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Gini Dietrich

#FollowFriday: Lisa Gerber

By: Gini Dietrich | May 13, 2011 | 
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This is not my typical #FollowFriday. Typically, as many of you know, I recommend only bloggers and authors, with the intent of introducing you to new voices and helping them increase their networks.

But today, though most of you likely already know her, I want to delve further into our chief content officer, Lisa Gerber (aka the face behind Spin Sucks on Twitter).

Lisa and I met at Counselor’s Academy in Palm Springs two years ago. In fact, we met two years ago today (I know this because we’re at the same conference in Vegas right now). We instantly became friends/bosom buddies/soulmates and wondered aloud, many times, how we could create a way to work together.

But Lisa lives in Idaho and I live in Chicago and, while technology makes the divide not so great, I knew how important it is to have a start-up team in one spot while we launch, and get through the first year of, Spin Sucks Pro.

And she works with local companies who don’t care to have a presence in Chicago or New York, so it didn’t make sense for her to form a partnership with us.

And then, last summer, I heard Tony Hsieh speak. He talked about how he and his executive team went to college together and how they’ve been friends for a very long time. He talked about how important it is to have people you trust around you as you launch and build a business. He talked about the misnomer of working with your friends, as long as you know you can trust them to do their jobs and have the business’s best interests at heart.

It went against everything I’d heard before about business growth, but I’d hired strangers (some who, later, became friends) throughout the growth of Arment Dietrich and, because I was giving up some equity in Spin Sucks Pro, I thought, “Why not?”

I was lamenting to Lisa that I wish she lived closer or that we could find a way to work together. I said I really needed someone on the executive team who could be in Chicago for a year after we launched.

She said, “I’ll do it.”

I’m sorry. WHAT?!

And she did. In January. She left her husband and her dogs and her skis and her mountain bike in Sandpoint, Idaho, and she moved to Chicago in the worst month of the year. She left stability and control in exchange for working in the gray and the hopes of being part of something that will change the perception of the PR and marketing industries for good.

She is a calming force in our office. She understands the need for balance and, in her quiet way, she’s a huge influence on me. She helps us all understand the need to rest, relax, and recharge (which you all know is VERY hard for me). She is a balance to my ultra-competitive, super-charged drive because, while she’s as driven as me, she has a more encouraging way about her.

What started out as friends has become a peer, a trusted advisor, and partner in the truest sense of the word.

If this doesn’t convince you to love her immediately, then find her on Twitter (both as Lisa and Spin Sucks), see her blogging here every other Wednesday, or find her in the comments. Oh! And wish her a happy birthday!

 

 

 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

93 comments
KensViews
KensViews

My usual bratty kidding aside, @GiniDietrich and @LisaGerber: bring out the best in one another. It reinforces my belief that if you find the talent who'll make your firm even better, and if you find the organization where you're destined to succeed, you must at least TRY to figure out how to make it work, the roadblocks of distance etc. be damned!.

FranchiseKing
FranchiseKing

So glad we all finally met. You both rock.

The Franchise King®

Griddy
Griddy

Heck, I was already sold on Lisa when she stopped by my blog one day and compared one of my posts to the "seinfeld" of blogging ;). But now after reading this - I'm kinda hesitant and I'm not really convinced by what you said. It seems like you don't trust her. Muwahhahahahahahaha! ;)

Lisa rocks!!! No two ways about it!

And I look forward to getting to know her more and more. After all, she met my clone Mel ;).

I think it's wonderful that you two found each other and are compatible both in the work place and as friends. It's not often that two people click that way and are on the same wavelengths - so I guess you were meant to be hehe.

Awesome write-up Gin. And happy belated bday to ya Lisa. Hope you gals are rockin' Vegas!

Talk soon

Ciao

adventuresinexpatland
adventuresinexpatland

Gini - What a nice way to show your deepest appreciation for a kindred spirit and savvy business partner. When you really connect, you know that things will work out. Sounds like you're a great team. Happy Birthday Lisa!

Howie Goldfarb
Howie Goldfarb

That is very poignant and touching @ginidietrich grats @Lisa Gerber and make sure you remind Gini every day about leaving the hubby behind for a bit (probably funner that way anyway! lol)

bdorman264
bdorman264

Idaho, now that is a state you don't hear mentioned much but I do hear it is very pretty.

Willing to pull up roots and leave for a year; that's commitment and there's something to be said for that. It's because she believes in you and your model and to touch on your response on Erica's guest post that should be worth something when you are talking to these AI's.

We don't get to see Lisa as much but she pops her head up every once in awhile so it was good to see you shine the light on her. I think I got a nasty e-mail from her once saying something about my check didn't clear when I signed up for your webinar but she was very professional about and I only counted two F bombs, but other than that, pretty non-confrontational.

Thanks for sharing and hope you all (y'all) have a great weekend.

