Gini Dietrich

#FollowFriday: The Bike Whisperer

By: Gini Dietrich | September 17, 2010 | 
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Today’s #FollowFriday is little bit different for one big reason: My friend Jeff Lipschultz is riding his bike across the country and he’s blogging about it as the Bike Whisperer.

It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery.

The ride began this past Sunday in Santa Barbara, Calif., and he’s already ridden into Arizona, through the Mojave Desert. He’ll cover 10 states (CA, AZ, UT, CO, NM, OK, MO, TN, NC, SC) and some crazy number of miles…like 3,500…in 40 days.

Every night I catch up on his day’s ride and I’m supremely and insanely jealous I’m not riding, too. Maybe someday I, too, can make the trip. Until then, go along his adventure with him. You won’t regret it.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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