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Gini Dietrich

#FollowFriday: Marcus Sheridan

By: Gini Dietrich | April 1, 2011 | 
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You know how you discover someone online and you feel like you’ve known them your entire life? That’s how I feel with Marcus Sheridan aka The Sales Lion (or Mufasa as Ingrid Abboud calls him).

Part lion, part swimming pool business owner, part sales and marketing genius, Marcus is the real deal. One of my biggest issues with some bloggers and journalists is they espouse “wisdom,” but they’ve never done it. Marcus isn’t one of those guys. If he’s recommending it, it’s because he’s tried it and he has mistakes and successes to teach you.

When I first came across Marcus, I was fascinated by the fact that he works out every night…at 9 p.m. (or later). I remember thinking, “Who can work out that late?” And then I discovered he’s not up at 5 a.m. like me. He sleeps until 7:30 most mornings. So, as Jack Bauer and I walk in the dark every morning, I curse Marcus’s name. But then, I have my workout finished long before he even gets up so I guess we’re even.

What you see is what you get with Marcus. He has pictures of his family on his blog. He doesn’t hide anything from anyone. And, if you have a question he can’t answer, he’ll tell you so, but help you find it.

He blogs only three times a week because, from his perspective, that gives everyone some time to get over there, really read what he has to say, and engage with his community. And I have to hand it to him, it really works. He’s living proof of my philosophy that it doesn’t matter how often you blog, as long as it’s consistent and people know when to expect it.

If you’re a bit leery, I challenge you to read, “10 ways to get massive comments on your blog,” which garnered him (as of this writing) 133 comments. If you still think he isn’t going to be helpful to you, well phooey on you!

Take a girl’s advice! Follow him on Twitter, subscribe to and read his blog, and get to know him. I can promise you, without a shadow of a doubt, YWRI.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

80 comments
ParkRidgeDDS
ParkRidgeDDS

Thanks for "introducing" me to yet another wonderful person...Love your #FollowFriday recommendations!!

dinodogan
dinodogan

Awesome choice Gini...Marcus is indeed a lion :-)

Mark_Harai
Mark_Harai

This is a great #FF Gini.

Marcus is well deserving of all the props as he pours his work and soul out the community.

Marcus, keep raising the bar on awesomeness and community - your a great example of how a blog can change lives.

People make awesome blogs and this community is loaded with pure gold Gini!

Cheers to the community!!

MARLdblE
MARLdblE

Just a resounding - YOU BETCHA - Marcus rocks my socks off! Great #FF suggestion Gini! :)

Griddy
Griddy

Well, I've just about "liked" every comment here! Although there really should be a "Love" or "Kicks Ass" box but what the heck.

The fact that (hate that phrase but oh well) you both wake up when I go to bed just boggles my mind lol. Gin - you're like on an army schedule and Mufasa - you're like training to be Hercules ;).

There is so much I could say about this #FF but I think you all know what I think of Mufasa so I will spare you the eBook.

He rocks, he's caring, he's smart as hell, he's a great business man and pool guy, he's a top notch blogger - in MY A-list for sure, he's friendly, he knows social, he's open and genuine, he's supportive, he's ambitious, he goes out of his way to help you if you need it, he's every other good thing I can think of! Need I say more?!

Aunt Gini - you nailed it with this #FF! Right on!

EricaAllison
EricaAllison

Cheers to the Lion! I just recently 'met' Marcus online and agree 100% with your FollowFriday recommendation. Love the pics of his family on his blog and his generosity with all that he's learned along the way. Very authentic and you know I love that!

John Falchetto
John Falchetto

The thing with Marcus aka Mufasa/Aka saleslion aka the best pool businessman is that he much much more than a talented blogger.

@Marcus_Sheridan shares his knowledge of blogging and inbound marketing more than most people I know out there. He is a naturally gifted writer and brings zero ego into the social media arena.

One of my A-lister blogger for sure. I am right with you @ginidietrich @Marcus_Sheridan doesn't pretend when he talks about personal experience in blogging. He's the real deal.

