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Gini Dietrich

#FollowFriday: Sam Fiorella

By: Gini Dietrich | January 11, 2013 | 
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Please allow me to introduce you to one Mr. Sam Fiorella.

Some of you may know him as a Sensei Marketer. Others of you may know him as Danny Brown’s partner in crime on Influence Marketing. And yet others of you may know him as the biggest opponent of Klout.

I, however, know him as one of my favorite Canadians who is wicked smart, extremely opinionated (in the right way), a terrible speller (which gives me tons of great fodder for teasing him), and a Bills fan (poor thing).

He also has a great sense of humor. When I was scheduled as the guest on Heckler’s Hangout with Margie Clayman and Brian Vickery, Sam logged in and wrote his title as, “Gini Dietrich and I dated in college.”

We didn’t. He’s waaaaaaaay older than me. But for the audience, it was hilarious to see people’s reaction. Everyone did a double take, but no one asked about it. I guess they thought it was inappropriate to bring it up. Which actually makes it even more funny.

On the professional side, Sam is in charge of customer experience for the Sensei Marketing clients and he’s a big proponent of influence (measured in the right ways) and how it affects sales for an organization. In fact, you could say he’s the Big Cheese because their sole goal is to build the value of their client’s businesses by improving customer experience.

The business is named after a sensei because one, “Guides, educates, and inspires followers with a mastery of their discipline that has been honed during the years with a singular focus and dedication.”

Pretty interesting and creative, don’t you think?

He’s a great guy who you’ll learn from, laugh with, and poke fun at mutual friends together. I highly recommend getting to know him, especially before his and Danny’s book comes out and he becomes even more famous.

You can find him on Twitter, LinkedIn, Google+, and on the Sensei blog.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

101 comments
MatthewLiberty
MatthewLiberty

Wow...all this time I just thought he was a regular guy that sat on his porch drinking booze (well, Bud Light) and wearing scarves made by Margie Clayman. Who knew?!?!

barrettrossie
barrettrossie

Sam? Sam Fiorella? THE Sam Fiorella??  It's great to see you here! I love reading your blog... and I don't care who knows it.  

KateFinley
KateFinley

Hi there, Sam! So nice to meet you :) Ah, my Canadian network is expanding yet again. I'm stalking---er "following" you now. 

 

Happy Follow Friday! 

Sean McGinnis
Sean McGinnis

My very favorite recollection of Sam was back in the day when he used to change the orientation of his Twitter avatar daily. You NEVER knew which version would show up. LOL!

TonyBennett
TonyBennett

One time, at twitter, I'm pretty sure I made Sam laugh, it's still my highlight of 2011. 

 

I'd also say I have a brain crush on him but I'm no competition for @AnneReuss  Great seeing you here, Sam. You're one of my senseis and a super choice, like everyone already said, I'm out of fresh material, Bennett Out.

Latest blog post: Let the Instagram Games Begin!

jeanniecw
jeanniecw

Sam is DA BOMB. But not the Klout kind. Great recommendation, Gini!

Latest blog post: Dead Bird

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

Sam and company have to stop trying to kill Klout. It has been a great source of Subway cards--how else am I supposed to get a free lunch. It is not like we have one of those Tim Hortons here with the crazy Canuck coffee and donut special.

Matt_Cerms
Matt_Cerms

This is great. "Guides, educates, and inspires" really hits home especially when talking about customer experience. Happy #FF Sam and to everyone else!

AnneReuss
AnneReuss

You go Sam! I've had a slight brain crush on him since I read his latest post about accepting less mediocrity. Great choice girl. 

 

katskrieger
katskrieger

Welcome to the FF community!  Fantastic meeting you, I was already subscribed to the blog, but hadn't connected on Twitter for some reason. That is now remedied. :-) I already conned your counterpart @dannybrown to come onto Brand Fast-Trackers when the book comes out, so hopefully you will join that discussion too. 

Howie Goldfarb
Howie Goldfarb

 @samfiorella and @Danny Brown go back a long way. They really are old. They helped bring http://www.thefamousgrouse.com/lda/ from Scotland to America before Prohibition which was a really long time ago. Once the USA went dry they moved to Canada to start the first social influence service, I meant under the influence service.

 

During WW2 they had a split because Danny sided with Greenland and Sam was trying to get Nova Scotia to secede and start an early commune.

 

They reunited  in the 50s as anarchist beat poets they were part of a semi locally to Toronto Famous Vaudville act called the Sam and Danny variety hour first broadcast on the BBC. But eventually we labeled communist by McCarthy and put on the famous Hollywood Blacklist. Thus ending their fledgling career together.

 

In the 70's Sam resurfaced as a back up singer to Sonny and Cher on their big TV show, then he was hired away by Donnie and Marie. Leaving on top flush with cash Sam helped Al Gore build the Internet. By 1999 after almost losing his fortune in his investment in Apple he went underground.

 

Now back with Danny they are in a law suit with Klout saying they stole their influence scoring patent and are trying to take over the Influence Industry through legal action. Ironically they keep failing to make their court dates because they need walkers.

 

Old Indeed!

creativeoncall
creativeoncall

Thought I was following you, Sam, probably because I see you mentioned so many places. Trust me, I'm following you now!

nickkellet
nickkellet

Way to go Sam! I'm looking forward to meeting you finally! Toronto here I come.

 

Thanks Gini. Funny on the dating comment. 

Latest blog post: Guest Post Guidelines

magriebler
magriebler

Hi Sam! Lovely to meet you. Welcome to the #FF Roast here on Spin Sucks. From what I can tell, everyone does survive. 

barrettrossie
barrettrossie

 @AnneReuss DAMN, he wrote about that? This is what happens when you go into hiding for a month... you miss all the good stuff.

Howie Goldfarb
Howie Goldfarb

 @creativeoncall Sam only gets mentioned in such articles like 'Wine Theif spotted running away', 'Cuban Gun Runner Indicted in Namibia', and 'Queen snuffs Palace Coup Attempt' so yeah he gets mentioned a lot!

MatthewLiberty
MatthewLiberty

 @samfiorella It's all good Sam, if you don't want to let that cat out of that bag...no worries. You have a reputation to uphold.

Sean McGinnis
Sean McGinnis

 @samfiorella LOL! That and that time when climbed on a chair to get a good pic with Me and Josepf. ;)

 

Just memorializing the "old Sam" - you know, before you hit Social Media Guru status by getting a byline in Huffpo and #FF status on Spin Sucks.

AnneReuss
AnneReuss

 @samfiorella  @HowieG I knew you looked familiar Sam. It all makes sense now.  I've been to a couple drag shows at U of I! C street, right?