Gini Dietrich

#FollowFriday: Liz Reusswig

By: Gini Dietrich | May 3, 2013 | 
64

#FollowFriday: Liz ReusswigAt the now infamous Social Slam, where I keynoted last year, I met one Ms. Liz Reusswig in the lobby of the hotel.

Our fate was sealed from that moment on.

A communicator and marketer by heart, she not only runs a boutique agency focusing on those services for clients, she founded Kids Theatre News.

Which makes total sense. If you missed her daughters performing in a recent Gin and Topics, I highly recommend you go back and watch it (they’re in the number three spot). They are not only adorable (and I want to kidnap them), they are extremely talented.

So it makes sense their talented, wonderful, charming mother would create a “one-stop shop” for all your theatre news. It only serves central Pennsylvania right now, but if I know Liz, it’ll eventually branch out and become the place for all things good and fair in kids theatre.

Liz at Work

In her work life, Liz has quite a bit of experience working with politicians and the government (poor thing), but also spends a good amount of her time volunteering for youth organization, such as Junior Achievement and The Children’s Center.

This is good! She’s raising the next generation of politicians and, if she has any say about it, I know they’ll be strong, ethical, worldly-minded individuals.

Liz is, hands-down, on of the most charismatic, grounded people you’ll ever meet. She is the person who learns a little bit about you and then uses that information to provide thoughtful messages, comments, and gifts.

Don’t get me wrong. She also has a snarky (witty?) side that is hilarious and sometimes non-sensical. She definitely knows how to stir the pot and keep it active…which, as we all know, is something I love to do as well.

Liz Online

I highly recommend you get to know her. She’s funny and she’s smart so she’s a great combination of someone you want in a friend.

You can find her on Twitter, LinkedIn, Facebook, Google+, Pinterest, and on her blog.

Don’t worry if you don’t love PR, marketing, or theater. You can talk to Liz about almost anything. And you’ll want to because she’s a ton of fun to have around!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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64 Comments on "#FollowFriday: Liz Reusswig"

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belllindsay
3 years 4 months ago

“Liz has quite a bit of experience working with politicians and the government (poor thing)” – hahahahahaha!!! Liz frigging ROCKS – and when I use ‘frigging’, you know I’m not kidding around -eh? Funny, thoughtful, sharp and zingy, she makes me laugh out loud at least twice a day – “every mall should have at least 4 lions!” She’s going to FREAK OUT when she sees this – today is gonna be fun!!! Congrats Liz!!! xo

ginidietrich
3 years 4 months ago

belllindsay You used frigging and eh in the same sentence. You’re not kidding around!

lizreusswig
3 years 4 months ago

belllindsay You were right on…I totally FRIGGING FREAKED OUT!  Talk about a lion jumping out of nowhere!  This was my “lion” today…and in such an amazingly good way!! 🙂 ROAR!!!

biggreenpen
3 years 4 months ago

Following — and what a miracle worker if she’s going to turn the next generation of politicians into ethical, worldly-minded individuals!! Big task!!

ginidietrich
3 years 4 months ago

biggreenpen I just gave her a really big task, didn’t I?

belllindsay
3 years 4 months ago

ginidietrich biggreenpen Why do you always DO THAT to people, Gini!!??

ginidietrich
3 years 4 months ago

belllindsay I’m just helping everyone reach their true potential!

lizreusswig
3 years 4 months ago

biggreenpen ginidietrich belllindsay Hold on…let me get my cape before I take on the world!!  YIKES 😉

PattiRoseKnight1
PattiRoseKnight1
3 years 4 months ago

Great #FF – getting to know Liz (virtually only so far) has be an absolute pleasure.  She’s a keeper!  Happy Friday all!

Sean McGinnis
3 years 4 months ago

Yes yes yes yes. Liz is awesome.

lauraclick
3 years 4 months ago

Sean McGinnis I second that! It was so great to see her at Social Slam! She’s truly a gem! 🙂

jasonkonopinski
3 years 4 months ago

lauraclick Sean McGinnis THIS.

lizreusswig
3 years 4 months ago

lauraclick It was amazing meeting you at SoSlam, too!  Thank you so much! 🙂

Howie Goldfarb
3 years 4 months ago

lizreusswig lauraclick Sean McGinnis the last time both Laura and Sean agreed with Gini on a #FF there was a 29 car pile up in the Loop. #justsaying

lizreusswig
3 years 4 months ago

Sean McGinnis Thanks, so glad we met in person at SoSlam!  Coffee’s on me next time!  See ginidietrich Sean is sooooo NICE!!  😉

annelizhannan
3 years 4 months ago

One of the most warm and genuine people I have met through you!  Always so supportive and giving with her comments online. The talent of her children befits the cliche of ‘the apple doesn’t fall far from the tree’.

lizreusswig
3 years 4 months ago

annelizhannan Anneliz, I’m so happy to have met you, too!  You are definitely one of the sweetest people I know! 🙂  Thank you for your kind comments!

