙂

  5. TedWeismann says:

    Happy happy birthday lisagerber ! @ginidietrich I have to tell you that I appreciate how Lisa manages Spin Sucks Pro with a personal touch. Very refreshing!

  6. Happy Birthday lisagerber ! I hope it’s a great day!

  7. Happy, happy birthday lisagerber I hope you have a most awesome day!!
    And…  I agree, @ginidietrich …that picture of Lisa is a hoot…it just makes you want to laugh with her!! 

  8. Happy Happy @lisagerber .  Boy what I wouldn’t give to have a poster of that picture to put on my wall next to Farah Fawcett!  Have a wonderful day and weekend celebrating. 

  9. HowieSPM says:

    Happy Birthday @lisagerber !
    I am sorry I ate your cupcakes. And I drank your wine. And I apologize for you working late because i took the day off. And thank you for letting me borrow your Porsche I will bring it back after my afternoon date. And really nice that you allowed me to use the Arment Dietrich expense account for my date since I am short on cash til Tuesday. You will get your gift then. And sorry @ginidietrich got you the same thing as last year. a scarf. I told her socks would be better. She said ‘But it is from TJ Maxx’.
    Thank you for being such a sport today. I know my lack of consideration has to working late, starving and thirsty with no ride and out of cash until Tuesday with just a scarf to show for it…from TJ Maxx no less. But I promise to make it up to you!

  10. Erin F. says:

    Happy, happy birthday, @lisagerber ! 

  11. lamiki says:

    This is one of the best birthday posts ever. Happy birthday, lisagerber !

  12. Lisa Gerber says:

    The second this launched on my screen, I burst out laughing.

    That really is a funny photo. Thanks for the awesome birthday post. I’ve never looked back for a second!

    PS. I thought my happy face was doing the trick! Guess not. 🙂

    • ginidietrich says:

       @Lisa Gerber I seriously love this photo. It makes me laugh every time I see it. And it’s on the home page of my FB wall so I see it a lot. 

  13. debdobson62 says:

    Happy birthday Lisa!!  Hope you have a great birthday!

  14. KevinVandever says:

    Happy Birthday Lisa! Nice to meet you in person in New Orleans. Thanks for jumping to my defense when I was verbally assaulted with an incorrect name reference.
    Sincerely, Ken…I mean, Kevin.

  15. TheJackB says:

    Happy Birthday. More proof that Taureans rule the world.

  16. Happy Birthday Lisa! Great pic, great post, great people. Have a great weekend! 🙂

  17. Mark_Harai says:

    Wow, you’re looking a little crazed in this photo Lisa – lol
    Happy (late) Birthday miss : )

  18. EricaAllison says:

    Happy Birthday to the hottest ‘gradma’ I know! Well, short of my mom, who’s pretty hot, too. 
    Rock it out!

    • janbeery says:

       @EricaAllison Wait, Lisa, your a Grandma? What?!

      • Lisa Gerber says:

        @janbeery @EricaAllison Aww, that is the nicest compliment ever, Erica! 🙂 and jan, I have TWO grandsons, one of whom is also having a birthday today. – its my stepdaughter’s sons, but my husband and I are same age. 🙂

        • janbeery says:

           @Lisa Gerber  @janbeery  @EricaAllison Enjoy! Just had my first grandson and I’m in love! He’s coming to visit over Memorial Day. I told him he could bring his parents if he likes. Jameson is 4 months old. 😉

  19. bdorman264 says:

    Happy birthday Lisa, happy day indeed. It’s also my youngest son’s bday so it must be a good day, right?
    It has been a pleasure getting to know you and I’m glad you and Ms Gini let me hang around even if I don’t have much to bring to the table……..but then again, I’m the ‘just show up’ guy anyway so why should you expect anything more, huh?
    Hope you have a good one. 

  20. janbeery says:

    Happy Birthday Lisa, Enjoy your day!!!!

  21. Happy birthday Lisa! It was great to see you last week. Time for another Indian lunch, I think…

  22. Wittlake says:

     @Lisa Gerber Happy Birthday Lisa! 
    — A fellow Pacific Northwesterner

  23. ElissaFreeman says:

    Happy birthday, Lisa!!!  Hope this is a year filled with love and laughter for you!

  24. KDillabough says:

    Happy, happy birthday @Lisa Gerber :))))

  25. belllindsay says:

    I’m forever late to the party. But at least I managed to send Twitter best wishes. Danny Brown works me so hard. 😉 Hope you had the best day ever Lisa, and I can’t believe that you moved to Chi town for 9 months. In fact, I’m thinking you were actually at a home for unwed girls, if you catch my drift. The timing works. 😉 xox LB

    • Lisa Gerber says:

       @belllindsay HAHAHAHA!! um, no. And I was actually there for 11 months but who’s counting. 🙂 Oh, I guess I was. LOL! I had an awesome day and a great weekend. Now, the party is over and I better get crackalackin. 

  26. Lisa Gerber says:

    And coming back here on Monday morning to respond to the comments… I still laughed when I saw that crazy photo of me!

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