Gini Dietrich

#FollowFriday: Michael Schechter

By: Gini Dietrich | July 1, 2011 | 
93

You might know Michael Schechter as the writer whose blog posts seem in your face, but are so out there they’re funny.

Take, for instance, last week. He wrote a guest post for Danny Brown called, “The Weird Thing I Want You to Do On My Blog,” where he talks about the trend of bloggers who monetize their work is equal to when they begin to suck. I kind of hope he’s wrong because we’ve been monetizing since last fall, but that’s neither here nor there.

His point is a good one and it caused A LOT of controversy. I mean, a lot.

His very first guest post for us, “Five Reasons I Lost Readers in 2010,” was so good that I ran it twice. It’s sarcastic and really funny, but it’s spot on, as well. As my friend Michael Stern always says, “It’s funny because it’s true.”

He’s humble and extremely giving. To illustrate both of those points, I direct you to Smarter Than I Am, where he quotes what people have said (both funny and brilliant quotes) who he believes are smarter than him.

The thing is? He’s wickedly smart. You have to be with his sense of humor.

And guess what? He’s not even a social media person. He’s the digital marketing director for his family’s business, Honora Pearls. He does social media, on the side, to really understand the parts of it that he can take back to his overall digital strategy. I love that.

When we were in New York for the conference that will no longer be named, he had an entire conversation with Molli Megasko about why wearing pearls doesn’t make you look innocent. Dude knows his stuff. I was ready to buy right then, right there.

So there you have it. Today’s #FollowFriday. Check Mike (or Shrek, as I call him) out on Twitter, Smarter Than I Am, and his blog. And definitely check out Honora. They have great gift ideas at all price levels for you guys. And for you girls? They have custom designing coming this month. I can’t wait for that!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

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93 Comments on "#FollowFriday: Michael Schechter"

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NancyD68
4 years 10 months ago

I usually follow everyone you suggest. But his tweets are protected. This makes me sad. I don’t understand why you would protect your tweets, sure you won’t get spammers, but isn’t the point of social media to be, social? Call me stupid, but if I have to clean out bots every day, then so be it.

I have to go think about this now. Maybe I am doing it wrong.

Justicewordlaw
4 years 10 months ago

I am going to have to check him out. Thanks for the very good Follow Friend.

danielnewmanUV
danielnewmanUV
4 years 10 months ago

@ginidietrich I really thought it would be @seanmcginnis again. #WTH?

kmtirpitz
kmtirpitz
4 years 10 months ago

@ginidietrich Gini, and for u is today a good day?

MSchechter
MSchechter
4 years 10 months ago

@NancyD68 You had me worried there for a second! The tweets are totally unprotected, even double checked and everything. Not one for hiding much, I assure you πŸ™‚ Although I am a bot, so I totally would worry about that…

MSchechter
MSchechter
4 years 10 months ago

@Justicewordlaw Let’s not rush to judgment… she could be wrong… πŸ™‚

MSchechter
MSchechter
4 years 10 months ago
I’ve had a deep concern brewing for quite some time now, I now see that these fears are well founded. I’m worried about you Gini, deeply worried. I think it is clear with this post that you’ve lost perspective… Thankfully, I have a solution. Today, we are going to start The Gini Fund… it will be one part reeducation, one part rehabilitation… It shouldn’t hurt much… we just want to help you to see a little bit clearer. They have a bike and everything there, so all will be well! I’m damn humbled and damn crappy at expressing gratitude and… Read more »
MSchechter
MSchechter
4 years 10 months ago

P.S. Just found out it may be Sept. that the Design Your Own launches (hence my cranky email yesterday πŸ™‚ ). Hopefully we will have it live for August and the pearly goodness can begin!

justinmwhitaker
justinmwhitaker
4 years 10 months ago

@MSchechter @ginidietrich Clearly, and intervention is needed! LOL

Justicewordlaw
4 years 10 months ago

@MSchechter I didn’t see your tweets protected so I didn’t have a problem with it. πŸ™‚ Nice post on dannybrown as well.

