Gini Dietrich

#FollowFriday: Sam Fiorella

By: Gini Dietrich | January 11, 2013 | 
101

Please allow me to introduce you to one Mr. Sam Fiorella.

Some of you may know him as a Sensei Marketer. Others of you may know him as Danny Brown’s partner in crime on Influence Marketing. And yet others of you may know him as the biggest opponent of Klout.

I, however, know him as one of my favorite Canadians who is wicked smart, extremely opinionated (in the right way), a terrible speller (which gives me tons of great fodder for teasing him), and a Bills fan (poor thing).

He also has a great sense of humor. When I was scheduled as the guest on Heckler’s Hangout with Margie Clayman and Brian Vickery, Sam logged in and wrote his title as, “Gini Dietrich and I dated in college.”

We didn’t. He’s waaaaaaaay older than me. But for the audience, it was hilarious to see people’s reaction. Everyone did a double take, but no one asked about it. I guess they thought it was inappropriate to bring it up. Which actually makes it even more funny.

On the professional side, Sam is in charge of customer experience for the Sensei Marketing clients and he’s a big proponent of influence (measured in the right ways) and how it affects sales for an organization. In fact, you could say he’s the Big Cheese because their sole goal is to build the value of their client’s businesses by improving customer experience.

The business is named after a sensei because one, “Guides, educates, and inspires followers with a mastery of their discipline that has been honed during the years with a singular focus and dedication.”

Pretty interesting and creative, don’t you think?

He’s a great guy who you’ll learn from, laugh with, and poke fun at mutual friends together. I highly recommend getting to know him, especially before his and Danny’s book comes out and he becomes even more famous.

You can find him on Twitter, LinkedIn, Google+, and on the Sensei blog.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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101 Comments on "#FollowFriday: Sam Fiorella"

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samfiorella
3 years 7 months ago

Aw shucks. Thanks Gini. After the years of teasing about my poor spelling (and 6 months in therapy) I’ve finally hired an editor just to get you off my back. I appreciate the shout out. I take back all the nasty things I’ve said about you (well, at least prior to June of 2010).

ginidietrich
3 years 7 months ago

@samfiorella Only six months in therapy? Clearly I have more work to do.

samfiorella
3 years 7 months ago

@ginidietrich Well after this Roast, er, #FF post, I may end up back there.

KenMueller
3 years 7 months ago

aw, I love Sam. Good choice. But can’t believe you haven’t featured him before.

samfiorella
3 years 7 months ago

@KenMueller I couldn’t afford to pay for the endorsement till today.

jasonkonopinski
3 years 7 months ago

@samfiorella  @KenMueller How many bottles of Mad Dog 20/20 did this one cost you?

HowieG
HowieG
3 years 7 months ago

@jasonkonopinski  @samfiorella  @KenMueller lol @ginidietrich only drinks orange flavor.

C_Pappas
3 years 7 months ago

@KenMueller I thought the same thing! Sam is great and I feel extra lucky to have met him in real life too 🙂

KenMueller
3 years 7 months ago

@C_Pappas That’s only because you haven’t met me yet!

C_Pappas
3 years 7 months ago

@KenMueller When is that going to happen?!?!?

KenMueller
3 years 7 months ago

@C_Pappas I dunno. When you coming to visit?

jasonkonopinski
3 years 7 months ago

I don’t like him. He talks funny. 😉

samfiorella
3 years 7 months ago

@jasonkonopinski That’s because you only talk to me after I’ve had a few too many Jack Daniels (which, admittedly is 2 or 3 times a day).

hessiej
3 years 7 months ago

@jasonkonopinski he looks funny too!

jasonkonopinski
3 years 7 months ago

@hessiej  @jasonkonopinski Low-hanging fruit.

samfiorella
3 years 7 months ago

@jasonkonopinski  @hessiej  That’s the best you two can come up with? I’m disappointed.

jasonkonopinski
3 years 7 months ago

@samfiorella  @hessiej We’ll try harder.

creativeoncall
3 years 7 months ago

@jasonkonopinski  @hessiej I don’t know Sam, but I don’t think it’s fair to criticize a fellow’s low-hanging fruit or his large front porch… just sayin’

belllindsay
belllindsay
3 years 7 months ago

I love Sam!! Great choice Gini! One day I’m gonna make the trek to Oakville to experience his special porch. 😉 Enjoy the day @samfiorella and welcome to the world of Follow Friday Fandom!

HowieG
HowieG
3 years 7 months ago

@belllindsay @samfiorella wait my first blog cwas called the marketing sensei. Now he has a porch like @kenmueller you canadians are such followers!

belllindsay
belllindsay
3 years 7 months ago

@HowieG  @belllindsay  @samfiorella  @kenmueller Always the bridesmaid, never the bride. 😉

samfiorella
3 years 7 months ago

@belllindsay For the record “his special porch” isn’t a euphemism for anything.  I actually have a large porch on the front of my house that’s been known to serve awesome Cognac and Cuban cigars. Just to set the record straight.

