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Gini Dietrich

#FollowFriday: Scott Hepburn

By: Gini Dietrich | April 23, 2010 | 
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Media EmergingIt’s time for #FollowFriday, which (in my book) means it’s time for the recommended blog of the week!

About a year ago, I received a direct message on Twitter from Scott Hepburn. He mentioned that our mutual friend, Amber Naslund, suggested he connect with me. We talked on the phone and immediately hit it off. He is, without a doubt, one of the smartest communication minds around.

This becomes pretty evident when you read his blog, Media Emerging.A little bit personal, a little bit B2B and franchise marketing, and a little bit new media, the thinking that Scott puts into his content is very different than what you read on most communication professional’s blogs.

He doesn’t write what everyone else writes. He collects case studies (and shares them), he opens comments for debates on topics such as the ethics of ghost writing, and he downright challenges the way you think.

Subscribe to Media Emerging and read it voraciously. You won’t be disappointed.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

3 comments
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Brian Meeks
Brian Meeks

I followed Scott, based upon your suggestion. I have already had a nice twitter conversation with him. Excellent Suggestion.

Scott Hepburn
Scott Hepburn

Thank you for such a kind post, Gini. Your readers know it well: You're as generous as they come.

The best part of being a blogger and entrepreneur is discovering new voices. So many of your loyal readers have introduced themselves to me, and I'm truly better for it. I encourage each of them to find ways to contribute THEIR verses to the story we tell.

Here's to them!

Sally G.
Sally G.

I completely agree. I especially love the human touches he masterfully blends with the meaningful information (like getting his son to take his medicine). The Amber-Scott relationship comes as no surprise ... she's fantastic too. Thanks Gini!!

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