CristerDelaCruz
CristerDelaCruz

You guys are too cute! I LOVE your yellow jacket, Gini. And Lisa... the earrings! ;)

MimiMeredith
MimiMeredith

What a great story! What a testament to making yourself uncomfortable on someone else's behalf--Lisa exemplifies the trust and dedication everyone needs to give that little bit of wind to the sails of our dreams. I'm happy for both of you; grateful you shared the story of how your perspective expanded; and SO glad to be in Las Vegas with both you and Lisa!

jennimacdonald
jennimacdonald

Happy Birthday Lisa!!! Gini how you describe Lisa as being calm and "She helps us all understand the need to rest, relax, and recharge." I've felt that in the little communication I've had with her. She always makes me laugh with her emails, even those about Spin Sucks PRO and the email chat we had about Seattle was very uplifting. I think you've found yourself one great partner, congrats to you both! p.s. Lisa I'm not sure how you gave up the mountains for Chicago : )

Yael Rozencwajg
Yael Rozencwajg

I'm convinced :)

Lisa you've got a brand new follower !

Marcus_Sheridan
Marcus_Sheridan

Yay, yay, yay! This was the best FF ever, much better than that goofy @thesaleslion ;-) ... I loved the heartfelt nature of this Gini and how you've partnered with someone that seems to perfectly balance you and also bring the best out of you. Hooray for @Lisa Gerber being freaking awesome! :)

Lindsay Chisholm
Lindsay Chisholm

Delighted to have had the pleasure of meeting both @ginidietrich and @Lisa Gerber at #CAPRSA this weekend. Great to see this kind of relationship between colleagues - it makes "work" much more pleasurable doesn't it?

DHLasker
DHLasker

So cool to have friends that you can work with, trust, and be on the same page with in the direction in which the business is heading. I have enjoyed a similar opportunity/experience in one of my past adventures.

P.S. Happy Birthday, Lisa!

ginidietrich
ginidietrich moderator

@KensViews I personally love how you answer the phone! And your advice that I should go with my initial gut.

Lisa Gerber
Lisa Gerber

@bdorman264 Only two F bombs? You're fine. It's when there are four or more that you need to start worrying.

Lisa Gerber
Lisa Gerber

@jennimacdonald thank you soooooo much, Jen. I'm not going to lie. I am eating up this Lisa Love Fest. :) and I miss the mountains. Bad.

bdorman264
bdorman264

@Marcus_Sheridan @thesaleslion @Lisa Gerber No kidding and have you seen the size of the sales lion's noggin? How in the world does he get that silly ass halloween lion's head on anyway? It's a good thing we love that cat and everybody seems to play nice in here. I concur Howie, hooray for Lisa.

ginidietrich
ginidietrich moderator

@Lindsay Chisholm When I got here yesterday and looked at the pool, I said, "WOW! I can pretend I'm on vacation." Not too shabby at all!

Lisa Gerber
Lisa Gerber

@ginidietrich @jonbuscall You are right, Jon, it is an AWESOME shout out. I'm saving this to my gold star file. I loved it. and thank you! I look forward to getting to know you better!

ginidietrich
ginidietrich moderator

@HowieG You can go with us next year. You just need to be a leader of a PR firm.

Lisa Gerber
Lisa Gerber

@ginidietrich @DHLasker thank you for the wishes and it's true. We spend waaay too many hours with our work colleagues. It should be fun and with people you enjoy being with.

Griddy
Griddy

@Lisa Gerber @ginidietrich Hahaha! I would have been a bit worried about how much "work" you're doing out there had you so soon forgotten about Mel ;). I mean her and her boyfriend think so highly of you and Spin Sucks. Lol

Howie Goldfarb
Howie Goldfarb

@Lisa Gerber @ginidietrich @Griddy No worries I will change the sign on my door next year to Sky Pulse PR. Which I think would be a great addition to the family of companies. Sky Pulse Vodka, Sky Pulse Potato Chips, Sky Pulse Uuber Investment Bank for Rich People, Sky Pulse Grill. So what hotel and what dates? Normally I stay at Hojo.

Trackbacks

  1. […] envy business owners like Gini Dietrich who succeeds by working with her friend, Lisa Gerber. But in my case I know it wouldn’t work, […]

  2. […] Oh, and I won second place in the grammar, pronunciation, and usage contest. I did not get nearly enough pomp and circumstance for that, nor have I had enough validation in the past week. […]

  3. […] Lisa Gerber. Yes, I know you know her from Spin Sucks, and Gini Dietrich wrote a great post on why you should be following Lisa. But in case you haven’t done this as yet, you really need to do so. She is smart, witty, […]

  4. […] funny thing is, I met Gini on the first day of the first year I attended. She wrote about that here. I was very jealous because she had planned ahead and had had a road bike delivered to her hotel […]

  5. […] #FollowFriday: Lisa Gerber Gini Dietrich | Email | No Comments Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year. […]

  6. […] funny thing is, I met Gini on the first day of the first year I attended. She wrote about that here. I was very jealous because she had planned ahead and had had a road bike delivered to her hotel […]

  7. […] Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year. […]

  8. […] Lisa Gerber. Yes, I know you know her from Spin Sucks, and Gini Dietrich wrote a great post on why you should be following Lisa. But in case you haven’t done this as yet, you really need to do so. She is smart, witty, […]