Gini Dietrich

#FollowFriday: Liz Reusswig

By: Gini Dietrich | May 3, 2013 | 

#FollowFriday: Liz ReusswigAt the now infamous Social Slam, where I keynoted last year, I met one Ms. Liz Reusswig in the lobby of the hotel.

Our fate was sealed from that moment on.

A communicator and marketer by heart, she not only runs a boutique agency focusing on those services for clients, she founded Kids Theatre News.

Which makes total sense. If you missed her daughters performing in a recent Gin and Topics, I highly recommend you go back and watch it (they’re in the number three spot). They are not only adorable (and I want to kidnap them), they are extremely talented.

So it makes sense their talented, wonderful, charming mother would create a “one-stop shop” for all your theatre news. It only serves central Pennsylvania right now, but if I know Liz, it’ll eventually branch out and become the place for all things good and fair in kids theatre.

Liz at Work

In her work life, Liz has quite a bit of experience working with politicians and the government (poor thing), but also spends a good amount of her time volunteering for youth organization, such as Junior Achievement and The Children’s Center.

This is good! She’s raising the next generation of politicians and, if she has any say about it, I know they’ll be strong, ethical, worldly-minded individuals.

Liz is, hands-down, on of the most charismatic, grounded people you’ll ever meet. She is the person who learns a little bit about you and then uses that information to provide thoughtful messages, comments, and gifts.

Don’t get me wrong. She also has a snarky (witty?) side that is hilarious and sometimes non-sensical. She definitely knows how to stir the pot and keep it active…which, as we all know, is something I love to do as well.

Liz Online

I highly recommend you get to know her. She’s funny and she’s smart so she’s a great combination of someone you want in a friend.

You can find her on Twitter, LinkedIn, Facebook, Google+, Pinterest, and on her blog.

Don’t worry if you don’t love PR, marketing, or theater. You can talk to Liz about almost anything. And you’ll want to because she’s a ton of fun to have around!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • “Liz has quite a bit of experience working with politicians and the government (poor thing)” – hahahahahaha!!! Liz frigging ROCKS – and when I use ‘frigging’, you know I’m not kidding around -eh? Funny, thoughtful, sharp and zingy, she makes me laugh out loud at least twice a day – “every mall should have at least 4 lions!” She’s going to FREAK OUT when she sees this – today is gonna be fun!!! Congrats Liz!!! xo

    • belllindsay You used frigging and eh in the same sentence. You’re not kidding around!

    • belllindsay You were right on…I totally FRIGGING FREAKED OUT!  Talk about a lion jumping out of nowhere!  This was my “lion” today…and in such an amazingly good way!! 🙂 ROAR!!!

  • Following — and what a miracle worker if she’s going to turn the next generation of politicians into ethical, worldly-minded individuals!! Big task!!

    • biggreenpen I just gave her a really big task, didn’t I?

      • ginidietrich biggreenpen Why do you always DO THAT to people, Gini!!??

        • belllindsay I’m just helping everyone reach their true potential!

    • biggreenpen ginidietrich belllindsay Hold on…let me get my cape before I take on the world!!  YIKES 😉

  • PattiRoseKnight1

    Great #FF – getting to know Liz (virtually only so far) has be an absolute pleasure.  She’s a keeper!  Happy Friday all!

  • Yes yes yes yes. Liz is awesome.

    • Sean McGinnis I second that! It was so great to see her at Social Slam! She’s truly a gem! 🙂

      • lauraclick Sean McGinnis THIS.

      • lauraclick It was amazing meeting you at SoSlam, too!  Thank you so much! 🙂

        • lizreusswig lauraclick Sean McGinnis the last time both Laura and Sean agreed with Gini on a #FF there was a 29 car pile up in the Loop. #justsaying

    • Sean McGinnis Thanks, so glad we met in person at SoSlam!  Coffee’s on me next time!  See ginidietrich Sean is sooooo NICE!!  😉

  • One of the most warm and genuine people I have met through you!  Always so supportive and giving with her comments online. The talent of her children befits the cliche of ‘the apple doesn’t fall far from the tree’.

    • annelizhannan Anneliz, I’m so happy to have met you, too!  You are definitely one of the sweetest people I know! 🙂  Thank you for your kind comments!

