Gini Dietrich

#FollowFriday: Lisa Gerber

By: Gini Dietrich | May 11, 2012 | 
66

Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year.

But it’s her birthday today so I figured you wouldn’t mind.

HAPPY BIRTHDAY, LISA!!

Lisa Gerber is our chief content officer. She runs all of the guest posts here at Spin Sucks, which is no small job. She also began doing client work in January and now leads three of our biggest accounts.

About 18 months ago, I was shopping at Nordstrom (and then Sephora) and I called Lisa. I was venting that I needed some help with content on both Spin Sucks and this new project I wanted to launch (which you now know as Spin Sucks Pro). I told her I needed someone who I really trusted. As I stood on the corner of Michigan and Grand, in the dark, she said, “I’ll do it.”

Um, what? The job was in Chicago and she lives in Idaho.

I’ll do it.

So she packed up and moved to Chicago for nine months. Every month she flew back to Idaho for a week. And I watched her put on her happy face the week she came back from home.

It began to kill me inside a little bit every month. After all, she was my friend first and colleague second.

And then our circumstances changed. I went in to the office one day, after a week of traveling, and found Patti Knight (my work husband) was the only one sitting in our 2,500 square foot space. I decided right then and there some things were going to change.

We went completely virtual and Lisa got to move back home to her husband and dogs. And skiing and ice skating and mountain biking and hiking (lucky girl!).

Now she’s flipped her time. She spends a week a month in Chicago and the rest of the time at home. But, other than missing the occasional glass of wine together, it’s as if she’s still sitting in the office next to mine.

If you don’t already know Lisa, she blogs here every other Wednesday, and you can find her on Twitter, Google+, and she manages (with Molli Megasko) our company Facebook page.

Stop by and tell her happy birthday. It is today!

HAPPY BIRTHDAY, LISA!!

P.S. Every time I see this photo of Lisa, it makes me laugh. Props to Sean McGinnis for taking it. And that’s our good friend Joe Hackman in the background. Hi Joe!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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66 Comments on "#FollowFriday: Lisa Gerber"

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KenMueller
4 years 19 days ago

Happy Birthday, Lisa!

Lisa Gerber
4 years 19 days ago

@KenMueller Thank you, Ken!

jasonkonopinski
4 years 19 days ago

Happy birthday, Gerber. Hoisting one to you this evening for another lap ’round the sun. 🙂 

Lisa Gerber
4 years 19 days ago

@jasonkonopinski What will you be having with it? That pork you put on the slow cooker? And thanks. Ill be on the west coast hoisting one back your way!

jasonkonopinski
4 years 19 days ago

 @Lisa Gerber  Daddy’s hungry.

jasonkonopinski
4 years 19 days ago

 @Lisa Gerber  Daddy’s hungry.

jennwhinnem
jennwhinnem
4 years 19 days ago

Lisa it’s your birthday / happy birthday Lisa!

Lisa Gerber
4 years 19 days ago

@jennwhinnem Thank you, Jenn. 🙂

John Falchetto
4 years 19 days ago

Happy Birthday Lisa! or as they say here Joyeux Anniversaire, I hope you have an awesome day on the slopes (still snow?) or on your bike, finished with some wine 🙂

Lisa Gerber
4 years 19 days ago

@John Falchetto There is still snow here! I could ski OR bike! Decisions, decisions….

TedWeismann
4 years 19 days ago

Happy happy birthday lisagerber ! @ginidietrich I have to tell you that I appreciate how Lisa manages Spin Sucks Pro with a personal touch. Very refreshing!

Lisa Gerber
4 years 19 days ago

@TedWeismann @lisagerber @ginidietrich thanks, Ted! 🙂 It has to be fun too, right?

HowieSPM
4 years 19 days ago

 @Lisa Gerber  @TedWeismann  @lisagerber  @ginidietrich that is lisa’s stunt double. The real Lisa is at the beach drinking margs.

Anthony_Rodriguez
4 years 19 days ago

Happy Birthday lisagerber ! I hope it’s a great day!

Lisa Gerber
4 years 19 days ago

@Anthony_Rodriguez @lisagerber So far so good, but I do have to say, I’ve had to remind my husband a couple times who’s birthday it is. 🙂

SocialMediaDDS
4 years 19 days ago

Happy, happy birthday lisagerber I hope you have a most awesome day!!
And…  I agree, @ginidietrich …that picture of Lisa is a hoot…it just makes you want to laugh with her!! 

ginidietrich
ginidietrich
4 years 19 days ago

 @SocialMediaDDS  Right?!? It cracks me up!