Sean McGinnis
3 years 7 months ago

@samfiorella  @belllindsay Cuban cigars? Is THAT the euphemism?

samfiorella
3 years 7 months ago

@Sean McGinnis  Yes.

belllindsay
belllindsay
3 years 7 months ago

@samfiorella HAHAHA! Am I getting you in trouble Sam?

RebeccaTodd
3 years 7 months ago

@samfiorella  @belllindsay I’m on my way!

JeffOgden
3 years 7 months ago

Thanks for sharing info on Sam. When you wrote that @samfiorella  has a great sense of humor, I instantly though “He’d make a great guest on Marketing Made Simple TV!” – Just like you were Gini. 
 
You might also like to check out this week’s show with Word of Mouth expert @robbinphillips of @brainsonfire Great show! http://bit.ly/BrainsonFire
 
All the best, Gini.
Jeff Ogden, Creator and Host
Marketing Made Simple TV

hessiej
3 years 7 months ago

Great pick Gini. Sam is hilarious! It doesn’t take long to pick up on his wit! Sam did you tell Gini about the train track story or “every Friday night” from the good ole days? Classic!

samfiorella
3 years 7 months ago

@hessiej No, that event nearly ended my marriage.
 
And told to you in confidence.
 
But thanks for reminding me of it.

margieclayman
margieclayman
3 years 7 months ago

I love you both. That is all.

ginidietrich
3 years 7 months ago

@margieclayman Me too??

samfiorella
3 years 7 months ago

@ginidietrich   Fishing for a compliment is beneath you Gini.

AmyMccTobin
3 years 7 months ago

Seriously???  I think I am a psychic.  As soon as I saw Sam I KNEW the lovefest Margie started would soon turn into major chop busting. Good thing he can give it back with the best of em.When you say ‘one of my favorite Canadians,’  I’m guessing that pool is pretty small right?Of course we all love Sam – who doesn’t love yelling along with his posts “That’s right!!!!!”  And cracking up, out loud, in your office alone?

ginidietrich
3 years 7 months ago

@AmyMccTobin It’s VERY small.

belllindsay
belllindsay
3 years 7 months ago

@ginidietrich  Hey now.  @AmyMccTobin

samfiorella
3 years 7 months ago

@ginidietrich  So I’ve been told. 🙁  @AmyMccTobin

dbvickery
3 years 7 months ago

Hah, that little Lower Third surprise Sam pulled during your Hecklers’ Hangout appearance was probably his LEAST inappropriate stunt! However, it is that wittiness and irreverence…tempered with keen insight and the willingness to ask the tough question…that keeps us pestering him to remain a regular hecklers.
Great FollowFriday post, Gini.

samfiorella
3 years 7 months ago

@dbvickery I keep trying to get kicked off of Heckler’s Hangout with inappropriate comments yet I keep getting asked back. I don’t understand this world.

Danny Brown
3 years 7 months ago

He looks like he’s had a lot of plastic surgery.

ginidietrich
3 years 7 months ago

@Danny Brown Now that you mention it, he totally does.

belllindsay
belllindsay
3 years 7 months ago

@ginidietrich  @Danny Brown And he clearly dyes his hair to get that “distinguished grey”.

HowieG
HowieG
3 years 7 months ago

@belllindsay  @ginidietrich  @Danny Brown yes not naturally power salt and pepper like my hair

samfiorella
3 years 7 months ago

@Danny Brown  Not since 1983! If your gonna make fun of me, get your facts straight!!

IronBacon
3 years 7 months ago

I had the pleasure of meeting Sam at least year’s MarketingProfs B2B Marketing Forum. Great guy. Glad to see him here.

samfiorella
3 years 7 months ago

@IronBacon Thanks. I hope to be back to Boston this year. If there, please reach out. I’ll be the one stalking Ann Handley @marketingprofs

IronBacon
3 years 7 months ago

@samfiorella Will do. We can stalk her together. Maybe coordinate efforts using social media and such.

samfiorella
3 years 7 months ago

@IronBacon I like it! A coordinated Ann Handley stalking. I can feel her “Not Impressed” look already.

IronBacon
3 years 7 months ago

@samfiorella Actually, I feel a new meme starting: Anne Handley is Totally Creeped Out.