NancyD68
4 years 10 months ago

@MSchechter Well that is good, because I am not human either. πŸ™‚ i see you are from New York. I am from Jersey. This makes us both already cooler than everyone else.

MSchechter
MSchechter
4 years 10 months ago

@justinmwhitaker We need to work together to save @ginidietrich πŸ™‚

MSchechter
MSchechter
4 years 10 months ago

@parkridgedds We should probably start with a telethon or something…

MSchechter
MSchechter
4 years 10 months ago

@Justicewordlaw It was probably just Twitter’s way of trying to protect @NancyD68 … πŸ™‚ Thanks, had fun running rough shot all over dannybrown ‘s site!

MSchechter
MSchechter
4 years 10 months ago

@NancyD68 Gotta love us Tri-State folks! Especially for our humility!

ParkRidgeDDS
ParkRidgeDDS
4 years 10 months ago
@MSchechter is someone I have encountered digitally in some convoluted six degrees of separation way in the past….(is it just me or doesn’t it seem that the more connections you make virtually, the harder it is to remember just exactly how/where/why you “met” them the first time?) Anyway, ginidietrich, you hit another home run again in this recommendation. I am always attracted to virtual acquaintances who are humble, have a great sense of humor and tend to be a little self deprecating and @MSchechter seems to really fit that bill….and he is very smart and successful (and yes hotwater911 I… Read more »
ginidietrich
ginidietrich
4 years 10 months ago

@MSchechter @NancyD68 I was like, “Protected?! Wahhh??” Did the two of you not meet at the conference that shall not be named?

ginidietrich
ginidietrich
4 years 10 months ago

@Justicewordlaw You’ll like him. He has the smart sense of humor you tend to like.

ginidietrich
ginidietrich
4 years 10 months ago

@MSchechter Wait a second. What kind of bike? And where is this? Do I get to ride outside?

ginidietrich
ginidietrich
4 years 10 months ago

@ParkRidgeDDS hotwater911 Ohhhh Tony! I see a gift idea here!

ginidietrich
ginidietrich
4 years 10 months ago

@danielnewmanUV You think I would #FF @seanmcginnis again?! No freaking way!

ginidietrich
ginidietrich
4 years 10 months ago

@kmtirpitz It’s been storming really badly here, but we are closing the office early and I’m going to a movie!

ginidietrich
ginidietrich
4 years 10 months ago

@Mark_Harai Hiiiii!

danielnewmanUV
danielnewmanUV
4 years 10 months ago

@ginidietrich hey @seanmcginnis may be a key to attaining massive amounts of #EFHUGHMONEY – Happy Friday Gini

HotWater911
HotWater911
4 years 10 months ago

@ginidietrich @ParkRidgeDDS …wait…I’m starting to feel some pressure here….is this some sort of set up??….Can you say “conspiracy theory”?? πŸ˜‰

ginidietrich
ginidietrich
4 years 10 months ago

@danielnewmanUV Are you guys going to try to golf today? Crummy weather

MimiMeredith
4 years 10 months ago

I feel kinda smart because I started following Michael before Gini told me to. Let me just bask in this moment for a second…

I found his “controversial” post to be intelligent, honest, blunt and thought provoking–everything I like to find when I pop into social media conversations. What I didn’t know was his background. How fascinating! I wish he would have been part of the conversation we had re: wearing pearls while vacuuming!

And, Gini. Your head, heart and instincts continue to be a huge inspiration to me!

danielnewmanUV
danielnewmanUV
4 years 10 months ago

@ginidietrich we had discussed it – but no – just focus on @12most and what need be done. You joining?

ginidietrich
ginidietrich
4 years 10 months ago

@MimiMeredith LOL!!! Hang on … I’ll finish my comment after basking.

Long enough? Great.