Lisa Gerber
4 years 19 days ago

@ginidietrich @SocialMediaDDS Laugh out loud funny. I have to agree. Thanks, Claudia!

annelizhannan
4 years 19 days ago

Happy Happy @lisagerber .  Boy what I wouldn’t give to have a poster of that picture to put on my wall next to Farah Fawcett!  Have a wonderful day and weekend celebrating. 

ginidietrich
ginidietrich
4 years 19 days ago

 @annelizhannan  Um, I can make that happen for you!

Lisa Gerber
4 years 19 days ago

@annelizhannan @lisagerber Next to Farrah Fawcett? LOLOLOLOL!!

HowieSPM
4 years 19 days ago
Happy Birthday @lisagerber !   I am sorry I ate your cupcakes. And I drank your wine. And I apologize for you working late because i took the day off. And thank you for letting me borrow your Porsche I will bring it back after my afternoon date. And really nice that you allowed me to use the Arment Dietrich expense account for my date since I am short on cash til Tuesday. You will get your gift then. And sorry @ginidietrich got you the same thing as last year. a scarf. I told her socks would be better. She… Read more »
Erin F.
4 years 19 days ago

 @HowieSPM You give the best birthday wishes. They make me happy, and it’s not even my birthday. 🙂

Lisa Gerber
4 years 19 days ago

@Erin F. @HowieSPM Whoa. She totally got me a scarf last year! At least I have the yacht! So no worries!

Erin F.
4 years 19 days ago

Happy, happy birthday, @lisagerber ! 

Lisa Gerber
4 years 19 days ago

@Erin F. @lisagerber Thank you, Erin!

lamiki
4 years 19 days ago

This is one of the best birthday posts ever. Happy birthday, lisagerber !
 

Lisa Gerber
4 years 19 days ago

@lamiki @lisagerber Gini writes really good birthday posts. 🙂 last year’s was pretty awesome too.

Lisa Gerber
4 years 19 days ago

The second this launched on my screen, I burst out laughing.

That really is a funny photo. Thanks for the awesome birthday post. I’ve never looked back for a second!

PS. I thought my happy face was doing the trick! Guess not. 🙂

ginidietrich
ginidietrich
4 years 19 days ago

 @Lisa Gerber I seriously love this photo. It makes me laugh every time I see it. And it’s on the home page of my FB wall so I see it a lot. 

debdobson62
debdobson62
4 years 19 days ago

Happy birthday Lisa!!  Hope you have a great birthday!

KevinVandever
KevinVandever
4 years 19 days ago

Happy Birthday Lisa! Nice to meet you in person in New Orleans. Thanks for jumping to my defense when I was verbally assaulted with an incorrect name reference.
 
Sincerely, Ken…I mean, Kevin.

ginidietrich
ginidietrich
4 years 19 days ago

 @KevinVandever HOLY CRAP! LOL!!! And, after all that, he wrote my name Ginny. So. Funny.

KevinVandever
KevinVandever
4 years 19 days ago

 @ginidietrich We know he likes confrontation so maybe he does all this on purpose.

Lisa Gerber
4 years 19 days ago

 @KevinVandever  @ginidietrich You guys are killing me. That was so funny. I was tired of hearing the wrong name! LOL!!! 

HowieSPM
4 years 19 days ago

 @Lisa Gerber  @KevinVandever  @ginidietrich Lisa wasn’t in New orleans it was her stunt double. But the real Ginny was there! How did you get through her entourage?

KevinVandever
KevinVandever
4 years 19 days ago

 @HowieSPM wine.

ginidietrich
ginidietrich
4 years 19 days ago

 @KevinVandever  @HowieSPM Wine is right.

TheJackB
4 years 19 days ago

Happy Birthday. More proof that Taureans rule the world.

Lisa Gerber
4 years 19 days ago

 @TheJackB they do, dammit!!!!

Andrea T. H. W.
4 years 19 days ago

Happy Birthday Lisa! Great pic, great post, great people. Have a great weekend! 🙂

Mark_Harai
4 years 19 days ago

Wow, you’re looking a little crazed in this photo Lisa – lol
 
Happy (late) Birthday miss : )

ginidietrich
ginidietrich
4 years 19 days ago

 @Mark_Harai It’s so funny though, right??!

