Gini Dietrich

#FollowFriday: Lubna Sadik

By: Gini Dietrich | September 13, 2013 | 
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#FollowFriday- Lubna Sadik

By Gini Dietrich

Most of you know Lubna Sadik as LSSocialEngage in the comments here. A wife, mom (to two boys), marketer, and blogger, Lubna hangs out in the Spin Sucks community and adds her sparkling commentary and brilliant wit nearly daily.

Just a little more than a year ago (last August), she took a big leap of faith, left her solid paying job, and ventured out on her own. She decided it was time to follow her passions and find work with organizations looking for help with social media marketing. We’ll let her tell you how it’s going in the comments here, but to all appearances, it looks like she made the right choice!

But there is something I really appreciate about Lubna. She doesn’t just blog about social media. Sure, you can find tips and tools on how to use the social networks on her blog, but she also writes about parenting, TV, food, reading, and more.

Just in the past week or two, we’ve learned about the morning trump card with her boys, why she bought Gwyneth Paltrow’s book (despite all the criticism), apple picking, and her new favorite show – Orange is the New Black.

The paragraph she uses to describe herself is this:

World travel, delicious food, blissful yoga and invigorating spin classes, a relaxing day at the spa, clothes, shoes and jewelry, fashion magazines, good books, chick flicks and well-written TV shows, a morning cup of strong coffee, an afternoon cup of  exotic tea and an evening glass of red wine, the warm ocean breeze and summer sangria, laughter and rants with close family and friends…these are a few of my favorite things.

Let’s see: World travel, delicious food, cycling, shoes, good books, red wine…no wonder I like her! We might be the same person!

Get to know her. You can find her on Twitter, Facebook, Pinterest (!!!), LinkedIn, on her blog, and in the comments here.

P.S. Lubna, if you like Orange is the New Black, read the book. After you finish watching the first season, though. You’ll get angry if you read it while you’re watching.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • So I sang here descriptive bio to
    http://www.youtube.com/watch?v=du6wiLRgm8o
    And it was EERILY perfect. Seems ms Julie Andrews knew one day LSSocialEngagewould be getting this #FF. Since I am friends with some of the Von Trapps I am going to see if there is any possible IP/Trademark infringement because I think Lubna should totally sue for a percentage of royalties from the music, the film, the play and all earnings Julie Andrews had during her life. Fair is Fair.
    I am also seeing if maybe she can win a slice of the Von Trapp Cheese business, the VT Family Lodge, the Trapp Brewery, and their Greenhouses. I of course charge my usual 3% fee of the top of any awards. I just hope our friends don’t hate me for this but fair is fair!

    http://www.vontrappfarmstead.com/our-cheese/
    http://www.trappfamily.com/amenities/dining/brewery
    http://www.trappfamily.com/
    http://www.vontrappgreenhouse.com/

    Happy #FF Lubna!

    • Howie Goldfarb LSSocialEngage Excellent research, Howie. And Lubna you’ve been Howied! Now you are truly one of the Crazies.

      • RebeccaTodd Howie Goldfarb Ooh! I have been Howied. One of the crazies but it feels like it ‘s a really good thing.  What else do I need to know about being Howied or do I have to figure this out on my own?

        • LSSocialEngage RebeccaTodd remember Wed is your Letterman taping Lubna. And I have Kimmel’s booking rep on the line not sure what to tell him He wants you to do a second Twerking fail video but I said no to any fire.

        • Awesome! The LBD all set for Wed. And good call on the fire (stunt woman not on my résumé unfortunately) but tell Kimmel I am listening !

    • Howie Goldfarb LSSocialEngage Raindrops on roses and whiskers on kittens.

      • ginidietrich Howie Goldfarb Cream colored ponies and crisp apple streudels

    • Howie Goldfarb Thank you and I have to say  LOVE THIS!!!!! (note the all caps and several exclamation points worth of love please !) I am making a note to follow up on with you on the progress of this because like you said Fair is Fair 🙂

  • SavvyCopywriter

    Great meeting you LSSocialEngage! I loved your favorite things paragraph. Just like Gini, I can relate to a lot of your ‘favorites’ too. Looking forward to connecting with you on social media and your blog!

    • SavvyCopywriter Thanks Kimberly! Very nice to meet you as well. Thanks for the following and I look forward to connecting with you as well and getting to know especially since we have a lot of ‘favourites’ in common!

  • Hmmm… spin classes… maybe she doesn’t really believe it sucks.  Nonetheless, nice to meet you Lubna!

    • creativeoncall Luckily for me it’s a very different kind of spin. Thank you! Nice to meet you too Chuck. Have a great weekend.

  • Happy Follow Friday Lubna!

  • Wow! The #FF. Thank you Gini and the Spin Sucks gang! Talk about making my Friday (and entire weekend). Truth be told, I had hoped for a #FF one day in the future but wasn’t expecting it so soon. (Wait! Did I use the comma correctly in that sentence) Thank you! Am off to my Friday morning Spin class but can’t wait to read and respond to all the comments.  And yes quitting my job was the best thing I did and lovin’ the new career path! I’ll be back

    • LSSocialEngage Especially because you can take SPIN class when everyone else is headed to work!