3HatsComm
3HatsComm

Applause, not a wimpy golf clap either, real one! Marcus is one of my faves because he adopts a 'less is more' approach to his blogging schedule but then, his posts are longer, smarter, and chock full of anecdotes and experiences that can help any business owner learn and grow. This LSU Tiger is so glad I've got a Lion in my community, great pick Gini.

jennwhinnem
jennwhinnem

I'm new to Marcus's blog but I agree with this #FF for sure. I've been impressed as well by his generosity. Thanks Gini!

Howie Goldfarb
Howie Goldfarb

Psst @ginidietrich he didn't tell you that after working out its a 4 martini night cap at O'Leary's Pub while playing darts...every night.

Grats @Marcus_Sheridan ! Just remember when you get the #FF from @ginidietrich it is only down hill from here. You peaked now my friend. You had better get that Oprah, Ellen, and Leno appearances booked immediately! Good news is you can just print this out and use it as your resume. It is like printing money.

Marcus_Sheridan
Marcus_Sheridan

@Mark_Harai Pure gold is right bud. And just wait to you see Monday's post. It's got EPIC community written all over it. I'm so freakin stoked about it I can hardly contain my excitement. Have an awesome weekend buddy down there in 'Rich Coast' ;-)

Marcus_Sheridan
Marcus_Sheridan

@Griddy The eBook ehhh? Wow Griddy, when you do write it, I promise to be your first customer ;-)....But seriously, this was about as kind a compliment as anyone has ever said to me. I'm humbled and taken aback by your goodness Griddy. ty!

Marcus_Sheridan
Marcus_Sheridan

@EricaAllison Thank you Erica, and you're so kind to have said this....I'll keep doing my best and I hope that will be enough to have great people like you coming back!

Marcus_Sheridan
Marcus_Sheridan

@3HatsComm Well then, it appears we are two cool cats then Davina, wouldn't ya say? ;-) thanks for your kindness gal, really just makes my day.

ginidietrich
ginidietrich moderator

@HowieG You're right. I DO have more Klout than Jay Leno so it's downhill from here.

Mark_Harai
Mark_Harai

@Marcus_Sheridan Looking forward to the experience Marcus... you're blog posts always deliver an awesome experience to the community - that's why everybody is always all jacked up : )

Mark_Harai
Mark_Harai

@ginidietrich Um, no - but I talk about you all the time behind your back - hehe :p

I think just about everybody in this community does - LOL

It must be pretty cool to have thousands of people thinking about you all day long! I guess that comes with influence, smarts and a rockin personality, eh Gini???

Keep creating magic Gini, many people count on your leadership and encouragement.

Make it a great weekend : )

Marcus_Sheridan
Marcus_Sheridan

@ginidietrich @Griddy Ha! Actually, you were kind enough to focus on just the good stuff Gini....I have a feeling Griddy would have exercised revenge on the Lion ;-)

3HatsComm
3HatsComm

@HowieG @ginidietrich Shh... all part of my evil plan. I can't keep up reading everyone's blogs everyday, so I'm trying subliminal suggestions so I can catch a break.

Howie Goldfarb
Howie Goldfarb

@3HatsComm @ginidietrich @Marcus_Sheridan Didnt Gini send you the #FF Media Kit and Collateral? @Shonali@nittygriddyblog is in Beirut where none of the #FF Schwag Rewards apply. So instead she got me commenting on her blog which seriously is pretty valuable in itself. I helped increase her readership by 0.05 people.

Mark_Harai
Mark_Harai

@ginidietrich @Danny Brown @troyclaus Don't break my heart Gini, not on Sunday :p

If it happens, I'm going to get some very important people assembled so the group can rock their world!

Costa Rica is a bit behind in leveraging the social web to bring attention and conversation to the forefront. I had a lot of dealings with the government as I started a large bio-fuels initiative in the country.

Could be lots of fun and very productive : )

ginidietrich
ginidietrich moderator

@Shonali @3HatsComm @HowieG Oh no. We have a strategy and we're sticking to it. What works for one doesn't necessarily work for another. But man...those were the days when I only had to write three blog posts. :)

Shonali
Shonali

@3HatsComm ... not to mention completely dismissing my, @HowieG and the rest of the WUL team's efforts at every day blogging. Wicked, Davina, wicked. :p