Gini Dietrich

#FollowFriday: Lisa Gerber

By: Gini Dietrich | May 13, 2011 | 
102

This is not my typical #FollowFriday. Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks.

But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter).

Lisa and I met at Counselor’s Academy in Palm Springs two years ago. In fact, we met two years ago today (I know this because we’re at the same conference in Vegas right now). We instantly became friends/bosom buddies/soulmates and wondered aloud, many times, how we could create a way to work together.

But Lisa lives in Idaho and I live in Chicago and, while technology makes the divide not so great, I knew how important it is to have a start-up team in one spot while we launch, and get through the first year of, Spin Sucks Pro.

And she works with local companies who don’t care to have a presence in Chicago or New York, so it didn’t make sense for her to form a partnership with us.

And then, last summer, I heard Tony Hsieh speak. He talked about how he and his executive team went to college together and how they’ve been friends for a very long time. He talked about how important it is to have people you trust around you as you launch and build a business. He talked about the misnomer of working with your friends, as long as you know you can trust them to do their jobs and have the business’s best interests at heart.

It went against everything I’d heard before about business growth, but I’d hired strangers (some who, later, became friends) throughout the growth of Arment Dietrich and, because I was giving up some equity in Spin Sucks Pro, I thought, “Why not?”

I was lamenting to Lisa that I wish she lived closer or that we could find a way to work together. I said I really needed someone on the executive team who could be in Chicago for a year after we launched.

She said, “I’ll do it.”

I’m sorry. WHAT?!

And she did. In January. She left her husband and her dogs and her skis and her mountain bike in Sandpoint, Idaho, and she moved to Chicago in the worst month of the year. She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good.

She is a calming force in our office. She understands the need for balance and, in her quiet way, she’s a huge influence on me. She helps us all understand the need to rest, relax, and recharge (which you all know is VERY hard for me). She is a balance to my ultra-competitive, super-charged drive because, while she’s as driven as me, she has a more encouraging way about her.

What started out as friends has become a peer, a trusted advisor, and partner in the truest sense of the word.

If this doesn’t convince you to love her immediately, then find her on Twitter (both as Lisa and Spin Sucks), see her blogging here every other Wednesday, or find her in the comments. Oh! And wish her a happy birthday!

 

 

 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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102 Comments on "#FollowFriday: Lisa Gerber"

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Shonali
5 years 10 days ago

I’ve gotten to know Lisa relatively recently, but the friendship that’s forming will, I think, go a long way. She’s absolutely amazing, and you are so lucky to have a friend like her.

Sean McGinnis
5 years 10 days ago

YAY! That pic brought a HUGE smile to my face first thing this morning. Lisa is the BOMB!

LeoWid
LeoWid
5 years 10 days ago

Wow, that is what I call commitment and real passion. I have only known lisagerber on a few very brief occasions, yet her kind manner on emails and comments made me pay closer attention to what she is doing immediately.

So, kudos to you Lisa and reshared it is, hope lots of more people will follow you 🙂

KenMueller
KenMueller
5 years 10 days ago

I only know Lisa through this blog, Twitter, and a few emails, but I know I’d like her in person. Certainly a recommendation from @ginidietrich doesn’t hurt! (Yeah, I think I like her, too). I’m just thankful to have met so many great and genuine people lately, many through Spin Sucks!

EricaAllison
5 years 10 days ago

Love the photo and love the recommendation! I think lisa gerber is a huge asset for you professionally and it sounds like personally. We all need a little balance, don’t we! And next year ladies, look out, I’m crashing the Counselors Academy party! Have fun!

johnfalchetto
5 years 10 days ago

Lisa is simply amazing. When I first started lurking around SS, yes I didn’t dive in there right away, she was the one who reached out and started engaging with me online.

I then discovered she speaks better French than I do and has a passion for the hills. What is there not to love ?

lisagerber the invite to cycle the Ventoux still holds, and ginidietrich is also welcome, although she might slow us down 🙂

rustyspeidel
rustyspeidel
5 years 10 days ago

The 1-2 punch.

ginidietrich
ginidietrich
5 years 10 days ago

@johnfalchetto *I* might slow you down?! HAHAHAHA!! LOL!