  • I don’t know about people who like to stir the pot. 😉

    • Joshua Wilner/A Writer Writes Hahaha…you might be in the wrong place here, then?

  • I got to meet Liz at SoSlam13 and she was awesome. Good choice ginidietrich

    • briantudor Thank you…you’re so sweet! 🙂

  • An excellent choice, but really, ginidietrich , I beat you to this. You’re only finally giving Liz her due because of her well-deserved mention in the Spin Sucks Song
    Glad to see you here at last Liz!

    • creativeoncall LOL…and Chuck, you called me sincere!  ginidietrich called me non-sensical…just saying! 😉

  • Here’s to meeting more people in person from this crazy clan of yours ginidietrich like I got to earlier this week! Congrats on your #FF Liz and hope our paths cross before too long. 🙂

    • katskrieger Thank you…and I hope so, too! 🙂

  • Politicians, government AND kids; now that’s a monumental task….
    If you saw my Facebook share and mentioned how hard you must have had to work to get a spot after creativeoncall effort, of course I was kidding. The only person who worked harder than Chuck was me and fortunately I was first because after he raised the bar w/ talent and creativity, I just picked up my ball and went home. 
    Keep up the good work, it’s good to see there are still ‘good’ people out there making it happen. Nice to know ya….

    • bdorman264 creativeoncall LOL…I know, right?  I’m a little scared! 😉

      • lizreusswig bdorman264 creativeoncall Bill she is a Yankee fan watch out for her!

        • Howie Goldfarb bdorman264 creativeoncall  – It’s true…4th generation Yankees Girl!

  • rbowden56

    Well deserved, I meet Liz at this years SoSlam and you nailed it “she’s funny and she’s smart so she’s a great combination of someone you want in a friend.”

    • rbowden56 Thank you, Randy!  So enjoyed meeting you at SoSlam this year, too!

  • She’s awesome. #thatisall

    • jasonkonopinski 🙂 back at ya!

      • lizreusswig Smooches.

        • jasonkonopinski lizreusswig Jason says that every week. Like he even knows the people Gini highlights before he sees their name in bright lights. That is why his nickname is Hollywood.

        • Howie Goldfarbjasonkonopinski Well Howie, I hate to ruin your theory, but Jason & I actually spent like 18 hours traveling to/from SoSlam last month…It was a delightful trip! 🙂

  • Love that you like to “stir the pot” enjoy your #FF

  • Agreed with aimeelwest, love that you stir the pot 🙂 Very well deserved!

    • yvettepistorio aimeelwest Thank you both! Will keep stirring, but only in good fun! 😉

  • HOLY COW & WOW!  To say I’m honored and humbled is the understatement of the century!!  Thank you for all the kind comments…and the biggest thank you to the wonderful ginidietrich!  I really LOVE her and this awesome and quirky community of people she’s cultivated! 🙂
    Now I will continue to float through this AMAZING day…compliments of you all! xo

    • lizreusswig Now can I have your children?

      • ginidietrich lizreusswig LOL…ah, I get it now a bribe for the kids!  Happy for you to borrow them anytime…they actually seemed keen on the idea, too! Obviously, you’re way cooler than I am! ;

        • lizreusswig ginidietrich I am so glad because of you Liz my child is safe from being stolen by Gini!

  • Oooooh Liz! I know we’ve chatting on Facebook before, but now that I know you are a theater geek as well I’m even more super excited to get to know you. As a child who was involved in theater growing up (and was fairly certain for a large portion of my life I was going to be a broadway star), I’m a huge advocate of children getting involved in theater and other expressive arts that build confidence, creativity, cultural and artistic appreciation and overall human empathy (since they need to learn to displace themselves from their own self focused world to understand the feelings and emotions of another character). All three traits increasingly undervalued or nurtured! 
    Anyway, congrats and looking forward to getting to know you better!

    • LauraPetrolino OHHHHHH, I’m so excited to chat more with you about this!  It’s one of my real passions, especially since my kiddos are so involved in musical theatre!  You are so right – it is amazing what performing does for kids!  We must connect soon and theatre geek ourselves into a frenzy!! 😉

  • Nice to meet you, lizreusswig! Happy #FF!