Joshua Wilner/A Writer Writes
3 years 4 months ago

I don’t know about people who like to stir the pot. 😉

lizreusswig
3 years 4 months ago

Joshua Wilner/A Writer Writes Hahaha…you might be in the wrong place here, then?

briantudor
3 years 4 months ago

I got to meet Liz at SoSlam13 and she was awesome. Good choice ginidietrich

lizreusswig
3 years 4 months ago

briantudor Thank you…you’re so sweet! 🙂

creativeoncall
3 years 4 months ago

An excellent choice, but really, ginidietrich , I beat you to this. You’re only finally giving Liz her due because of her well-deserved mention in the Spin Sucks Song http://spinsucks.com/social-media/followfriday-ginid/
Glad to see you here at last Liz!

lizreusswig
3 years 4 months ago

creativeoncall LOL…and Chuck, you called me sincere!  ginidietrich called me non-sensical…just saying! 😉

katskrieger
3 years 4 months ago

Here’s to meeting more people in person from this crazy clan of yours ginidietrich like I got to earlier this week! Congrats on your #FF Liz and hope our paths cross before too long. 🙂

lizreusswig
3 years 4 months ago

katskrieger Thank you…and I hope so, too! 🙂

bdorman264
3 years 4 months ago

Politicians, government AND kids; now that’s a monumental task….
If you saw my Facebook share and mentioned how hard you must have had to work to get a spot after creativeoncall effort, of course I was kidding. The only person who worked harder than Chuck was me and fortunately I was first because after he raised the bar w/ talent and creativity, I just picked up my ball and went home. 
Keep up the good work, it’s good to see there are still ‘good’ people out there making it happen. Nice to know ya….

lizreusswig
3 years 4 months ago

bdorman264 creativeoncall LOL…I know, right?  I’m a little scared! 😉

Howie Goldfarb
3 years 4 months ago

lizreusswig bdorman264 creativeoncall Bill she is a Yankee fan watch out for her!

lizreusswig
3 years 4 months ago

Howie Goldfarb bdorman264 creativeoncall  – It’s true…4th generation Yankees Girl!

rbowden56
rbowden56
3 years 4 months ago

Well deserved, I meet Liz at this years SoSlam and you nailed it “she’s funny and she’s smart so she’s a great combination of someone you want in a friend.”

lizreusswig
3 years 4 months ago

rbowden56 Thank you, Randy!  So enjoyed meeting you at SoSlam this year, too!

jasonkonopinski
3 years 4 months ago

She’s awesome. #thatisall

lizreusswig
3 years 4 months ago

jasonkonopinski 🙂 back at ya!

jasonkonopinski
3 years 4 months ago

lizreusswig Smooches.

Howie Goldfarb
3 years 4 months ago

jasonkonopinski lizreusswig Jason says that every week. Like he even knows the people Gini highlights before he sees their name in bright lights. That is why his nickname is Hollywood.

lizreusswig
3 years 4 months ago

Howie Goldfarbjasonkonopinski Well Howie, I hate to ruin your theory, but Jason & I actually spent like 18 hours traveling to/from SoSlam last month…It was a delightful trip! 🙂

aimeelwest
3 years 4 months ago

Love that you like to “stir the pot” enjoy your #FF

yvettepistorio
3 years 4 months ago

Agreed with aimeelwest, love that you stir the pot 🙂 Very well deserved!

lizreusswig
3 years 4 months ago

yvettepistorio aimeelwest Thank you both! Will keep stirring, but only in good fun! 😉

lizreusswig
3 years 4 months ago

HOLY COW & WOW!  To say I’m honored and humbled is the understatement of the century!!  Thank you for all the kind comments…and the biggest thank you to the wonderful ginidietrich!  I really LOVE her and this awesome and quirky community of people she’s cultivated! 🙂
Now I will continue to float through this AMAZING day…compliments of you all! xo

ginidietrich
3 years 4 months ago

lizreusswig Now can I have your children?

lizreusswig
3 years 4 months ago

ginidietrich lizreusswig LOL…ah, I get it now a bribe for the kids!  Happy for you to borrow them anytime…they actually seemed keen on the idea, too! Obviously, you’re way cooler than I am! ;

Howie Goldfarb
3 years 4 months ago

lizreusswig ginidietrich I am so glad because of you Liz my child is safe from being stolen by Gini!