I didn’t know that’s how you guys met, John. That makes me even more proud of her!

KenMueller
KenMueller
5 years 10 days ago

@rustyspeidel kinda like Thing 1 and Thing 2 from Dr. Seuss. Only question is…which is which???

ginidietrich
ginidietrich
5 years 10 days ago

@Shonali And you get to meet her in less than two weeks!

ginidietrich
ginidietrich
5 years 10 days ago

@Sean McGinnis I was finishing this yesterday, while she was sitting next to me, and she wanted to know why I was looking through her Facebook photos. So I had a photo taken of us last night. Bwahahaha!

ginidietrich
ginidietrich
5 years 10 days ago

@LeoWid She’s great, isn’t she?!

ginidietrich
ginidietrich
5 years 10 days ago

@KenMueller She’s even better in person, Ken! Her sense of humor is fantastic!

ginidietrich
ginidietrich
5 years 10 days ago

@EricaAllison I hope you do! It’s so much fun!!

KenMueller
KenMueller
5 years 10 days ago

@ginidietrich well, one of these days….

ginidietrich
ginidietrich
5 years 10 days ago

@KenMueller @rustyspeidel Oh boy.

NancyD68
5 years 10 days ago

That is just so great. Who says you can’t work with friends? it makes me happy to see posts like this. Our friends keep us sane even when we are not so easy to deal with. You should open an office in New York BTW – I will bring the tracksuit!

Lisa Gerber
5 years 10 days ago

Hi!! I’m here now. 🙂 This is a great way to start my day, thank you. It’s REALLY interesting to read something someone has written about you, for an outside perspective.For example, really? calming force? I love it! That is a role I am happy to play.

This year, that I call my urban adventure is an exciting one, and I LOVE working with you. The most important thing is to have make the most of everything, enjoy it (as much as we can) and keep that sense of humor about us!! xoxoxo

KDillabough
KDillabough
5 years 10 days ago

I’m fairly new to this community, but I’ve been embraced with open arms, met wonderful people, and now look forward to getting to know @Lisa Gerber even better. @ginidietrich you’ve been a rock for me, and any friend of yours…well, I hope is a friend of mine:) Cheers!

ginidietrich
ginidietrich
5 years 10 days ago

@NancyD68 We have an office in NY!

ginidietrich
ginidietrich
5 years 10 days ago

@Lisa Gerber I’ve been waiting for you to see this! I was DYING yesterday when you were like, “Who is tomorrow’s #FF?” Um, not telling! HAHHAH! Love you! xoxo

ginidietrich
ginidietrich
5 years 10 days ago

@KDillabough Lisa is much kinder than me – I’m full of snark. We make a good team.

Lisa Gerber
5 years 10 days ago

@NancyD68 We HAVE an office in NY actually – we should expand it however, I agree. and an office in Sandpoint, Idaho – we’ll have all our bases covered!

DonovanGroupInc
DonovanGroupInc
5 years 10 days ago

Simply put – awesome choice.

Lisa Gerber
5 years 10 days ago

@ginidietrich I so figured it out! you are not a good liar and I mean that in the kindest way. and needing a picture of the two of us? um, yea. 🙂 Love you back!

Lisa Gerber
5 years 10 days ago

@ginidietrich @johnfalchetto Yes, she will slow us down for sure. and you know one day I WILL ride those hills with you.

ginidietrich
ginidietrich
5 years 10 days ago

@Lisa Gerber @johnfalchetto Puh-lease. You do know I ride my bike EVERY DAY?!

rosemaryoneill
rosemaryoneill
5 years 10 days ago

Happy birthday @Lisa Gerber ! And nice to meet you. This is the way #FollowFriday should be done, son.

NancyD68
5 years 10 days ago

@ginidietrich Nice! I will have to visit. Tracksuit will be optional.

NancyD68
5 years 10 days ago

@Lisa Gerber Bergen County NJ is very close to NYC! Just saying…

ginidietrich
ginidietrich
5 years 10 days ago

@rosemaryoneill Thanks! I like doing it this way.