      • ginidietrich Ha! True. I forgot about that part. The little life luxuries…

    • EricPudalov

      LSSocialEngage Watching out for the Grammar Police, are you?? 🙂

      • EricPudalov Ha ha! totally. Now that I read that post I am compelled to.

  • OrmusOwl

    Really like the Spin Sucks #FF ‘philosophy’ – one of the few #FF with any real meaning, and always worthwhile. Lubna, now following! Enjoy the weekend all.

    • OrmusOwl Me too! It really is wonderful and feeling blessed to be a part of this worthwhile and meaningful one. Thanks for the following. Following ya back 🙂

  • Hi Lubna! Nice to meet you and congrats on your #followfriday!

    • yvettepistorio Thank you Yvette and nice to meet you as well.

  • susancellura

    Congrats Lubna!!! Enjoy your #FF – it’s so much fun!!!

    • susancellura You are right Susan. So much fun! Thank you 🙂

  • EricPudalov

    Congrats Lubna on your #followfriday!!  And as much as I love social media and marketing, it’s wonderful that your blog has so much diversity.  That’s sure to engage a wider audience too.  I look forward to reading it.

    • EricPudalov Thank you so much and I look forward to you reading the blog as well.

  • Nice to meet you Lubna and congrats on getting freshly spun. Rad that you  made the jump to doing your own thing, that takes some grit.

    • JoeCardillo Thanks Joe. Best decision I made and this kind of encouragement validates the decision everyday. Every once in a while I do miss that crazy pension.   Thanks so much. Feeling great on getting freshly spun. You are a veteran spun on the other hand right?!

  • Yay, Lubna! Well-deserved. I’ve been enjoying your blog and am glad Gini has shared it with an even broader audience. Enjoy your #FF.

    • Word Ninja Amanda it always means so much to me that you have been reading and following my blog. Thank you so much and yes I am so grateful and thrilled to bits that Gini shared it with her wonderful and broad audience as well. Totally enjoying my #FF. Thanks.

  • Followed! 🙂 Hi Lubna! It’s really nice to officially “meet” you.

    • TaraGeissinger Thanks for the follow. Followed you back. Really nice to meet you too Tara.

  • Nice to meet you.

    • Joshua Wilner/A Writer Writes Nice to meet you too Joshua

  • Wonderful to meet you, Lubna!  I love that you tie so much of your personal side into your blog. It is very “social!”  
    Can you post your LinkedIn connection information? The link above won’t go through for me.

    • jolynndeal Thank you. Wonderful to meet you as well. I find that’s the only way to keep it real, human, honest and passionate – to get personal (p.s. Gini and Danny Brown taught me all about keeping it real etc.  at the amazing Social Capital Conference in Ottawa earlier this year as well :))Here is the link , hope it works http://www.linkedin.com/in/lssocialengage

      • LSSocialEngage jolynndeal It worked! I sent a connection request. I’m looking forward to getting to know you better.

  • Congratulations and great *meeting* you as a #FF LSSocialEngage. Enjoy!

    • EdenSpodek Thank you and greating “meeting” you too ! Have a great day!

  • ginidietrich I am so so curious about the Orange Is The New Black book now and because you said so I will wait until I am finished Season 1. Although I do want to pick it up right now. So will I get angry still if I read it after , little less angry or a lot less angry. Just mentally preparing myself 🙂

  • Welcome to the Thunderdome. 😀

  • MollyBorchers1

    Congrats on jumping out on your own!

  • Happy Friday the 13th! Wonderful to meet you and I can’t wait to dig into your blog I love that it is a variety of topics.

    • aimeelwest Thanks. Lovely to meet you as well and thanks for reading my blog.

  • John_Trader1

    Happy to meet you Lubna! it’s takes guts to go out on her own, a true sign of character. Keep up the fight!

    • John_Trader1 Thank you John. Those words really help especially on the days where I don’t know whether I am coming or going. Thanks!

  • Congrats, Lubna!

  • Hey Lubna, great to meet you – I hope you enjoyed your #FollowFriday! 😀

  • photo chris

    Hi Lubna!
    Sorry this is late in coming; I was unplugged ALL of last week! Welcome! Out on your own; you are so so so brave! Have you blogged on that?

    • photo chris Thank you! I haven’t blogged about that as yet but I am planning to. I have some ideas. Hard to put it all in one post. It may be  a few 🙂

  • Welcome to the world of YOYO…i.e…”you’re on your own.”
    Oh OK..I suppose there’s room enough for another sparkling wit around here.
    Although when Gini calls me a wit she always accidentally adds a “T.”

    • Robb Wexler  Hi Robb, nice to meet you too. Thank you. Sometimes this new world totally does feel like a YOYO indeed.  . LOL!!! Yes plenty of room for everyone’s wit with or without a T.

  • Pingback: Why Spin Sucks is the Best Blog for Guest Posts by @unmana Spin Sucks()

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