LauraPetrolino
3 years 4 months ago
Oooooh Liz! I know we’ve chatting on Facebook before, but now that I know you are a theater geek as well I’m even more super excited to get to know you. As a child who was involved in theater growing up (and was fairly certain for a large portion of my life I was going to be a broadway star), I’m a huge advocate of children getting involved in theater and other expressive arts that build confidence, creativity, cultural and artistic appreciation and overall human empathy (since they need to learn to displace themselves from their own self focused world… Read more »
lizreusswig
3 years 4 months ago

LauraPetrolino OHHHHHH, I’m so excited to chat more with you about this!  It’s one of my real passions, especially since my kiddos are so involved in musical theatre!  You are so right – it is amazing what performing does for kids!  We must connect soon and theatre geek ourselves into a frenzy!! 😉

Matt_Cerms
3 years 4 months ago

Nice to meet you, lizreusswig! Happy #FF!

lizreusswig
3 years 4 months ago

Matt_Cerms Great to meet you, too & thanks! 🙂

KateFinley
3 years 4 months ago

So fun to learn some more about you lizreusswig ! I have definitely been enjoying keeping up with you on Facebook. Happy #FollowFriday!

lizreusswig
3 years 4 months ago

KateFinley Thanks, Kate!  I feel the same!  You’re a sweetheart! 🙂

John_Trader1
John_Trader1
3 years 4 months ago

Nice meeting you Liz. Anyone who works with politicians is nothing short of a hero to me!

lizreusswig
3 years 4 months ago

John_Trader1 Nice meeting you, too! Politics & governing are very, very interesting! 😉

Howie Goldfarb
3 years 4 months ago

lizreusswig John_Trader1 I think they all love running for office then sit there in shell shock when told they have to govern, I mean look at Jack bauer’s legacy running the Chicago School system. He gave away school contracts for milk bones. Which was his downfall.

Howie Goldfarb
3 years 4 months ago
lizreusswig and politics you just have no idea. I first met her in 1986. It was a Bears v Giants game at the Meadowlands. I was tailgating a punk fresh out of high school. Bears were NFL champs but this was the Giant’s year. The newspaper said ‘WAR IN THE MEADOWLANDS’ and of course Liz showed up as an Anti-War protester worried Bears were going to be killed. Real Bears not football players. It was really cute. The Bears lost and she was going bonkers screaming ‘Killing Bears isn’t Fair!’ Then in 1996 I saw her again. She helping Sonny… Read more »
lizreusswig
3 years 4 months ago

Howie Goldfarb Ok, I’m laughing so hard right now that tears are streaming down my cheeks!  Obviously, wherever you live Howie, Happy Hour has started, but dang this is really, really funny!

Howie Goldfarb
3 years 4 months ago
lizreusswig Liz actually so busy with work it isn’t funny. I saw the FF this morning and I knew you would be sad and ginidietrich would be angry had I not given you the traditional roast. 8) Glad you enjoyed. BTW my father in law worked really hard to save Bear habitat on @Sugarbush_VT in the 90’s. and I joke with him as a Steelers fan how could he do such a thing doesn’t he hate the Bears? and he always says ‘No just the Patriots, Tom Brady is a sissy’. Gini has seen his mountain man beard she knows he… Read more »
lizreusswig
3 years 4 months ago

Howie Goldfarb Well we don’t want to anger ginidietrich so – Thank You!  Thought it was delightful and must say I rather liked the roasting!
BTW – I now adore your FIL…I AM NOT a Patriots fan either!  And really a quarterback should not have “cuter” hair than Justin Bieber!  Anyway, my dislike for the Pats is a long story that has something to do with Hartford, CT and my childhood obsession with the Bears (& of course my loyalty to my home state team NY Giants!!) 😉

lizreusswig
3 years 4 months ago

So my 12 yr old DD (darling daughter) just read the above post by “the COOL Miss Gini” (ginidietrich)…she said, “It’s all true…they can’t put anything on the Internet that’s not true!” – Bonjour!
LOL – then I read Howie’s post below – oh well!
Wishing all the Spin Suck crazies, oops, I mean community a wonderful and fun weekend!  Mine certainly has started off spectacularly!! xo

Howie Goldfarb
3 years 4 months ago

lizreusswig ginidietrich I know sorry I did fib about the McDonald’s campaign I am sorry it just fit the rest 😉

RebeccaTodd
3 years 4 months ago

Woohoo! A well deserved shout out to a smart, kind, and thoughtful lady. Liz, I’ve enjoyed getting to know you from a distance and look forward to the day we can finally meet in person.

lizreusswig
3 years 4 months ago

RebeccaTodd Thank you, Rebecca! I can’t wait either…it will happen and we’ll have a blast! So glad to have met you through ginidietrich, too – we’re quite a crew! 😉

ProfS
ProfS
3 years 4 months ago

Well-deserved; hail to the #Slammers!!

lizreusswig
3 years 4 months ago

ProfS Thanks, Kathy!  🙂

davereusswig
davereusswig
3 years 4 months ago

Spot on, Gini.  This is why I married her!

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