Soulati | B2B Social Media Marketing

Hah. Great pick; perfect. Maybe if he died his gray you’d date him? If Mr. D permitted, that is!

samfiorella
3 years 7 months ago

@Soulati | B2B Social Media Marketing   I’d have to receive some form of payment to date Gini but I’m willing to negotiate the amount.

samfiorella
3 years 7 months ago

@Soulati | B2B Social Media Marketing You know, for the abuse I’d have to endure.

ginidietrich
3 years 7 months ago

@samfiorella  @Soulati | B2B Social Media Marketing Please. We all know it’s you who’d pay me.

magriebler
magriebler
3 years 7 months ago

Hi Sam! Lovely to meet you. Welcome to the #FF Roast here on Spin Sucks. From what I can tell, everyone does survive.

samfiorella
3 years 7 months ago

@magriebler Seriously! When did this become a Roast?! My delicate disposition can’t handle this.

magriebler
magriebler
3 years 7 months ago

@samfiorella Looks like you’re doing just fine. 🙂

nickkellet
3 years 7 months ago

Way to go Sam! I’m looking forward to meeting you finally! Toronto here I come.
 
Thanks Gini. Funny on the dating comment.

samfiorella
3 years 7 months ago

@nickkellet Let me know when you’re in Toronto. I’ll be sure to hit Montreal that day.

nickkellet
3 years 7 months ago

@samfiorella its good to know I’m influencing behaviour. You don’t escape that easily.

ginidietrich
3 years 7 months ago

@nickkellet Thank you for indulging me!

creativeoncall
3 years 7 months ago

Thought I was following you, Sam, probably because I see you mentioned so many places. Trust me, I’m following you now!

HowieG
HowieG
3 years 7 months ago

@creativeoncall Sam only gets mentioned in such articles like ‘Wine Theif spotted running away’, ‘Cuban Gun Runner Indicted in Namibia’, and ‘Queen snuffs Palace Coup Attempt’ so yeah he gets mentioned a lot!

samfiorella
3 years 7 months ago

@HowieG  You forgot Alcoholics and Pornographers Anonymous alerts. @creativeoncall

samfiorella
3 years 7 months ago

@HowieG Ha! If I had a Klout account, i would now be influential in Alcohol and Pornography because of the reach of this site and Gini’s amplification  @creativeoncall

HowieG
HowieG
3 years 7 months ago
@samfiorella and @Danny Brown go back a long way. They really are old. They helped bring http://www.thefamousgrouse.com/lda/ from Scotland to America before Prohibition which was a really long time ago. Once the USA went dry they moved to Canada to start the first social influence service, I meant under the influence service.   During WW2 they had a split because Danny sided with Greenland and Sam was trying to get Nova Scotia to secede and start an early commune.   They reunited  in the 50s as anarchist beat poets they were part of a semi locally to Toronto Famous Vaudville… Read more »
belllindsay
belllindsay
3 years 7 months ago

@HowieG  @samfiorella  @Danny Brown Day. Made. 😀 #Howie!!

RebeccaTodd
3 years 7 months ago

@belllindsay  @HowieG  @samfiorella  @Danny Brown Um sorry, but that’s the CBC, Howie…

HowieG
HowieG
3 years 7 months ago

@RebeccaTodd  @belllindsay  @samfiorella  @Danny Brown not BBC? Don’t you pledge allegiance to the Queen every day? Wait what century is this please? My space craft might of re-entered in the wrong one.

belllindsay
belllindsay
3 years 7 months ago

@HowieG  @RebeccaTodd  @samfiorella  @Danny Brown I’ve met the queen. Well, I was a foot away from her, anyhow. Just sayin’.

samfiorella
3 years 7 months ago

@HowieG That is all historically correct except I was not a back up singer for Sonny & Cher. I was Cher. In drag. Think about it. Have you ever seen Cher and me together?

AnneReuss
AnneReuss
3 years 7 months ago

@samfiorella  @HowieG I knew you looked familiar Sam. It all makes sense now.  I’ve been to a couple drag shows at U of I! C street, right?

samfiorella
3 years 7 months ago

@AnneReuss  @HowieG  BUSTED.

katskrieger
3 years 7 months ago

Welcome to the FF community!  Fantastic meeting you, I was already subscribed to the blog, but hadn’t connected on Twitter for some reason. That is now remedied. 🙂 I already conned your counterpart @dannybrown to come onto Brand Fast-Trackers when the book comes out, so hopefully you will join that discussion too.

samfiorella
3 years 7 months ago

@katskrieger I tend to avoid any establishment frequented by @Danny Brown They’re usually seedy; however, you seem like a nice enough person so I will likely join.

katskrieger
3 years 7 months ago

@samfiorella  @Danny Brown I really hope that the way you two talk to/about each other online is reflected in the book too. 🙂

AnneReuss
AnneReuss
3 years 7 months ago

You go Sam! I’ve had a slight brain crush on him since I read his latest post about accepting less mediocrity. Great choice girl.

samfiorella
3 years 7 months ago

@AnneReuss Just a brain crush? Oh, OK. I’ll take it. More than what I get a home sadly. Thanks Anne. I appreciate it!!

ginidietrich
3 years 7 months ago

@AnneReuss I thought you were calling Sam “girl,” but I realize now that was meant for me.

barrettrossie
3 years 7 months ago

@AnneReuss DAMN, he wrote about that? This is what happens when you go into hiding for a month… you miss all the good stuff.

