Gini Dietrich

#FollowFriday: Lisa Gerber

By: Gini Dietrich | May 11, 2012 | 

Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year.

But it’s her birthday today so I figured you wouldn’t mind.


Lisa Gerber is our chief content officer. She runs all of the guest posts here at Spin Sucks, which is no small job. She also began doing client work in January and now leads three of our biggest accounts.

About 18 months ago, I was shopping at Nordstrom (and then Sephora) and I called Lisa. I was venting that I needed some help with content on both Spin Sucks and this new project I wanted to launch (which you now know as Spin Sucks Pro). I told her I needed someone who I really trusted. As I stood on the corner of Michigan and Grand, in the dark, she said, “I’ll do it.”

Um, what? The job was in Chicago and she lives in Idaho.

I’ll do it.

So she packed up and moved to Chicago for nine months. Every month she flew back to Idaho for a week. And I watched her put on her happy face the week she came back from home.

It began to kill me inside a little bit every month. After all, she was my friend first and colleague second.

And then our circumstances changed. I went in to the office one day, after a week of traveling, and found Patti Knight (my work husband) was the only one sitting in our 2,500 square foot space. I decided right then and there some things were going to change.

We went completely virtual and Lisa got to move back home to her husband and dogs. And skiing and ice skating and mountain biking and hiking (lucky girl!).

Now she’s flipped her time. She spends a week a month in Chicago and the rest of the time at home. But, other than missing the occasional glass of wine together, it’s as if she’s still sitting in the office next to mine.

If you don’t already know Lisa, she blogs here every other Wednesday, and you can find her on Twitter, Google+, and she manages (with Molli Megasko) our company Facebook page.

Stop by and tell her happy birthday. It is today!


P.S. Every time I see this photo of Lisa, it makes me laugh. Props to Sean McGinnis for taking it. And that’s our good friend Joe Hackman in the background. Hi Joe!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Happy Birthday, Lisa!

  • Happy birthday, Gerber. Hoisting one to you this evening for another lap ’round the sun. 🙂 

    • @jasonkonopinski What will you be having with it? That pork you put on the slow cooker? And thanks. Ill be on the west coast hoisting one back your way!

      •  @Lisa Gerber  Daddy’s hungry.

      •  @Lisa Gerber  Daddy’s hungry.

  • jennwhinnem

    Lisa it’s your birthday / happy birthday Lisa!

  • Happy Birthday Lisa! or as they say here Joyeux Anniversaire, I hope you have an awesome day on the slopes (still snow?) or on your bike, finished with some wine 🙂

    • @John Falchetto There is still snow here! I could ski OR bike! Decisions, decisions….

  • Happy happy birthday lisagerber ! @ginidietrich I have to tell you that I appreciate how Lisa manages Spin Sucks Pro with a personal touch. Very refreshing!

    • @TedWeismann @lisagerber @ginidietrich thanks, Ted! 🙂 It has to be fun too, right?

      •  @Lisa Gerber  @TedWeismann  @lisagerber  @ginidietrich that is lisa’s stunt double. The real Lisa is at the beach drinking margs.

  • Happy Birthday lisagerber ! I hope it’s a great day!

    • @Anthony_Rodriguez @lisagerber So far so good, but I do have to say, I’ve had to remind my husband a couple times who’s birthday it is. 🙂

  • Happy, happy birthday lisagerber I hope you have a most awesome day!!
    And…  I agree, @ginidietrich …that picture of Lisa is a hoot…it just makes you want to laugh with her!! 

    • ginidietrich

       @SocialMediaDDS  Right?!? It cracks me up!

      • @ginidietrich @SocialMediaDDS Laugh out loud funny. I have to agree. Thanks, Claudia!

  • Happy Happy @lisagerber .  Boy what I wouldn’t give to have a poster of that picture to put on my wall next to Farah Fawcett!  Have a wonderful day and weekend celebrating. 

    • ginidietrich

       @annelizhannan  Um, I can make that happen for you!

    • @annelizhannan @lisagerber Next to Farrah Fawcett? LOLOLOLOL!!

  • Happy Birthday @lisagerber !
    I am sorry I ate your cupcakes. And I drank your wine. And I apologize for you working late because i took the day off. And thank you for letting me borrow your Porsche I will bring it back after my afternoon date. And really nice that you allowed me to use the Arment Dietrich expense account for my date since I am short on cash til Tuesday. You will get your gift then. And sorry @ginidietrich got you the same thing as last year. a scarf. I told her socks would be better. She said ‘But it is from TJ Maxx’.
    Thank you for being such a sport today. I know my lack of consideration has to working late, starving and thirsty with no ride and out of cash until Tuesday with just a scarf to show for it…from TJ Maxx no less. But I promise to make it up to you!

    •  @HowieSPM You give the best birthday wishes. They make me happy, and it’s not even my birthday. 🙂

      • @Erin F. @HowieSPM Whoa. She totally got me a scarf last year! At least I have the yacht! So no worries!

  • Happy, happy birthday, @lisagerber ! 

  • This is one of the best birthday posts ever. Happy birthday, lisagerber !