YOU definitely have to check out Honora. I love their stuff and I’m not a pearls wearer.

ginidietrich
ginidietrich
4 years 10 months ago

@HotWater911 @ParkRidgeDDS Us girls have to stick together!

ginidietrich
ginidietrich
4 years 10 months ago

@danielnewmanUV Um, no?

johnfalchetto
4 years 10 months ago

@MSchechter I used to read Spinsuck religiously every lunchtime (mytime) but now I see FF for Michael. What can I say….it’s about time !!

johnfalchetto
4 years 10 months ago

@ginidietrich No only on the home trainer, keep the roads safe from all these unruly riders@MSchechter

johnfalchetto
4 years 10 months ago

Michael, who some have affectionally nicknamed Shrek is one of the few people I actually met offline before connecting online. Anyone who loves single malt deserves an FF for starters.

I agree with @NancyD68 although I already follow him, his tweets are protected. mummyinprovence wanted to follow him (undoubtedly because of the pearls) and couldn’t.

Twitter please free Michael!

Yes just like Mimi I feel very smart because I have followed him since New York last month..um that doesn’t sound right.

danielnewmanUV
danielnewmanUV
4 years 10 months ago

@ginidietrich okay – but you are invited – right @seanmcginnis?

MSchechter
MSchechter
4 years 10 months ago

@ginidietrich Yogi The Bear… no, you would have added hungry… Bono… no you would have said douchey… The suspense is KILLING ME!

NancyD68
4 years 10 months ago

@ginidietrich @MSchechter I did not meet him at “that event that will not be named” However, we live close enough that when the time is right. I can send my boyfriend to him for pearls! (my birthday is next month) Just saying…

NancyD68
4 years 10 months ago

@johnfalchetto mummyinprovence I just found my birthday gift! My boyfriend is going to learn to hate Gini and her #FF posts! I found a few things I want!

ginidietrich
ginidietrich
4 years 10 months ago

@MSchechter You are nuts

ginidietrich
ginidietrich
4 years 10 months ago

@NancyD68 @MSchechter Tell Dennis Shrek can help him!

ginidietrich
ginidietrich
4 years 10 months ago

@johnfalchetto @MSchechter If it’s on the trainer, I want no part!

ginidietrich
ginidietrich
4 years 10 months ago

@johnfalchetto It’s weird that you hadn’t met him online before meeting his crazy self in May!

MSchechter
MSchechter
4 years 10 months ago

@johnfalchetto

Something wonky is going on, have never had my tweets protected… think it is stupid and smack people who do it regularly… Need to figure out WTF.

Kind of funny how we met off and then got to know each other online… certainly not the norm!

And for the record, you are very smart and I take full credit there πŸ™‚ Here’s to a scotch sometime soon!

MSchechter
MSchechter
4 years 10 months ago

@NancyD68 Gotta thank Gini for that πŸ™‚ Be sure to apologize to your BF on my behalf πŸ™‚

MSchechter
MSchechter
4 years 10 months ago

@ginidietrich It’s my shy way, I like to fly under the radar…

MSchechter
MSchechter
4 years 10 months ago

@MimiMeredith Utterly brilliant! Totally commend you. Happy to have provoked a thought! As for wearing pearls while vacuuming, my take is easy. Any occasion to wear them is a good one (as long as you have a good vacuum that isn’t kicking dust into the stringing πŸ™‚ )

Amen on the last bit about that Gini character!

NancyD68
4 years 10 months ago

@ginidietrich @MSchechter Gini, Dennis just bought us Yankee tickets, so I might feel guilty..wait…ah, it just passed!

MSchechter
MSchechter
4 years 10 months ago

@ParkRidgeDDS I’m with you on the forgetful 6 degrees (damn my goldfish memory…). Thanks for the kind words and I am always happy to throw myself undera bus for a cheap laugh! Hope Hotwater got the hint πŸ™‚ Hopefully you wont be temporarily Honora-less for long πŸ™‚

MSchechter
MSchechter
4 years 10 months ago

@HotWater911 Almost feel like Gini forgot to put Advertorial up at the top πŸ™‚

MSchechter
MSchechter
4 years 10 months ago

@ginidietrich @johnfalchetto Once the drugs kick in, you wont know the difference, I promise!

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