Lisa Gerber
5 years 10 days ago

@ginidietrich @EricaAllison next year is in New Orleans! so yes you must come! (i’m totally spilling the beans all over the place, sigh. Counselors is going to kick me out)

TheJackB
TheJackB
5 years 10 days ago

If you can find a way to work with friends I am all for it. It is one way to make work into fun or at least something far more enjoyable.

KDillabough
KDillabough
5 years 10 days ago

@ginidietrich Love your snark, sister!

JoyFull_deb
JoyFull_deb
5 years 10 days ago

The “ying & yang” of A-D. @Lisa Gerber , sooooo happy that you are there w/ Gini & company. You truly are amazing to just pick up and leave everything and move to Chicago.

I have nothing to do w/ PR…..I just love @ginidietrich and love the funny, quirky, interesting responses that she usually gets on this blog. I have learned, though, that “all y’all” (lolol) have quick wits & plenty to share.

Welcome….welcome….welcome. Happy #Follow#Friday

EricaAllison
5 years 10 days ago

And *THAT* @Lisa Gerber is just one of the many reasons we love you. You’ll spill the beans just ’cause you’re excited! NOLA, here I come. @ginidietrich

DHLasker
DHLasker
5 years 10 days ago

So cool to have friends that you can work with, trust, and be on the same page with in the direction in which the business is heading. I have enjoyed a similar opportunity/experience in one of my past adventures.

P.S. Happy Birthday, Lisa!

petersonlindsay
petersonlindsay
5 years 10 days ago

Delighted to have had the pleasure of meeting both @ginidietrich and @Lisa Gerber at #CAPRSA this weekend. Great to see this kind of relationship between colleagues – it makes “work” much more pleasurable doesn’t it?

ginidietrich
ginidietrich
5 years 10 days ago

@petersonlindsay When I got here yesterday and looked at the pool, I said, “WOW! I can pretend I’m on vacation.” Not too shabby at all!

ginidietrich
ginidietrich
5 years 10 days ago

@DHLasker It makes all the difference, doesn’t it?

ginidietrich
ginidietrich
5 years 10 days ago

@JoyFull_deb All y’all. Oh boy. I saw on the news this morning that they’re trying to prevent you guys from being flooded. Fingers and toes are crossed!

ginidietrich
ginidietrich
5 years 10 days ago

@TheJackB There is a level of trust that is there immediately. It’s really nice!

ginidietrich
ginidietrich
5 years 10 days ago

@EricaAllison @Lisa Gerber Yeah…I’m pretty sure no one is supposed to know until Sunday!

Marcus_Sheridan
5 years 10 days ago

Yay, yay, yay! This was the best FF ever, much better than that goofy thesaleslion 😉 … I loved the heartfelt nature of this Gini and how you’ve partnered with someone that seems to perfectly balance you and also bring the best out of you. Hooray for @Lisa Gerber being freaking awesome! 🙂

ginidietrich
ginidietrich
5 years 10 days ago

@Marcus_Sheridan I don’t know. I’m kind of partial to thesaleslion !!

Yael Rozencwajg
5 years 10 days ago

I’m convinced 🙂

Lisa you’ve got a brand new follower !

ginidietrich
ginidietrich
5 years 10 days ago

@Yael Rozencwajg YAY!

jennimacdonald
jennimacdonald
5 years 10 days ago

Happy Birthday Lisa!!! Gini how you describe Lisa as being calm and “She helps us all understand the need to rest, relax, and recharge.” I’ve felt that in the little communication I’ve had with her. She always makes me laugh with her emails, even those about Spin Sucks PRO and the email chat we had about Seattle was very uplifting. I think you’ve found yourself one great partner, congrats to you both! p.s. Lisa I’m not sure how you gave up the mountains for Chicago : )

MimiMeredith
5 years 10 days ago

What a great story! What a testament to making yourself uncomfortable on someone else’s behalf–Lisa exemplifies the trust and dedication everyone needs to give that little bit of wind to the sails of our dreams. I’m happy for both of you; grateful you shared the story of how your perspective expanded; and SO glad to be in Las Vegas with both you and Lisa!

johnfalchetto
5 years 10 days ago

@ginidietrich Yes but there are no hills in Chicago 🙂 @Lisa Gerber

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