RebeccaTodd
3 years 7 months ago

Happy Follow Friday Sam!

Matt_Cerms
3 years 7 months ago

This is great. “Guides, educates, and inspires” really hits home especially when talking about customer experience. Happy #FF Sam and to everyone else!

ginidietrich
3 years 7 months ago

@Matt_Cerms CRAP! I owe you an email! ARGH! I suck. I’m so sorry, Matt!

Matt_Cerms
3 years 7 months ago

@ginidietrich Gini. You are fine! Looking forward to chatting soon!

Joshua Wilner/A Writer Writes
3 years 7 months ago

Sam and company have to stop trying to kill Klout. It has been a great source of Subway cards–how else am I supposed to get a free lunch. It is not like we have one of those Tim Hortons here with the crazy Canuck coffee and donut special.

samfiorella
3 years 7 months ago

@Joshua Wilner/A Writer Writes I’m sorry. I’ll buy you a Tim Horton’s coffee and donuts when you come visit Toronto next. 
 
p.s. I’m not trying to kill Klout. Just improve the practice and validity of Influence Marketing.

jeanniecw
3 years 7 months ago

Sam is DA BOMB. But not the Klout kind. Great recommendation, Gini!

samfiorella
3 years 7 months ago

@jeanniecw Don’t say “B@mb” and Kl@ut” in the same post!  I already have a target drawn on my back. That’s all I need.

TonyBennett
3 years 7 months ago

One time, at twitter, I’m pretty sure I made Sam laugh, it’s still my highlight of 2011. 
 
I’d also say I have a brain crush on him but I’m no competition for @AnneReuss  Great seeing you here, Sam. You’re one of my senseis and a super choice, like everyone already said, I’m out of fresh material, Bennett Out.

samfiorella
3 years 7 months ago

@TonyBennett  Thank God. Not sure how much more of this “I’m pretending to love you but secretly hate you” sentiment I can take.   And yes, you did make me LOL.
 
Once.

belllindsay
belllindsay
3 years 7 months ago

@samfiorella  @TonyBennett And just like that, Sam figures out the Spin Sucks community.

AmyMccTobin
3 years 7 months ago

@belllindsay  @samfiorella  @TonyBennett I’m so relieved… I thought he actually believed us.

Sean McGinnis
3 years 7 months ago

My very favorite recollection of Sam was back in the day when he used to change the orientation of his Twitter avatar daily. You NEVER knew which version would show up. LOL!

samfiorella
3 years 7 months ago

@Sean McGinnis Sounds like a eulogy. I’m still alive!!

Sean McGinnis
3 years 7 months ago

@samfiorella LOL! That and that time when climbed on a chair to get a good pic with Me and Josepf. 😉
 
Just memorializing the “old Sam” – you know, before you hit Social Media Guru status by getting a byline in Huffpo and #FF status on Spin Sucks.

samfiorella
3 years 7 months ago

@Sean McGinnis Yeah.  I can die now.

kateupdates
3 years 7 months ago

Hi there, Sam! So nice to meet you 🙂 Ah, my Canadian network is expanding yet again. I’m stalking—er “following” you now. 
 
Happy Follow Friday!

samfiorella
3 years 7 months ago

@kateupdates Excellent. I promise not to anger you with my Tweets …well at not till March anyway.

barrettrossie
3 years 7 months ago

Sam? Sam Fiorella? THE Sam Fiorella??  It’s great to see you here! I love reading your blog… and I don’t care who knows it.

samfiorella
3 years 7 months ago

@barrettrossie  Careful. People have been killed for much less.

MatthewLiberty
MatthewLiberty
3 years 7 months ago

Wow…all this time I just thought he was a regular guy that sat on his porch drinking booze (well, Bud Light) and wearing scarves made by Margie Clayman. Who knew?!?!

samfiorella
3 years 7 months ago

@MatthewLiberty Bud Light?!! Bite your tongue! Never. Newcastle, Stella, Heineken, Innis & Gunn maybe. Bud Light?! Ack.

MatthewLiberty
MatthewLiberty
3 years 7 months ago

@samfiorella It’s all good Sam, if you don’t want to let that cat out of that bag…no worries. You have a reputation to uphold.

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