    • Matt_Cerms Great to meet you, too & thanks! 🙂

  • So fun to learn some more about you lizreusswig ! I have definitely been enjoying keeping up with you on Facebook. Happy #FollowFriday!

    • KateFinley Thanks, Kate!  I feel the same!  You’re a sweetheart! 🙂

  • John_Trader1

    Nice meeting you Liz. Anyone who works with politicians is nothing short of a hero to me!

    • John_Trader1 Nice meeting you, too! Politics & governing are very, very interesting! 😉

      • lizreusswig John_Trader1 I think they all love running for office then sit there in shell shock when told they have to govern, I mean look at Jack bauer’s legacy running the Chicago School system. He gave away school contracts for milk bones. Which was his downfall.

  • lizreusswig and politics you just have no idea. I first met her in 1986. It was a Bears v Giants game at the Meadowlands. I was tailgating a punk fresh out of high school. Bears were NFL champs but this was the Giant’s year. The newspaper said ‘WAR IN THE MEADOWLANDS’ and of course Liz showed up as an Anti-War protester worried Bears were going to be killed. Real Bears not football players. It was really cute. The Bears lost and she was going bonkers screaming ‘Killing Bears isn’t Fair!’

    Then in 1996 I saw her again. She helping Sonny Bono get elected in Palm Springs. She came up with the famous slogan ‘Vote for Bono not Yoko Ono’. Of course he won in a landslide. 
    In 1998 we crossed paths again in Florida. It was the famous McRibb vs McNugget face off. Of course she sided with the McRib. I mean it was tangy and you needed wetnaps to eat. But it was McNugget who also won in a landslide. She used to say ‘Don’t be a Dork Vote for the Pork!

    Other famous slogans Liz is famous for:
    If you want to chill Vote for Bill!

    Don’t be a Tush vote for Bush!
    This Hot Momma loves Obama!
    Notice all 3 are two term winners. See the pattern?
    She also co-wrote the famous Wu-Tang Clan song Bring on the Ruckus. Now just curious if she will be celebrating her big day today with Method Man and Raekwon?

    • Howie Goldfarb Ok, I’m laughing so hard right now that tears are streaming down my cheeks!  Obviously, wherever you live Howie, Happy Hour has started, but dang this is really, really funny!

      • lizreusswig Liz actually so busy with work it isn’t funny. I saw the FF this morning and I knew you would be sad and ginidietrich would be angry had I not given you the traditional roast. 8) Glad you enjoyed. BTW my father in law worked really hard to save Bear habitat on @Sugarbush_VT in the 90’s. and I joke with him as a Steelers fan how could he do such a thing doesn’t he hate the Bears? and he always says ‘No just the Patriots, Tom Brady is a sissy’. Gini has seen his mountain man beard she knows he can get away with such a comment.

        • Howie Goldfarb Well we don’t want to anger ginidietrich so – Thank You!  Thought it was delightful and must say I rather liked the roasting!
          BTW – I now adore your FIL…I AM NOT a Patriots fan either!  And really a quarterback should not have “cuter” hair than Justin Bieber!  Anyway, my dislike for the Pats is a long story that has something to do with Hartford, CT and my childhood obsession with the Bears (& of course my loyalty to my home state team NY Giants!!) 😉

  • So my 12 yr old DD (darling daughter) just read the above post by “the COOL Miss Gini” (ginidietrich)…she said, “It’s all true…they can’t put anything on the Internet that’s not true!” – Bonjour!
    LOL – then I read Howie’s post below – oh well!
    Wishing all the Spin Suck crazies, oops, I mean community a wonderful and fun weekend!  Mine certainly has started off spectacularly!! xo

    • lizreusswig ginidietrich I know sorry I did fib about the McDonald’s campaign I am sorry it just fit the rest 😉

  • Woohoo! A well deserved shout out to a smart, kind, and thoughtful lady. Liz, I’ve enjoyed getting to know you from a distance and look forward to the day we can finally meet in person.

    • RebeccaTodd Thank you, Rebecca! I can’t wait either…it will happen and we’ll have a blast! So glad to have met you through ginidietrich, too – we’re quite a crew! 😉

  • ProfS

    Well-deserved; hail to the #Slammers!!

  • davereusswig

    Spot on, Gini.  This is why I married her!

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