    • @lamiki @lisagerber Gini writes really good birthday posts. 🙂 last year’s was pretty awesome too.

  • The second this launched on my screen, I burst out laughing.

    That really is a funny photo. Thanks for the awesome birthday post. I’ve never looked back for a second!

    PS. I thought my happy face was doing the trick! Guess not. 🙂

    • ginidietrich

       @Lisa Gerber I seriously love this photo. It makes me laugh every time I see it. And it’s on the home page of my FB wall so I see it a lot. 

  • debdobson62

    Happy birthday Lisa!!  Hope you have a great birthday!

  • KevinVandever

    Happy Birthday Lisa! Nice to meet you in person in New Orleans. Thanks for jumping to my defense when I was verbally assaulted with an incorrect name reference.
    Sincerely, Ken…I mean, Kevin.

    • ginidietrich

       @KevinVandever HOLY CRAP! LOL!!! And, after all that, he wrote my name Ginny. So. Funny.

      • KevinVandever

         @ginidietrich We know he likes confrontation so maybe he does all this on purpose.

        •  @KevinVandever  @ginidietrich You guys are killing me. That was so funny. I was tired of hearing the wrong name! LOL!!! 

        •  @Lisa Gerber  @KevinVandever  @ginidietrich Lisa wasn’t in New orleans it was her stunt double. But the real Ginny was there! How did you get through her entourage?

        • KevinVandever

           @HowieSPM wine.

        • ginidietrich

           @KevinVandever  @HowieSPM Wine is right.

  • Happy Birthday. More proof that Taureans rule the world.

  • Happy Birthday Lisa! Great pic, great post, great people. Have a great weekend! 🙂

  • Wow, you’re looking a little crazed in this photo Lisa – lol
    Happy (late) Birthday miss : )

    • ginidietrich

       @Mark_Harai It’s so funny though, right??!

      •  @ginidietrich Totally hilarious! 

    •  @Mark_Harai Oh you’re not late! and THANKS. I take that as a compliment. 🙂

  • Happy Birthday to the hottest ‘gradma’ I know! Well, short of my mom, who’s pretty hot, too. 
    Rock it out!

    •  @EricaAllison Wait, Lisa, your a Grandma? What?!

      • @janbeery @EricaAllison Aww, that is the nicest compliment ever, Erica! 🙂 and jan, I have TWO grandsons, one of whom is also having a birthday today. – its my stepdaughter’s sons, but my husband and I are same age. 🙂

        •  @Lisa Gerber  @janbeery  @EricaAllison Enjoy! Just had my first grandson and I’m in love! He’s coming to visit over Memorial Day. I told him he could bring his parents if he likes. Jameson is 4 months old. 😉

  • Happy birthday Lisa, happy day indeed. It’s also my youngest son’s bday so it must be a good day, right?
    It has been a pleasure getting to know you and I’m glad you and Ms Gini let me hang around even if I don’t have much to bring to the table……..but then again, I’m the ‘just show up’ guy anyway so why should you expect anything more, huh?
    Hope you have a good one. 

    • @bdorman264 Getting to know you and all the other crazies is one of the best parts of this job! Thanks, Bill and Happy Birthday to your son!

      •  @Lisa Gerber  @bdorman264 Bill got his son 2 pet rabbits, a rabbit cookbook and a shotgun for his bday. Not sure why exactly. But he did.

        •  @HowieSPM  Don’t forget the squirrel I threw in there too…. cwazy wabbit…………….

  • Happy Birthday Lisa, Enjoy your day!!!!

  • Happy birthday Lisa! It was great to see you last week. Time for another Indian lunch, I think…

    • @Sean McGinnis Sean, you are ON. Gini is very delicate, you know, and doesn’t eat Indian food but it’s my fave!

      •  @Lisa Gerber  @Sean @ginidietrich uhm please be politically correct here. Native Asian Subcontinental Food. Thank you

      • o @Lisa Gerber  @Sean Who said @ginidietrich  was even invited?

        • @Sean McGinnis @Sean @ginidietrich That was my point exactly: I don’t often get to go out for Indian when I’m in Chicago because I hang out with Gini all the time!

  •  @Lisa Gerber Happy Birthday Lisa! 
    — A fellow Pacific Northwesterner

    •  @Wittlake Thanks, Eric! I was celebrating in your fine city over the weekend! What AMAZING weather. 

  • ElissaFreeman

    Happy birthday, Lisa!!!  Hope this is a year filled with love and laughter for you!

  • Happy, happy birthday @Lisa Gerber :))))

  • belllindsay

    I’m forever late to the party. But at least I managed to send Twitter best wishes. Danny Brown works me so hard. 😉 Hope you had the best day ever Lisa, and I can’t believe that you moved to Chi town for 9 months. In fact, I’m thinking you were actually at a home for unwed girls, if you catch my drift. The timing works. 😉 xox LB

    •  @belllindsay HAHAHAHA!! um, no. And I was actually there for 11 months but who’s counting. 🙂 Oh, I guess I was. LOL! I had an awesome day and a great weekend. Now, the party is over and I better get crackalackin. 

  • And coming back here on Monday morning to respond to the comments… I still laughed when I saw that crazy photo of me!