Mark_Harai
4 years 19 days ago

 @ginidietrich Totally hilarious! 

Lisa Gerber
4 years 19 days ago

 @Mark_Harai Oh you’re not late! and THANKS. I take that as a compliment. 🙂

EricaAllison
4 years 19 days ago

Happy Birthday to the hottest ‘gradma’ I know! Well, short of my mom, who’s pretty hot, too. 
 
Rock it out!
 

janbeery
4 years 19 days ago

 @EricaAllison Wait, Lisa, your a Grandma? What?!

Lisa Gerber
4 years 19 days ago

@janbeery @EricaAllison Aww, that is the nicest compliment ever, Erica! 🙂 and jan, I have TWO grandsons, one of whom is also having a birthday today. – its my stepdaughter’s sons, but my husband and I are same age. 🙂

janbeery
4 years 16 days ago

 @Lisa Gerber  @janbeery  @EricaAllison Enjoy! Just had my first grandson and I’m in love! He’s coming to visit over Memorial Day. I told him he could bring his parents if he likes. Jameson is 4 months old. 😉

bdorman264
4 years 19 days ago

Happy birthday Lisa, happy day indeed. It’s also my youngest son’s bday so it must be a good day, right?
 
It has been a pleasure getting to know you and I’m glad you and Ms Gini let me hang around even if I don’t have much to bring to the table……..but then again, I’m the ‘just show up’ guy anyway so why should you expect anything more, huh?
 
Hope you have a good one. 

Lisa Gerber
4 years 19 days ago

@bdorman264 Getting to know you and all the other crazies is one of the best parts of this job! Thanks, Bill and Happy Birthday to your son!

HowieSPM
4 years 19 days ago

 @Lisa Gerber  @bdorman264 Bill got his son 2 pet rabbits, a rabbit cookbook and a shotgun for his bday. Not sure why exactly. But he did.

bdorman264
4 years 18 days ago

 @HowieSPM  Don’t forget the squirrel I threw in there too…. cwazy wabbit…………….

janbeery
4 years 19 days ago

Happy Birthday Lisa, Enjoy your day!!!!

Sean McGinnis
4 years 19 days ago

Happy birthday Lisa! It was great to see you last week. Time for another Indian lunch, I think…

Lisa Gerber
4 years 19 days ago

@Sean McGinnis Sean, you are ON. Gini is very delicate, you know, and doesn’t eat Indian food but it’s my fave!

HowieSPM
4 years 19 days ago

 @Lisa Gerber  @Sean @ginidietrich uhm please be politically correct here. Native Asian Subcontinental Food. Thank you

Sean McGinnis
4 years 19 days ago

o @Lisa Gerber  @Sean Who said @ginidietrich  was even invited?

Lisa Gerber
4 years 18 days ago

@Sean McGinnis @Sean @ginidietrich That was my point exactly: I don’t often get to go out for Indian when I’m in Chicago because I hang out with Gini all the time!

Wittlake
4 years 18 days ago

 @Lisa Gerber Happy Birthday Lisa! 
 
— A fellow Pacific Northwesterner

Lisa Gerber
4 years 16 days ago

 @Wittlake Thanks, Eric! I was celebrating in your fine city over the weekend! What AMAZING weather. 

ElissaFreeman
ElissaFreeman
4 years 18 days ago

Happy birthday, Lisa!!!  Hope this is a year filled with love and laughter for you!

KDillabough
4 years 18 days ago

Happy, happy birthday @Lisa Gerber :))))

belllindsay
belllindsay
4 years 17 days ago

I’m forever late to the party. But at least I managed to send Twitter best wishes. Danny Brown works me so hard. 😉 Hope you had the best day ever Lisa, and I can’t believe that you moved to Chi town for 9 months. In fact, I’m thinking you were actually at a home for unwed girls, if you catch my drift. The timing works. 😉 xox LB

Lisa Gerber
4 years 16 days ago

 @belllindsay HAHAHAHA!! um, no. And I was actually there for 11 months but who’s counting. 🙂 Oh, I guess I was. LOL! I had an awesome day and a great weekend. Now, the party is over and I better get crackalackin. 

Lisa Gerber
4 years 16 days ago

And coming back here on Monday morning to respond to the comments… I still laughed when I saw that crazy photo of me!

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